Sponsorship Prospectus
SPONSORSHIP PROSPECTUS
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Event sponsorship: maximising your marketing investment With the endless array of marketing options available, deciding how to get the best value from your marketing dollar can be challenging. But when it comes to connecting with target markets, influencing stakeholders or engaging employees, nothing provides deeper, longer lasting connections than a well chosen and leveraged event sponsorship. But which event? In human history few quests have captured imaginations, stirred passions, fostered creativity and inspired innovation
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like man’s desire to fly. Today the miracle of flight continues to bring people together from all walks of life – provoking amazement, passion, curiosity, and investment. Sponsoring an air show provides significant and measurable results for every marketer, whether pursuing sales across a broad customer base, engaging niche markets or building a brand profile. Whatever your marketing objective, sponsoring an air show can help you achieve it.
Sponsorship benefits....................................... 11
Event sponsorship: maximising to your marketing investment........................................2
Principal Sponsor ......................................... 11
Sydney’s next big event...................................3
Gold Sponsor ................................................ 13
About Wings Over Illawarra............................4
Silver Sponsor .............................................. 14
Why sponsor Wings Over Illawarra?...........6
Bronze Sponsor ........................................... 15
A professional management team...............8
Supporting Sponsor ................................... 16
Strong community & industry support.......9
Aircraft Sponsor........................................... 17
How you can join the Wings Over Illawarra team............................10
Other sponsorship....................................... 18
Major Sponsor............................................... 12
Sponsorship Summary Matrix..................... 19
Sydney’s next big event Sydneysiders love big events and Sydney’s event calendar is as diverse as it is plentiful; offering everything from concerts, festivals and culture to cricket, football and car racing. Yet, there remains one event missing… •
One event that stirs passions, captures imaginations and excites people like no other.
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One event that is unique, spectacular and appealing to all generations, genders and backgrounds.
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One event that Sydneysiders have had to travel long distances at great expense to enjoy ... until now.
That event is an air show. Sydney’s busy airspace and heavily populated suburbs make a metropolitan air
show impossible, but Sydneysiders have a first class air show waiting for them right on Sydney’s doorstep - just a short drive or easy train ride away. Wings Over Illawarra is Sydney’s air show. From humble beginnings as a local volunteer-run community event, Wings Over Illawarra has grown to become a fully-fledged commercial air show. It attracts Australia’s most popular aircraft and aerobatic pilots to offer air and ground displays that equal air shows across Australia and New Zealand. Wings Over Illawarra is ready for take-off in the Sydney market in 2015, giving you the chance to build your brand in partnership with Sydney’s next big event. Don’t let this opportunity fly by!
Contacts Mark and Kerry Bright admin@wingsoverillawarra.com.au 0418 449 432
Andrew Herring marketing@wingsoverillawarra.com.au 0410 456 676
About Wings Over Illawarra Wings Over Illawarra is an annual air show held at Illawarra Regional Airport, Albion Park in Shellharbour City on the first weekend in May. It is the only major annual air show in NSW and its diverse program includes:
“Whatever your marketing objective, sponsoring an air show can help you achieve it.”
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modern military aircraft
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historic warbirds
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aerobatics by professional performers, military aviators and rare warbirds
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flying demonstrations
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children’s rides
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static displays of aircraft, simulators, memorabilia, aviation technology and more!
The perfect location Being located at the picturesque Illawarra Regional Airport means Wings Over Illawarra is: •
the only air show within easy reach of metropolitan Sydney and Canberra
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the only air show directly accessible via the Sydney Trains network and the M1 the primary arterial road link to Sydney
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the only air show held at the home of Australia’s premier historic aircraft collection
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located at the gateway to NSW’s most popular tourism region and Sydney’s favourite family getaway destination; and
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surrounded by rapidly expanding residential suburbs filled with young, affluent and aspiring families
Wings Over Illawarra offers a large population an affordable, conveniently-located family air show experience in a picturesque coastal setting they already enjoy visiting.
