New Development Marketing

NEW DEVELOPMENT MARKETING A N E X T R AO R D I N A RY B R A N D, FO R E XT RAO R D I N A RY D EV E LO P E RS.

ABOUT US

Lisa Sangster

Susan “Susie” Joyce

Licensed Real Estate Salesperson

Licensed Real Estate Salesperson

Lisa Sangster knows how important Real Estate

Susan (“Susie”) Joyce is a real estate sales

decisions are in people’s lives and that making such

professional with over 10 years of experience in

decisions requires confidence in a professional who

Westchester County. With over 130 homes sold

is diligent, knowledgeable, innovative and tech savvy.

totaling nearly 100 million in market value, Susie’s

Lisa is committed to giving exceptional real estate

deep knowledge of preconstruction sales and

experiences to her clients by delivering personable

marketing through sellout, resales and owner rentals,

and truly remarkable service, every time. Lisa has the

has made her a sought after professional for many

reputation for “Always Going Above and Beyond”. She

marquee projects throughout Westchester County.

has a profound understanding of the entire real estate process, including her excellent negotiating skills that

A 2016 Gold Award winner for most transactions in

only time and experience have developed.

Westchester, Susie was most recently the Director of Sales at The Cambium in Larchmont, NY. Prior to

Lisa works with developers and builders on new

that Susie was the Director of Sales at Sweetwater

high-end luxury single family homes and condo

in Mamaroneck, NY and a Platinum Award recipient.

construction, as well as many multi-family/mix use

Susie’s experience spans complex new developments

rental building projects. Lisa has also worked with a

to single family homes. A member of the Hudson

diverse range of clientele, locally, across the country

Gateway Association of Realtors, Inc., Susie is a

and internationally; who value her expertise and

lifelong Westchester County native where she and her

discretion in handling their Real Estate matters.

husband raised their 5 children.

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YOU R T E A M Our team brings decades of industry experience and success to you. From strategizing and marketing to negotiations and beyond, we are all partners in your success.

Lisa Sangster

Susan “Susie� Joyce

Carolyn Fugere

Licensed Real Estate Salesperson

Licensed Real Estate Salesperson

Brokerage Sales Manager, Larchmont

office 914.834.0270 cell 914.484.4342 lisa.sangster@juliabfee.com

office 914.834.0270 cell 914.572.1267 susie.joyce@juliabfee.com

office 914.833.5965 cell 914.327.1522 carolyn.fugere@juliabfee.com

Jane Murray

Emily Hepp

Paul Breunich

Assistant Brokerage Sales Manager

Marketing Coordinator

President and Chief Executive Officer

office 914.834.0270 cell 914.263.4210 jane.murray@juliabfee.com

office 914.834.0270 cell 203.218.3638 emily.hepp@juliabfee.com

office 800.229.7488 cell 203.913.5730 pbreunich@williampitt.com

Vincent Socci

Monique Rafferty

Andrew Wood

Chief Operating Officer

Director of Marketing

Director of Content

office 203.644.1491 cell 203.667.1863 vsocci@williampitt.com

office 203.644.1478 cell 518.369.6187 mrafferty@williampitt.com

office 203.644.1938 cell 917.607.3571 awood@williampitt.com

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PORTFOLIO

The Lombardi

La Gianna

The Dylan

RMA Development 11 Park Place, New Rochelle, NY

Vibeliving/Daten Group 10 Dekalb Avenue, White Plains, NY

Vibeliving/Daten Group 42 Waller Avenue, White Plains, NY

The Reed

Apuovia

The Gramercy

Vibeliving/Daten Group 115 N Broadway, White Plains, NY

Vibeliving/Daten Group 68 Lake Street, White Plains, NY

Haviland Asset Management 2 Canfield Avenue, White Plains, NY

Bramare Townhomes

Sweet Water

The Cambium

Vibeliving/Daten Group 17 Dekalb Avenue, White Plains, NY

Iron Oak and Atlantic Realty Partners 225 Stanley Avenue, Mamaroneck, NY

Byron Place Associate 10 Byron Place, Larchmont, NY

Read Court

The Heathcote

The Pointe

Kenneth Lawrence 5 Read Court, Rye, NY

Steve Oder and Andrew and Fred Fish 2-4 Weaver Street, Scarsdale, NY

The Pointe Development Group LLC 2 Bowman Avenue, Rye Brook, NY

The Residences at 66 High Street The Horton Group 66 High Street, Guilford, CT

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WHO WE ARE We believe everyone deserves the exceptional.

