WSA mobile 2010 Catalogue

EXCELLENCE IN M-CONTENT 2010

Board of Directors Peter A. Bruck, Chairman

WSA-mobile Excellence in m-Content

CEO and Chief Researcher Research Studios Austria, Austria

Jak Boumans Managing Director Electronic Media Reporting, Netherlands

Effat El Shooky Advisor to the Minister of Communications and ICT, Egypt

Alexander Felsenberg CEO, Felsenberg Consutling, Germany

Dorothy Gordon Director-General, Ghana-India KoďŹ Annan Centre of Excellence, Ghana

Manar Al-Hashash Secretary General Kuwait e-Award, Kuwait

Latif Ladid President, IPv6 Forum, Luxembourg

Rudolfo Laddaga Lopez CEO and Co-Founder, U-TOUR

Osama Manzar Founder & Director, Digital Empowerment Foundation, India

Elizabeth Quat Founder & Immediate Past President, Internet Professional Association China

Alfredo Ronchi

Excellence in m-Content TOWARDS MOBILE KNOWLEDGE SOCIETY

General Secretary, Medici Framework, Italy

Christian Rupp Spokesperson, e-Gov Digital Platform, Austria

Anya Sverdlov Managing Director, Actis Wunderman, Russian Federation

Catherine Warren President FanTrust Entertainment Strategies, Canada

WSA-mobile Grand Jury and Events Host & Organisation Partners

WSA-mobile Strategic Partners

WSA-mobile Sponsors

floorfour.at

www.wsa-mobile.org

A New Domain for the Arab World CONTENT High Quality Mobile Content for a true Knowledge Society (Peter A. Bruck)

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Welcome to ADSIC

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The innovative and creative emerging in mobile services (Tomi Ahonen)

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Mobile Marketing: Beyond Content (Gary Schwartz)

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Participating Countries, Nominations, Winners

12

Key Statements

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Winners & Categories m-Business & Commerce m-Government & Participation m-Learning & Education m-Entertainment & Lifestyle m-Tourism & Culture m-Media & News m-Environment & Health m-Inclusion & Empowerment

15 23 31 39 47 55 63 71

Outstanding Regional Achievement Awards

79

WSA mobile Jury 2010

84

WSA mobile Grand Jury 2010

89

Winners’ Gala 2010

92

Winners Exhibition_Conference

94

WSA e-content & creativity

98

World Summit Youth Award (WSYA)

99

IMPRINT Editorial Team Editor and Author: Peter A. Bruck Text Management: Nora Wolloch, Harry Timons, Andreas Rothe, Anastasia Konstantinova, Anna Rechberger Text Editing: Hania Fedorowicz Layout and Design: floorfour

WSA-mobile Project Team

WSA Eminent Experts Global Network

100

Cala Beinsteiner, Birgit Berger, Lucie Jagu, Anastasia Konstantinova, Lucia Linsinger, Anja Pohl, Anna Rechberger, Andreas Rothe, Harry Timons, Nora Wolloch

WSA-mobile Grand Jury Team Stanislav Miler, Manuela Schuster, Patrick Lochner, Kordian Bruck

Produced by World Summit Award Office ICNM – International Center for New Media Moosstraße 43a, 5020 Salzburg, Austria wsa@icnm.net | www.wsa-mobile.org © 2010 ICNM All rights reserved. No part of this book may be reprinted, reproduced, utilized in any form by any electronic, mechanical or other means, now known or hereafter invented, including photocopying or in any information storage or retrieval system, without permission of ICNM in written form. This edition has been published by ICNM.

Abu Dhabi,

The Abu Dhabi e-Government strategy supports initiatives for sustainable innovation of technology, nationally and internationally, and the use of innovative applications for developing and improving content production locally. Indeed, our „strategy“ goals generally correspond to those of the WSA, especially those related to utilizing ITC as the means for the welfare and well-being of mankind. Such approach builds on the widely strong belief that investing in human capital will prove to be the best in the 21st century, and the empowering tool for community transformation towards knowledgebased economy, thereby realizing the vision of our wise leadership to boost the rank of the Abu Dhabi Government among the top five in the world.

Abu Dhabi Systems and Information Center (ADSIC), being the governmental entity ­responsible for the IT agenda locally, and while supervising the e-Government pro-

Abu Dhabi Systems and Information Center

thanks to the wise ­ ision and directions of its leadership, has v become the preferred regional hub for the United ­Nations organizations for information and communication technologies (ITC), as it hosts three successive events for the World Summit Award – Mobile Content (WSA-­Mobile Content). The last of these events will be the World Summit on the Information Society (WSIS) to be held in 2015.

gram implementation and sponsoring initiatives and mature assets and competencies that are of critical importance to the e-Government project, beside being the main WSA partner, which share the same aspiration ­towards the achievement of MDGs, will spare no effort in providing any kind of ­support required, and the perfect setting for holding the Award events and conferences, in a way that truly reflects the leading, civi­ lizational role of the UAE capital, regionally and internationally.

HE. Rashed Lahej Al Mansoori Director General Abu Dhabi Systems and Information Center

WSA-mobile 2010

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Peter A. Bruck

High Quality Mobile Content for a true Knowledge Society Explosive growth of mobile phone markets transforms ICT landscape and information society

The mobile-phone market in countries such as India is growing so fast that Indian wireless carriers add 15 or more million new subscribers monthly, a new high mark for mobile-phone service growth in the world’s largest democracy.

That mobile telephone growth is beating records is not new. The growth in India’s mobile-phone subscriber base is matched by developments in China and Brazil and nearly all parts of the world, including Africa.

Four year ago predications had it that mobile-phone subscription would rise in steady but not explosive manner.

Four factors drive the mobile growth: competition of operators including footprint expansion in rural areas, the issuing of new licences such as 3G or higher which open up the new world of data services, cheap handsets which lower entry barriers and new smart phones leading to penetrations above 100 % in many developed countries and – more and more importantly - exciting new content and innovative applications.

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Thanks to the cooperation with Abu Dhabi and its System and Information Center, the World Summit Award and this publication provide you as a reader with a unique and world wide singular showcase of the 4th factor: content and applications.

Content richness and innovative apps: The Move from Voice to Data People use their phones differently. In the countries of Africa or in rural India we see what is called a “blue market” where people want first access for voice and short messaging for information exchange. In countries in Europe or North America and in the urban areas around the world we see what is called “red market” where people want high speed data and value-added services.

In both markets users want to do much more with their phone then till now. The handsets have more memory, better batteries, cameras and a sharp, colourful little screen.

High Quality Mobile Content for a true Knowledge Society

As markets mature and turn from blue into red, voice clarity, SMS volume and quality of network connectivity cease to be core in the interest of people and are less and less useful for operator differentiation. What counts increasingly is content and apps with some phones just being bought because of the access to specific applications and ­services.

As this publication shows the range and diversity, the richness of content and the innovation of applications the only limit is that little, high resolution screen. Yet, it will be the pad from which we are launching ourselves into the 21st Century and the future of a knowledge society.

Internet, Digital Divide and the Content Gap The World Summit Award is an Austrian initiative in the context of the United Nations World Summit on the Information Society (WSIS). WSIS was organised in two stages

up with technology in terms of speed of development, economies of scale and simplicity of consumption. A dynamically created structural gap is the result and this gap is widening as we move on. WSA has a ­mission to narrow the gap and stimulate the development of content markets and the success of outstanding producers, designers and developers through its focus on best practice.

The digital access divide adds a further dimension to the content gap. The ‘information poor’ have not only less or no access to internet and mobile networks. They also get lower quality content and applications. The digital divide widens the content gap, as info trash clogs the networks and quality content moves to pay-modes.

The threat of a widening content gap runs counter to the promise of the information society and it stops the transformation into a knowledge society at its very start.

WSA showcases what high-quality content exists and counteracts monopolies and oligopolies in the content sector. It demonstrates the cultural richness and diversity of content and the opportunities for small and medium sized producers to be successful.

In addition, it increases the capacity of leaders and all individuals to gain an overview of what is available on the markets, thus decreasing the marketing powers of a ‘chosen few’.

The World Summit Award places the emphasis on cultural diversity and identity, the creation of varied information content and the digitalization of educational, scientific and cultural heritage. These are core issues of a knowledge society in which people might be happy to live.

The goal of the WSA is to break the awareness barrier and the marketing deadlock where big promotional budgets or market dominance decide what is available and known in m- and e-content. It also aims to help overcome linguistic and cultural barriers and the smallness of national markets, to generate an international showcase and to stimulate an interchange of quality multi­ media.

WSA Jury process: Best available expert view offers best insight Content and applications are difficult to judge in their quality, much more so than tech­nology. This applies also to the mobile world. In the case of devices, the parameters are clear and objective; the performance of chips, the speed of networks, and the storage capacity of devices can be measured precisely. For Content no simple parameters do ­exist.

Yet, quality needs to be assessed: users need to know what they get or buy, clients need to order according to certain standards, producers and designers need to have best practice models and quality comparisons.

This is where the WSA juries meet a real demand. The WSA is presently the only existing global mechanism to search and find out which quality content and innovative applications exist around the world and how they meet criteria such as depth of content, ease of use, value added by interactivity, aesthetics of design and interface, and technical ­realization. The categories of the WSA-­ mobile address all aspects of social life, including m-culture or m-inclusion.

With mobile telephony becoming the defining technology of or age, the world as open and culturally rich and diverse societies is better positioned than ever to move into a stage where knowledge becomes accessible for all and quality applications allow an ­equitable participation of all in the shaping of the future.

Getting to know mobile content for a true Knowledge Society Thus, the curious fact that many people – even the ones who are deeply involved in the industry and in policymaking – have little information or idea about what quality m-content is and innovative applications look like needs to be changed.

This publication provides you and all readers with the very opportunity to see and read so that you might use and experience the power of great m-content.

WSA-mobile 2010

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High Quality Mobile Content for a true Knowledge Society

and conferences about information, communication and, in broad terms, society. It was the UN’s response to the rise of the Internet.

Among its chief aims was to bridge the digital divide separating rich countries from poor countries, areas with access to telecommunication services and areas where people would never see a phone.

WSA started in 2003 for the UN Geneva Summit conference as an invitation project and a global activity to put the focus not on wires and computers, but on content and applications. WSA uses the mechanism of contests for best practice in content creation and applications development and design.

And it does so around the world, in nearly all UN member states.

For this purpose, it networks professional associations, the national chapters of the Internet Society, multimedia education and research institutions, electronic chambers of commerce, non-governmental groups and foundations, government offices for IT and Information Society development and many others, including foremost the UN Global Alliance for ICT and Development.

WSA is the result of the active engagement of all these players and of the shared conviction that quality content and innovative apps are essential for a quality Information Society. Through the global contests, WSA can showcase and demonstrate best practice from close to 160 UN member states, from all continents and cultural corners of the world.

WSA provides proof that irrespective of their place or country of origin, interactive content and innovative apps inspire, inform and allow truly new forms of exchange of information and knowledge. Technology offers tools for knowledge.

It is a fundamental fact of the Information Society development that the performance of the tools increases faster than the human capacity to use them. This creates the content gap: ICTs offer more capacity to produce, store and transmit than humans can use, fill, read or consume.

Over the last 50 years, ICTs have become exponentially more powerful and radically cheaper and smaller. Content does not keep

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Abu Dhabi: Truly Integrated

Welcome to Abu Dhabi

Year-round sunshine, pristine beaches, spectacular sand dunes and pulsating cosmopolitan lifestyle await every guest in Abu Dhabi. Such idyllic setting cuddles this emirate known around the world for its massive oil reserves and majestic mosques with towering minarets. These, combined with the distinct Arabic hospitality and mystique – and world-class infrastructure – make Abu Dhabi an excellent destination both for the experienced and novice traveler.

suing alternative commerce and business to diversify the economy. Plans are in place to increase tourism to the emirate. The exquisite Emirates Palace Hotel & Conference Center opened its doors in 2005, putting Abu Dhabi on the luxury hotel map for world class travelers and events. Etihad ­Airways based in Abu Dhabi, is designated the National Airline of the United Arab Emirates and one of the fastest growing airlines in the world.

Cultural sites abound in Abu Dhabi, whose name implies “Father of the Gazelle” most likely due to the large number of gazelles and oryx that once flocked the emirate’s arid deserts. These heritage sites provide holiday makers with a glimpse of this emirate’s ­storied past - reaching as far back as 5000 BC - and an understanding of its people’s culture, values and aspirations. Being the capital, Abu Dhabi also houses embassies and hosts ambassadors from all over the world.

Welcome to Abu Dhabi

Abu Dhabi is the largest of the seven emirates that make up the United Arab Emirates.

Abu Dhabi, the city, is also the federal capital. It lies on a T-shaped island jutting into the Arabian Gulf from the central western coast. The latest census in 2005 indicates a population of 1.29 Million. About 80% of the population are expatriate - foreigners from other Arab countries, the Indian subcontinent, Britain, Europe, US, Canada, Australia and many more.

Both onshore and offshore, Abu Dhabi has 10% of the world‘s known oil reserves and 4% of the natural gas reserves. Abu Dhabi has 90% of the UAE. oil reserves which, at current rates of production, are expected to last for another 100 years. Abu Dhabi is pur-

WSA-mobile 2010

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Tomi Ahonen

The innovative and creative emerging in mobile services

Recent years have produced a wealth of new exciting and innovative ­services in mobile. The advertising and media industries were awoken by the launch of the Apple iPhone in 2007 and since then have taken notice of some phenomenal statistics and facts.

The number of mobile phone active subscriptions worldwide is passing 5.2 Billion by the end of the year 2010. That is over three times the number of television sets on the planet, three times the number of internet users, and over four times the total number of personal computers in use. Similarly the numbers of mobile data users are breathtaking. At 4 Billion active users, SMS text messaging, the world’s most widely used data application has more than twice the number of users as the internet, and four times the number of users paying to watch pay-TV services. And what of the old media staple, the trusted newspaper? SMS text messaging has more than 8 times as many users paying for the mobile data service, than the total worldwide circulation of all newspapers, paid or free. Yes, mobile is a media and communication giant.

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Tomi Ahonen: The innovative and creative emerging in mobile services

The early data services were very modest by design, from basic news headlines and coupons delivered via SMS, to televoting and ringing tones. Now we are finally starting to see the more ‘magical’ services that take full advantage of the 8 unique abilities of mobile phones. Let’s explore each of the 8 unique abilities and showcase one clever app or service using that ability.

Mobile is the first truly personal mass medium. A great example of a mobile service in this area is the virtual girl to wake up teenager boys, as launched by Axe deodorant brand in Japan. They made 14 avatars based on real girls, and offered the boys a chance to pick any of the girls as the free wake-up service. The girls would also remember to remind the boys to put on their Axe deodorant in the morning. How successful? Had

The second unique ability of mobile is that it is permanently connected. A good example of using this ability comes from the USA where the new ABC hit TV show, Pretty Little Liars, which targets the teenage girl audience, has launched a ‘Secrets’ promotion.

The free MMS based service will bring a weekly secret to the phone, and also bring a short video clip preview of the upcoming episode. The whole service is sponsored by Microsoft advertising. How did it do? 12% of the core audience has already signed up to the service, which has delivered half a million messages and generated over two million page views by the fans.

any kind of user-generated content is naturally suited for mobile. A wonderful mlearning use comes from the UK where three museums got together with 100 local schools, to help make school visits to the museum more interactive and engaging. The simple mobile service would guide school kids to take pictures of art exhibits, to rate the ones they saw, to listen to more stories about the items on display, and to create their own commentaries, blogs, etc. about the items and the visit. The results took the museums and the schools by surprise - the average time school kids spent in the museums grew by more than 4 times, from 20 minutes on average to over 90 minutes.

app increased Guinness beer sales in Hong Kong by 25% The ability to capture the social context of consumption is the seventh unique ability of mobile. A good use of this ability was with the Chinese unit of the Puma running shoe brand. They created a free multiplayer car racing game in conjunction with the Shanghai Formula One race. The game rewarded those who did well in the races, as well as those who spread the game virally. To collect prizes, the game drove visitors to registered Puma stores. They achieved 200,000 gamers to the virtual races.

And the last unique ability of mobile is that it can deliver Augmented Reality services. A

The third unique ability is that mobile is always carried. A good mobile service built on this ability is the Tesco supermarket shopping assistant in the UK. The application allows shoppers to prepare a shopping list, but that is not the clever part. After the shopping list is on the phone, the shopper can tell Tesco which store the shopper will visit, and Tesco will re-arrange the shopping list into the order of the items as they are in that specific store, on the shelves and according to the aisles.

The fourth unique ability of mobile is that only mobile has a built-in payment channel - one that allows one-click payments. A great service built to take advantage of this is Japanese teen fashion mobile magazine, Girls­ walker, which features the hottest trends in clothing as worn by the young women of Tokyo. Girlswalker includes advertisements to allow Japanese girls to buy the same outfits and look as cool as the Tokyo girls, and the ads themselves offer ‘click to buy’ option where the item is directly billed to the phone account, using Japanese m-payment systems. The astonishing part is the advertising redemption rate. The service achieves 45% conversion rate for the fashion ads.

The fifth unique ability is that mobile is available at the point of creative impulse. So

Tomi Ahonen is the author of 9 books on mobile.

His latest book is ‘ Mobile as 7th of the Mass Media’.

See for more: www.tomiahonen.com

The sixth unique ability of mobile is that out of any media channels, mobile measures the audience most accurately. This ability was used by Guinness beer for its rugby tournament tourist guide to Hong Kong. The simple Java app had typical sports tournament services and info such as game scores, statistics, player profiles and upcoming game previews. It was also a Hong Kong tourist guide helping not just fans to find the sporting venues, but providing local maps, airport information, et cetera. Being a sponsored adver-app for Guinness beer, it of course helped tourists find the nearest pub or bar serving Guinness brand beer. And as a gimmick, it even included many simple tourist phrases on a ‘one click speak’ translation: The phone can ‘speak’ chosen English phrases, like asking a taxi driver to take the tourist to the hotel, in Cantonese. This free

good example of this use was seen in Germany at the launch of the new Nokia N8 phone, where the Suddeutsche Zeitung magazine had created an Augmented Reality edition of their print magazine. When the person reading the magazine used a suitable Nokia/Symbian phone to view the images in the magazine, various AR features were enabled, adding alternate pictures, animations, speech bubbles, etc. to the magazine content.

These are only a small selection of the clever, creative and even magical services now being invented and deployed worldwide.

The mobile opportunity is truly expanding and exploding worldwide, with innovation coming from all parts of the world. This is an exciting time to be in mobile.

WSA-mobile 2010

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Tomi Ahonen

200,000 boys downloading the avatars and increased Axe sales by 300%.

ONLINE

OOH

Gary Schwartz

Mobile Marketing: Beyond Content

RECEIPT

TV

PRINT L O A D I N G

. . .

Simply shrinking content to fit on a mobile screen rarely succeeds in driving your marketing goals

About three years ago I wrote an article ­titled: “There is no such thing as a mobile campaign.” Look around. The world continues to buy media vertically. (TV, radio, print . . . even online is farmed off to the digital agency and bought as a segmented buy). If you run mobile as a standalone campaign, it is doomed to the graveyard of yes-Itried mobile case studies.

Mobile is an integrated part of the buy and would not exist, in most cases, without the 360 degree plan. Why? Mobile is primarily a pull media. It needs to be added to the traditional push media to come to life and work its magic. Using messaging (SMS and MMS) as your pull is powerful because it comes with a relationship with your consumer’s

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Gary Schwartz: Mobile Marketing: Beyond Content

mobile number. This allows you to develop a two-way relationship with this user.

Mobile marketing works to engage and bridge the consumer to high-ROI destinations. Coca Cola’s PIN-on-Product mobile affinity program, for example, has no start date or end date; just a continual channel that turns the phone into a reward card incentivizing the consumer to buy more and allow Coke to engage in a targeted, personal way.

The Multiscreen Multiplier Successful campaigns are not one-off services but as an always-on cross-media channels. It is an always-on element of the media

• Mobile is a horizontal buy that adds value to your vertical PUSH media • Activate traditional publishing mediums • Create a permission-based two-way channel • Help the brand bridge to PoS, mWEB, mCRM programs . . .

If the media planner continues to see mobile as an independent campaign that is not designed to specifically bridge the consumer, then they are missing the value of the mobile channel and mobile will inevitably not drive ROI in the 360 degree media plan ending up a media also-ran.

Where to start?

In 2010, we are faced with mobile evangelists who travel through town with a loud bell touting one or two isolated services.

What is for sale today? Of course Apps and more Apps. Bluecasting, 2D codes to drive web discovery, augmented reality; locationbased services, m-coupon scanning at retail point-of-sale, etc . . .

Twitter is often confused as a discovery media and it is compared with SMS because of its SMS-like character length messages. But Twitter has a specific utility: microblogging.

(Twitter is not direct digital marketing. ­Twitter follows are “fans and loyalist” but it has no targeted CRM, no ability to activate other channels to seamlessly move the fan or loyalist to bricks and mortar or m-commerce destinations. ) So with all these options where do we start?

Discoverability and conversion are two of the biggest challenges in mobile.

Think of your online property as the main (commerce) course and your mobile store as the “snack food”. The consumer is jumping in and out of their txt, browser, app world throughout the day.

With mobile two clicks is one click too many. It is easy to lose their attention to the real world buzzing around them.

Key to success is to treat your mobile property as a extension or horizontal of your other retail touchpoints. When you design them, integrate cross-channel with bricks and mortar and online. You will lose the shopper if you try and shrink your digital strategy to fit on a small screen. Rethink (function) do not just shrink (form).

I am not a great proponent of apps alone as a destination to drive reach and frequency with your consumers. There is tons of value for the shopper in certain apps but it don’t not necessarily drive your marketing sales goals. The app can become lost on the phone top. Phone fragmentation makes development costly. And your first sales job is selling the consumer on the app and not on your product. Finally, with web you own the relationship with your shopper. With an app, Apple is “managing” this for you.

(Mobile WEB functionality is improving with HTML5.)

For discoverability use SMS with embedded links as the mobile “click” to jump into an offer and special strategically. I like to think of SMS as your mWEB mouse click. Put the call-to-action for this click on all you media and this will drive impulse traffic. Use SMS opt-in to drive targeted, timely deals back to the shopper. If your offer is compelling, you will drive impulse conversion.