A growth journey After seven years as a community event Wings Over Illawarra outgrew its volunteer organisers and needed commercial management and investment to realise its potential. In November 2013 Bright Events Pty Ltd took ownership of Wings Over Illawarra and, despite limited finances and preparation time, obtained Civil Aviation Safety Authority (CASA) approval for more aerobatics than ever before and secured greater participation from the Australian Defence Force (ADF), commercial aerobatic performers and privately owned warbirds. An aggressive and well targeted marketing campaign also increased awareness in key markets in Sydney and beyond. Despite unprecedented competition from a new international event unfortunately scheduled for the same day and
being marred by extraordinarily unseasonal weather, Wings Over Illawarra 2014 attracted many new Sydney attendees and received encouraging feedback from visitors, partners, performers, the ADF and aviation industry leaders. All were keen to see Wings Over Illawarra continue its growth journey to become a major event on Australia’s aviation and tourism calendars.
A bright future In 2015, equipped with council approval and commitments from partners, aerobatic performers and exhibitors Wings Over Illawarra will grow further by offering two days of excitement, amazement and family fun. There are also further expansion plans for 2016 with the addition of an aviation trade exhibition. Visit www.wingsoverillawarra.com.au for details.
“...the only air show experience within easy reach of metropolitan Sydney.”
Why sponsor Wings Over Illawarra?
Connect your brand with Sydney’s ‘next big event!.’
Be part of a continuing success story.
is growing in popularity, scale and professionalism.
Wings Over Illawarra is a unique, exciting, popular and welllocated air show that is poised for significant growth in 2015 and beyond. Sponsoring Wings Over Illawarra can help you build your organisation’s brand, connect with target markets, and attract attention from a growing audience - all while being associated with a source of enjoyment.
Connect your brand with Sydney’s ‘next big event’.
Build your brand What you associate your brand with speaks volumes about your business. Sponsoring Wings Over Illawarra 2015 associates your brand with a dynamic, action-packed event that
Connect with your markets Wings Over Illawarra appeals to all generations and backgrounds. Attendees range from senior citizens basking in the nostalgia of vintage aircraft or affluent ‘baby boomers’ enjoying their passion for aviation and adventure through to young families sharing positive experiences or teenagers dreaming of an aviation career. Whatever market you’re targeting, sponsoring Wings Over Illawarra can help you connect with it.
Raise your profile Wings Over Illawarra is already popular and well positioned for rapid growth. Since its early beginnings attendance has grown from 5,000 to over 15,000 and looks set to continue growing. 2015 will offer a two day event with attendance likely to be as much as 25,000+. Most of this growth will come from the largely untapped Sydney market and will deliver sponsors a large and growing audience drawn from Sydney, the Illawarra, the South Coast, Southern Highlands, Canberra and beyond.
Enjoy attractive benefits The benefits you will enjoy as a Wings Over Illawarra Sponsor will
attract the attention of customers, prospects, business partners and key influencers. The unique rewards you can offer will also help you foster greater employee engagement. Along with prominent brand recognition commensurate with your investment, sponsor benefits can include: • exciting airborne experiences • premium air show viewing positions • exclusive access to displays and performers • hospitality opportunities • media/photo opportunities
“Attendance has grown from 5,000 to over 15,000 and looks set to continue growing.”
A professional management team...
Event Coordinators - Mark and Kerry Bright
Marketing Manager – Andrew Herring
Bright Events Pty Ltd
Write-Image Communications Pty Ltd
Mark and Kerry have been actively involved in organising Wings Over Illawarra for eight years; as participants, key organising committee members and now event coordinators. As previous owners of a popular hospitality and event venue they have a proven history of establishing and running a successful business at Illawarra Regional Airport. Mark has 20 years experience in logistics management and Kerry has held high level administration and event management roles. Their shared passion for aviation, the Illawarra and tourism makes them ideal Wings Over Illawarra event coordinators.