With 1,000 of the area’s marquee agents and 26 brokerages throughout Westchester County, Connecticut and the Berkshires we are the mark of exceptional service, information, people and hospitality that ensures everyone’s success throughout a real estate transaction.

Lenox

BERKSHIRE COUNTY Great Barrington

Lakeville

Litchfield

LITCHFIELD COUNTY Kent

Washington Depot

NEW LONDON COUNTY

MIDDLESEX COUNTY Danbury

NEW HAVEN COUNTY Essex Ridgefield

FAIRFIELD COUNTY

WESTCHESTER COUNTY

Wilton

New Canaan

Old Lyme

Madison

Stratford Regional Southport

Westport

Rowayton Darien Irvington

Guilford

Stamford

1,000

26

$4.5 BILLION

AGENTS

OFFICES

IN SALES

Scarsdale Rye Bronxville Larchmont

The Extraordinary Advantage With Lisa and Susie • Commission structure is equal to 1 month rent for

• Recommend stager and collaborate with staging of

each unit with signed lease. This is the current industry

model unit(s). The first impression will be a lasting one.

standard for lease up projects. A Co-Broke of 1/2 month

Difference between closing the deal and losing them to

will be paid from this 1 month commission to any licensed

something else.

Realtor who brings a tenant.

• We will provide Rental pricing review and competitive market analysis for each unit.

• Remote and on-site presence representation.

• Team support for touring prospects, marketing, weekend open houses and special events.

• Superb system and formula in place for lead generation and follow up pre/post tour of the building.

• Systems in place for flow from touring to close. Post tour follow up, application/24 hr hold on unit process, approval process, lease process, closing packet.

• Show Room/Leasing Center in a developer provided location, close to site. Julia B. Fee Sotheby’s International Realty will provide an immersive experience, visuals including renderings of units and amenities, flat screen TV for virtual experience, etc. for showroom.

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MARKETING O N LY O N E R E A L E S TAT E B R A N D H A S I T A L L .

LOCAL AND GLOBAL EXPOSURE. Juliabfee.com With 92% of buyers using the Internet to find a home they actually

1. Best Professional Services Website

purchased , it is essential that we employ a multi-channel digital

- WEBAWARD, 2016

marketing plan. Your home will receive targeted regional exposure on juliabfee.com that complements the worldwide reach from

2. The Official Honoree in the Real Estate Website Category

sothebysrealty.com. Your home’s presence on juliabfee.com will be

- WEBBY AWARDS (“THE INTERNET’S HIGHEST HONOR” -

*

carefully designed to provide an exceptional showcase experience

THE NEW YORK TIMES), 2016

to buyers searching for properties not only by location but also by

3. Best in Show Winner for Visual Appeal

their desired lifestyle and unique amenities.

- W3 AWARDS, 2016

4. Gold Award Winner for Website Video Features - W3 AWARDS, 2016

5. #1 Best Designed Real Estate Website in the Country - REAL TRENDS, 2015, 2017

6. #2 in Best Overall Website, #2 in Best Property Detail Pages - REAL TRENDS, 2017

SothebysRealty.com Sothebysrealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of vibrant, full screen high definition videos and photography. Sothebysrealty.com also offers 3D and virtual reality tours, 17 languages and featured lifestyle and destination content. A home presented with such in-depth and unique content has a much higher success rate capturing search engine traffic and engaging online consumers.

Creative and effective marketing strategies for each phase of your project to attract interested prospects and complete the lease up of developments in the shortest amount of time. *National Association of Realtors® Profile of Home Buyers and Sellers