Bear in mind two things that are native to mobile: 1. Geography: The mobile primate is “mobile” and therefore closer to where they and their brand sponsor would like them to be: the mall, convenience store, dealership, event . . .

2. Consumption: Mobile is on-the-run snack food and online the main course. As my colleague at the IAB, Joe Laszlo, writes: the mobile consumer uses the phone to “save time” (Looking up an address or map are examples of a time-saving application, as are checks of traffic or travel ­information) or “kill time” (fill unexpected slow moments in the day. This use case, too, is likely to be short and interrupted unexpectedly; however, a user in this mode is open to—indeed hoping for—amusing distractions.)

The mobile user is often consuming in a quick, impulse manner, therefore it is an ideal environment to opt-in to saving alerts, coupons, promotions, store reminders, etc.

And because these offers are consumed on the run, the mobile user is often ideally positioned to act on a call-to-action.

With this in mind, mobile cannot be just about impression-based advertising or standalone apps, but must extend beyond-theclick activation and bridge to point-of-sale, point-of-entry, etc.

Mobile is all about “what next”.

Gary Schwartz, President & CEO, Impact Mobile, Canada

WSA-mobile 2010

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Gary Schwartz

mix and it connects media dots that historically never dialogued.

A recent Forrester consumer survey found that more than half of consumers buying in bricks-and-mortar begin their research process online. Cross-channel shopping is expected to top $1 trillion by 2012. Although consumers are actively cross-channel shopping for their considered purchases, brands and retailers fail to create a seamless ­multichannel shopping experience.

Microsoft refers to this as the “multiscreen multiplier”: each screen multiples the brand value resulting in a measured ROA across all the channels. Brand managers are trying their base of understand how to leverage all the screens and keep their messaging and goals constant on television, gaming, online and mobile real estate.

But the shopper is way ahead of us simple media folk: they are channel agnostic. While the media planner continues to buy media vertically, mobile is one of the only media elements that can help the consumer move from the dress on the billboard to the dress online to the dress in the aisle.

So in a world of vertical buying, mobile is a horizontal; it effectively helps the planner connect the dots. And in connecting the brand’s media touch points it drives incremental value on the vertical buy by aiding measurability and accountability on the buy but more importantly helping move the consumer from the ad placement to the where the brand needs them to be . . . point-of-sale, online store or lead generation engine . . .

Participating Countries Nominations, Winners Category

Winners

m-Business & Commerce

Germany India Russian Federation United Kingdom USA m-Government & Participation Bahrain

Germany

India

Tunisia

USA m-Learning & Education Bangladesh

Canada

India

Ireland

United Arab Emirates m-Entertainment & Lifestyle Australia

Finland

Japan

Mexiko

Russian Federation m-Tourism & Culture Austria

Bulgaria

Italy

Hungary

Latvia m-Media & News Australia

Brazil

Finland

Russian Federation

United Kingdom m-Environment & Health Au stria

Egypt

India

Slovenia

USA m-Inclusion & Empowerment China

Germany

Guatemala

Sri Lanka

USA 40 Winners out of 26 Countries

North America and Oceania

Winners/ Country Australia Austria Bahrain Bangladesh Brazil Bulgaria Canada China Egypt Finland Germany Guatemala Hungary India Ireland Italy Japan Latvia Mexiko Russian Federation Slovenia Sri Lanka Tunisia United Arab Emirates United Kingdom USA Regions

2 2 1 1 1 1 1 1 1 2 3 1 1 4 1 1 1 1 1 3 1 1 1 1 2 4

Latin America and Carribean

Winners 4 8 18 3 7

Arab Countries and Middle East Asia Europe Latin America and Carribean North America and Oceania 12

Participating Countries, Nominations, Winners

Participating Countries, Nominations, Winners

Europe Asia

Arab Countries and Middle East

Africa

Regions

Participating Countries

Africa Arab Countries and Middle East Asia Europe Latin America and Carribean North America and Oceania

Nominating Countries

Nominations

40 20 28 50 30 16

17 15 14 29 14 4

47 84 79 132 44 21

184

93

407

WSA-mobile 2010

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Key Statements Ms. Lynn St.Amour, President

& CEO,

The Internet Society (ISOC)

The Internet Society is proud and excited to continue it’s support of the WSA. As we strive to create a society where the “Internet is for Everyone”, the leadership shown by the WSA in fostering new talent, leadership and ‘best practice’ content as a mechanism for social transformation is outstanding.

Congratulations to all those who have participated in and contributed to the success of the WSA.

Ms. Irina Bokova Director General UNESCO

The uptake of mobile communications in the world is as spectacular as its potential

Mr. Dr. Werner Faymann, Federal Chancellor of the Republic of Austria I am very proud that a country like Austria was the initiator of the World Summit Award in 2003.

Today WSA is the international showcase how content industries can help local and regional economic development and inspire the information society worldwide.

The change from the industrial society to a modern, knowledge-based information

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Key Statements

for development. Mobile technology has allowed access to information and knowledge in areas where it was not possible before, and it is contributing to economic, social and cultural development in all parts of the world. As an Organization whose top priorities include building knowledge societies, UNESCO is contributing to this drive through capacity building, by encouraging the generation and dissemination of quality content and by advocacy in partnership with all stakeholders.

society is driven by the information and communication technologies (ICT) and their applications – and e-content is one of the most important ones.

Austria has, in coordination with fellow EU member states and the European Commission, developed its „e-Inclusion policy“. Every citizen should be provided with the necessary „know-how“ regarding ICTs and their use for information and communication. We want to minimize the digital divides caused by differences in possibilities of access, education, income, age and gender.

The WSA can help create more equity and the e-content industries more economic growth and more jobs, more independence and better chances in life and quite gene­rally enhance solidarity within our societies.

Kandeh K. Yumkella UNIDO Director-General

Throughout the world today, mobile technologies are becoming a key channel through which we connect, inform and make the ­decisions that shape our future. In Africa and elsewhere they bring the power of the Internet right into the hands of the people, boosting business and entrepreneurship.

UNIDO welcomes and supports the efforts of the WSA and its new Mobile Edition 2010.

Mr. Talal Abu-Ghazaleh Chairman, United Nations‘ Global Alliance for ICT and Development (UN-GAID)

„Mobile contents and cell phone applications are changing the way practitioners are tackling the toughest development ­challenges around the globe. WSA, as a flagship initiative of the Global Alliance for ICT and Development, has for years now been carrying the torch of the ICT for Development community around the world.

Its one of a kind award showcase, focusing this year on mobile applications, is an essential vehicle for effectively advocating for the use of ICT in all areas of social and economic development, including the achievement of the MDGs.“

m - Business & Commerce

M-Business & Commerce

m-Business & Commerce Supporting m-Business processes and commercial transactions, including real-time travel bookings; creating new business in m-Commerce; offering customers convenient services and supporting SMBs in the marketplace; using mobile phones for buying, selling and banking, as well as for servicing customers and for collaborating with business partners.

15 WSA-mobile 2010

15

m-Business & Commerce Madanmohan Rao Mobile Monday, Chief Researcher, India

While the Internet boom has transformed the world of business and commerce, it is mobile which is regarded as the “growth hormone” of e-Commerce! Mobile media have transformed practices of advertising, marketing, brand building, transactions, payment, customer service and market research – and this is just the beginning.

From humble SMS to advanced broadband “apps,” a range of mobile channels has opened up for businesses to reach consumers – and for consumers to connect with one another and exchange on-the-ground realtime reviews and validations of merchandise. This year, the first ever WSA-mobile Award attracted over N1 nominations from N2 countries around the world.

Starting off in main street, the giant UK retailer Marks & Spencer has firmly set industry standards for m-commerce through its mobile shopping services. Its Web site has been specifically optimised for handheld interfaces, and for transactions via users’ regular Web accounts. The mobile browsing and shopping facilities can be used for thousands of products, made all the more viable due to the increasing penetration of smart phones in the consumer market. This mobile offer-

16

m-Business & Commerce

ing from a major “real-world” retailer sends out a strong message of confidence to consumers and other retailers that mobile commerce is here to stay, and the WSA-mobile jury strongly endorses this initiative.

In simple but effective community-based ways, India’s EKO extends the footprint of banking services to the unreached. Through a combination of dialing numbers and special numeric codes, ordinary citizens can leverage community stores to open up bank accounts and transfer money to their families back home in remote areas via mobile phones. With endorsement from banks, millions of citizens can now overcome the financial divide and access the security and convenience of banking services thanks to EKO’s mobile initiative.

The mobile vending application i-Vend from a Russian developer i-Free explores a range of mobile payment mechanisms such as NFC and QR Codes. It brings the convenience of mobile shopping for consumers and also provides operational services for SME vending machine operators. Such mobile interfaces allow for instant sales promotions as well, depending on the customer relationship profile.

Drawing on its 75 years of U.S. expertise in publishing consumer reviews, Consumer Reports’ new offering, the Mobile Shopper app, brings valuable product ratings and reviews to users right at the critical point of purchase.

Innovative ways of entering product information including scanning the barcode, and there are also location-based capabilities. At the back end, the service integrates with realtime social media content such as reviews on Twitter on Facebook, thus bringing the best of both worlds to the consumers and helping them make the right informed decisions for product purchase.

Governments and public sector agencies in sectors like transportation can also be major drivers of mobile commerce through m-ticketing. German Railways (Deutsche Bahn) has rolled out a comprehensive mobile offering called DB Navigator, with services ranging from itinerary planning and maps to locator services and ticket purchasing.

In sum, the WSA-mobile Award this year showcase how innovation is being driven across the m-Business spectrum, from SMEs and public sector agencies to major retailers and consumer advocacy organisations.

m-Business & Commerce

m - Business & Commerce

Winners DB navigator Germany

EKO – branchless financial services India

Mobile Vending | Мобильный вендинг Russian Federation | Language: Russian

Marks & Spencer mobile commerce United Kingdom

Consumer Reports Mobile Shopper USA

WSA-mobile 2010

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DB navigator | Germany | Languages: German, English Producer DB Vertrieb GmbH Ms. Krisztina Menczel Mr. Mathias Hueske Mr. Armin Boehmer

Contact krisztina.menczel@ bahn.de www.bahn.de/p/view/ buchung/mobil/ iphone.shtml

Description

Juror’s Evaluation

With DB Navigator, German Railways Corporation (Deutsche Bahn) ­offers travellers a comprehensive information service for all modes of public transport in Germany. Using DB Navigator, Germans and ­tourists can access the relevant information pertaining to a journey on the go, including up-to-date itineraries, maps and real-time information.

The service started in December 2009; by October 2010, it had 1 million downloads over the iTunes appstore, making it one of the top downloads in Germany.

As an itinerary planner for public transport, DB Navigator provides access to the schedules of all public transport operators in Germany and all trains in Europe. It calculates optimal trips by train, bus, tram, subway and ship for you.

Using GPS, all travellers need to do is to type in a destination – a ­station, street or point of interest – and the DB Navigator guides them from their actual position to their destination. In addition, paths on foot to stops and stations are laid out in the street maps, so that ­travellers can find their way.

It is important to realize that in the world of mobiles, mobile applications are the content: the more they address a usage niche, the more acceptable they will be.

In developed countries where infrastructure is generally good and most of the population uses mobile phones, it is logical that the traffic and transport system be an integrated part of mobile usage.

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winner_ m-Business & Commerce

DB Navigator, a navigational app for the iPhone, creates real value as it addresses public transport users in all over Germany and Central Europe and integrates the information and booking services from public transport companies into one app. This makes it the app of choice for all kinds of transportation and traffic information and more.

DB Navigator is content rich. It provides not only tickets, but also scanable 2-D barcodes, schedules, guides maps, and also makes real-time information available, a feature which enhances its popularity. According to some claims, DB Navigator is one of the most popular apps downloaded from iTunes in Germany. German Railways offers DB Navigator as an integral part of its services, with a version for android operating systems extending the reach to other users. Travelling made easy.

EKO – branchless financial services | India Producer Eko India Financial Services Private Limited Mr. Abhishek Sinha Mr. Abhinav Sinha Mr. Matteo Chiampo Mr. Anupam Varghese

Contact piyush.gupta@eko.co.in

m - Business & Commerce

www.eko.co.in

Description

Juror’s Evaluation

EKO is pioneering a low-cost technology and distribution infrastructure for banks seeking to viably extend financial services to nonbanking customers. EKO’s ‘Simplibank’ platform connects a telecom infrastructure to the bank’s Core Banking System (CBS), leveraging a user’s cell-number as a unique identifier onto which the bank account number can be mapped.

With the mobile as the medium for banking, financial transactions are possible anytime and anywhere.

More than half of India’s population of over 500 million people has no bank account, due to the high cost of small value transactions.

Delivering banking services through the mobile phone makes the cost of banking substantially cheaper and thus affordable for a broader population, simultaneously creating a viable business ­opportunity.

EKO – branchless financial services (Simplibank) ­provides a platform of choice for universal financial access and micro-trans­actions in developing countries like India.

EKO – branchless financial services moves banking into new markets.

As a mobile banking provider that lets people who may not have a bank account act as if they do. Using a simple and low-cost method, users can make payments from any mobile (or even fixed-line phone) by dialling numbers and codes.

In many communities in India, people have no access to local bank branches and thus are excluded from the types of normal commercial transactions many of us take for granted.

But with EKO – branchless financial services, local merchants of any type can become “bankers.” Their customers can pay them in cash and then, using their personal codes, make payment transfers to anyone with a bank account - or access another EKO account – anywhere.

For the first time, the 60% of Indians without a bank account, but access to a mobile phone, can now participate in the commercial world they have previously been excluded form.

Importantly, EKO – branchless financial services also keeps the service fees that consumers pay to local merchants within the community, further empowering and enabling not just the end users, but the local economic actors and engines themselves. Banking for all.

WSA-mobile 2010

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Mobile Vending | Мобильный вендинг | Russian Federation | Language: Russian Producer i-Free Mr. Andrey Pristinsky Mr. Kirill Gorynya Mr. Kirill Petrov Mr. Sergey Shulga

Contact telemetry@i-free.ru www.i-free.com/ commerce/ mobile_vending/

Description

Juror’s Evaluation

Mobile vending makes retail sales possible with payment being made through mobile phones (via SMS, IVR, NFC or QR Code). i-Free is one of the first digital developers in Russia to create and launch a proprietary hard- and software package, i-Vend, for vending machines.

Users are identified by his/her mobile number, the user profile ­provides a full purchase history and a full customer relationship management (CRM) program.

Mobile vending system aims at SME vending machine operators, lowering their costs, minimizing machine downtime and improving ­customer services – all of which leads to increased sales thanks to the use of advanced mobile technologies.

Mobile vending Mobile vending marks a new trend in mobile payment in vending machines and brings it to every corner of the Russian Federation: the cost-effective and user-friendly technology implemented enables sales by vending machines at which payment can be made via mobile phones using SMS, IVR, NFC or QR Code.

Important for the business: the mobile technology can also be used to remotely audit and manage vending machines. Data are collected from all vending machines installed across a given city and even across the country and sent to a central repository to allow central management.

Mobile vending goes even further. It allows merchants to activate different kinds of loyalty schemes for customers and thus offers them a full functionality to for mobile customer relationship management.

Mobile vending solution is also simple and cost efficient: it com­ prises a GSM module installed in the vending machine and a server module administers the preset work sequence. The WEB interface mediates between the system, the computer and the ­mobile phone is perfect way. Anytime shopping.

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winner_ m-Business & Commerce

Marks & Spencer mobile commerce | United Kingdom | Language: English Producer Marks & Spencer Ms. Sienne Veit Mr. David Bamford Ms. Clare Shields

Contact sienne.veit@ marksandspencer.com

m - Business & Commerce

www.marksandspencer. com

Description

Juror’s Evaluation

The Marks & Spencer mobile commerce website is one of the first mobile sites offered by a major UK high street retailer. Customers on the move can now shop on a site that has been developed specifically to make searching, browsing and buying easy from any webenabled mobile phone or device. The site is in sync with the main M&S website, so that customers can log into their regular web-account and manage their shopping basket from their mobile. There is no need to download an app or any software; users simply type www.marksandspencer.com into their phone’s internet browser.

Marks & Spencer mobile commerce, is a version of www.marksandspencer.com designed specifically for use on mobile phones and ­mobile devices.

It raises the convenience and enables customers to search, browse and buy very easily from any web-enabled mobile phone or device without having to download any app or software.

With 48 million people using 76 million mobile phones and the proportion of smart phone users (currently 50%) rapidly growing, ­mobile retailing is expected to become very popular in the UK. The number of adults using mobile Internet is expected to double in the next two years, with 50 per cent of the UK adult population ­using mobile web by 2012.

In this context, the Marks & Spencer mobile commerce initiative is ­setting the benchmark for other retailers. The site is already proving its usefulness, with over 1.2 million visitors 6 months after its launch and more than 10 million page views and 13,000 orders from the site. Good shopping.

Using the Marks & Spencer mobile commerce website, customers can find over 24,000 products – including clothing, home furnishings and furniture, technology such as televisions and iPods, as well as gifts such as flowers and food hampers – with almost all of the functionality found on the main M&S website.

WSA-mobile 2010

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Consumer Reports Mobile Shopper | USA Language: English

Producer Consumers Union Mr. Matt Goldfeder Mr. Jerry Steinbrink Mr. Grant Hansen Mr. Brian Chalk Ms. Sandy Schlosser Mr. Anoop Pilal

Co-Producer Kargo Mr. Scott Evans Mr. Harry Kargman Mr. Mike Robinson Mr. Josh Knowles Mr. Jeremy Sadwith Ms. Zoe Roman

Contact Mobileshopper@ cro.consumer.org www.consumerreports. org/cro/mobile/faq/consumer-reports-mobileshopper/index.htm

Description

Juror’s Evaluation

The Consumer Reports Mobile Shopper app for the iPhone, and soon for Android-based phones, brings 75 years of expert and unbiased product ratings and reviews to users where they need it most – at the point of purchase.

The app provides the user with 3 different ways to get product information: by scanning a barcode, by trying a manual search or by browsing through the Consumer Reports’ catalogue of thousands of tested product models across Consumer Report’s signature franchises: appliances, electronics, home & garden, babies & children and cars.

Once the product is determined, users will find expert buying ­advice, information on brand reliability, detailed user reviews, as well as the option of comparing a particular model to all others in that category.

Following links from there, users can see all on-line sites that carry the product, as well as retail stores in their local area in real-time that currently carry it on their shelves.

The features of the Consumer ­Reports Mobile Shopper app ensure that users find what they want for the best possible price. Users can also share information via email, Facebook and Twitter.

E-commerce has transformed sectors like retailing and travel, not just by making business transactions more effective, but also by ­enabling consumer empowerment and collective decision-making.

The prevailing challenge, however, has been to make the wealth of product data accessible beyond PCs and laptops at the office or at home. Consumer Reports Mobile Shopper effectively transforms the

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winner_ m-Business & Commerce

shopping experience for consumers by bringing this data right to the point of purchase via mobile phones.

Consumers can view the products on store shelves at a glance, and immediately look up pricing information, product ratings and advisory tips from other consumers on their mobile phones via a simple and immediate search. They can use this advice to inform their purchasing decisions, and also share their own experience immediately via the ­mobile phone. Reliable product information anytime.

m - Government & Participation

m-Government & Participation

m-Government & Participation Delivering mobile services in public administrations to individuals, businesses and organisations, in order to improve access to services; fostering quality and efficiency of information exchange and citizen centric transactions; strengthening the participation of individuals and groups.

WSA-mobile 2010

23

m-Government & Participation Simpson Poon Director of the Applied Research Office, Hong Kong Vocational Training Council (VTC), Hong Kong, China

As mobile phone is rapidly diffusing among the public-at-large, particularly in less developed countries; governments are now extending their services to citizens via this newfound channel. The winners in this ­category demonstrated how governments can extend good governance and services to citizens. For example, the Boston CitizenConnect system demonstrates how the City of Boston government invites its citizens to report maintenance requests via a mobile ­application and monitor progress.

The ­German Parliament App also allows citizens to view and monitor debates, discussions and new developments of various committees and members of the parliament. Both these applications show how citizen-government relationship can be further enhanced through mobile applications. They also set an example of ‘open-government’ and ‘governance transparency’ which is a direction for all service-oriented governments.

24

The Many-to-One SMS system from India and the M-Post system from Tunisia are good examples on how less developed countries with even lesser developed mobile infrastructure can still take advantage of mobile applications for the betterment of their citizens. Both applications rely on using a SMS system to transfer data and information for service provision. In the case of M-Post, ­citizens can enjoy many necessary day-today services which otherwise would be difficult given the geographic distance; while the Many-to-One SMS system ensures the underprivileged labor force’s interest is monitored and protected.

The Kingdom of Bahrain government ­portal is an example on how governments can extend their services to citizens. Not all ­government mobile portal are created equal, the Bahrain portal is a good example of how services ­offered to citizens can be tailored in a more

m-Government & Participation

client-focused way. There are i­nformation services, interactive channels and transactional services all offered in both Arabic and English. Given Bahrain is one of the most internationalized cities in the ­Middle East, such a portal will no doubt ­benefit both visitors to and citizens of Bahrain.

Given the citizen-centric of all the winner ­applications, I think future m-government and participation applications will no doubt help to foster better governance of governments and bring further benefits to their ­citizens.

Choosing five winners out of all the finalists was a difficult decision and much had been debated between these five and their close follow-ups. After much said and done, we believe these five differentiated themselves as being trend-setters for future ‘good’ m-Government applications.

m-Government & Participation

m - Government & Participation

Winners Mobile Portal – Kingdom of Bahrain Bahrain

German Parliament App | Deutscher Bundestag App Germany

“MANY TO ONE SMS” BASED APPLICATION India

M-Post Tunisia

Boston CitizensConnect USA

WSA-mobile 2010

25

Mobile Portal – Kingdom of Bahrain |Bahrain | Languages: English, Arabic

Producer eGovernment Authority Mr. Maher Alkhan

Contact malkhan@ega.gov.bh www.mobile.bahrain.bh

Description

Juror’s Evaluation

The Mobile Portal – Kingdom of Bahrain is used as a new channel in the delivery of e-Government services to the citizens and residents of Bahrain. The Portal includes over 45 e-Government services pro­ vided either over WAP or by SMS. All services are made available in Arabic, as well as in English.