Andrew’s 20-year career in corporate communications and marketing has included roles with multi-national corporations, Defence and in all levels of government in Australia. He managed media for the Navy’s highly successful International Fleet Review event on Sydney Harbour in 2013 and will continue managing marketing, communications and public relations for Wings Over Illawarra 2015.
Airside Coordinator – Warren Gengos Warren’s 45 year international commercial aviation career includes being an airline, charter and military pilot, flying instructor and senior Civil Aviation Safety Authority manager. He has participated in air displays for more than a decade, often flying the famous HARS Catalina ‘flying boat’. As Airside Coordinator for Wings Over Illawarra in 2014, Warren negotiated CASA approval for the event’s most exciting flying program ever. His knowledge, experience and enthusiasm pave the way for an even more spectacular air display in 2015.
Air Show Adviser & Defence Display Liaison – Jaryd Stock A prominent aviation journalist with a background in project management, Jaryd Stock’s aviation coverage takes him to aviation events across the world. His in-depth understanding of military aviation and wide network throughout the military aviation community make him a valuable asset as Air Show Adviser and Defence Display Liaison.
Strong community and industry support... Wings Over Illawarra enjoys widespread industry and community support.
Shellharbour City Council As owner and manager of Illawarra Regional Airport, Shellharbour City Council provides the facility and support services.
Historical Aircraft Restoration Society
Illawarra Light Railway Museum The Illawarra Light Rail Museum adjoins Illawarra Regional Airport and provides historical steam train experiences.
Sport Aircraft Association of Australia The Sport Aircraft Association of Australia (SAAA) is a long-term supporter of Wings Over Illawarra.
The Historical Aircraft Restoration Society Inc supports Wings Over Illawarra by providing flying and static display aircraft and support staff.
Community Service Organisations
Tourism Shellharbour
Major sponsor and official fuel provider
Tourism Shellharbour sponsors and promotes Wings Over Illawarra as the city’s premier tourism event.
Destination Wollongong Wollongong’s tourism organisation actively promotes Wings Over Illawarra as a major tourism event.
Wings Over Illawarra is supported by the Rural Fire Service, Lions Club, Rotary, Australian Defence Force Cadets and Australian Air League.
2014 Media Partners Media Partner
2014 Partners & Supporters
South Coast Regional Tourism Organisation The South Coast Regional Tourism Organisation assists with industry engagement, advocacy and promotion.
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How you can join the Wings Over Illawarra team
Sponsor
Partner
Direct financial support of Wings Over Illawarra is a marketing investment that will deliver real dividends and bring your business the greatest public recognition and brand exposure we can offer.
Do you want to gain a competitive edge and brand recognition by becoming the exclusive provider of your business’s product or service to Wings Over Illawarra?
The generous benefits you will enjoy as a Wings Over Illawarra sponsor are outlined in the following pages.
In-Kind Supporter An air show is a large and complex event made possible only by the contributions of many suppliers and skilled service providers. If your business has a product or service that can help make Wings Over Illawarra a better event, we welcome the opportunity to negotiate a non-exclusive agreement that matches your practical ‘in-kind’ support with appropriate public recognition.
If the answer is yes, we look forward to negotiating a partnership agreement that balances our exclusive spend with your business in return for generous ‘in-kind’ support. Contact us today to discuss how you can become part of the Wings Over Illawarra team.
Contacts: Mark and Kerry Bright admin@wingsoverillawarra.com.au 0418 449 432 Andrew Herring marketing@wingsoverillawarra.com.au 0410 456 676
Wings Over Illawarra Sponsorship Benefits
Principal Sponsor $100,000+ (exclusive) Sponsor Recognition
Air Show Day Promotion
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Interact with air show attendees
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Exhibit space (footprint only) in a prime location
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Official event name used in all event public address system announcements
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Eight 15-second ‘live read’ sponsor ads on public address system each day
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20 sponsor-provided fence banners
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10 sponsor-provided entrance flags
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Four sponsor-provided pull-up banners for display in and/or near the VIP enclosure
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Your branding on the back of the spectator grandstand Opportunity to provide promotional merchandise for 250 VIP welcome bags.
