NEW DEVELOPMENT MARKETING A N E X T R AO R D I N A RY B R A N D, FO R E XT RAO R D I N A RY D EV E LO P E RS.
ABOUT US
Lisa Sangster
Susan “Susie” Joyce
Licensed Real Estate Salesperson
Licensed Real Estate Salesperson
Lisa Sangster knows how important Real Estate
Susan (“Susie”) Joyce is a real estate sales
decisions are in people’s lives and that making such
professional with over 10 years of experience in
decisions requires confidence in a professional who
Westchester County. With over 130 homes sold
is diligent, knowledgeable, innovative and tech savvy.
totaling nearly 100 million in market value, Susie’s
Lisa is committed to giving exceptional real estate
deep knowledge of preconstruction sales and
experiences to her clients by delivering personable
marketing through sellout, resales and owner rentals,
and truly remarkable service, every time. Lisa has the
has made her a sought after professional for many
reputation for “Always Going Above and Beyond”. She
marquee projects throughout Westchester County.
has a profound understanding of the entire real estate process, including her excellent negotiating skills that
A 2016 Gold Award winner for most transactions in
only time and experience have developed.
Westchester, Susie was most recently the Director of Sales at The Cambium in Larchmont, NY. Prior to
Lisa works with developers and builders on new
that Susie was the Director of Sales at Sweetwater
high-end luxury single family homes and condo
in Mamaroneck, NY and a Platinum Award recipient.
construction, as well as many multi-family/mix use
Susie’s experience spans complex new developments
rental building projects. Lisa has also worked with a
to single family homes. A member of the Hudson
diverse range of clientele, locally, across the country
Gateway Association of Realtors, Inc., Susie is a
and internationally; who value her expertise and
lifelong Westchester County native where she and her
discretion in handling their Real Estate matters.
husband raised their 5 children.
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YOU R T E A M Our team brings decades of industry experience and success to you. From strategizing and marketing to negotiations and beyond, we are all partners in your success.
Lisa Sangster
Susan “Susie� Joyce
Carolyn Fugere
Licensed Real Estate Salesperson
Licensed Real Estate Salesperson
Brokerage Sales Manager, Larchmont
office 914.834.0270 cell 914.484.4342 lisa.sangster@juliabfee.com
office 914.834.0270 cell 914.572.1267 susie.joyce@juliabfee.com
office 914.833.5965 cell 914.327.1522 carolyn.fugere@juliabfee.com
Jane Murray
Emily Hepp
Paul Breunich
Assistant Brokerage Sales Manager
Marketing Coordinator
President and Chief Executive Officer
office 914.834.0270 cell 914.263.4210 jane.murray@juliabfee.com
office 914.834.0270 cell 203.218.3638 emily.hepp@juliabfee.com
office 800.229.7488 cell 203.913.5730 pbreunich@williampitt.com
Vincent Socci
Monique Rafferty
Andrew Wood
Chief Operating Officer
Director of Marketing
Director of Content
office 203.644.1491 cell 203.667.1863 vsocci@williampitt.com
office 203.644.1478 cell 518.369.6187 mrafferty@williampitt.com
office 203.644.1938 cell 917.607.3571 awood@williampitt.com
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PORTFOLIO
The Lombardi
La Gianna
The Dylan
RMA Development 11 Park Place, New Rochelle, NY
Vibeliving/Daten Group 10 Dekalb Avenue, White Plains, NY
Vibeliving/Daten Group 42 Waller Avenue, White Plains, NY
The Reed
Apuovia
The Gramercy
Vibeliving/Daten Group 115 N Broadway, White Plains, NY
Vibeliving/Daten Group 68 Lake Street, White Plains, NY
Haviland Asset Management 2 Canfield Avenue, White Plains, NY
Bramare Townhomes
Sweet Water
The Cambium
Vibeliving/Daten Group 17 Dekalb Avenue, White Plains, NY
Iron Oak and Atlantic Realty Partners 225 Stanley Avenue, Mamaroneck, NY
Byron Place Associate 10 Byron Place, Larchmont, NY
Read Court
The Heathcote
The Pointe
Kenneth Lawrence 5 Read Court, Rye, NY
Steve Oder and Andrew and Fred Fish 2-4 Weaver Street, Scarsdale, NY
The Pointe Development Group LLC 2 Bowman Avenue, Rye Brook, NY
The Residences at 66 High Street The Horton Group 66 High Street, Guilford, CT
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WHO WE ARE We believe everyone deserves the exceptional. With 1,000 of the area’s marquee agents and 26 brokerages throughout Westchester County, Connecticut and the Berkshires we are the mark of exceptional service, information, people and hospitality that ensures everyone’s success throughout a real estate transaction. Lenox
BERKSHIRE COUNTY Great Barrington
Lakeville
Litchfield
LITCHFIELD COUNTY Kent
Washington Depot
NEW LONDON COUNTY
MIDDLESEX COUNTY Danbury
NEW HAVEN COUNTY Essex Ridgefield
FAIRFIELD COUNTY
WESTCHESTER COUNTY
Wilton
New Canaan
Old Lyme
Madison
Stratford Regional Southport
Westport
Rowayton Darien Irvington
Guilford
Stamford
1,000
26
$4.5 BILLION
AGENTS
OFFICES
IN SALES
Scarsdale Rye Bronxville Larchmont
The Extraordinary Advantage With Lisa and Susie • Commission structure is equal to 1 month rent for
• Recommend stager and collaborate with staging of
each unit with signed lease. This is the current industry
model unit(s). The first impression will be a lasting one.