The services can be classified into three categories: 1) Information Services, such as e-Weather, doctor search, embassy contacts; 2) Interactive Services, such as mobile blogs or mobile polls; and 3) Transaction Services, such as paying electricity and water bills or traffic contraventions.

The mobile portal is integrated with ministries and departments, communicating data and information to users. Given that mobile penetration in Bahrain is amongst the highest in the world, the Mobile Portal – Kingdom of Bahrain is expected to become the preferred ­channel by which clients and citizens access government services.

The Bahrain e-Government Authority took the lead in launching the e-Government Mobile Portal – Kingdom of Bahrain regionally in May 2009. Right from the start 10 e-Government services were provided either over WAP or by SMS making public administration work for the citizens and residents and their needs in a 24 hour and 7 days a week manner.

The e-Government services are made available in both Arabic and English languages and are easy to use and provide instant access.

The offer has been increased to include today 45 e-Government s­ervices, providing one of the most comprehensive mobile offerings in the world. While the portal integrates the services for easy user access, all data remain within the respective ministry or the department that owns it, providing a complex multi-organizational workflow through ­multi-platforms.

The Mobile Portal is rightly ranked number 1 in the Middle East by

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winner_ m-Government & Participation

the United Nations in 2010. Government accessible all time.

German Parliament App | Deutscher Bundestag App | Germany | Language: German Producer Babiel GmbH Mr. Georg Babiel Mr. Marco Segebrecht

Contact info@babiel.com

m - Government & Participation

www.babiel.com

Description

Juror’s Evaluation

The German Parliament is one of the first European parliaments to provide a free Parliament App that makes mobile content easier to access than ever. This app provides mobile internet connections for iPhone, iPad and iPod touch.

With this app, users can access the latest news from the German Parliament at any time, even while on the move, or find out quickly and easily about members of parliament and parliamentary committees, even when not connected to the internet.

Version 1.1 also offers an option during plenary sessions of the German Parliament with live audio streams of speeches by M.P.’s or by members of government. By providing this mobile application as part of its mobile internet package, the German Parliament App aims to enhance transparency of the political process.

The German Parliament App constitutes a unique best practice example of governments wishing to develop a culture of transparency and effective communication with the public. This application is designed to provide superb access to current information from the German Parliament, including figures and news about important officials, thanks to an easy, structured interface, coupled with rich information, images, and online streaming of parliamentary debates and speeches.

The German Parliament App works on iPhone, iPad and iPod touch, thus making it available to a wide range of users. The application has been crafted with quality in mind. It’s both a creative idea and at the same time, an important government strategy to inform the public about controversial issues, current discussions and important decisions. The German Parliament App serves to create a knowledge society focused on politically relevant information and helps to ­inform everyone regarding political decision-making processes. The mobile application concept can be adopted by other governments, in order to develop better channels of communication and to reinforce government transparency.

WSA-mobile 2010

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“MANY TO ONE SMS” BASED APPLICATION | India Languages: English, Hindi

Producer Phoenix Software Solution Mr.Akash Chouksey Ms.Priyanka Jain

Contact akash@phoenixsoftwaresolution.com www.phoenixsoftwaresolution.com

Description

Juror’s Evaluation

This projects uses a “Many to one SMS” based application to help ­government ministries monitor labour at nregs work sites - National Rural Employment Government Schemes. Information pertaining to labour used to be collected in a time-consuming process of phone calls and emails. Now, on the first day of the week, the secretary of every gram panchayat (local village/town government) is required to send an SMS in a prescribed format to a designated telephone number.

The SMS is automatically transferred to an electronic database and the information is displayed on a dynamic webpage. If the information has not received, a reminder SMS is generated and sent. In case an incorrect SMS is received, there is an option to edit data at the block level itself. The “Many to one SMS” based reporting system assists in reducing time delays in information-gathering.

The “Many to one SMS” based application is an impressive mobilebased value-added service. It is unique in its concept for gathering a large amount of important labour data using SMS from villages, getting it delivered to government HQ and then processing and publishing the data on a website accessible by mobile phone.

The “Many to one SMS” based application revolves around a com-

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winner_ m-Government & Participation

prehensive information management system which serves the labour community and fulfils the requirements of the Mahatma Gandhi National Rural Employment Guarantee Act. The act aims to enhance livelihood security for people in rural areas, by guaranteeing a hundred days of wage employment within a given fiscal year for rural households whose adult members volunteer to do unskilled manual work. The app is easy to use, fast, efficient, removes unnecessary intermediaries, is highly appropriate to the context in which it is being used, fulfils a noble purpose and protects a basic labour right. This government move is widely appreciated in India.

The “Many to one SMS” based application may be considered one of the stellar initiatives documenting government interest and commitment to underprivileged labourers. Direct information for all.

M-Post |Tunisia |Language: French Producer Tunisian Post

Contact ONP@poste.tn

m - Government & Participation

www.poste.tn

Description

Juror’s Evaluation

M-Post is a postal service facilitating money transfers, mailing and other postal transactions. When citizens transfer monies with M-Post, the beneficiaries receive the info & code by SMS, getting the funds in their account or at any postal desk within a minute.

Postal account holders can see their account summaries and make transactions. Retired people receive social security pension payment info via SMS; students are informed of loan and scholarship support payment arrivals the same way.

Express mail senders can track and trace the delivery process; business customers receive notices to collect their ordered goods by SMS. M-Postalso offers mobile payment services including money transfers, bill payments, as well as fixed and mobile phone top-ups.

M-Post, is a showcase of modern public postal services which bridge the digital divide using a variety of mobile services. It is a leading example of how to use mobility to serve all citizens.

M-Post provides an impressive ease of service, while breaking the widespread bureaucratic stranglehold common to the countries of Africa, and especially, North Africa. In an increasingly urbanized and mobile world, M-Post provides accessible postal service for more citizens and better governance within the postal system.

Promoting such a service will certainly reduce the cost of postal services and constitutes an excellent use of ICT for development.

Inspired by the second phase of WSIS in 2005, Tunisia is progressing steadily towards the information society with useful projects like M-Post. Get service any time.

29 WSA-mobile 2010

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Boston CitizensConnect | USA | Language: English Producer Boston City Hall Mr. Nigel Jacob Mr. Chris Osgood Mr. Dave Mitchell Mr. Alan Heatherley Mr. Jerry Kelley

Contact Nigel.Jacob@ cityofboston.gov www.cityofboston.gov/ doit/apps/ citizensconnect.asp

Description

Juror’s Evaluation

Boston CitizensConnect is a new tool for constituents to improve their neighbourhoods. It serves as a new channel for residents in Boston to engage with government and it is a new method for promoting muni­ cipal development.

Using the iPhone, CitizensConnectenables users to report service ­requests, such as pothole repair or graffiti clean-up, to the city of ­Boston. The application is free of charge for anyone to download.

When a constituent sees a problem she/he wants the city to respond to, she/he launches the app, selects the issue, shoots a photograph and presses ‘submit.’ Leveraging the iPhone’s built-in GPS and internet connection, the app instantaneously routes the issue to the appropriate city work queue. The eyesore spotted by the concerned citizen gets onto the to-do list of city employees.

When the work is completed, CitizensConnect provides the citizen with a text message from the city administration. Meanwhile, the citizen can track her/his impact through a built-in map that shows the requests made, and that indicates whether the problem has been addressed. Applications for other platforms will be released based on the success of the current initiative.

Boston CitizensConnect is exemplary for municipal accountability.

As a free iPhone application it is a triple innovation allowing Boston residents and visitors to gather information about the physical state of the city and expands the existing Boston municipal complaints hotline in an innovative manner. It is part of the effort by the city of Boston to create direct feedback channels and to cut down on bureaucratic red tape.

Users can send both pictures and text and the app indicates the user’s location and the problem on a city map. Report can cover all issues and dysfunctionalities such as graffiti, potholes, broken traffic lights and downed power lines. Giving tracking numbers in order to let them monitor progress in resolving the issue is a most innovative way to advance city services. A case is flagged in red, as long as it is pending, and passes to green once it is solved.

The CitizensConnect project represents an excellent example of citi-

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winner_ m-Government & Participation

zen sourcing using mobile context (camera, GPS) and gives people a most efficient way to file municipal complaints. Above all, the project brings transparency to the work done by the city of Boston. A city turned responsive.

m - Learning & Education

m-Learning & Education

m-Learning & Education Serving the needs of learners to acquire knowledge and skills via mobile phone in a quickly changing world; transforming educational institutions through mobile learning resources; creating active m-Learning communities and solutions for corporate training as well as life-long learning.

WSA-mobile 2010

31

m-Learning and Education Anya Sverdlov Managing Director, Actis Systems, Russian Federation

As mobile devices become prevalent in everyday lives of most global inhabitants, regardless of country or nationality, income level or educational background, this very pervasiveness of mobile enables educators everywhere to better reach and better teach their target communities.

The winning projects in this year’s m-Learning and Education category demonstrate best practice in strategic use of mobile technology’s pervasiveness in the lives of societies and individuals to better those lives through learning, to educate those individuals, to use the power and spread of the “fourth screen” to empower educators and students alike.

All the winning projects also demonstrate the great ability of mobile content to be customizable and adaptable in order to improve the learning process and involve the students themselves in its evolution.

Some of the winning applications are aimed at large and virtually undifferentiated learn-

32

m-Learning & Education

ing communities, providing vital business and life skills to millions: whether it is the enablement of 25 million people in Bangladesh to better their English language skills in an engaging and user-friendly fashion (BBC Janala) or providing the ability for companies and people alike to create m-Learning programs in India (Drona), programs built around these applications have real impact on the lives and livelihoods of tens of millions of global citizens.

Other winning applications are targeted at more specific (and younger) learning communities and, thus, are even more customized to their target audiences’ behaviors and needs.

These clearly show that technology does not have age or disability boundaries and can bring real value to teaching and ­developing even the youngest of global citizens. The spread of mobile technologies to teaching pre-schoolers in a way appropriate and very entertaining for that particular ­target audience (Tickle Tap Apps), or to teaching and

communicating with autistic children that take into account the special needs of that very special target group (Grace), or to providing children in Arabic-speaking countries the ability to have fun with math in their own language (Hesabi) allow educators, parents and children alike to make the learning process more personable and enjoyable and, as such, better.

Perhaps no other category of mobile content can show such a direct improvement in the traditional processes provided by the use of mobile technology than m-Learning and Education. It is the Grand Jury’s hope that educators, teachers, parents and students learn from the winning projects presented here to further utilize mobile’s unique characteristics and wide spread to break down geographic and group boundaries and to enrich and empower students of all ages and abilities around the world.

m-Learning & Education

m - Learning & Education

Winners BBC Janala Bangladesh

Tickle Tap Apps Canada

Drona – Mobile Learning Management System India

Grace App for Autism Ireland

Hesabi – My Math | UAE

WSA-mobile 2010

33

BBC Janala | Bangladesh | Languages: Bangla, English Producer BBC World Service Trust Mr. Ashraf Uzzaman

Contact ashraf.uzzaman@ bbcwstbd.org www.bbcjanala.com

Description

Juror’s Evaluation

BBC Janala is a mobile service taking part in a nine-year English ­language education programme to help 25 million people in Bangladesh develop their language skills. The initiative called English in Action (EIA) runs from 2008-2017 and offers a tool for better access to the world economy.

BBC Janala is multi-platform: television programmes place English at the centre of young people’s learning; a website and social networking tools create a country-wide community of learners; audio lessons and SMS services turn the mobile phone into a low-cost learning device for people previously denied the benefits of English-language education.

The BBC’s baseline survey identified 33 million mobile phone users between 15 and 45 years of age in Bangladesh today, of whom 84% want to learn English. Sixty per cent reported that they would like to try using their mobile phone to learn English.

BBC Janala is an outstanding mobile service and powerful means for learning. The program has a wide reach and great social impact, helping as it does millions of people in Bangladesh to develop their English language skills.

The use of mobile as part of a multi-platform approach is clever and its combination with television programmes gets English-language learning in everybody’s hand. This makes for a low-cost learning device and permits people previously denied the benefits of Englishlanguage education to learn. By simply dialling 3000, users gain access to hundreds of three-minute audio lessons, which range from ‘Essential English’ to ‘English for Work’.

The BBC Janala service is affordable with a tariff of just 1 Taka (1 pence) per minute. Lessons themselves are free of charge online at bbcjanala.com and more than 100,000 audio lessons have been downloaded from the mobile internet site. BBC Janala could easily be replicated in other countries. Applause for this innovative use of mobile for education.

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winner_ m-Learning & Education

Tickle Tap Apps | Canada | Language: English Producer zinc Roe design Mr. Jason Krogh

Contact tickletap@zincroe.com www.tickletapapps.com zinc Roe design

m - Learning & Education

www.zincroe.com

Description

Juror’s Evaluation

Tickle Tap Apps are age-appropriate educational games which preschoolers can play anywhere. Tickle Tap Apps are vetted by educational researchers and tested by kids from three to five years of age.

The games are designed for assisted learning and independent play; they are easy and intuitive, with simple controls for little hands.

Tickle Tap Apps take full advantage of the iPhone platform in ways that make game play exciting. The game play is tactile, with easyto-follow audio instructions and visual cues for non-readers.

Kids (and parents) love the spirited, original music and colourful animations featuring new friends such as Jinja the cat, Robin the bird, Harvey the dog and Fins the fish. Tickle Tap Apps encourage learning through practice and exploration, in a way that is both entertaining and rewarding.

Tickle Tap Apps stands out because of its combination of the way it addresses a very young target audience and its well designed intuitive and creative content. With very few competitors developing applications for children aged 4 years and younger, the content of Tickle Tap Apps is very well thought through, combining colours, animation and sound so as to attract the attention of the youngest.

Tickle Tap Apps also utilizes the sensor within the iPhone, so that the various shapes can be drawn easily and can be moved around with a finger or by tilting the device, adding more intuitive fun for children.

As children’s attention span is short, Tickle Tap Apps is smart in providing a series of slightly different tastes, so that parents can easily download other apps to continue entertaining their children. ­Although Tickle Tap Apps are only available for the iPhone, the app could be easily ported onto other Smartphone platforms, making it possible to reach out to a broader audience. Mobile learning for the youngest.

WSA-mobile 2010

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Drona – Mobile Learning Management System India | Language: English

Producer Mr. Divyesh Kharade Mr. Jinen Dedhia Mr. Akash Shah Ms. Kinjal Vora

Contact divyesh.kharade@ deltecs.com http://deltecs.com

Description

Juror’s Evaluation

Given that the penetration of broadband is poor in India, mobile phones have surfaced as a better mechanism for learning and collection of information. Drona is a mobile learning management system which provides not just an m-Learning environment, but also helps users to create their own mobile applications, as and when required.

Drona comes as a desktop-based tool with an intuitive user interface especially designed for both trainers and teachers. It allows users to author content ranging from texts to images, audio and video. Different types of courses can be created, such as learning slides, multiple choice questions, multiple response questions, true/false type assessment, surveys, and feedback.

Drona also helps to manage distribution of the apps via Bluetooth or GPRS/EDGE. Furthermore, Drona Analytics allows tracking and reporting of different parameters, with different access for administrators, managers, trainers and end-users respectively.

Drona is a great addition to the wealth of existing Learning Management Systems (LMS) products that contribute to e-learning roll out around the world. It is highly interactive and well designed.

Drona adds strategically the benefits of addressing a large mobile audience to companies using LMSs and allows them to address learners to take advantage of content and courses offered at any time.

This feature enables them to make good use of waiting time which would otherwise be wasted.

With Drona provides and users are truly liberated from the confinement of classrooms and computers, thus providing high accessibility and convenience. In addition, Drona is extremely user-friendly in terms of both course development and management, as well as of end-usage. Mobile learning for all.

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Grace App for Autism | Ireland | Languages: English Producer Grace App Communications Ms. Lisa Domican

Co-Producer Mr. Steven Troughton-Smith

Contact graceappforautism@ gmail.com

m - Learning & Education

www.graceapp.com

Description

Juror’s Evaluation

The Grace App for Autism helps autistic and other special needs children to communicate effectively, by building semantic sequences from relevant images to form sentences. The app can be easily ­customized by using picture and photo vocabulary of your choice.

The application works in real time and allows the user to select their preferences, and then rotate the device (for instance iPhone) to present a full-sized sentence to the listener – who will read it with them and respond to the request. Currently up to eight cards can be strung together in a ’sentence’; moreover, the cards are large enough on iPad to not need a full-screen view.

Grace ensures the interaction of the user with the listener, while mutual understanding of the user’s real needs helps to increase communication opportunities and build trust. The Grace iPhone app was designed by Lisa Domican, a mother of two autistic children, with the assistance of a professional games app developer.

Grace serves as a superb example of real-life benefits that only ­mobile technologies can bring to enhance the learning process.

Based on the real-life experience of working with autistic and other special needs children, it provides a real-time instrument for communicating with and teaching this special needs group, and can be used by schools and parents alike.

The application’s ease of customization provides for excellent tool adaptability, allowing users to personalize the communication and learning process with each individual child, as needed. As such, Grace allows teachers and parents to replace bulky physical aids and tools with one downloadable and adaptable iPhone app. At the same time, it also introduces mobile technology into these special children’s lives, making learning more fun and allowing them to contribute to the learning process itself.

The application’s grounding in real-life experience, its usability, and simplicity and, at the same time, customization/personalization f­eatures are what make Grace an excellent example of mobile technologies’ contribution to the learning process, one for others to emulate.

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Hesabi - My Math |

| UAE | Languages: Arabic

Producer Flagship Projects Mr. Shadi Al Hasan

Contact apps@flagship.co www.flagship.co

Description

Juror’s Evaluation

Hesabi - My Math can be downloaded from the apps store, then the Splash screen launches, showing the three main parts of the app along with extra settings and info views.

By choosing the first part, children see a random number printed on the screen; when they type the corresponding number, they win ­applause – if they miss, they are encouraged to try again. The second part of the app teaches the child to draw the number indicated on the “board.” The child can choose the colour and width of the pencil used – and even “clean” off an inaccurate drawing. The third part is the quiz part, where the child chooses one of four mathematical ­operations.

On completion of the quiz, users get a full report showing the number of answered questions and percentage of correct results. Hesabi - My Math lets children decide on the amount of questions and choose between Arabic and Hindi numbers.

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Hesabi - My Math is a great product for children, designed in fun colours to attract attention. The app feels more like a game than a learning device. Hence the attention span of the child is maintained, thus increasing the effectiveness of the learning process. Children acquire new math skills and become more proficient in those skills that they have already acquired.

Parents everywhere will want to introduce this app to their own children and they can be sure that their kids will enjoy it immensely and benefit greatly in doing so.

Given that the Arab world lags behind other regions in the area of learning support products, especially in the early learning ­stages, the beauty of Hesabi - My Math will pave the way for further ­development and will encourage other creative ideas, benefitting children, to come out of this region. Making kids smart in math.

m - Entertainment & Lifestyle

m-Entertainment & Lifestyle

m-Entertainment & Lifestyle Sports, games, music, fashion and fun: supplying ­mobile entertainment products and services; entertaining the user with a range of innovative games by taking advantage of the properties of small, wearable devices; supporting interactive entertainment and fun; mobile content, services and accessories to enhance and excite the quality of life.

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m-Entertainment & Lifestyle Rapelang Rabana Co-Founder & Chief Executive Officer, Yeigo Communications, South Africa

The Entertainment & Lifestyle category certainly produced content and applications of immense global appeal and popularity for the 2010 year. The winners of this category pushed the bounds of mobile phones to deliver highly innovative and ground-breaking applications.

In assessing the candidates in this category within the judging criteria provided, particular emphasis was placed on the degree to which the capabilities of mobile phones today, are fully exploited to create strikingly new experiences.

The five winners cover a diverse range of applications. Entertainment is traditionally characterized by games and selection of ­Angry Birds is classic indicator of this, having garnered worldwide awards, success and a truly dedicated following. Omlet. ru provided a compelling example of how ­viable business models can be built around the provision of top quality entertainment via mobile and online portals. This project is

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made more commendable by the fact that it endeavours to address the deep-seated problem of content piracy.

Two of the winners, Africam Digital and ­Hidden Park use mobile content to bring back good wholesome fun for kids and the whole family. Africam Digital adds an informative and entertaining dimension to what would otherwise be a normal visit to the zoo, by providing driving routes, visually strong information about the animals and even animal sounds. Hidden Park pulls in elements of augmented reality to create funfilled treasure hunts in worlds’ most popular parks by just navigating through the phone’s camera. Hidden Park is extraordinary because it gets kids off their couches and into our public parks and uses augmented reality to get kids interested in their physical world reality again.

And finally, the Sekai Camera project encompasses location-based services and augmented reality to create new paradigm

of user behaviour. Sekai Camera delivers a fully interactive augmented reality that has strong social elements that enable one to ­create their own reality with content that is relevant to them.

The Sekai Camera project holds immense innovation effectively integrating augmented reality, location-based services and the ­mobile phone’s camera to create a truly interactive and social augmented reality where a user can so easily add digital content to their augmented reality. The ability for users to add text notes (‘air tags’), photos, sound clips and other content, at any real world location, significantly differentiates Sekai Camera from other augmented reality and locationbased applications.

All five winners of the Entertainment and Lifestyle category are world-class examples of innovation that meet a crucial human need – to have fun, be engaged and stimulated.

m-Entertainment & Lifestyle

m - Entertainment & Lifestyle

Winners The Hidden Park Australia

Angry Birds Finland

Sekai Camera | Japan

Africam Safari´s Digital Guide

| Guia Digital de Africam Safari

Mexico

Omlet.ru | Омлет.ру Russian Federation

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The Hidden Park | Australia | Language: English Producer Two Bulls Mr. James Kane

Contact james@two-bulls.com www.two-bulls.com

Description

Juror’s Evaluation

The Hidden Park blends Smartphone wizardry with the natural ­wonder of a local park. It is an adventure game created especially for young families. The application uses animations mapped over digital photographs to lead children into a fantasy world of trolls, fairies and tree genies. The game is played in parks all around the world, from New York’s spectacular Central Park to the famous English ­Garden in Munich.

The adventure begins when the children receive a video call from a troll named Trutton, head of the Magical Wildlife Protection Association. Kids collect evidence to prove the existence of magical animals in their park and navigate their way through the park by following a map that lets them know where the magical creatures live.