Exclusive naming rights. The official event name will be: ‘”Your Company” Wings Over Illawarra air show’
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Permission to use and associate with the Wings Over Illawarra logo
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Media announcement of your sponsorship
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Company name in all TV & radio ads, on-air promotions and live event broadcasts
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Company name on gate-issued entry tickets
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Two complimentary full page advertisements in the 2015 Official Souvenir Program
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Two signed and framed aircraft prints
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An official sponsor recognition certificate and letter of appreciation
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Your logo prominently placed on:
Hospitality
• the event map, poster and sponsors pages in the 2015 Official Souvenir Program • all Wings Over Illawarra website pages via static branded banner • the sponsors page of the Wings Over Illawarra website • print at home e-Tickets • VIP passes • television advertisements • print media advertisements • promotional posters • outdoor advertising
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50 seats each day in the fully catered VIP enclosure located on the flight line
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25 VIP parking passes each day
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50 General Admission passes per day
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50 VIP welcome bags each day (containing an air show cap, official souvenir program and promotional merchandise)
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Four helicopter joy flights each day.
Major Sponsor
$50,000
Sponsor Recognition
Air Show Day Promotion
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Permission to use and associate with the Wings Over Illawarra logo
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Interaction with air show attendees
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Exhibit space (footprint only) in a prime location
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Media announcement of your sponsorship
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Complimentary full page advertisement in the 2015 Official Souvenir Program
Six 15-second ‘live read’ sponsor ads on the public address system each day
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15 sponsor-provided fence banners
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Two signed and framed aircraft prints
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Four sponsor-provided entrance flags
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An official sponsor recognition certificate and letter of appreciation
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Two sponsor-provided pull-up banners for display in and/or near the VIP enclosure
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Your logo placed on:
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Your branding on the back of the spectator grandstand
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Opportunity to provide promotional merchandise for 250 VIP welcome bags
• the sponsors page in the 2015 Official Souvenir Program • all Wings Over Illawarra website pages via a static branded banner • the sponsors page of Wings Over Illawarra website • print-at-home e-Tickets • VIP passes • television advertisements • print media display advertisements • promotional posters • outdoor advertising
Hospitality •
25 seats each day in the fully catered VIP enclosure located on the flight line
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12 VIP parking passes each day
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25 General Admission passes per day
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25 VIP welcome bags each day (containing an air show cap, official souvenir program and promotional merchandise)
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Three helicopter joy flights each day
Gold Sponsor $30,000 Sponsor Recognition
Air Show Day Promotion
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Permission to use and associate with the Wings Over Illawarra logo
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Interaction with airshow attendees
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Exhibit space (footprint only) in a prime location
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Media announcement of your sponsorship
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Complimentary ½ page advertisement in the Wings Over Illawarra 2015 Official Souvenir Program
Four 15-second ‘live read’ sponsor ads on the public address system each day
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Ten sponsor-provided fence banners
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Two sponsor-provided entrance flags
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One sponsor-provided pull-up banner for display in the VIP enclosure
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Opportunity to provide promotional merchandise for 250 VIP welcome bags
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A signed and framed aircraft print
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An official sponsor recognition certificate and letter of appreciation
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Your logo placed on: • the sponsors page in the Wings Over Illawarra 2015 Official Souvenir Program • all Wings Over Illawarra website pages via a rotating branded banner • the sponsors page of the Wings Over Illawarra website • print-at-home e-Tickets • print media display advertisements • promotional posters
Hospitality •
Ten seats each day in the fully catered VIP enclosure located on the flight line
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Five VIP parking passes each day
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Ten General Admission passes per day
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Ten VIP welcome bags each day (containing an air show cap, official souvenir program, and promotional merchandise)
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Two helicopter joy flights each day
Silver Sponsor
$20,000
Sponsor Recognition
Air Show Day Promotion
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Permission to use and associate with the official Wings Over Illawarra logo
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Interact with air show attendees
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Exhibit space (footprint only) in a prime location
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Media announcement of your sponsorship
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Complimentary ⅓ page advertisement in the Wings Over Illawarra 2015 Official Souvenir Program
Three 15-second ‘live read’ sponsor ads on the public address system each day
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Eight sponsor-provided fence banners
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Opportunity to provide promotional merchandise for 250 VIP welcome bags
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A signed and framed aircraft print
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An official sponsor recognition certificate and letter of appreciation.