standard for lease up projects. A Co-Broke of 1/2 month
Difference between closing the deal and losing them to
will be paid from this 1 month commission to any licensed
something else.
Realtor who brings a tenant. • We will provide Rental pricing review and competitive market analysis for each unit. • Remote and on-site presence representation. • Team support for touring prospects, marketing, weekend open houses and special events. • Superb system and formula in place for lead generation and follow up pre/post tour of the building.
• Systems in place for flow from touring to close. Post tour follow up, application/24 hr hold on unit process, approval process, lease process, closing packet. • Show Room/Leasing Center in a developer provided location, close to site. Julia B. Fee Sotheby’s International Realty will provide an immersive experience, visuals including renderings of units and amenities, flat screen TV for virtual experience, etc. for showroom.
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MARKETING O N LY O N E R E A L E S TAT E B R A N D H A S I T A L L . LOCAL AND GLOBAL EXPOSURE. Juliabfee.com With 92% of buyers using the Internet to find a home they actually
1. Best Professional Services Website
purchased , it is essential that we employ a multi-channel digital
- WEBAWARD, 2016
marketing plan. Your home will receive targeted regional exposure on juliabfee.com that complements the worldwide reach from
2. The Official Honoree in the Real Estate Website Category
sothebysrealty.com. Your home’s presence on juliabfee.com will be
- WEBBY AWARDS (“THE INTERNET’S HIGHEST HONOR” -
*
carefully designed to provide an exceptional showcase experience
THE NEW YORK TIMES), 2016
to buyers searching for properties not only by location but also by
3. Best in Show Winner for Visual Appeal
their desired lifestyle and unique amenities.
- W3 AWARDS, 2016
4. Gold Award Winner for Website Video Features - W3 AWARDS, 2016
5. #1 Best Designed Real Estate Website in the Country - REAL TRENDS, 2015, 2017
6. #2 in Best Overall Website, #2 in Best Property Detail Pages - REAL TRENDS, 2017
SothebysRealty.com Sothebysrealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of vibrant, full screen high definition videos and photography. Sothebysrealty.com also offers 3D and virtual reality tours, 17 languages and featured lifestyle and destination content. A home presented with such in-depth and unique content has a much higher success rate capturing search engine traffic and engaging online consumers.