Following Trutton’s directions, children take photos of various landmarks and solve puzzles and riddles on their way to the next destination. As if by magic, Trutton’s fantastical friends appear in the photos – sometimes right next to the children! Parents also have the possibility of setting up The Hidden Park game in their local park and then sharing the park with friends and family or making it available to players around the world.

The Hidden Park is a seamless, magical adventure that all kids will love. It was especially designed for young families, leading children into a fantasy world of trolls, fairies and tree genies. The troll named Trutton who is head of the Magical Wildlife Protection Association is an engaging figure which motivates kids into action.

The kids are properly challenged into the adventure of proving something one cannot see: magical animals and magical creatures.

Puzzles and riddles are solved on the way to the next destination.

The children become multimedia literate as they take digital photos and record landmarks.

The application uses animations mapped over digital photographs and gets the kids off the couch and playing outdoors. The Hidden

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Park is a very innovative iPhone game, using GPS, with high social value.

Angry Birds | Finland | Languages: English, French, Italian, German, Spanish, Chinese, Japanese Producer Rovio Mobile Ltd. Mr. Niklas Hed Mr. Mikael Hed Mr. Raine Mäki Mr. Jaakko Iisalo Mr. Tuomo Lehtinen Mr. Miika Virtanen Mr. Antti Laitinen Mr. Atte Järvinen Mr. Mika Rahko Mr. Tuomas Erikoinen Mr. Joonas Mäkilä

Contact contact@rovio.com

m - Entertainment & Lifestyle

www.rovio.com

Description

Juror’s Evaluation

Angry Birds is an easily accessible mobile game downloadable from multiple sources and offered on a series of different devices. It is built as a physics-based game for touch screen mobile devices. The touch screen enables intuitive controls and users do not need to go throughlong drawn-out tutorials.

In the game, one uses a slingshot to launch “angry birds” at “green pigs” who in the story line of the game stole the eggs from the birds’ nests. The goal is to clear out the ugly and mean pigs hiding away.

The game offers five different birds with unique abilities and a number of different structures that the pigs use for cover.

Angry Birds features hours of game play, challenging physics-based castle demolition, and lots of replay value. Each of the 195 levels ­requires logic, skill, and brute force to crush the enemy.

Witty and amazingly attractive, Angry Birds provides long moments of smooth, fresh playing and relaxing entertainment for all ages and all types of players. The concept is simple enough and lets users smash structures by shooting nice birds at them. By relying on realworld physics, Angry Birds uses most attractive elements, including well developed characters.

Each character is visually very distinctive with a clear personality, emotions and human expressions on its face. The distinction between the ugly pigs and gentle birds is a caricature that adds fun and freshness. As players progress in the game, more plot twists in the storyline are revealed, making the game more and more ­addictive.

Angry Birds has a rich set of sound effects that keep the experience upbeat at all times. The game contains almost no menu text and very short loading times, allowing for any user of any age, gender or cultural background to pick up and instantly play the game for hours or minutes, making the best out of a new generation of touch screen mobile devices by adding various visual themes. It is no ­surprise to see the Angry Birds application so popular in so many countries.

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Sekai Camera

| | Japan Languages: English, French, German, Spanish, Italian, Chinese, Korean, Japanese

Producer Tonchidot Corporation Mr.Takahito Iguchi

Contact press@tonchidot.com http://sekaicamera.com

Description

Juror’s Evaluation

Sekai Camera (World Camera) helps to experience a newly found connection between real and virtual worlds: it is a social augmented reality mobile location-based service. The client-side software and web service enable camera-equipped mobile devices to access information and entertainment services by creating a “clickable world” via the use of augmented reality (AR) hyper-tags. These user-clickable tags, which are called “air tags”, are location-based and mapped in the real world.

Air tags can be seen and accessed through the camera viewfinder of mobile devices with Sekai Camera software. Users can freely create air tags at any geo-location with text, picture and voice, while enterprises can create their own unique graphics to stand out from the crowd. Sekai Camera is one of the first mobile augmented reality apps that support user-generated content. Sekai Camera has also released its gaming platform, “SoLAR: Social, Location, AR” which brings a whole new dimension to gaming. It has two decks of games, one working on a mobile augmented reality app. Sekai Camera is available for iPhones, android “Google phones” and other Smartphones, and is available in eight languages.

The Sekai Camera project has immense innovation value, effectively integrating augmented reality, location-based services and the mobile phone’s camera to create a truly interactive and social augmented r­eality where a user can easily add digital content. Users are able to add text notes as ‘air tags’, photos, sound clips and other content, at any real world location, making Sekai Camera distinct from other

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­ ugmented reality and location-based applications. a In utilizing the extended capabilities of contemporary Smartphones in a way that transcends what was achieved up to now on computers and laptops, Sekai Camera stands out in the mobile market and creates a wholly new communication concept.

The versatility of the Sekai Camera app in facilitating social interaction, navigating transport systems, surveying available real-estate and engaging in shopping activities, thus offers incredible and exciting uses for this application. Sophisticated features such as ‘air profiles’, ‘air filters’, ‘air pockets’, the ability to specify the recipient of messages created, as well as, the life-time of the digital content, further enriches the augmented reality experience. Sekai Camera could benefit significantly from demonstration videos and information material that fully explain this new paradigm, which is complex to grasp at first. Sekai Camera is outstanding in creating new uses and allowing for innovative user behaviour.

Africam Safari´s Digital Guide

Producer

| Guia Digital de Africam Safari | Mexico

Language: Spanish

Africam Safari Mr. José Adrian Gabriel Camacho

Co-Producer Soft Poppler, S.A. de C.V. Mr. Eduardo Román Cisneros Mr. Fabian Suárez Ms. Sofía Carballo Espinoza

Contact jagabriel@gmail.com

m - Entertainment & Lifestyle

www.africamsafari. com.mx

Description

Juror’s Evaluation

Africam Safari is one of the most important wildlife conservation parks in Mexico and also in the world, with over 2500 animals from over 300 species. The Africam Safari´s Digital GuideiPad application’s main aim is to provide detailed information on the natural habitats, characteristics, and behaviours of different species, in a fun and entertaining way.

The content is mainly designed for children, but the experience is geared to the enjoyment of the whole family. Families tour ­Africam Safari in their own cars, using a rented iPad device. Users can hear sounds the animal makes, get video information about the species or learn fun facts in the category “Did you know?” The rationale behind the application is the frustration of many visitors with having missed certain animals during the visit. Since the animals live in conditions of semi-freedom and display different nocturnal and diurnal behaviours, a particular animal may not be “visible.”

With Africam Safari´s Digital Guide, visitors have the chance to learn about all the species at any time. Furthermore, children learn about the relationship between humans and animals, as well as, about our responsibility towards them.

Africam Safari´s Digital Guide is a perfect product to showcase how entertainment can use mobile devices. This application provides a view into the future of what entertainment venues might do with ­mobile technology in order to enhance the visitor’s experience.

The interface is built in a very accessible and intelligent way and gives users immediate access to the content provided, as they look for animals in their path. Mobile technologies like the iPad compass are also used to make the application more realistic, combining a hitech, yet entertaining, safari experience.

Africam Safari´s Digital Guide takes full advantage of the multi­media capabilities of this particular device, using full screen animations and sounds to engage the audience in a more comprehensive drive through the safari park. Using rich multimedia content, a userfriendly interface and device-wise technologies, Africam Safari´s ­Digital Guide sets the new standard for visiting safari-type zoos.

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Omlet.ru | Омлет.ру | Russian Federation | Languages: English, Russian Producer Mobile TeleSystems OJSC Ms. Inna Shalyto Mr. Dmitry Levykin

Contact ishalyto@mts.ru dlevykin@mts.ru www.omlet.ru

Description

Juror’s Evaluation

The mobile Omlet.ru has been recently added to a content portal launched by MTS in the fall of 2009 . The service provides a unique combination of legally accessed quality content downloads, both free and paid, and these include music, films, TV programs, games, including some of the latest releases, together with the relevant entertainment community (fan clubs, homepages of numerous Russian stars, etc.).

In a country where buying content legally is still not the norm and iTunes is not available, many people use torrents. m.Omlet.ru as a mobile service is offered in order to change people’s mindsets. It ­already has hundreds of thousands of users, growing rapidly every day. m.Omlet.ru offers also a unique and universal billing system, a large content base and a multi-functional content delivery system. ­Furthermore, one content base allows projections to the list, including: the mobile version of a site and the web-site version (including an iPhone version) and a Java2Me mobile application.

In the Russian environment that has been plagued by poor access to quality entertainment and digital content for public consumption, m.Omlet.ru is a great achievement. The comprehensiveness of the content in terms of hundreds of thousands of movies, music albums, videos, artists, TV shows, online and mobile games is truly remarkable and reflects the tremendous effort undertaken by Omlet.ru to se-

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cure the co-operation of various content providers.

In extending access of the online portal to mobile phones and mobisites, m.Omlet.ru has also enhanced the accessibility and flexibility of its package. The facilitation of social networking through the creation of fan clubs and communities around popular areas of content, actors and celebrities, gives Omlet.ru a compelling edge. This will certainly facilitate the growth and popularity of the platform.

The availability of payment options is crucial to content provision, in order to ensure easy payment. m.Omlet.ru has addressed this area by working with mobile operators to allow customers to pay via their mobile SIM card through premium SMS channels, as well as, by traditional credit card payment options. m.Omlet.ru is exemplary and should be a reference point for many other countries still struggling to deliver quality digital content legally.

m - Tourism & Culture

m-Tourism & Culture

m-Tourism & Culture Bringing cultural heritage to mobile platforms; demonstrating valuable cultural assets clearly and informatively, using state-of-the-art mobile technology; providing guides to the diversity o cultures, sites and objects, and all in a multilingual package. Enabling travellers to find attractions, to be informed and enlightened, to enjoy safe travel and have access to up2date travel information; enhancing intermodal use of public transport, supporting orientation in cities and countryside, allowing the hotel industry to address customers, providing new perspectives on the space around us; using maps and navigation-based contents.

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m-Tourism & Culture Anya Sverdlov Managing Director, Actis Systems, Russian Federation

Mobile technology can serve as a great enabler for tourism and cultural preservation, making the experience and knowledge about geographic and cultural treasures both more widespread and more interactive.

The capabilities of various positioning tools, when combined with rich mobile content, provide location-specific, occasion-specific, targeted information to mobile users, making tourism and culture more accessible and share-able and, thus, enriching the lives of millions and breaking down geographic or language barriers.

The winning projects in this year’s m-Tourism & Culture category demonstrate both the appropriate use of mobile technologies’ capabilities and a richness of content that should serve as best practice for other projects to emulate. Whether it is an interactive journey through a country’s history, ­culture and heritage, greatly enriched by user content ­(Hungary Tourism) or the ability to customize and remember one’s very special museum experience (Smart­Museum), or an unforgettable bike ride through the ­Venetian countryside combined with cultural and ­historical insights (Wi-Bike), these applications make

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the process of exploring and learning about various locales, events and masterpieces both more enjoyable and more memorable.

And while some applications show forwardthinking in the very appropriate use of mobile technology for everyday life and travel (Wikitude World Browser), still others help preserve the rich cultural heritage related to very specific annual events (Ligo Ligo).

All-in-all, the excellence, breadth and richness of applications chosen in this year’s mTourism and Culture category show the great potential that mobile technologies bring to our lives through content and technology, to preserving and spreading cultural heritage through the most pervasive device – the mobile phone, to making the processes of traveling, tourism and cultural absorption more interactive, more experiential and more memorable, thus appropriately demonstrating the great power of mobile to enrich the lives of millions by helping them better feel and understand global heritage, cultures and peoples. And what better way to break down geographic and cultural boundaries and have a shared future than through ­mutual understanding and appreciation!

m-Tourism & Culture

m - Tourism & Culture

Winners Wikitude World Browser Austria

SmartMuseum Bulgaria

Hungary Tourism Hungary

Wi-Bike Italy

Ligo Ligo APP Latvia

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Wikitude World Browser | Austria | Languages: English, German Producer Mobilizy GmbH Mr. Philipp Breuss-Schneeweis Mr. Andreas Hauser

Contact philipp.breuss@ mobilizy.com www.mobilizy.com

Description

Juror’s Evaluation

Wikitude World Browser is an augmented reality browser for Smartphone users. It was published at the end of 2008 almost simultaneously with the first android device, the G1 and provides a live direct or indirect view of the physical real-world environment whose elements are augmented by virtual computer-generated imagery. The Wikitude World Browser makes visible currently approx. 110 million points of information (POIs) all around the world with more to be added by the day. They are displayed on the Smartphone’s screen, right where the real object is situated.

Wikitude Drive uses the browser to offer a new style of navigation system by overlaying the route one selected onto the live video stream of the present surroundings. Driver can thus easily recognize and follow the suggested route looking at the real world, not jut a map. The navigation system leads the drivers through real territory.

Wikitude solves a key problem of those navigation systems which require drivers to take their eyes off the road in order to look at a map.

By looking at a map screen for just one second when driving at 100 km/h (62 mph), the driver would be actually “blind” for 28 meters (92 ft). Using Wikitude World Browser drivers keep their eyes on the road seeing the live stream of the street overlaid with information on the right directions.

Much too many mobile applications worldwide use augmented reality (AR) for its entertainment and marketing features. Wikitude World Browser is different and utilizes all of AR’s capabilities for a really needed, functional application, namely, that of a mobile AR navigation system.

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Wikitude Drive does so with technical prowess, real usability and wonderful design.This navigation system makes driving much safer than non-AR systems. The eyes can stay on the road and drivers loose no second when facing dangers.

In contrast to many fun and entertaining AR applications which downloaded and then not used more than a few times, Wikitude Drive is sure to be utilized regularly by android phone users worldwide for travel and daily driving. It sets an example for the best use of the full format and functionality of AR with mobile instruments and technologies. Wikitude Drive also shows that mobile technology has a real place in making everyday life easier and safer.

SmartMuseum | Bulgaria | Language: English Producer SmartMuseum EU Project Mr. Silver Toomla Mr. Antony Stoyanov

Contact antony.stoyanov@ melon.bg

m - Tourism & Culture

http://smartmuseum.eu

Description

Juror’s Evaluation

With SmartMuseum, visitors of museums and special sites can register via their mobile devices and receive a full-featured audio-visual guided tour of the site on-the-go.

The overall objective of the project is to develop a platform for ­innovative services, enhancing on-site personalised access to ­digital cultural heritage through adaptive and privacy preserving user profiling.

Using on-site knowledge databases, global digital libraries and ­visitors’ experiential knowledge, SmartMuseum makes possible the ­creation of innovative multilingual services for increasing inter­ action between visitors and cultural heritage objects in a future-­ oriented smart museum environment which takes full advantage of digitized cultural information.

The SmartMuseum platform is outstanding for its ability to help ­cultural institutions everywhere make their treasures more accessible to visitors.

Already implemented by the Museum of Valetta in Malta and a prominent Florentine museum, the application allows visitors to use their Smartphone or PDA in place of expensive audio tours on bespoken hardware. Users simply register their mobile device and receive a fullfeatured audio-video experience of the museum or site.

The benefits of the SmartMuseum application include the lowering the cost of on-site access to digital cultural heritage content and the improvement of the use of visitors’ time on-site by allowing them to find and focus on the objects of greatest interest to them.

SmartMuseum also improves the individual and shared experiences people gain from cultural sites, making real use of personal ex­ periences related to cultural heritage access for a variety of interest groups. Following the example of SmartMuseum, museums around the world can now embrace mobile technology to enrich the visitor experience before, during and after any visit.

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Hungary Tourism | Hungary | Languages: English, Hungarian Produce AFF Group (Alkalmazás Fejlesztési Fórum Kft)

Contact toth@aff-group.com www.aff-group.com

Description

Juror’s Evaluation

Hungary Tourism allows users to browse among hotels, restaurants, museums, sights and spas using a mobile Smartphone. The com­ prehensive database of 25.000 locations across Hungary provides a large choice of accommodations and leisure activities.

Citizens and tourists can learn about the latest specials or use the map-based service guide to take you around in the capital and also off the beaten track. One can also easily access weather info, currency exchange rates and even some useful expressions with a talking dictionary in one of the most unique languages on Earth.

On top of all this, users have the possibility of sharing the database with your friends and of linking up with your social network through the Hungary Tourism app.

Hungary Tourism provides a fantastic example of how mobile technologies can be a real aid while travelling. By providing all the information normally found in numerous books and on various sites, this app is one convenient, user-friendly and beautifully designed mobile application.

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Users have access to all the relevant information when out of home, including other user reviews, regarding most of Hungary’s points of interest, accommodations and entertainment options, thus making travel planning and travelling itself more interesting, fun and error-free.

As such, one single mobile application acts as a planning aid, a guide book, and a navigation system, providing its users with all the tools required for a wonderful vacation or day-trip. The application’s comprehensiveness (25.000 locations across Hungary), user-friendly features, use of user-generated content (UGC) and comments, and excellent technical implementation make Hungary Tourism a true best practice in the area of m-Tourism and Culture.

Travellers worldwide would do well if such wonderful applications existed for other points of interest as well.

Wi-Bike | Italy | Languages: Italian, English, German Producer IKON SRL Mr. Enrico Degrassi Mr. Daniele Bulfone

Contact enrico@ikon.it

m - Tourism & Culture

www.ikon.it www.wibike.it

Description

Juror’s Evaluation

Wi-Bike is an innovative interactive multimedia guide for bike touring. Developed by creatively integrating state-of-the-art mobile GPS technology and multimedia content, Wi-Bike provides travellers with a powerful and practical tool to fully understand and enjoy the space around them.

It combines satellite navigation with a rich multimedia guide, all in the same device at one’s fingertips. It not only enables tourists to plan their route and be guided through the most interesting sites, but it also enriches their experience with specific multimedia information.

Thanks to the device’s built-in GPS, once approaching a point of interest Wi-Bike automatically starts a multimedia presentation, including audio and video content, bringing highlights to provide more ­in-depth information about each location. Wi-Bike can work both online and off-line and can be tailored to be used not only for bike touring, but also for walking, trekking and other purposes.

Wi-Bike is exceptional as a very intuitive, but simple device that allows tourists on-the-go to get location-based information at tourist points of interest. It is especially attractive in providing real-time access to locations and directions on a map, while bikers navigate on their own in places they have never been before.

Wi-Bike also provides excellent tailored multimedia content combining text, voice and video. The footprint of the device is small enough to be attached to the bicycle handles or be easily carried around while travelling on foot.

Siilar applications with similar capabilities can be downloaded, but they can often not be optimized to the mobile device of choice. In this respect, the Wi-Bike combination of the device and its application excels in being an exemplary solution in providing optimized tourism information.

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Ligo Ligo APP | LMT Līgo Līgo | Latvia | Language: Latvian Producer CUBE Martins Dambis Marcis Mikelsons Kristaps Steinmanis

Contact martins@cube.lv www.ligoapp.lv

Description

Juror’s Evaluation

The Līgo Līgo app is an iPhone application dedicated to the traditional Ligo (solstice) festival celebrates by Latvians as mid-summer night approaches. Ligo is the most cherished tradition of the year and for generations the central ritual of this festivity has been the singing of traditional Ligo songs.

The Līgo Līgo app includes more than 400 traditional Latvian Ligo folk songs, both the melody and several traditional instrumental samples. The app also lets one use iPhone/iPod touch as a music instrument and play along with the songs. It makes the traditional Ligo singing ritual more entertaining for younger generations which tend to avoid this tradition.

The Līgo Līgo app is the first branded mobile entertainment app in Latvia and - contrary to expectations - it received considerable attention from the local community, becoming the most downloaded free app of the Latvian App Store in the first days after the launch.

The Līgo Līgo iPhone application stands out among all the apps available for its role in preserving cultural heritage and bringing it to a new generation. The app brings the traditions of the Ligo festival to young Latvians and invites them to share in the central ritual of singing traditional Ligo songs.

With Līgo Līgo, younger generations get over avoiding the festival because they don’t know the lyrics of songs. The app includes not just the traditional Ligo folk songs, but also several traditional musical instrument samples. The iPhone/iPod touch is turned into a music instrument to play along with the songs, making traditional Ligo singing much more entertaining.

The Līgo Līgo app is the first branded mobile entertainment app in Latvia. The importance of these folk songs to world culture was recognised by UNESCO this year and the winning WSA should further encourage the clever use of mobile in preserving cultural heritage and making it more accessible to young people.

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m - Media & News

m-Media & News

m-Media & News Reporting the news using the mobile phone, crowd sourcing, citizen journalism, covering natural disasters, public campaigning, multimedia news, mobile media aggregation and search services; new forms of mobile video and m-TV, movies and current affairs.

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m-Media & News Rainer Babiel CEO, Babiel GmbH, Germany

There is hardly any other ­sector hit so radical by the rapid changes in information technology as the media and news industry. The web offers the biggest video archive, the most live TV shows, the largest number of radio services as well as more newspapers and magazines than available in print. However, it is not only the professionalization of new media services that has turned the industry upside down, but also the Web 2.0 and its crowd sourcing, its blogs and social media networks, which deliver real-time news where ever you are.

If desired that news is even adapted to your current location.

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Often, mobile information services consist only of a variant of internet services optimised for the small screen size of ­mobile ­devices. That is why the nominated solutions were so impressing: They made consistent use of the multitude of features mobile phones and handheld devices offer.

Thus, it was rather hard for the jurors in the category m-News & Media to choose the five best out of the excellent nominations hailing from all the continents.

Three outstanding mobile news solutions have been awarded by the jury: a mobile newspaper, a mobile TV station and a solution for real time traffic news. All solutions

are best practices in the mobile world and surely will have many imitators around the world.

In order to create independent mobile media and news mobile sites, it requires extensive technical expertise or the excellent solution from Finland, which was also named winner in this category.