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Innovative and Interconnected Cascading Platform Once a unit is live on sothebysrealty.com, it is exclusively marketed on more than 140 websites around the world. These interconnected, locally focused and globally aware Sotheby’s International Realty network member websites receive over 12 million visitors per year, creating another exclusive property syndication opportunity. alliancesothebysrealty.com artisansothebysrealty.com sir-abcislands.com atlantafinehomes.com baysir.com thebearsclubsir.com beijingsir.com belizesir.com bgsir.com brazensothebysrealty.com bvisothebysrealty.com bytheseasir.com callawayhenderson.com carvillsir.com sircaymanislands.com celiadunnsir.com chapinsothebysrealty.com coastalsir.com sircostarica.com sirbahamas.com deckerbullocksir.com dielmannsothebysrealty.com dbsir.com dreyfussir.com ellissothebysrealty.com encoresothebysrealty.com enwicksothebysrealtycom

foresthillsrealestate.com frankhardy.com gibsonsothebysrealty.com ginevrasir.com glaciersir.com goldcoastsir.com sirguadalajara.com gulftobaysothebysrealtycom gustavewhite.com hallmarksir.com harborsir.com harborsidesir.com hcronerrealestate.com heritagehousesothebysrealty.com heritagesir.com hodgekittrellsir.com israelsir.com jamesonsir.com juliabfee.com klsir.com kuperrealty.com landmarksothebysrealty.com thelipmangroupsothebysrealty.com legacysir.com lenihansothebysrealty.com listsothebysrealty.com global.listsothebysrealty.co.jp

sirloscabos.com luskandassociates.com maltasothebysrealty.com manormorsir.com marketplacesothebysrealty.com mauritius-sothebysrealty.com milan-sothebysrealty.com mnsir.com monumentsothebysrealty.com nicaraguasir.com northcountrysir.com oceansir.com pacificsothebysrealty.com pacsir.com premiersothebysrealty.com puertoricosothebysrealty.com queretarosothebysrealty.com rsir.com regosothebysrealty.com sirrivieramaya.com robinsonsir.com russellpostsir.com sanmiguelsothebysrealty.com selectsothebysrealty.com shoresir.com sierrasothebysrealty.com soleilsir.com

sothebysrealty.lu stmartinsir.com steamboatsir.com streetsothebysrealty.com sullivanbi.com summitsothebysrealty.com sunvalleysir.com synergysir.com tateandfoss.com todaysothebysrealty.com towneandcountryinc.com treasurecoastsir.com ttrsir.com turksandcaicossir.com sothebysrealtyusvi.com unlimitedsir.com venturesir.com sirvillage.com vistasir.com wardwight.com warrenlewis.com waterfieldsir.com williampitt.com wishsir.com wssir.com

Property Syndication

CASCADING WEBSITES

RENTALS

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Marketing Strategy • Strategic planning

• Online advertising

• Open and transparent collaboration

• Website development

• Design and placement of all print marketing • Signage

• Pricing strategy

• Website management (SEO, SEM, PPC)

• Branding

• Social media management

• Photography

• Public Relations strategy

• Video production

• 3-D Floor Plans

• Campaign development and design

• Creation of marketing collateral

• Customer and sale reports

• Renderings

W H AT O U R D E V E L O P E R S A R E S AY I N G “Lisa Sangster has worked for my Development Company as our exclusive leasing agent and lead real estate broker over the past 24 months. During her tenure she has worked on both new development lease up and new project/property acquisition. Lisa has demonstrated first rate organizational and team building skills, a keen insight into local markets and prospective tenant desires and a exceptional prospecting and sales methodology. However, most importantly, Lisa is a closer! In her most recent lease up assignment for my company, she acted as the exclusive leasing agent for The Lombardi in New Rochelle. Lisa planned and implemented our pre and post-construction lease up marketing campaigns and leased up the building on schedule and on budget under less than ideal seasonal constraints.”

- R. Rossi, RMA Development, LLC “Susie’s passion and drive in directing new development sales was a critical ingredient in our success at Sweetwater in Mamaroneck, NY. We launched the sales and marketing of our 90-unit luxury development during a rapidly evolving real estate market in 2007. From Susie’s knowledge of our numerous unique floor plans to the relationships she forged with our team, our lenders, our lawyers and our homebuyers, we knew we had a true professional working with us. Susie is the go-to person for new development insight and execution in the region. We look forward to an opportunity to join forces with Susie and her team on a future project.”

- Geoffrey Weir-Iron Oak Partners, LLC

Contact Us Today: Lisa Sangster | lisa.sangster@juliabfee.com | cell: 914.484.4342 Susie Joyce | susie.joyce@juliabfee.com | cell: 914.572.1267 Larchmont Brokerage 1946 Palmer Avenue, Larchmont, NY 10538 | juliabfee.com © MMXVII WP Holdings, LLC and Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.