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Your logo placed on: • the sponsors page in the Wings Over Illawarra 2015 Official Souvenir Program • all Wings Over Illawarra website pages via a rotating branded banner • the sponsors page of the Wings Over Illawarra air show website • print-at-home e-Tickets • print media display advertisements • promotional posters
Hospitality •
Six seats each day in the fully catered VIP enclosure located on the flight line
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Three VIP parking passes each day
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Six General Admission passes each day
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Six VIP welcome bags each day (containing an air show cap, official souvenir program, and promotional merchandise)
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One helicopter joy flight each day
Bronze Sponsor
$10,000
Sponsor Recognition
Air Show Day Promotion
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Permission to use and associate with the official Wings Over Illawarra air show logo
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Exhibit space (footprint only) in a prime location
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Media announcement of your sponsorship
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Complimentary ¼ page advertisement in the Wings Over Illawarra 2015 Official Souvenir Program
Two 15 second ‘live read’ sponsor ads on the public address system each day
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Six sponsor-provided fence banners
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Opportunity to provide promotional merchandise for 250 VIP welcome bags
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A signed and framed aircraft print
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An official sponsor recognition certificate and letter of appreciation.
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Hospitality •
Four seats each day in the fully catered VIP enclosure located on the flight line
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Two VIP parking passes each day
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Four General Admission passes each day
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Four VIP welcome bags each day (containing an air show cap, official souvenir program and promotional merchandise)
Your logo placed on: • the sponsors page in the Wings Over Illawarra 2015 Official Souvenir Program • all Wings Over Illawarra Website pages via a rotating branded banner • the sponsors page of the Wings Over Illawarra air show website • print media display advertisements • promotional posters
Supporting Sponsors $5,000 Partner Recognition
Air Show Day Promotion
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A 3m x 3m exhibit space (footprint only)
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Two 15 second ‘live read’ sponsor ads on the public address system each day
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Four sponsor-provided fence banners
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Opportunity to provide promotional merchandise for 250 VIP welcome bags
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Permission to use and associate with the official Wings Over Illawarra logo Complimentary 1/8 page advertisement in the Wings Over Illawarra 2015 Official Souvenir Program
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A signed and framed aircraft print
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An official sponsor recognition certificate and letter of appreciation.
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Hospitality •
Two seats each day in the fully catered VIP enclosure located on the flight line
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A VIP parking pass each day
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Two General Admission passes per day
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Two VIP welcome bags each day (containing an air show cap, official souvenir program and promotional merchandise)
Your logo placed on: • the sponsors page in the Wings Over Illawarra 2015 Official Souvenir Program • the sponsors page of the Wings Over Illawarra air show website
Aircraft Sponsor Associate your brand with a star performer by sponsoring one of our featured aircraft. Is your brand about being fast, modern and powerful? Then sponsor one of our aerobatic performers or modern fighter jets. Is your brand about being trusted and proven over time? Then sponsoring a much-loved WWII warbird is for you. As well as winning the admiration of aviation enthusiasts, you’ll clearly articulate your brand values and enjoy a tangible opportunity to leverage your investment for your internal or external marketing. Sponsor recognition •
Company banners and flags near your aircraft when parked
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Company listed on the sponsors page of the Wings Over Illawarra 2014 Official Souvenir Program and website
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Aircraft sponsor recognition in your aircraft’s profile in the Official Souvenir Program and our website
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Framed and autographed print of your aircraft.