The mobile internet enables anybody to spread news around the world, but in countries with limited press freedom such projects face hard times. Therefore, a courageous project from Russia was awarded for illuminating, as a ray of hope, the path into a positive future.

m-Media & News

Winners m - Media & News

ABC iPhone app Australia

Apontador Traffic | Apontador Trânsito Brazil

Newelo Need4Feed Finland

YouReporter | Ты – репортер Russian Federation

m.guardian.co.uk and the Guardian iPhone app United Kingdom

WSA-mobile 2010

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ABC iPhone app | Australia | Language: English Producer Australian Broadcasting Corporation Ms. Christina Coulston Ms. Manuela Davidson Mr. Hamish Dobbs Ms. Gabrielle Banks Ms. Melissa Cooper Ms. Georgie Ibarra Mr. Dale Smart Mr. Trevor Gillespie Mr. Matt Eckhaus

Coproducer 2ergo (front end developers)

Contact Davidson.Manuela@ abc.net.au http://itunes.apple.com/ au/app/australian-broadcasting-corporation/ id306583229?mt=8

Description

Juror’s Evaluation

In Australia, fast-growing audience demand for content on-the-go, together with the development of the ABC iPhone app, led to the recognition of the mobile as the national public broadcaster’s 4th platform of media distribution, alongside TV, radio and online-media.

Unlike most applications which have a single purpose, the ABC iPhone app caters to a broad ABC audience base, with content coming from ABC radio, ABC TV and regularly updated ABC News stories.

To date, the application has been downloaded more than 1 million times from the Australian iTunes App Store.

Users perceive the ABC iPhone app as an ABC aggregation tool connecting them to most of their ABC services – whether that is reading the latest news, checking the weather, watching video news in 90 seconds, watching ABC News 24, the latest At The Movies episode and other TV podcasts, or listening to live and on-demand radio shows.

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ABC iPhone app excels as a well executed media app that broadens and enhances a public broadcasting channel’s mobile presence and availability. Among a wide variety of mobile media and TV offerings, ABC iPhone app distinctively stands out from the competition, bringing the full broadcast program gamut to the mobile.

On-the-go access to not only news and weather, but award-winning series, drama, radio and podcasts is what would be expected – and ABC fully delivers. ABC iPhone app app intelligently acknowledges the mobile platform, both its possibilities and current limitations.

Rich in content, the experience is still scalable and offline use has also been considered. News is available in a mobile friendly, bitesized 90-second format. Beautiful and well designed, the application fully focuses on ABC content, enabling new ways to interact with broadcast content.

The ABC iPhone app will lead the way for broadcast media houses to bring their content to the mobile. This is a 21st century public media service.

Apontador Traffic | Apontador Trânsito |Brazil | Language: Portuguese Producer

Apontador Mr. Rafael Siqueira Mr. Tiago Pitteri

Contact apontador@ apontador.com

m - Media & News

www.apontador.com

Description

Juror’s Evaluation

Sao Paulo is the third largest city in the world and more than 6 million vehicles occupy the city’s streets every day. Traffic jams are normal and it is not unusual that citizens spend more than 4 hours in traffic every day.

Apontador Traffic was developed to provide real-time news about traffic, not only in the principal streets and avenues of Sao Paulo, but also of Rio de Janeiro and of Belo Horizonte. The app also allows the user to access images from traffic cameras and to receive traffic alerts pertaining to the user’s position (geo-localization). Users can also share all the information via e-mail, Facebook or Twitter.

More than 100.000 drivers have downloaded Apontador Traffic to their iPhone, Windows Mobile or android phone, to help them to choose alternative routes and hence diminish

Mobile devices are becoming the “Swiss Army knife” for the urban citizen. Apontador Traffic will definitely be one of those indispensable apps to be included for all those who are drivers. With a well integrated set of tools in a compelling yet simple to use app, drivers in Sao Paulo are provided with all the information available about traffic in this city.

The Apontador Traffic application displays feeds the most important news on traffic, integrates traffic jams and accidents into Google maps and gives access to all the camera video streams generated by the transit authority in Sao Paulo.

Users can save their favourite streets and routes in order to access traffic information in a very easy way. Video, news, maps and traffic information use the GPS of your device to deliver information when you need it, where you want it. Is there anything else a driver will need to get through Sao Paulo? Not much.

WSA-mobile 2010

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Newelo Need4Feed | Finland | Language: English Producer Newelo Oy Mr. Timo Koskinen Mr. Kari Laurila Mr. Juha Kaario Mr. Sami Vaskuu Mr. Eero Räsänen Mr. Ilkka Salminen Mr. Kimmo Järvensivu

Contact contact@newelo.com www.newelo.com

Description

Juror’s Evaluation

Newelo Need4Feed basically matches tasks with available and suitable persons. It is a flexible solution for mobile content creation and datagathering for the media and publishing ecosystem. It makes work flows more efficient and gives media houses deeper customer relationships. But it can also satisfy the needs of NGOs and their communities.

The Newelo Need4Feed service platform delivers tasks either to given individuals, to a given community, or to a set of proficient contributors. The contributors, e.g. freelancers, can carry out the tasks using their mobile devices or PCs. User register to form a network from which it is possible to find the right contributors by matching profiles and contexts.

The contributors do not need to be professional media creators, but can also be subject experts and individuals in local communities.

Their user profiles are updated both by machine learning with user consent, as well as by direct user input. Newelo Need4Feed has been developed in close collaboration with media houses and universities.

Newelo Need4Feed is a truly value-added media tool, enabling onthe-go content creation, sharing and crowd sourcing. The innovation value of the solution is impressive.

Serving individuals, NGO’s and the corporate world alike, the platform uniquely brings together both content creation and consumption, both journalists and readers, turning a previously one-way stream into a collaborative and fun process. Modern mobile technology allows for innovation and sleek, smart and beautiful execution.

What Newelo Need4Feedadds to this is a new philosophy, lower-

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ing barriers and opening new vistas for a more participatory, more social media process. A special appreciation is given to the crowd sourcing aspect of Newelo Need4Feed, which offers a new tool where there had been none.

Truly harnessing the power of mobile devices in every pocket, N ­ ewelo takes a leap forward towards mobile crowd sourcing, and Need4Feed makes it all the way to mobile cloud computing.

YouReporter | Ты – репортер | Russian Federation | Language: Russian Producer RIA Novosti Mr. Valery Levchenko Ms. Natalia Loseva Ms. Daria Penchilova

Contact v.levchenko@rian.ru

m - Media & News

www.rian.ru

Description

Juror’s Evaluation

YouReporter is a web portal for citizen journalists to publish multimedia news content (text plus video and/or photo). Topics do not only cover popular fun stories, but most notably include also the disclosure of corruption, abuse of power, poverty, etc.

You are the Reporter is the platform of choice that gives a voice to anyone with a mobile phone, and thus a chance to shape society’s views on current issues. The stories are submitted to RIA Novosti directly from mobile phones or computers using MMS. Contributors must observe the terms and conditions of the service, as well as an ethics code.

Over 700 stories – 7-25 stories daily – have been contributed by 520 users since the launch of YouReporter in April, 2010. The average monthly download figure is 550,000.

The web portal YouReporter of RIA Novosti is a user-generated mobile news service, covering all of Russia‘s news including the most discussed social and political events. This service takes rightly pride in covering all of the issues of interest to citizens, including the disclosure of corruption, abuse of power and poverty.

It is a fully mobile solution that combines news reports and coverage through hundreds of citizen reporters. YouReporteris a great flicker of hope for Russia which ranks no. 140 in the Press Freedom Index 2010 of Reporters Without Borders.

The location of YouReporter within a state-owned news agency leaves the question of uncensored news open for testing. The stories are submitted to this citizens’ website directly from ­mobile phones using full mobile web capabilities. Up to 25 stories are ­published by citizen journalists daily. The readers of YouReporter can rate the content and share it over social networks.

YouReporter is an outstanding service that gives anyone with a mobile phone a voice and a chance to shape society‘s views on current issues.

WSA-mobile 2010

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m.guardian.co.uk and the Guardian iPhone app United Kingdom | Language: English

Producer

The Guardian Mr. Jonathon Moore Ms. Liane Katz

Contact jonathon.moore@ guardian.co.uk www.guardian.co.uk/ mobile

Description

Juror’s Evaluation

The Guardian iPhone app was one of the first paid-for news applications to arrive in the iTunes store and has now been downloaded 200,000 times at £2.39 each time to date, making it an important revenue stream for the corporation.

The Guardian iPhone app makes it possible to consume Guardian content - including photo galleries and podcasts – on or offline, using a highly customisable, optimised interface. The ‘trending’ tab offers an at-a-glance list of the hottest subjects on guardian.co.uk, while the tags that lie at the heart of the app make it quick and easy to navigate to the subjects and columnists that matter to you.

Alongside the Guardian iPhone app, the m.guardian.co.uk mobile website offers rapid access to the latest headlines across News, Sport, Culture and Business sections, as well as onward navigation, via a dropdown tab, to further areas of interest. Live football results, contextual attention data (in the form of ‘most read’ stories), photo ­galleries and access to Guardian Soul mates and Guardian Jobs complete the package. The m.guardian.co.uk mobile website now has over 2.1 million unique monthly users. It is available free of charge on any handset, in any territory, and delivers a return through advertising and sponsorship.

m.guardian.co.uk can be singled out as a best-in-class application.

With a broad range of features, it is flexible yet easy to use. Taking full advantage of the technical capabilities of the underlying platform, it allows users a number of ways to smartly customize and personalize the mobile newspaper experience, truly adding value to the media consuming experience. The content variety and richness is outstanding, adding and building on printed content.

The full range of available media formats is accessible, from topicrelated photo galleries to on-demand audio. The Guardian iPhone

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app deserves special acknowledgement for exceeding expectations in considering and appreciating mobile coverage limitations and in supporting offline content. It is a stylish, well-designed and userfriendly media and news application, fully focusing on the essentials and enhancing the printed newspaper and the web presence of the Guardian.

The combination of rich and engaging content and beautiful technical execution makes the Guardian iPhone app an excellent example of how a print media brand can be extended to the mobile world. It’s on-the-go and spot on.

m - Environment & Health

m-Environment & Health

m-Environment & Health Content and services to encourage sustainable models of living; smart use of mobile media to promote green energy; new mobile approaches to monitoring and reducing pollution; mobile portals and social media applications to encourage climate controls and holistic environment-friendly habits; clientcentred models of health care, where stakeholders collaborate; mobile technologies to deliver health care and to meet the needs of citizens, patients, healthcare professionals and providers; epidemic and pandemic alert services; wellness and behavioural education.

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m-Environment & Health Ralph Simon CEO & Founder, Mobilium International, UK

The fact that mobile content and applications transforming the way the environment is treated and how relief organizations operate to deal with emergency or how health services are delivered can be seen nowhere better than at the category of the WSA-mobile The transformative impact of what is now the fastest technology adoption in human history has had the most dramatic ramifications within some of our most critical areas from quick emergency communications to speedy responses of relief workers, the exchange of vital data when and where needed most or the tracking of the environmental impacts.

The entries in the environment and health category produced a range of content and ­applications that reflected very well the growing importance of this area to mobile phone users and Telco executives. The winners provide clear evidence of a fast-growing

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appetite by mobile users worldwide for apps and content that allow them to become greener subscribers and more informed ­patients. The apps and utilities significantly enhance the subscriber’s own “user experience” and content delivers practical value in the mobile day of a user. The five winners show the richness of content with their ­diversity of applications. m-Environment & Health is a category that calls for a creative engagement from developers, software coders, SOE specialists and the mobile industry. Responding to a growing need from the wider subscribers and mobile users, this category has brought forth some strong new companies with excellent ideas and products. They fit totally with the spirit of the WSA-Mobile of honouring and showcasing excellence in the mobile sphere.

Stand-out contenders for the awards are companies making a tool enabling medical staff in hospitals and health care centres to

add and view data, whilst another is a multimedia prescription manager and medication reminder allowing users to store and manage as many prescriptions as they wish, each with multiple medications. Another producer brought in an original way to provide environmental information about its electric power stations that use fossil fuel - in its goal to be a safe, reliable, economic and environmentally friendly manufacturer of heat and electrical energy. One entry showed how one can utilize mobile phones and the Internet to enable healthcare professionals to extend their care for Type 2 diabetes patients beyond traditional office visits. Patients can effectively track daily routines, including medications, exercise and nutrition on their mobile phone/device.

Substantial creativity, computer and coding knowledge and entrepreneurialism are key ingredients in each of the final entrants to this category of the WSA-mobile.

m-Environment & Health

m - Environment & Health

Winners E. M. M. A. Excellent Mobile Medical Application Austria

Medica - Multimedia Prescriptions & Medication Reminder | Egypt

M-Mantra for Forest and Wild Life Management India

Te-Tol mobile portal | Mobilni portal Te-Tol Slovenia

WellDocÂŽ DiabetesManagerÂŽ System USA

WSA-mobile 2010

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E. M. M. A. Excellent Mobile Medical Application Austria | Languages: German, English

Producer exthex GmbH explore the excellence Mr. Oliver Bernecker, MSc Mr. DI Peter Danner

Contact emma@exthex.com www.emma.exthex.com

Description

Juror’s Evaluation

E.M.M.A. is a tool for hospitals and health care centres. Medical staff can view, add and change data without having to sit at a desk in front of a PC. Additionally, doctors can be alerted in case of critical events, thus making an immediate response possible.

E.M.M.A. guarantees the highest level of data security and integration. The validation of findings and/or diagnostic enhancement takes place by applying electronic signatures via mobile phone.

The presentation layer pulls data in a defined time period. In this way, the user can be sure to have all the data at hand, while maintaining the connection to the EMMA-Server. The mobile client is only used as a smart display window corresponding with middleware. There is no data-storage on the mobile device. In this way, data are always up-to-date on the minute and sensitive patient data sets are protected in terms of privacy. The transmission of data is secured by cryptographic methods and end-to-end security. E.M.M.A. can be used on Apple iPhones, iPads and android phones.

E.M.M.A. is a medical software application used securely and efficiently in Austrian hospitals by nurses or medical doctors. It provides an very appealing interface that allows the various users to keep track of detailed information about a patient such as diagnoses, procedures, allergies, documents, vital data, medication – in short the whole electronic health record. Using the full-text search possibility, medical staff has access to patients’ records on the move.

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E.M.M.A. can save time and even lives by immediately alerting doctors in case of critical events. Appropriate actions can be initiated right on the spot using the mobile device, thus improving care significantly when time counts.

With the use of electronic signatures, E.M.M.A. guarantees the highest level of data security and full compliance with government standards and regulations.

E.M.M.A. is a feature rich application: it can also be used as a mobile dictaphone directly integrated into the hospital information system.

And it can also provide positioning for individuals (including babies, people with chronic diseases, elderly persons) through RFID, using GPS or Wi-Fi positioning algorithms. This application will become a leading model to be used by healthcare systems all over the world.

Producer IRWAA, LLC

Medica - Multimedia Prescriptions & Medication Reminder | Egypt | Languages: English, Arabic

Mr. Eng. Ahmad Saad Elkaragy

Contact aelkaragy@irwaa.com

Description Medica is a multimedia prescription manager and medication ­reminder. With Medica, users can store and manage as many prescriptions as they wish, each with multiple medications. The application also reminds patients to attend treatment sessions and followups.

Caregivers find Medica very easy to use in the care for patients. Users can record audio messages from doctors and attach the audio to the prescription, so as to recall the doctor’s face-to-face instructions. An unlimited number of medications can be added to any prescription and flexible medication reminders can be set for different times on different days.

Moreover, users can even capture a photo of the medication, so as to take exactly the right medication at the right time. Medication reminders are customizable in terms of tones, repetitions, vibrations and flashes. Medica is a Java mobile application working on most feature phones and Smartphones.

m - Environment & Health

http://irwaa.com/medica

Juror’s Evaluation Medica introduces the concept of a “mobile multimedia prescription,” and provides automatic easy-to-use medication reminders.

Medication non-compliance represents a major obstacle to the effective delivery of health care in most countries, developing countries in particular. The WHO estimates that only about 50% of patients with chronic diseases living in developed countries follow treatment recommendations, meanwhile the problem is far worse in developing countries.

With its medication reminder and prescription manager, Medica is an outstandingly useful solution for tackling the problem of noncompliance by facilitating how patients organize and refill medications, attend treatment and do follow-ups. Some of the most useful features of the product include the possibility of adding an unlimited number of medications to the prescription and an audio recording facility for keeping the doctor’s instructions for taking medication, as well as, for useful medical advice.

Medica is a rightful winner and one of the products recognized among others in the Life Improvement Category by Nokia at its ­Calling All Innovators Contest 2010.

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M-Mantra for Forest and Wild Life Management India | Languages: English, Hindi

Producer Madhya Pradesh Forest Department Mr. Anil Oberoi

Contact oberoianil@mpforest.org www.mpforest.org

Description

Juror’s Evaluation

Since forests are primarily located in geographically impenetrable regions far beyond the reach of modern telecommunication facilities, a system like M-Mantra for Forest and Wild Life Management, enabling the organization, planning, implementation of related policies and effective monitoring of forests and wildlife is absolutely essential. Mobile information and communication technologies have been identified as a fitting tool for this purpose.

Over 27,000 field officials in Madhya Pradesh state are now connected to servers 24 hours per day using GPRS/EDGE/ wireless broadband technology. As part of the M-Mantra for Forest and Wild Life Management programme, several applications for personal digital assistants (PDAs) have been developed, including a Fire Alert Messaging System, a Forest Offence Management System, a Wild Life Alert Messaging System, a Tree Marking System, a Wild Life Management System, a Forest Dwellers Survey System, as well as systems for Forest Navigation, Forest Planning and Geo-mapping.

The information originating in mobiles and computers is synchronized with a server farm through the communication network.

Forests are one of the most precious resources for us all. However, forest fires and other calamities threaten forest dwellers, both humans and animals and also plant life.

The Madhya Pradesh state government in India has demonstrated great leadership and public service excellence in designing its M-Mantra for

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Forest and Wild Life Management programme, including the Fire Alert and Messaging System (FAMS). The FAMS system provides vital information alerts about 460 forest ranges in the state. The combination of satellite data, Internet infrastructure, GIS mapping and SMS alerts makes for a wide array of forest fire emergency warnings to forestry officials, other government agencies and ultimately the citizen on the ground.

Mobile devices are effectively used in data gathering phases, as well as, for information dissemination and citizen alerting. Long term benefits of the M-Mantra for Forest and Wild Life Management programme, include resilience in disaster planning and response, risk management and de-risking strategies, environmental mapping of flora and fauna, and a deep knowledge base for environment and safety movements worldwide.

Te-Tol mobile portal | Mobilni portal Te-Tol | Slovenia | Language: Slovenian Producer Termoelektrarna Toplarna Ljubljana Mr. Blaz Kosorok Mr. Marko Notar Ms. Mateja Notar Ms. Doris Kukovicic Lakic Ms. Irena Debeljak Mr. Tomaz Javornik

Co-producers Hardlab Mr. Ziga Osterc Mr. Smpad Vladikovic

Contact info@te-tol.si

Description The Te-Tol mobile portal provides environmental information about electric power stations that use fossil fuel in the Ljubljana region.

The innovation is part of the Te-Tol company’s goal to be a safe, reliable, economic and environmentally friendly manufacturer of heat and electrical energy.

The system was initiated as an open, transparent and real-time tool to communicate with the inhabitants of Ljubljana, Slovenia’s capital, who are negatively influenced by air pollutants (SO2, NOx, CO and dust) from TE-TOL’s coal-based energy production.

Furthermore, the Te-Tol mobile portal also caters to the needs of internal personnel and external deployment co-operators.

m - Environment & Health

www.te-tol.si

Juror’s Evaluation The Te-Tol mobile portal is a stellar example of how mobility can be put to use in serving the common good of a diverse community.

The application is a mobile website which was designed and built to serve a range of targeted constituencies by exposing a rich and complex dataset and making it available. The information is provided through the management and monitoring of the CO-generation power supplier in Slovenia which provides heating and up to 90% of total electricity power in the community of Ljubljana.

The integration of the power generation facility within an urban environment brings with it a special obligation towards the company’s neighbours, stakeholders and shareholders.

The Te-Tol mobile portal affords these users direct, unfiltered and transparent access to data. Users of the service can monitor ­pollutants being released into their environment in real-time, as well as follow other critical usage and output measures from the power ­facility. Suppliers to the company can monitor ongoing and fluctuating needs for raw materials. Community and company leaders can be held responsible and made aware of how well the company is meeting its stated goals of corporate transparency and civic responsibility, and do all this from their mobile phones, in real-time, all for no cost to the end-user.

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WellDoc® DiabetesManager® System | USA | Language: English Producer WellDoc

Contact www.welldocinc.com/ Contact-Us.aspx

Description

Juror’s Evaluation

The WellDoc® DiabetesManager® System utilizes mobile phones and the Internet to enable healthcare professionals to extend their care for Type 2 diabetes patients beyond traditional office visits.

Patients using the system can effectively track daily routines, including medications, exercise and nutrition. Based on blood glucose data, the WellDoc® DiabetesManager® System recommends real-time, evidence-based, automated education and behavioural coaching for patients on their cell phones.

One part of the WellDoc® DiabetesManager® System service includes an application that is uploaded to patients’ cell phones, enabling real-time coaching in response to real-time patient information. The other part is a cloud with an Expert Analytics System, conducting longitudinal analysis for the patient, as well as providing decision support for physicians.

Physicians can access patient data using WellDoc, analyze it, tap into the expert system for care guidelines, and make adjustments in patient care. Together, doctors and patients can better engage to make appropriate lifestyle and medication adjustments that support effective diabetes management and improved health.

Diabetes is a round the clock disease that requires multiple decisions throughout each day about meals, exercise, medications. The WellDoc® DiabetesManager® System is the first m-Health solution cleared by the Food and Drug Administration (FDA) that offers coaching to Type-2 diabetes patients.

It is also the first diabetes telemedicine solution to demonstrate significant clinical outcomes in a randomized controlled trial. It links both the patients and the healthcare professionals on a virtual platform like internet and phone by extending their contact beyond traditional clinic visits. This has helped patients to effectively monitor their daily routine through real-time coaching based on real-time information. Preliminary results of a Randomized Clinical Trial were presented at the American Association of Diabetes Educators conference in August 2010, showing a nearly 2.0 point reduction in A1c levels.

Every 1.0 point has been shown to reduce diabetes complications by 44%. It is innovative, in that it works on any data-enabled phone, regardless of physical geography. Because the WellDoc® Diabetes­

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Manager® Systemprovides the physician with Decision Support tools, they can quickly assess the patient’s reports since the last visit and consider what next steps should be taken, thus making the visit in the doctor’s office more efficient and productive.

m - Inclusion & Empowerment

m-Inclusion & Empowerment

m-Inclusion & Empowerment Measures to support integration within the global information society; bringing least developed regions and groups of society into the mobile information society; reducing the “digital divide� between technology-empowered and technology-excluded communities, such as groups in rural areas, women, senior citizens, disabled citizens and children; bridging society through mobile contents and applications; empowering citizens and stakeholders in public services.