Creative and effective marketing strategies for each phase of your project to attract interested prospects and complete the lease up of developments in the shortest amount of time. *National Association of Realtors® Profile of Home Buyers and Sellers
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Innovative and Interconnected Cascading Platform Once a unit is live on sothebysrealty.com, it is exclusively marketed on more than 140 websites around the world. These interconnected, locally focused and globally aware Sotheby’s International Realty network member websites receive over 12 million visitors per year, creating another exclusive property syndication opportunity. alliancesothebysrealty.com artisansothebysrealty.com sir-abcislands.com atlantafinehomes.com baysir.com thebearsclubsir.com beijingsir.com belizesir.com bgsir.com brazensothebysrealty.com bvisothebysrealty.com bytheseasir.com callawayhenderson.com carvillsir.com sircaymanislands.com celiadunnsir.com chapinsothebysrealty.com coastalsir.com sircostarica.com sirbahamas.com deckerbullocksir.com dielmannsothebysrealty.com dbsir.com dreyfussir.com ellissothebysrealty.com encoresothebysrealty.com enwicksothebysrealtycom
foresthillsrealestate.com frankhardy.com gibsonsothebysrealty.com ginevrasir.com glaciersir.com goldcoastsir.com sirguadalajara.com gulftobaysothebysrealtycom gustavewhite.com hallmarksir.com harborsir.com harborsidesir.com hcronerrealestate.com heritagehousesothebysrealty.com heritagesir.com hodgekittrellsir.com israelsir.com jamesonsir.com juliabfee.com klsir.com kuperrealty.com landmarksothebysrealty.com thelipmangroupsothebysrealty.com legacysir.com lenihansothebysrealty.com listsothebysrealty.com global.listsothebysrealty.co.jp
sirloscabos.com luskandassociates.com maltasothebysrealty.com manormorsir.com marketplacesothebysrealty.com mauritius-sothebysrealty.com milan-sothebysrealty.com mnsir.com monumentsothebysrealty.com nicaraguasir.com northcountrysir.com oceansir.com pacificsothebysrealty.com pacsir.com premiersothebysrealty.com puertoricosothebysrealty.com queretarosothebysrealty.com rsir.com regosothebysrealty.com sirrivieramaya.com robinsonsir.com russellpostsir.com sanmiguelsothebysrealty.com selectsothebysrealty.com shoresir.com sierrasothebysrealty.com soleilsir.com
sothebysrealty.lu stmartinsir.com steamboatsir.com streetsothebysrealty.com sullivanbi.com summitsothebysrealty.com sunvalleysir.com synergysir.com tateandfoss.com todaysothebysrealty.com towneandcountryinc.com treasurecoastsir.com ttrsir.com turksandcaicossir.com sothebysrealtyusvi.com unlimitedsir.com venturesir.com sirvillage.com vistasir.com wardwight.com warrenlewis.com waterfieldsir.com williampitt.com wishsir.com wssir.com
Property Syndication
CASCADING WEBSITES
RENTALS
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Marketing Strategy • Strategic planning
• Online advertising
• Open and transparent collaboration
• Website development
• Design and placement of all print marketing • Signage
• Pricing strategy
• Website management (SEO, SEM, PPC)
• Branding
• Social media management
• Photography
• Public Relations strategy
• Video production
• 3-D Floor Plans
• Campaign development and design
• Creation of marketing collateral
• Customer and sale reports
• Renderings
W H AT O U R D E V E L O P E R S A R E S AY I N G “Lisa Sangster has worked for my Development Company as our exclusive leasing agent and lead real estate broker over the past 24 months. During her tenure she has worked on both new development lease up and new project/property acquisition. Lisa has demonstrated first rate organizational and team building skills, a keen insight into local markets and prospective tenant desires and a exceptional prospecting and sales methodology. However, most importantly, Lisa is a closer! In her most recent lease up assignment for my company, she acted as the exclusive leasing agent for The Lombardi in New Rochelle. Lisa planned and implemented our pre and post-construction lease up marketing campaigns and leased up the building on schedule and on budget under less than ideal seasonal constraints.”
- R. Rossi, RMA Development, LLC “Susie’s passion and drive in directing new development sales was a critical ingredient in our success at Sweetwater in Mamaroneck, NY. We launched the sales and marketing of our 90-unit luxury development during a rapidly evolving real estate market in 2007. From Susie’s knowledge of our numerous unique floor plans to the relationships she forged with our team, our lenders, our lawyers and our homebuyers, we knew we had a true professional working with us. Susie is the go-to person for new development insight and execution in the region. We look forward to an opportunity to join forces with Susie and her team on a future project.”
- Geoffrey Weir-Iron Oak Partners, LLC
Contact Us Today: Lisa Sangster | lisa.sangster@juliabfee.com | cell: 914.484.4342 Susie Joyce | susie.joyce@juliabfee.com | cell: 914.572.1267 Larchmont Brokerage 1946 Palmer Avenue, Larchmont, NY 10538 | juliabfee.com © MMXVII WP Holdings, LLC and Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.