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Official sponsor recognition certificate and letter of appreciation.
Air Show Day Promotion •
Photo/autograph opportunities with your aircraft and pilot
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Public address system announcements recognising your aircraft sponsorship
Pre/Post Event Aircraft Interaction •
Media and/or photo opportunities with your aircraft and pilot at agreed times, locations and costs.
Hospitality •
Two seats each day in the fully catered VIP enclosure located on the flight line
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A VIP parking pass each day
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Two VIP welcome bags each day (containing a cap, official souvenir program and promotional merchandise)
Available aircraft/performers:* Matt Hall $10,000 Paul Bennet $10,000 Sabre $10,000 Jet Provost $ 6,000 SIAI Marchetti $ 6,000 L39 Albatross $ 6,000 Kitty Hawk $ 5,000 Mustang $ 5,000 Avenger $ 3,000 Texan $ 3,000 Wirraway $ 3,000 *Note: The list of aircraft and performers available for sponsorship is indicative only and subject to change as their availability for Wings Over Illawarra 2015 is confirmed
Other sponsorship opportunities Bofors Gun
$ 1,500
Provided by the Lithgow Living History Museum, the Bofors anti-aircraft gun adds another element of excitement and atmosphere to Wings Over Illawarra as it fires to mark the launch and manoeuvres of performing aircraft. Become the Bofors Gun sponsor and have your flags and banners displayed around the Bofors Gun area.
Contacts: Mark and Kerry Bright admin@wingsoverillawarra.com.au 0418 449 432 Andrew Herring marketing@wingsoverillawarra.com.au 0410 456 676
Have you and your staff or customers photographed manning the gun and fire a ‘shot’ on the day! The Bofors gun sponsor also receives two VIP tickets, a VIP parking pass and two VIP welcome bags for each day of the air show.
Sponsorship Summary Matrix Sponsorship Class Benefits
Principal
Major
Gold
Silver
Bronze
Supporting
$100,000
$50,000
$30,000
$20,000
$10,000
$5,000
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Naming rights
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Use of Wings Over Illawarra logo
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4
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Media announcement of sponsorship
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4
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4
Sponsor name in TV ads
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Sponsor name in radio ads & live broadcasts
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Sponsor name on gate-issued tickets
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Full Page
½ Page
⅓ Page
¼ Page
⅛ Page
Sponsor ad space in Official Souvenir Program Two Full Pages Signed and framed aircraft print
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2
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1
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Certificate & letter of appreciation
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Sponsor logo on program map and poster pages
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Sponsor logo on program sponsors page
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4
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Static sponsor logo on all WOI website pages
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4
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Sponsor logo on rotating banner on all WOI website pages Sponsor logo on WOI website sponsors page
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4
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Sponsor logo on print at home e-Tickets
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4
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Sponsor logo on VIP passes
4
4
Sponsor logo in TV ads
4
4
Sponsor logo on print media ads
4
4
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Sponsor logo on promotional posters
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4
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✔
4
Sponsor logo on outdoor advertising
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4
Interaction with air show attendees
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4
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4
6m x 6m
6m x 6m
6m x 6m
6m x 3m
6m x 3m
3m x 3m
Exhibit space
✔
Sponsor name in all event PA announcements
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15-second ‘live read’ sponsor ads on PA system
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6
4
3
2
2
Sponsor-provided fence banners
20
15
10
8
6
4
Sponsor-provided entrance flags
10
4
2
Sponsor-provided VIP enclosure pull-up banners
4
2
1
Sponsor branding on back of grandstand
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✔
Promotional merchandise in VIP welcome bags
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✔
✔
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4
VIP enclosure passes (per day)
50
25
10
6
4
2
VIP parking passes (per day)
25
12
5
3
2
1
General admission passes (per day)
50
25
10
6
4
2
VIP welcome bags (per day)
50
25
10
6
4
2
Helicopter flights (per day)
4
3
2
1
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