WSA-mobile 2010

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m-Inclusion & Empowerment Mathieu Flamant Founder & Managing Director, OpenMundi, Brazil

The 2010 WSA-mobile winners in this category demonstrate how mobile technologies can foster inclusion and empowerment. Coming from four different continents, they represent the diversity of what can be done using the mobile context to provide innovative solutions.

The mobile device has become an indispensable tool to improve inclusion and close the digital gap since the user is always carrying it and therefore is permanently connected.

Various technologies can be used according to the context, the user and the purpose of the service.

The 2010 WSA-mobile award entries confirm two main trends: assisting individuals ­(Mobile Link, My Handicap, Dialog Tradenet) and providing services to a community as a main target (Mobile Voice, Emergency Chain for Guatemala).

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Thus, the wining projects are covering various realities and purposes such as integrating farmers in isolated areas to a global marketplace in Sri Lanka (Dialog Tradenet), empowering the senior citizens’ independence and mobility in Hong Kong (Mobile Link), giving visibility to immigrant and non-immigrant low wage workers in Los Angeles (Mobile Voices), helping persons with disabilities to find specially designated facilities in Germany (My Handicap) or assisting remote communities in Guatemala after natural disasters (Emergency Chain for Guatemala).

The five winners in the m-Inclusion & Empowerment category are outstanding examples of products and solutions that can make a difference in both the day-to-day lives of its users and from a global perspective. They fit totally with the spirit of the WSA-Mobile of honoring and showcasing excellence in the mobile sphere.

m-Inclusion & Empowerment

m - Inclusion & Empowerment

Winners Mobile Link Service | 「一線通隨身寶」服務 China

MyHandicap App Germany

Guatemalan Emergency Relay CADENA DE EMERGENCIA de Guatemala Guatemala

Dialog Tradenet Sri Lanka

Mobile Voices | Voz Mob USA

WSA-mobile 2010

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Mobile Link Service | 「一線通隨身寶」服務 | China Languages: Chinese, English

Producer Senior Citizen Home Safety Association Ms. Ng Ka Man Carmen

Co-Producer CSL Limited mSolution Consultants Limited

Contact carmen.ng@schsa.org.hk www.mobilelink.hk

Description

Juror’s Evaluation

The Mobile Link Service (MLS) is an innovative 24-hour outdoor emergency support and care service to enhance the social inclusion of seniors by empowering their independence and mobility in the community. The only requirement is that service users press the one and only button to contact a 24-hour Care Service Centre for all kinds of timely assistance.

When needed, the Centre can also help connect the user to family and friends. The Centre can also identify the approximate location and path of the Mobile Link Device - upon receipt of a request and also consent from the service user or designated contact person.

In case of an emergency, a specially designed remote alarm can be activated, allowing a passerby who hears the alarm to offer timely assistance.

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The 24-hour Mobile Link Service (MLS)provides a system that allows the elderly and the frail to be taken care of, irrespective of whether relatives are nearby or not. It also creates peace of mind for both the elderly and their families, for no matter what happens, the person in need will be located. Based on a relatively simple idea, the system is fool-proof and easy to use.

Most importantly, there is always the call centre as a backup when all else fails. Given the increasing number of older people who suffer from dementia or are at risk for sudden heart attacks, such a device will not only reassure everyone involved, but will also allow elderly people to live a more independent lifestyle without submitting prematurely to 24-hour care.

Mobile Link Service (MLS) stands out compared to products with similar functionalities in this award category.

MyHandicap App | Germany | Language: German Producer Stiftung MyHandicap gemeinnützige GmbH Mr. Robert Freumuth Mr. Dominik Domnik

Co-Producer lb-lab GmbH Mr. Georg von Waldenfels Ms. Petra Rulsch

Contact robert.freumuth@ myhandicap.de georg.von.waldenfels@ lb-lab.de

Description Where do I find a specially designated parking lot or a restroom for persons with disabilities (PWD)? Which museums, libraries and restaurants are wheelchair-accessible or allow guide dogs?

These and many more questions are met by MyHandicap’s new iPhone app. The app targets PWDs who are dependent on accessibility information due to mobility restrictions. At present, the service is available in Germany and Switzerland. In the search for accessible venues, the user may draw on a large number of relevant addresses in categories such as leisure & sports, education & professional health care.

The MyHandicap App is available as a free download in order to grant mobile users access to disability-related data. Users are also invited to help MyHandicap App by collecting new addresses or by rating existing material.

m - Inclusion & Empowerment

www.myhandicap.de www.lb-lab.de

Juror’s Evaluation MyHandycap bridges a critical gap for the persons with disabilities.

As a location based app it helps with information on the accessibility of and support at libraries, restaurants, hotels, and more. This app makes it easier for people with handicaps to travel and live independently by providing them with information they need dearly.

Praise needs to be given to those involved: the iPhone app is funded by a private foundation and supported by free services like the programming by lb-lab from Hamburg.

Users can get involved and generate content, add and update the information and data available on the service. In the search for accessible venues, the user may draw on a large number of relevant addresses in categories such as leisure & sports, education & professional or health care & disposal, MyHandycap allows users to select the type and level of accessibility they need. The app currently provides data on sites in Germany and Switzerland. It is free, comprehensive, and easy to use and provides great value to citizens, making it a unique success story.

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Guatemalan Emergency Relay CADENA DE EMERGENCIA de Guatemala | Guatemala | Language: Spanish

Producer TECH4MOBILE Mr. Vladimir Gonzalez

Contact vladimir@ tech4mobile.net www.tech4mobile.com

Description

Juror’s Evaluation

The Guatemalan Emergency Relay helps reach remote communities in Guatemala at a very low cost, in seconds, using any cell phone. It connects a community by sharing critical information via SMS, integrated with a web-enabled system. In case of emergency, authorized users post information on the website (max. 160 characters per page, with the possibility of linking more pages).

The entire community can access the information using any cell phone, by sending an SMS with the CODE assigned to that specific community and a short number. The information can be updated as it is needed, keeping everyone in the community on top of developments.

The Guatemalan Emergency Relay service is in use in many schools to coordinate activities between students and parents, and has even been helpful to the governmental emergency coordinating agency (Conred). When natural disasters hit, such as flooding, the ­Guatemalan Emergency Relay has proven to be crucial to emergency rescue in ­areas where there is practically no phone connection other than cell phones.

The example of the Guatemalan Emergency Relay which uses the mobile for disaster management, is striking. The application is an unprecedented success. The mobile content tool assists people and communities in seeking information and solutions during the most difficult moments of natural disasters.

Guatemala was hit by the Pacaya volcano eruption on May 27th, 2010 and by the Agatha storm on May 29th, 2010. Public authorities were actually able to test this tool in the rescue of people in distress at the time.

More than 10,000 people benefited from the services offered by the

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Guatemalan Emergency Relay. Examples of rescued children, parents and schools are available on the web, reflecting the dramatic use­fulness of this service using mobile applications and SMS. The ­Guatemalan Emergency Relay deserves to be among the global WSA winners in its category, as an outstanding example in the use of ­mobile content in management and networking during crises.

Dialog Tradenet | Sri Lanka | Languages: English, Sinhalese, Tamil Producer Dialog Axiata PLC Mr. Michael De Soyza

Co-Producer Microimage (Pvt) Ltd Mr. Harsha Purasinghe

Contact michael.desoyza@ dialog.lk

m - Inclusion & Empowerment

www.tradenet.lk

Description

Juror’s Evaluation

Dialog Tradenet is an innovative solution to overcome information asymmetry in the market, especially for communities at the bottom of the economic pyramid. Dialog Tradenet provides a multi-model information platform - a virtual marketplace - that enables dynamic matching of buyers and sellers, whilst also providing reference prices on demand.

Once potential buyers and sellers are matched, the system provides both with contact details to be able to negotiate and close the deal.

Thus, Dialog Tradenet supports the day-to-day work of any market segment and can be accessed by anyone from anywhere in the country due to local language support (Tamil, Sinhalese, in addition to English).

Technical barriers are low: Dialog Tradenet does not require any new software installations or high-end handsets, inasmuch as the system makes use of the technologies currently in use, including SMS, Voice, USSD, Web.

Dialog Tradenet is a highly efficient marketplace for the agricultural, manufacturing and service sectors, allowing the sharing of market information at the national level in Sri Lanka. The information can be accessed through both high and low-end devices in order to reach the largest part of the population.

The SMS service is offered in English, Sinhala and Tamil, the three languages spoken in Sri Lanka. Dialog Mobile, the largest telecommunications service provider in Sri Lanka, is funding the Dialog Tradenet service as part of the corporate social responsibility. Access to and use of the platform is thus free of charge to users, while call and SMS charges apply.

Dialog Tradenet targets mainly farmers in order to help create s­ustainable businesses for the agricultural sector. The volatility of vegetable prices, due to unforeseeable cultivation, can keep farmers in poverty. The main idea behind the Dialog Tradenet initiative is to link cultivation to sales. Farmers can generate more revenues using the service, by planting at the best time, by finding buyers, and also, by identifying better storage and transport services to avoid waste.

Dialog Tradenet is a service that can make a difference in terms of providing relevant services to the community and generating new jobs. It also offers high potential for replication in other countries.

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Mobile Voices | Voz Mob | USA | Languages: English, Spanish Producer Instituto de Educacion Popular del Sur de California University of Southern California The Mobile Voices Team

Contact amanda@idepsca.org vozmob.net

Description

Juror’s Evaluation

Mobile Voices is a platform for immigrant and non-immigrant lowwage workers in Los Angeles to create stories about their lives and communities directly from cell phones, thus allowing greater participation in the digital public sphere.

Workers send images, text, audio, and video, to tell their own stories and write their own history. Mobile Voices provides an alternative media channel that empowers workers to be heard.

In the mainstream media’s representation of reality, the lives and struggles of low-wage immigrant workers are often left out altogether, or, even worse, completely misrepresented.

Mobile Voices help to counter-balance this discriminatory tendency.

The multi-media messages that workers create to tell their stories, help reflect the lived experiences of the immigrant community.

There is no greater injustice for a community than to be rendered invisible by political, legal, cultural or economic pressures or con­ ditions which are beyond the community’s control. Precisely this predicament is the plight of much of the Latino immigrant community living in southern California.

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Mobile Voices is a simple, low-cost and high-impact service which makes this community visible by making it vocal. Citizens can simply call into the service and record their story, thus ¬creating a personal, communal & searchable archive of the joys, sufferings, triumphs and tragedies of a thriving Latino community living in a land where, all too often, Latinos become powerless and disenfranchised.

All people matter.

Mobile Voices makes this previously invisible community matter in real-time, empowering and enabling its members in a simple and enduring way.

Outstanding Regional Achievement Awards Outstanding Regional Achievement Awards are given to those producers/developers parti­ cipating in the 2010 contest whose product was evaluated by the Grand Jury to be among the best in a category where there is no winner from that global region.

WSA recognizes 6 global regions of the e- and of the m-content industry: Europe, North America and Oceania, Latin America, Asia, Arab Countries and Africa

m-Business & Commerce Ghana Decides | Ghana

m-Learning & Education E-Learning Project | Nigeria

Language: English Producer: Mr. John Totoe Company: Mobile Content.Com Ltd www.mobilecontent.com.gh/partners.php

Language: English Producer: Mr. Iheanyichukwu Enyika Company: Noble Microsystems Technology www.noblemicrosystems.com

Description

Description

The project was created by the Ghana Journalist’s Association for the Elections in December 2008. Mobile phone users were invited to subscribe prior to the elections.

After the elections, they received SMS messages as soon as the Electoral Commission certified the results, giving them accurate information instead of rumours.

This Nigerian product helps students to connect and do school activities via mobile phone and to enable mobile learning in different fields.

Outstanding Regional Achievement Awards

AFRICA

m-Entertainment & Lifestyle m-Idol | Ethiopia Language: English Producer: Mr. Kamil Nuru Company: Noble Microsystems Technology www.noblemicrosystems.com

Description m-Idol is a system by which vocal performance competitions can be carried out via mobile phones. This is mainly designed for those who have golden vocal talent, but do not get the chance to participate in performance competitions for different reasons.

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AFRIcA m-Media & News What You´re Saying | Namibia

m-Inclusion & Empowerment MzansiSMS | South Africa

m-Environment & Health AgriManagr | Kenya

Language: English Producer: Ms. Carmen Honey Company: The Namibian www.namibian.com.na

Language: English Producer: Ms. Rabana Rapelang Company: Yeigo Communications www.mzansisms.co.za

Language: English Producer: Mr. John Waibochi Company: Virtual City Ltd. www.virtualcity.co.ke

Description

Description

Description

‘What You’re Saying’ is a cheap, simple and thus very popular way for people from all over Namibia to make their voices heard by sending a text message to the biggest newspaper in the country, The Namibian. The paper publishes these messages, in addition to the “regular” letters to the editor. As well as commenting on news stories, readers raise a wide range of issues – personal, social, community and national – often bringing these 8 the WEDNESDAY SEPTEMBER 8 2010 to attention of officials for the first time.

The MzansiSMS not only aims to provide low-cost SMS to poorer South Africans, but also creates new income streams for vendors who sell MzansiSMS credit. Between 40% and 50% of all the revenue collected is shared with MzansiSMS vendors. MzansiSMS is thus an empowerment vehicle enabling anyone with a cellphone to start selling MzansiSMS credit.

Virtual City AgriManagr allows users to manage the weighing, grading and receipting of produce collected from each farmer at the collection point. The system also makes it possible to pay suppliers using cashless transactions, and to track & reward the most loyal customers and suppliers. Thus, Virtual City AgriManagr reduced costs while improving relationships with customers and suppliers.

SMS Of The Day ■ TO all employees let the spirit which prevailed during the National Union of Namibian Workers (NUNW) Congress not stop there. Central executive committee (CEC) members of all trade unions must exercise their powers. They must debate issues which affect their members on a daily basis. Be their true representatives.

– RG Madi, Gobabis.

Food for Thought ■ WHAT’S wrong with Namibians? It’s like they have been waiting for Dr (Abraham) Iyambo to be appointed Minister of Education. Everything from broken printers, progress reports, food shortage in hostels, hygiene...they want the Minister himself to go there. There are a lot of people working under him. Let’s be realistic.

– M’mbala yaKatonyala

Bouquets and Brickbats ■ GOOD job well done by Chief Justice and his team on the election appeal. At least that’s a good indication that people can still rely on the courts, even though the verdict took long to be known.

It’s now for the High Court to look firmly into the case, for people to have trust and faith in the justice system.

– IM Likando, Windhoek ■ HUGE bouquets to the City of

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Responses on issues of the day Windhoek and Rent-a-drum for adds another 11 officials to the starting residential pick-ups of junket. Who pays? trash for recycling!

■ THUMBS up to whoever took the ■ WOERMANN Brock Hyper Kho- decision to stop the operation of the masdal your customer care service bar in the main street of Grootfontein is super! I went shopping there on town. The same should apply to the Saturday, September 4 and forgot bar in Otjiwarongo’s town because some of my paid items at the till. it is very dangerous to the road user.

The next day I went back to report The municipality of Grootfontein the incident and a very friendly Mr should allow good investors for deM Uirab (manager) helped me within velopment purposes and minimise five minutes! Once again, thanks a or totally stop issuing certificates of lot Mr Uirab! fitness for too many shebeens and – Mee Julia, Rocky Crest bars in the town.

– Naloloka.

■ AUAS Delta Gobabis you are the best. Thank you for your good ■ CONGRATULATIONS Dr services and keep up the good Helena Ndumbe on your achievework. ment as (NBL) Ambassador of the – D Tshwaro.

Month. And you look beautiful in your photo!

■ ONGWEDIVA Town Council!

You have done well so in terms of ■ IT is true the government ban on marketing the town, more especially The Namibian must be lifted but it through the just-ended Ongwediva should only be done after the death or Annual Trade Fair. However direct- resignation of editor Gwen Lister. ing our friends and family members to our houses remains a challenge.

The Workers Honestly speaking one fails to understand the good reason behind Have Spoken keeping the streets unnamed. If there ■ I CONGRATULATE the sucare no names, then number the streets cesses of the weekend. The outplease! come is just as I wished. Long live unionism!

■ NAMIBIA sends 30 athletes to Delhi to compete in the (Commonwealth) Games. Just for safety in numbers the Olympic Committee

Tell it like it is!

Outstanding Regional Achievement Awards

MAKE your views known. It costs N$1 for 160 characters.

WHAT YOU’RE SAYING!

We are subsidising the costs and are not making profit from this

THE NAMIB

uranium etc if they want inv to erect factories to manufa finished products. Then we ca about employment creation.

– A concerned citizen, ■ CAN Primus Hango of GIPF Tsumeb and the managers responsible for the mess and corruption please Education resign or get the boot with immedi■ MINISTRY of Educ ate effect. Can they also pay back please speed up your loan m our money? The whole saga is very distribution for us students embarrassing. We have lost confiPolytechnic of Namibia. It’s dence in the GIPF management high time that we pay bac and its board of directors. money we borrowed for acad reasons.

■ GIPF you have invested a lot of – Lasse millions in failing projects and businesses – why not risk funding youths who want to start small businesses? Running the Show ■ MINISTER of Lands pleas – Mike solve the Land Board in K ■ BOARD of Directors for GIPF! They don’t involve people in Please tell the civil servants wheth- issues and this is causing confl er they will get any pension money the community. when they retire.

■ MINISTRY of Defence p ■ THERE is no money (loans) for improve Oserekaze military c ordinary workers but you offer money It is not suitable for tra freely to your friends(elite) to enrich purposes. It really needs p themselves! What an insult and a renovation. disgrace to the whole nation!

■ PUBLIC Service Managem – Concerned Worker. the worst government agency ■ CAN someone please tell me it comes to effectiveness. PSM who to contact at GIPF to get a been taking three years or m loan to fund my splendid business take decisions. They are prov proposal – a new Range Rover and sub standard service. house in Auasblick?

■ IS GIPF a cash loan (business)?

With all the lost millions at GIPF, one wonders why management and the trustees are still in office?

Politics ■ WHY do we have to downgrade our country by making politics a ‘dream profession’ just to have power and position to abuse for self-gain.

We are advised to become engineers but in the end its the politicians and their beneficiaries that have all the benefits.

– Joe

Price Hikes

City Fathers Pleas

■ THE City of Windhoek s consider buying automatic since the city is becoming conjested and those will be e to operate. This is the nor other developed and devel countries and we should follo and do away with these m donkeys.

■ PLEASE Municipality do thing. We in Audrey Street, G well Matongo, are tired of

ARAB REGION m-Business & Commerce MyShop | Tunisia

m-Entertainment & Lifestyle Mozaic Mobile |

Language: Multi-Language Producer: Mr. Proxym-IT (Wassel Berrayana) Company: Proxym-IT www.proxym-it.com

Qatar Language: English / Arabic Producer: Mr. Adel Al Mutawa Company: Qatar Telecom (Qtel) wap.mozaic.qa

Description Description

MyShop is a technology for building mobile and E-Commerce shops. It brings E-commerce benefits such as different product presentations and payment solutions to users of iPhone, iPad, Android, BADA. Support of BlackBerry and Symbian is on-going.

Language: French Producer: Mr. Khaled Aouij Eolia Company: TUNISCOPE www.tuniscope.com

Description The goal of this application is to create a unique concept around media information in Tunisia. It includes cultural and leisure information relevant to users’ interests and creates a new vision of journalism. Video interviews and social networking allow users to interact with the portal and become journalists.

m-Inclusion & Empowerment MMS Sign - To make cell phones accessible to deaf Tunisia Language: English Producer: Mr. Mohamed Jemni Utic Company: Research Laboratory UTIC,

University of Tunis, Tunisia www.utic.rnu.tn/mmssign

Description Our project consists of a new service which converts SMS received by the telecom operator to MMS: the deaf person receives the MMS containing a translation of the initial textual message into sign language (based on a 3D avatar).

m-Tourism & Culture CULTMAP CULTMOB | Egypt Language: English Producer: Mr. Aymen Solyman Company: CULTNAT cultmap.cultnat.org/cultmap2/google.asp

Description The application is based on the integration of XML and J2ME to build a mobile map application, running on 2.5G and 3G mobile devices such as the Nokia Series 60 and Windows mobiles. Among other things, it allows users to search for archaeological sites and receive additional information.

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Outstanding Regional Achievement Awards

m-Media & News Tuniscope | Tunisia

Mozaic Mobile offers a gateway to the world of m-Entertainment. It allows users to catch up on news and information, to download music, games, applications and Islamic content or to subscribe to mobile TV, videos and other entertainment services via mobile phone.

Asia m-Media & News Mobile Virtual Expo | China Language: Chinese Producer: Mr. Wang Liping Company: Bureau of Shanghai World Expo Coordination wap.expo.cn

Description

m-Tourism & Culture Pocket Travel Assistant India Language: English Producer: Mr. Dash Samir Kumar mobilewish.com/pta/

Description

With Mobile Virtual Expo, the World Expo is no longer far away, due to the convenience of virtual reality. Mobile Virtual Expo combines different media and uses panoramic view technology for 3D views and 360° browsing. The strength of information provides visitors with more choices of touring the Expo, especially when there’s possibly no chance for a real visit at the Expo Site.

The Pocket Travel Assistant is a one-stop solution for all traveller information needs.

PTA provides information on any major city/ town in the world. The application combines data from Google Maps, Yahoo, Flickr, Wikipedia, BBC, Reuters, Twitter, YouTube and much more..

North America & Oceania m-Tourism & Culture 2010 VANCouver Olympics Spectator Guide Canada Languages: English and French Producer: Mr. Jeff Sinclair Company: Xomo Digital Inc. itunes.apple.com/ca/app/2010guide-vancouver-2010-olympic/ id350892863?mt=8

Description Xomo delivered the Official 2010 Olympic Games Mobile Spectator Guide with ­unmatched performance and scalability to more than 56 countries. Available for iPhone, BlackBerry and Windows Mobile, it had more than one million active users.

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Outstanding Regional Achievement Awards

latin America m-Government & Participation Taxi Guard | Taxista Vigilante Mexico Language: Spanish Producer: Mr. Romeo Moscoso Loranca Company: Secretaría de Transportes del ­Estado de Chiapas www.chiapas.gob.mx/taxista-vigilante

Language: Portuguese Producer: Mr. Leo Xavier Company: Pontomobi

Description This program is designed to enhance citizen’s participation. Taxi drivers use cell phones given to them by the government to send reports of accidents, malfunctions in public infrastructure, water leaks, and crimes. In this way authorities can attend to problems more efficiently.an efficient way.

m-Learning & Education Mobile Learning | Aprendizaje móvil | Mexico Language: Spanish Producer: Mr. Enrique Tamés Company: Tecnologico de Monterrey

- ITESM

Description Pão de Açúcar is an established up market supermarket in Brazil. The brand was the first one to start a digital platform for buying and delivery. It has now launched into ­m-Commerce with Pão de Açúcar Delivery Mobile.

Description The Tecnologico de Monterrey aims to educate ethical individuals with a humanistic perspective. In line with this goal, it created m–Learning applications and processes for web-based learning and digital collaboration on mobile phones. Academic information is delivered via mobile devices, using text, image, animation, video, audio, and e- publications.

m-Environment & Health Mobile-based Health Management System Trinidad & Tobago Language: English Producer: Mr. Dr. Permanand Mohan Company: The University of the West Indies http://www.pmohan.org/medinet

Description This application combines patient readings from various measuring devices such as a blood glucose meter. Software on the patient’s mobile phone recommends a certain course of action to be taken by the patient depending on the readings obtained. In critical situations, the software may notify the patient’s doctor or caregiver.

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Outstanding Regional Achievement Awards

m-Business & Commerce Pão de Açúcar Delivery Mobile | Brazil

WSA mobile Jury 2010 Mr. NAWAF M. ABDULRAHMAN Bahrain | Chief of Information Technology, General Organisation for Youth & Sport Chief of Information Technology, General ­Organisation for Youth & Sport Nawaf M. Abdulrahman is Chief of IT in the General Organization for Youth & Sport, Vice President of Bahrain Internet Society and Head of the Jury & Technical Committee in Bahrain e-Content Award Nawaf ousts 12 years of experience in the IT field with proven ability to manage long term large scale projects. Nawaf has an MBA with concentration in Finance & Bachelor in Information Technology; he is also CISA, ITIL & MCSE. He worked in many projects through Bahrain Internet Society such as IT Future Leaders for the e-Citizens which aims to train the citizen in basic computing. Furthermore, one of his many projects was a unique unified communications solution which is considered the first of its kind in the Middle East. Nawaf conducted several courses, workshops and lectures in IT related topics such as “How Information Technology Empowers People” and “IT and Youth”.

Ms. MANAR ALHASHASH Kuwait | Secretary General, Kuwait eAward, Kuwait Manar Alhashash is the Founder and Project & Marketing Manager of Dot Design, a software development company. She has also launched the IT magazine Dot, of which she is the owner and Chief Editor. In 2004, she launched and managed a local e-Content contest, the Ghiras Electro Contest 2004, which was aimed at youths in Kuwait (14-22 years old), competing for best website design, best presentation and best graphic design. She was awarded an IEEE for her outstanding Internet and e-Commerce projects in 2000. She is in charge of and presents the weekly IT programme Compunet World on the Kuwait Satellite Channel in Arabic and an IT programme on KTV2 in English called Zero Ones. She also writes a weekly IT column for the Al-Watan newspaper.

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Mr. RAINER BABIEL Germany | CEO, Babiel GmbH Dr. Rainer Babiel is General Manager of the Babiel GmbH, which he co-founded in 1991. His company is a consultancy and agency for online communications, which implemented its first mobile web solutions in 1999. In addition to various industry clients in Europe, he has worked as a consultant for the governments of Austria, Germany, ­Luxembourg and Slovenia. He and his agency realized ambitious internet projects for them. In 2007, Babiel GmbH won the WSA for the German Parliament website. Rainer received his postgraduate degree in Business Informatics and Marketing Studies at the University of Münster and doctorates about Content Management Systems. He is Adjunct Professor for Economics and Marketing at the University of Applied Sciences ­Cologne/Bielefeld (Germany). Currently, his interests are focused on mobile internet and social media.

MR. SULEMAN BAKHSH UAE | Senior ICT Analyst, Telecommunication Regulation Authority (TRA) Mr. Eng. Suleman Bakhsh, a young, experienced and active engineer, holds a Masters degree in Business Administration (MBA) and a Bachelor degree of Electronic Engineering. He works for the UAE ­Telecommunication Regulatory Authority as a Senior Information and Communication Technologies ­Analyst.

As project manager and technology analyst, he supervises and manages many projects including policy development, comparative analysis and benchmarking. He is also heavily involved in internet technologies, telecom market advancements, cyber security, and internet governance.

He has been representing UAE in various International Telecommunication Union Meetings and Conferences such as IPv6 working group and WSIS Annual conferences. He coordinates the work of the UAE National World Summit of Information Society Committee, and is an active member in many other groups and committees.

Mr. AMR KAMEL Egypt | Founder & Chairman, Global Technologies Online

Lebanon | CEO, Omni Systems, Lebanon As founder and CEO of Digital Media Solutions Companies and Manager of e-Business Solutions Activities for the past 20 years, Gabriel Deek was involved in multiple projects related to e-Business Infrastructure, Multimedia, Advanced Collaboration, Video Production and Post-Production, and News-Room Automation Systems. He is the General Manager of OmniSystems sal., an affiliate company to OmniTech Holdings and MDS Holdings. While keeping a close relationship with the Academia, he joined the PCA in 1996. President since March 2007 he acts on community initiatives aiming to bridge the Digital Divide. He also chairs the Organizing Committee of the Golden Chip Awards since its creation in 1999. Within the WSA network, Gabriel is one of the longest serving and most dedicated members. Since 2008 he holds the position of a WSA Special Ambassador.

MR. MATHIEU FLAMANT

WSA mobile Jury 2010

Mr. GABRIEL DEEK

Amr worked 7 years at the Egyptian Cabinet Information and Decision support Center (IDSC), before he joined Vodafone Egypt in 1999. In 2002, he was promoted to Sr. Manager for Products & Services, responsible for the Vodafone portfolio of mobile value added services and products revenues. He led the team that developed and launched Egypt’s first multi-access portal accessible via web, wap and SMS push/pull. Later he led the team that launched the first graphical mobile internet site in Egypt.

In 2006, he went private and established Global Technologies Online, as Shareholding Company providing off-shore development services to the Canadian based WSI franchise network with more than 1,500 Internet Consultants in 80+ countries. In 2009, with the launch of the iPhone, GTO focused its efforts in the mobile application development, with an emphasis on mobile enablement services and applications.

Brazil | Founder & Managing Director, OpenMundi Mr. Mathieu Flamant is the Founder and Managing Director of OpenMundi, a technology development and consulting firm with offices in France and in Brazil. Mathieu has over 10 years experience in the Internet and Telecom sectors, advising and providing services for large players and for start-ups in Europe and Latin America, with a focus on innovation and value-creating processes based on IT and wireless technologies. Earlier, Mathieu was senior consultant in charge of the services and uses related to mobile and broadband access specialized in IT/Telecom for non-commercial sectors such as Health, Education and eGovernment. He covered conferences in North America and Europe, wrote various reports on mobile and Internet trends and produced a monthly newsletter. Mathieu also founded and runs MobileMonday Rio de Janeiro.

Mr. THOM KENNON USA | VP Global Strategy, Wunderman USA Thom is a frequent contributor to digital marketing trade press and participant on digital panels. He has over 20 years of direct and interactive marketing experience. A veteran of the digital marketing industry, Thom has founded, launched or lead three interactive agencies. Since joining Wunderman in early 2007, Thom has provided digital and all-channel strategic planning oversight across the client portfolio, including Microsoft, Citibank, HP, Nationwide, Diageo, Dannon and more. At Wunderman, Thom has led the creation of a social media practice group: His team translates the noise of the social media “wild” into new campaign planning, execution and optimization. Thom has recently assumed the global digital strategy lead for Wunderman’s newest global AOR Nokia. Before joining Wunderman he led the client services division of iCrossing, a leading, global, digital marketing agency.

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Ms. ANU LYRA Finland | My Nokia SW concept owner, Nokia Corporation

Mr. Rodolfo Laddaga Lopez Mexico | CEO and Co-Founder, U-TOUR Rodolfo Laddaga, or “Rudy”, was born 1972 in Mexico City. From childhood on, he showed interest for film and computers. At the age of 13 years he finished a technical course as Programmer and Systems Analyst, since then the technology has been part of his professional life. He graduated with honours from the Tecnológico de Monterrey with a Bachelor in Communication Sciences and later started a master’s degree at New York University (NYU) in the Interactive Telecommunications Program. In 2000, he partnered with Alejandro Machorro to found Media Innovations, the first Digital Signage Company in Latin America. In 2007, he and Alejandro founded U-TOUR to develop multimedia guided tours. The company was awarded with the 2009 WSA in the e-Culture category and the 2009 Dell American Express Small Business Award for the most innovative company. Rudy recently became WSA Board Member.

Ms. Anu Lyra is Digital Marketing Manager at Nokia since January 2009, taking care of Relationship Marketing, Customer Relationship Management, Sales Promotion, Mobile and Web Content Creation. Prior to that, she was Marketing Manager at Nokia with responsibilities in digital marketing, campaign creation and project management. She holds a BA of Arts in Media & Film as well as an MBA in Digital Business Management.

Mr. OSAMA MANZAR

Ms. CHITRANGANIE MUBARAK

India | Founder and Director, Digital Empowerment Foundation

Sri Lanka | Senior Programme Head, ICT Agency of Sri Lanka

Osama is a social entrepreneur spearheading the mission to overcome the information barrier between India’s rural sector, and the developed society, through Digital Empowerment Foundation. In 2003, he launched India’s first award for choosing the best e-content practices in India and South Asia. Osama is the Chairman of the Manthan Award for Best e-Content for Development. He has authored titles like “e-Content: Voices from the Ground”, “Internet Economy of India” and “India’s Best e-Contents”. Osama is member of the WSA Board of Directors. He has been a part of the Professional Social Entrepreneurship Program by Social-Impact International. Osama has worked at Computerworld, Hindustan Times and started the software company 4Cplus. He is a physics graduate and post graduate in Journalism. He also studied Advanced IT Management Programme at Manchester Business School, University of Manchester.

Chitranganie holds a degree in Chemistry from the University of ­Colombo. With over 20 years’ experience in formulating and implementing national programmes for export development and promotion, she has spear-headed key export oriented initiatives besides coordinating donor-funded programmes of the EDB. As Director of TradenetSL, the e-commerce arm of the Sri Lanka Export Development, she was responsible for introducing several ICT solutions for facilitating the rural entrepreneur and has played a key role in launching the country’s pioneering online trading platform.

She is presently Programme Head at the ICT Agency of Sri Lanka, the apex body responsible for ICT policy and direction in Sri Lanka and the implementing organization for the e-Sri Lanka Initiative. Her main focus is the e-Society Programme which seeks to ensure that the dividends of ICT reach all sections of society.

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WSA mobile Jury 2010

Mr. SIMPSON POON Hong Kong/China | Director of the Applied Research Office, Hong Kong Vocational Training Council (VTC)

Ms. RAPELANG RABANA South Africa | Co-Founder & Chief Executive Officer, Yeigo Communications Rapelang Rabana is just 26 years old, but has made great strides in the business world doing things her own way. When she was only 23, Rapelang started her own business, and she has been named as one of “200 Young South Africans You Must Take To Lunch” by the Mail & Guardian. As Global Head of R&D of Swiss headquartered TelFree, she launched the world’s first unified telecommunications hub which is now available on the Apple iPhone and the Apple iPod Touch.

Rapelang is Co-Founder & Chief Executive Officer at Yeigo Communications, which specializes in software-based communications solutions that take full advantage of convergence trends within the mobile arena. The company’s core business strategy is focused on partnering with internet and telecoms service providers with the intention of offering mobile communication solutions as an integrated part of their own service offering.

Mr. MOHAMMED SAAD LAIB Algeria | General Manager, DIDACTICA Mr. Mohamed SAAD LAIB is an international consultant in ICT4D he is the General Manager of DIDACTICA, Higher School of Management and IT in Algeria and one of founders of AL AWAEL Education and Learning (Primary, College and Secondary school). Both are leader institutions in Algeria using ICT in their curricula since the beginning of the 90’s of the past century. His activities are mainly oriented to use ICT4D in education and learning and how to set policies and strategies to reach targets in the high level of decision and policy makers. Mr Mohamed SAAD LAIB is the MENA (Middle East and North Africa) regional coordinator of GKP (Global Knowledge Partnership, http://www.globalknowledge.org ) and a member of membership committee.

Mr. MADANMOHAN RAO India/Singapore | Mobile Monday, Chief Researcher Madan Rao graduated from the Indian Institute of Technology at Bombay and the University of Massachusetts at Amherst ,USA, with an M.S. in computer science and a Ph.D. in communications. He has been Communications Director at the United Nations Inter Press Service bureau in New York, and Vice President at IndiaWorld Communications in Bombay. He is currently the Director of the InfoComm Observatory at the Indian Institute of Information Technology, Bangalore. Madan is a frequent speaker at international conferences, having given lectures in over 60 countries. Furthermore he has edited books such as: “The Asia Pacific Internet Handbook”, “The Knowledge Management Chronicles” “AfricaDotEdu”, “Transforming e-Knowledge” and “Asia Unplugged”. His articles have appeared in DestinationKM.com, The Economic Times, Electronic Markets magazine, Economic and Political Weekly, and the Bangkok Post.

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WSA mobile Jury 2010

Before working in Hong Kong, Professor Simpson Poon, PhD., was a Sub-Dean and Chair Professor (Level E) of Information Systems in Australia. He has been awarded a Justice of the Peace of Australia. He has over 20 years of experience in business consulting, management and has provided leadership in both the academic and business domains. He has published widely on both, Business and IT, and has been visitor to many international institutions such as Harvard, Stanford, London School of Economics etc. He is a Founding Member of the HK Professionals and Senior Executives Association, a member of the Chinese Executive Club of the HK Management Association; the HK Institute of Directors; the HK Society of Registered Financial Planners, a VicePresident of the Internet Professionals’ Association, Fellow of the IT Accountants Association and senior member of the Australian Computer Society.

WSA mobile Jury 2010

Mr. KEI SHIMADA

Ms. ANYA SVERDLOV

Japan | Founder and CEO, Infinita Inc

Russian Federation | Managing Director, Actis Systems

Kei is in charge of all international client relations, business development and strategies at the world’s leading mobile augmented reality application provider. He is Founder and CEO of Infinita Inc. since February 2005 and until present. Kei also founded and managed one of Japan´s very few multinational mobile companies that cover development, research and consulting areas for both Japanese and international clients. He managed a team consisting of American, German and Japanese nationals. He was Head for all domestic and international sales, product and service strategies, and all managerial responsibilities. Prior to that, Kei worked for Cybird Co., Ltd., in Corporate Planning Dept, International Business Department, Business Development Department and the Mobile Content Division.

Anya Sverdlov is the Managing Director of Actis Wunderman, ­Russia’s top digital agency, member of the Wunderman network and part of the WPP family. Prior to joining the Actis team, her professional experience included three years on Wall Street at Kemper Securities, Inc. and more than three years in strategy management consulting with A.T. Kearney (working in the US, Russia, Poland, Hungary, the Czech Republic, Sweden and Denmark), where she managed large projects in the financial services and consumer goods sectors. She holds a BA degree in Economics and Political Science (magna cum laude) from Yale University and an MBA degree in Finance and Multinational Management (with Distinction) from Wharton Business School.

Mr. Ralph Simon

Mr. BRENDAN TANSEY

United Kingdom | CEO & Founder: Mobilium International Chairman Emeritus & Founder: Mobile ­Entertainment Forum Americas

United Kingdom | CEO, Wunderman UK

Ralph Simon is regarded as one of the founders of the modern mobile entertainment industry. Over the last decade, he has been a global trailblazer and innovator, playing a central role in the development of the ­mobile entertainment & content industry. He has been dubbed the ‚father of the ring tone‘, as his team developed the first commercial ring tones in the USA, Canada, Europe, Africa and Australia in 1998. Prominent internationally, he has evangelized mobile operators, media companies, brands, ad agency groups and platform providers on how to create mobile revenues, impact and content on mobile devices and smart phones.

He co-founded the Zomba group, became EVP of Capitol Records and Blue Note Records in Hollywood and started EMI Music´s global New Media division in the mid 90s. Simon founded the influential Mobile Entertainment Forum, and acts as its chairman.

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WSA mobile Jury 2010

Brendan Tansey started his first digital ­agency in 1995 in Sydney. The agency won 4 times as the best online agency. Brendan went on to build a network of digital agencies across Asia and in 1998 he became APAC director of digital at Euro RSCG. In 1999 Brendan set off for New York to lead global business development.

In 2001, Brendan was asked to head to Paris and London to run the Intel account through the line in EMEA and run the network of digital agencies in Europe. After merging in the Circle.com agencies in Europe and ­rationalizing the Digital offering in London, he returned to his homeland, Australia, to turn around the Euro RSCG agencies there.

Two years later he embraced the opportunity to run Wunderman U.K. as a hub of the greater network. Prior to Euro RSCG, Brendan ran his own business and worked 7 years at Ogilvy & Mather. Brendan is a ­fellow of the Royal Society of Arts.

WSA-mobile Grand Jury 2010 The event was organised and hosted by Abu Dhabi Systems & Information Center - ADSIC. Thank you for the great hospitality!

WSA mobile Grand Jury 2010

Abu Dhabi United Arab Emirates October 16-19, 2010

Grand Jury Meeting 20 International experts evaluated over 400 projects from more than 100 countries in m –Content. The 40 global winners hail from 26 countries and 5 global regions.

The Grand Jury worked from October 16-19 in Abu Dhabi in a spirit of respect and understanding for the other persons´ cultural background, experts shared insights and background information into what is happening in their countries. While discussing and evaluating the submitted projects, the only thing that mattered was quality and creativity, instead of financial power.

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World Summit Award Mobile

WINNERS’ GALA 2010 Celebrating the richness and diversity in m-Content

December 6th

Abu Dhabi National Exhibitions Company (ADNEC) Under the patronage of

His Highness General Sheikh Mohammed Bin ­Zayed Al Nahyan

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Winners Gala 2010

Winners Gala

The Gala Celebration is the highlight of the entire WSA-mobile process in 2010 and a unique ceremony to honour excellence in 足m-Content and innovative application creation. It will take place in the Abu Dhabi National Exhibition Centre (ADNEC), one of the most modern Exhibition Centres of the world.

The five winning teams of each of the 8 categories will come to Abu Dhabi from all over the world to receive their awards. Their certi足 ficate and trophy will be handed out to them by highest level 足representatives of government, the private sector and the United Nations. The Gala is orchestrated as a two hour show, with music and 足multimedia elements. Global webcasts and TV broadcasting are planned to cover the event.

By bringing together business, government and civil society, the WSA mobile supports the creation of synergies between suppliers and users of communications applications and assists in connecting practical applications and innovative ideas.

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WSA-mobile

5. – 8. December WSA-MOBILE

WINNERS EXHIBITION Yas Marina Circuit

5. – 8. December

WSA-MOBILE

CONFERENCE Yas Marina Circuit

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Winners Exhibition_Conference

The Winners Exhibition offers a platform for a unique in the world experience for everyone interested in m-Content and the creative use of ICTs. The world’s best ­m-content producers will take the opportunity to share ideas and present their work to the public.

Be prepared to explore and discover the industry’s latest trends and innovations, from m-Learning to m-Health and from m-Entertainment to m-Inclusion.

Sharing the expertise: m- Content & innovative applications

For two days, the WSA-mobile Winners teams selected out of 420 products from more than 100 countries worldwide , will take stage in Abu Dhabi to present their awarded projects, meet each other in panel discussions, share their visions on ICT,

The WSA-mobile winners workshops will be a unique opportunity and an invitation to not only see the best examples of taking the main challenges of the new Information Society. It also allows meeting in person with those behind these projects.

Winners Exhibition_Conference

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c­ reativity and innovation, speak about their experience and ask and answer questions.

Each session will be thematically dedicated to one of the WSA-mobile categories and moderated by a member of the Grand Jury and other high level experts in m-content.

The workshops will be dedicated to innovation and creative use of ICTs. Using and working with technologies can improve the lives of many, but to create sustainable value this development has to be driven by quality content. This shall be clearly demonstrated by the existing examples of excellence from all parts of the world.

Creativity is not bound to being rich in terms of material goods, infrastructure and access to networks: it is a “natural resource” of the human mind everywhere in the world. Bridging the digital divide is therefore also a matter of content.

Panel Speakers to debate with: • Nawaf Abdulrahman, Chief of Information Technology, Bahrain • Manar Alhashash, General Manager & Secretary General of Kuwait e-Award, Kuwait • Suleman Bakhsh, Senior ICT Analyst, Telecommunication regulation authority, Abu Dhabi • Walter Betschel, CEO, TelFree Group of companies, South Africa • Jak Boumans, Managing Director , Electronic Media Reporting, Netherlands • Alexander Felsenberg, CEO, Felsenberg Consutling, Germany • Mario Franco, President, Foundation for Mobile Communications, Portugal • Joseph Gasana, General Manager, SMS Media, Rwanda • Alex Hung, CIO Edutechnic Ltd., Hong Kong, China • Chitranganie Mubarak, Programme Head, ICT Agency of Sri Lanka, Sri Lanka • Simpson Poon, Director of the Applied Research Office, VCT, Hong Kong, China • Madanmohan Rao, Global Research Director, Mobile Monday, India • Christian Rupp, Spokesperson, e-Gov Digital Platform, Austria • Anya Sverdlov, Managing Director, Actis Systems, Russia • Cid Torquato, Director General, MktTV.net, Brazil

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WSA-mobile Conference 2010 The Conference is enriched with Keynotes from: James H. Poisant, Secretary General, WITSA - World Information Technology and Services Alliance, USA

Bruno Jacobfeuerborn, CTO, Deutsche Telekom AG, Germany „Next Generation Networks: New opportunities for content and applications.”

„Designing Creative Mobile ­Applications“

Our industry is rapidly changing: As we are moving towards Gigabit society, the applications transported via our networks are growing more and more complex and varied, leading to an explosion of bandwidths both in mobile and in fixed communication, at home and at work.

Deutsche Telekom offers customers broadband via a technology mix based on technologies such as LTE (Long Term Evolution), UMTS, fiber and DSL. Our networks enable our products and services to run smoothly. Our content highlights of the year include 3D TV via Entertain, DeutschlandLand for corporate customers or the connected car.

Dr. Poisant’s keynote speech addresses the role of innovation in creating new products and services. He reveals the “secrets” of many past inventors and innovators and relates them to the Mobile/ ICT industry. The intention of the speech is to motivate and inspire those creating new applications with a sense of future direction and confidence in fulfilling the great promise of the Digital Age.

Dorothy K. Gordon, Director-General, Ghana-India Kofi Annan Centre of Excellence in ICT, Ghana “Mobile for All or how to use narrowband Mobile for quality content.”

Ken Rutkowski Founder, President and Host of KenRadio Broadcasting

„Social networking going mobile: the future of popular user engagement“ Tomi Ahonen, Mobile Visionary and Author, Hongkong / Sao Paulo “The convergence of mobile, media and money: will the 7th Mass Medium cannibalize payments?”

Ralph Simon, Americas Founder & Chairman Emeritus MEF – Mobile ­Entertainment Forum, UK

“Mobile Entertainment: Qualities & Contexts”

Tomi is well known to many in this audience as an entertaining, informative and often contrarian speaker, who has had an uncanny accuracy in projecting what the mobile future would look like. The former Nokia and Elisa executive from Finland, who now resides in Hong Kong, has written nine bestselling books for the industry, is a father to many of the industry‘s major theories and tools, and lectures at Oxford University.

If you have followed Tomi‘s blog or his Twitter feed, you know this past summer he was involved in a heated debate with Steve Largent, the CEO of the CTIA, the US industry body, about whether the USA leads or lags in mobile. The independent reviews gave the debate to Tomi on a complete knock-out. But this September Tomi was involved in an even more remarkable argument, this time with the global money-manufacturing industry for

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the big central banks and their directors, at the annual Mint Directors Conference held this year in Canberra Australia. Tomi had been invited to present the view of how mobile money will impact the future of money, but 15 minutes before he was set to speak, his microphone was removed and he was escorted to sit in the audience instead.

It was the first time Tomi‘s views were seen to be so controversial, that he was censored by the chairman of the morning. What had Tomi put into his slides for the world coinmanufacturing industry? Nothing less than his bold view that cash money will become extinct, and not because of Paypal or debit cards or contactless payments. Tomi said it will be mobile that will kill money.

We here at World Summit Awards are not afraid to hear views of dramatic change and we welcome Tomi Ahonen to tell us how mobile is a medium and yes, also, what will be the impact of mobile money?

WSA-mobile Conference 2010 Keynote Speakers

“What mobile content forms work best in developing media markets ? Will the insatiable demand for mobile entertainment and music video delivered over the mobile web, work best, when contextually relevant for a specific market ? Local language considerations are key when developing contextually relevant content and formats. What vital creative components are needed when creating, shaping and making mobile entertainment content to drive big revenues for emerging telco and cross media markets ? Which are the best of the mobile content success stories of the past few months ? As mobile entertainment impact and revenues grow, this address will give you insight into what to anticipate in this important arm of the media business.”

Keynote Speakers The Conference is enriched with Keynotes from: “Empowering a new mobile ­ecosystem”

“Mobility is a privilege of our generation” this statement from a Kenyan mobile entrepreneur well describes the opportunities and responsibilities we are facing today moving towards truly mobile societies. Are we honestly enhancing and harnessing all innovations empowering productive usage of mobility today?

Until now, the mobile industry has been focusing on tremendous growth in numbers – capacity, describers, ARPU’s, and terminals sold. Now it is time to empower the new ideas developing our industry for the benefit of entire ecosystem.

To succeed in this, substance might need to override structure, and new models of knowledge transfer need to be introduced.

Jānis Kārkliņš, Assistant Director-General,

Gary Schwartz, President & CEO, Impact

Communication & Information Sector, UNESCO

“Click2K’Ching: Beyond Content”

“Releasing mobile potential for ­development”

We have succeeded in bringing mobile connectivity to the most distant parts of the world. But have we succeeded in narrowing the digital divide? Only when the use of smart mobile applications is more widespread, will we be able to affirm that the gap is closing. While there is growing use of mobile applications in developing countries, more can be done to help these countries leapfrog through affordable access to mobile broadband and innovation in mobile applications.

UNESCO is well placed to play the role of a catalyst to facilitate the harnessing of mobile applications for all, including the most disadvantaged groups.

H. E. Sheika Lubna bint Khalid bin Sultan Al Qasimi, Minister of Foreign Trade, UAE

Ivo Ivanovski, Minister for Information Society, Republic of Macedonia

Frédéric Donck, Director European Regional Bureau, ISOC, USA

H.E. Mohamed Al Ghanim, Director General, Telecommunication Regulatory Authority, UAE

Robert Tercek, Executive Vice President / Chief Strategy Officer, (M)FORMA Group | „Knowledge and Fun: how the future of mobile society may shape up“

Mobile, Canada

Cookie-cutting online assumptions to mobile may not drive revenue or conversion. The mobile consumer and the form factor of the mobile device, make this medium an exciting revenue opportunity for content providers, brands and retailers.

What are the effective and simple ways that mobile can go beyond “cool” and beyond content and provide sustainable business models. Mobile is entering the market at a time when the idea of a store and a sale is dramatically changing.

How can mobile drive “K’Ching”?

Latif Ladid, Ph.D.,

President, IPv6 Forum,

Luxembourg

“Will the Mobile Broadband Internet phase out the fixed Internet and what´s the magic of IPv6 in this?”

The chips are down! The IPv4 address space has melt down to just 4% by Novem­ber 2010. The 180 Million IP addres­ses are expected to be fully assigned by beginning of 2011. Just a couple of months to go to make the transition to IPv6 happen. The fixed Internet community will reach 2 Billion users by end of this while the Mobile phone users has crossed 5 Billion of which about 15% is using it for Internet services. It is expected that 90% of these mobile devices will be Internet enabled by 2015. The Internet will become largely mobile with innovative applications not otherwise realiz­able on fixed devices. In order to cater for this largescale Internet devices to be connected to the Internet, they would need IP addressed and this would be possible only through the new Internet Protocol version 6 (IPv6) which will provide a address pool of 340 Billion Billion Billion addresses.

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WSA-mobile Conference 2010 Keynote Speakers

Jari Tammisto, CEO/President, MobileMonday Global, Finland

Register with your national Expert WWw.wsis-award.org

The World Summit Award (WSA) is a global ­initiative launched on ­occasion of the United

­Nations’ World Summit on the ­Information Society (WSIS) 2003/05.

WSA is an invitation project and a global hub to help bridge the digital divide by selecting and promoting creative contents and innovative applications.

This is done through national contests and a global contest, held every two years, as well as ­numerous content-focused national and inter­ national events – the WSA Road Show.

WSA reaches 168 countries to stimulate entrepreneurship and creativity in the e-Content industries, empowers entrepreneurs worldwide and supports the UN Millennium ­Development Goals.

WSA Categories: e-Government & Institutions e-Health & Environment e-Learning & Education e-Entertainment & Games e-Culture & Heritage e-Science & Technology e-Business & Commerce e-Inclusion & Participation

WSA gala 2009, Monterey, Mexico

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WSA e-content & creativity

Spread the Word Register globaly www.youthaward.org

World Summit Youth Award (WSYA) Young People using Internet and Mobile to put UN MDGs into ­Action!

The WSYA is an international competition inviting young people under 30 years of age to submit e-content and innovative applications that address the UN Millennium Development Goals (MDGs) in an inspiring manner and use internet and mobiles to create awareness of the MDGs, show action towards reaching those goals, and to demonstrate the consequences of inaction or counter-action.

WSYA is therefore both: a showcase to the world for young ­e-content creators, journalists and writers, application designers, technologists and as well as a contribution to addressing poverty, protecting the environment, sharing knowledge and empowering young people.

A worldwide network

The WSYA is promoted in all UN member states through the networks of the WSA, UN GAID, other participating UN Organisations and Agencies, governments and NGOs, youth organisations and all those committed to making a real difference in the achievement of the MDGs.

WSYA Categories 2011

E-Contents and ICT applications may be submitted in the following six categories: 1. Fight Poverty, Hunger and Disease!

2. Education for All! 3. Power 2 Women!

4. Create your Culture!

5. Go Green!

6. Pursue Truth!

More information about the WSYA can be found here:

www.youthaward.org

Become a Fan on Facebook: www.facebook.com/youthaward and Follow our Tweets: www.twitter.com/youthaward to stay up-to-date on the Youth Award, our Winners’ projects and news in the field of ICT 4 Development.

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WSA Eminent Experts

LastName

FirstName

Company | PositionInCompany

Mr. Rahimi

Abdul Afghanistan Information Management Services (AIMS) | Program Director Mr. Mezini Dritan DM Consulting Services | Senior ICT Consultant Mr. Saad-Laib Mohamed DIDACTICA, Higher School of Management ] Information Technologies | Project Manager Mr. Font Joan Government of Andorra | Head of the Audiovisuals & Comunications Department Mr. Simon Nelson Networking Systems Solutions | CEO Mr. Petrich Marcelo Fundación Era Digital (O.N.G.) | President - Executive Director Mr. Chugaszyan Garegin IT Foundation | Executive Director Mr. Goodrich Simon Australian Interactive Media Industry Association Victoria | President Mr. Rupp Christian Bundeskanzleramt | Spokesperson Federal Platform Digital Austria Mr. Hajiyev Nariman UNDP „National E-Governance Network Initiative Project“ | National Project Manager Mr. Abdulrahman Nawaf General Organization for Youth & Sport | Chief, Information Technology Mr. Raihan Ananya D.Net- Development through Access to Network Resources | Executive Director Mr. Corbin James MEDIAHOUSE LTD | Executive Vice President Mr. Enin Sergey NGO „Information Society“ | Executive Director Mr. Vansnick Rudi Internet Society Belgium | President Mr. Aplogan Hermann Afrique Emergence | Founder and President Mr. Pradhan Mani Digital Shangri-La | Managing Director Mr. Cuellar Wilson Viceministery of Telecomunications | Country Gateway Bolivia Coordinator Mr. Mulabegovic Zlatan B@IT - BiH IT association | Chairman Mr. Torquato Cid MktTV.net | Director General Mr. Chang Soon BITEX Sdn.Bhd. | Chief Executive Officer Mr. Sharkov George ESI Center Bulgaria | Director Mr. Ouedraogo Sylvestre Yam Pukri | Executive Director Mr. Nkurunziza Jean Paul Burundi Youth Training Centre (BYTC) | General Secretary Mr. Nsoga John John AfricaCom International Group | Chairman & CEO Mr. Serrano Ana CFC Media Lab | Director Mr. Stein Luis Virtual 21 SA | CEO Mr. Quat Elizabeth Internet Professional Association (iProA) | Founder & Immediate Past President Mr. Roldan Piedrahita Alfredo Jose PARQUESOFT Colombia | Director network Colombia and L.A. PARQUESOFT Mr. Mora Alexander Costa Rica Chamber of Information and Communication Technologies -CAMTIC- | COB Mr. Tay Kudzo YES - Youth Employment Summit | Project Coordinator Mr. Ladika Sebastian IPv6 Task Force Croatia | Coordinator Ms. Alonso Becerra Beatriz Elvira Information Technologies and Advanced Telematic Services (CITMATEL) | CEO Mr. Roushas George Open University of Cyprus | IT Manager

Ms. Bérová Dana KPC-Group, s.r.o. Zastoupení Gartner | Business Development Director Mr. Schombe Baudouin Ms. Plichta Sanne Danish Parliament | Web Editor, MILSc.

Mr. Pemberton Cedric NTRC National Telecommunications Regulatory Commission Dominica Mr. Valerio Arturo Cámara Dominicana de Tecnologías de la Información y Comunicación | Director Mr. Vera Carlos Electrical and Electronic Engineering Association of Pichincha Ecuador | President Mr. Darwish Ahmed Information Technology Industry Development Agency- ITIDA | Senior Projects Manager Mr. Ibarra Rafael Universidad Centroamericana José Simeón Cañas | IT Director Ms. Ristal Katri Design Innovation Centre, Estonian Academy of Arts | Director Mr. Lemma Dagmawi Ethiopian Information Technology Professional Association | President Mr. Thomson Ian Secretariat of the Pacifc Community | ICT Advisor Mr. Melakoski Cai Tampere Univ. of Applied Sciences | Princ. Lecturer, Head of Interactive Media programme Mr. Bonnet Philippe Wunderman Paris | CEO Mr. Obame Thanguy Ministry of Labor | Inspector of Labor Mr. Ileleji Poncelet O. The Gambia YMCAs | Coordinator Mr. Shubitidze George ICT Business Council of Georgia | President Mr. Felsenberg Alexander Felsenberg Consutling | CEO Ms. Gordon Dorothy Advanced Information Technology Institute – Ghana-India Kofi Annan Centre of Excellence in ICT | Director-General

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WSA Eminent Experts Global Network

Country

Afghanistan Albania Algeria Andorra Antigua and Barbuda Argentina Armenia Australia Austria Azerbaijan Bahrain Bangladesh Barbados Belarus Belgium Benin Bhutan Bolivia Bosnia and Herzegovina Brazil Brunei Darussalam Bulgaria Burkina Faso Burundi Cameroon Canada Chile China Colombia Costa Rica Côte d‘Ivoire Croatia Cuba Cyprus Czech Republic Democratic Rep. of the Congo Denmark Dominica Dominican Republic Ecuador Egypt El Salvador Estonia Ethiopia Fiji Finland France Gabon Gambia Georgia Germany Ghana

Global Network LastName

FirstName

Company | PositionInCompany

Country

Mr. Tsolis

Dimitris Electrical & Computer Engineer Ms. Glasgow Lindonne Ms. Zaghi Maria Ergocom | Operations Director Mr. Djimtangar Golmadingar Centre Dream Benoit VI | IT Manager Mr. Kissoon Vidyaratha DevNet | Project Officer Ms. Isaula Maria Sustainable Development Networking Honduras (RDS-HN) | National Coordinator Ms. Horváth Noémi Hungarian Association of Content Industry | EU Project Director Mr. Manzar Osama Digital Empowerment Foundation | Founder & Director Ms. Dhanuwardoyo Shinta PT Bubu Kreasi Perdana | CEO Mr. Esfehani Ehssan Vista Samaneh Asia | Executive Manager Mr. Abdul-Majeed Ghassan Baghdad University | Director of Computer Center Mr. Casey Martin Arekibo Communications | Managing Director Ms. Hazan Susan Digital-Heritage, Israel | Director Mr. Ronchi Alfredo MEDICI Framework | General Secretary

Mr. Samuels Carlton Mr. Shimada Kei Infinita Inc. Mr. Bannayan Haif The Jordan Education Initiative | Chief Executive Officer Mr. Kremenchutskiy Anatol National Information Technologies | Chief constructor Mr. Gakiria Andrew e-Government Directive, Office of the President | Policy Analyst Mr. Thomson Ian Secretariat of the Pacifc Community (SPC) | ICT Advisor Ms. AlHashash Manar Kuwait eAward | Secretary General Mr. Dengkayaphichith Vorasone Mahosot Consulting Company Ltd. / Jhai Foundation

General Manager / Country Coordinator

Greece Grenada Guatemala Guinea Guyana Honduras Hungary India Indonesia Iran (Islamic Rep. of) Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati Kuwait Lao People‘s Democratic Rep.

Mr. Rubulis

Andrejs Gabriel Professional Computer Association (PCA) | President Ms. Bolila Thato Lilyan Department of Science and Technology | Research Officer Mr. Massaley Abraham Press Union of Liberia Mr. Kudarauskas Darius Mobneta.lt | CEO Mr. Ladid Latif IPv6 Forum | President Mr. Lakudzala Derek BUMAS International | Partner Ms. Choy Nancy Multimedia Development Corporation | Head, Enterprise Global Development/APICTA

Technopreneur Development Division/Manager

Latvia Lebanon Lesotho Liberia Lithuania Luxembourg Malawi Malaysia

Mr. Shunan

Maldives Mali

Mr. Deek

Ms. Simbara

Yusuf Mariko

Maldicore Group Pvt Ltd | Managing Director Agance des technologies de l‘information et de la communication (AGETIC)

Institut of Information Technology and communication | Training manager

Mr. Bone

Seasus New Media | Managing Director

Mr. Thomson Mr. Kissoondoyal Mr. Fernandez Mr. Thomson Ms. Radevic Mr. Okba Mr. Saifodine Mr. Oo Ms. Beukes-Amiss Mr. Thomson Ms. Shrestha Mr. Oorschot Ms. Bieringa Mr. Iro Ms. Amos Mr. Bruarøy Ms. Al-Sabti

Kenneth Ian Dave Alejandro Ian Dragana Kamal Zauria Thein Catherine Ian Shikha Herman Jan Adamou Emmanuel Kristian Zawan

Malta Marshall Islands Teleforma ltd - a US Upstream Co. | Director of Information Technology Mauritius U-TOUR | Co-founder Mexico Secretariat of the Pacifc Community | ICT Advisor (Fed. States of) Micronesia Center for Entrepreneurship and Economic Development, CEED | Executive Director Montenegro MAROC TELECOM | Regional Director

Morocco ICT Policy Implementation Technical Unit | Head of ICT Training & Certification Mozambique Myanmar Computer Federation | President

Myanmar University of Namibia | Head of Department Namibia Secretariat of the Pacifc Community (SPC) | ICT Advisor Nauru Bellanet Alliance of Social Entrepreneurs | Virtual Networking Presence Nepal Fullmoon Interactive Solutions | Partner & CEO Netherlands BWX Productions | Director New Zealand Haut Commissariat aux TIC/ Cabinet du Premier Ministre | Conseiller Technique Niger Programos Software Limited | Founder / CEO Nigeria TV 2 AS | Interactive Producer and Project Manager Norway Research Council | Projects Director Oman Secretariat of the Pacifc Community (SPC) | ICT Advisor

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Expert Network

WSA Expert Network Global Network

LastName

Ms. Ara Mr. Thomson Mr. Amaya Ms. Rivarola Bracho Mr. Toledo Ms. Cacdac Mr. Muraszkiewicz Mr. Carneiro Ms. Al-Mansoori

FirstName

Company | PositionInCompany

Country

Jehan Ian Matias Rosi Rolando Josephine Mieczyslaw Roberto Reem Dennis

Pakistan Software Houses Association for IT & ITES (P@SHA) | President

Pakistan Palau Panama Paraguay Peru Philippines Poland Portugal Qatar Rep. of Korea

Mr. Anderson

Mr. Besliu Mr. Jugureanu Ms. Sverdlov Mr. Gasana Mr. Wharton Mr. Daniel Mr. Capello Mr. Alqasem Mr. Ndongo Mr. Stojićević Mr. Johnson Mr. Burcik Ms. Jerman Blazic Mr. Thomson Mr. Mtimde Mr. Vea Mr. Dewapura Mr. Noureldeen Mr. Sundgren Ms. Idlebi Ms. Spivak Ms.Yathip Mr. Jashari Mr. Kouami Mr. Thomson Ms. Gaspard Taylor Mr. Zaghbib Mr. Gönenli Mr. Karryev Mr. Thomson Mr. Stern Mr. Al Ghanim Mr. Tansey Mr. Raphael Ms. Manafy

Mordezki

Mr. Navotny Mr. Temar Mr. Cernik Mr. Alsheikh Mr. Munsaka Mr. Gudza

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Secretariat of the Pacifc Community (SPC) | ICT Advisor Ingeniería Informática | President iEARN internacional – Colegio de San José | Coordinator Red Científica Peruana

-

Multimatics Group Indonesia | Programs Director Warsaw University of Technology | Professor

Eduweb | Chairman ictQATAR | e-Inclusion Acting Manager

Management and Information Technology at St. Francis College, Brooklyn Heights, New York | Professor & Chairman

Victor Technical University of Moldova | Professor Radu SIVECO Romania | Educational content project manager Anya Actis Systems | Managing Director Jeff SMS Media | General Manager Wesley Ministry of Technology | Director, Technology Rudolph Independent Consultant ICT4dev and Internet Governance Luciano Digital Design srl | Chairman Mohammad Ministry of Communication and Information Technonolgy | Minister‘s Advisor Ousmane Association nationale pour l‘alphabétisation et la formation des Adultes | Executive Sec. Dušan Svet kompjutera, Politika Magazini d.o.o. | Editor-In-Chief Algernon Brian COMIUM (SL) | Internet Service Provider Technician Vladimir Academy of Communication | Director Borka The Research Institute Valdoltra | J.Stefan Institute Ian Secretariat of the Pacifc Community (SPC) | ICT Advisor Lumko Media Development and Diversity Agency (MDDA) | CEO Andreu ISOC Spain | Board of Directors Reshan Information & Communication Technology Agency (ICTA) | COO Abdulrahman Dean Faculty of Computer Science - Bo Independent consultant Nibal UN-ESCWA Valentina NGO Tajik Development Gateway | Deputy Director, Internet-projects Coordinator Srikanya Government Pension Fund | Ass.Sec. Gen. I Member Relations & Communication Group Bardhyl Foundation Metamorphosis | Director

Olévié INTIC4DEV | President / CEO Ian Secretariat of the Pacifc Community (SPC) | ICT Advisor Gia International Education and Resource Network Trinidad and Tobago | President Faouzi R2i | General Manager Hakan Xing AG | Country Manager Turkey Batyr Center of Information Technologies „SIBIS“ | Main IT expert Ian Secretariat of the Pacifc Community (SPC) | ICT Advisor Daniel Mohamed UAE‘s Telecommunication Regulatory Authority | Director General Brendan Wunderman UK | CEO Mmasi University of Dodoma, College of Informatics and Virtual Education |Senior Lecturer Michelle Information Today, Inc. | Editorial Director Enterprise Group Universidad ORT Uruguay | Executive Education Director Marcel Vadim UZSCINET | Project Manager Mathew Vanuatu Government | Chief Technical Officer for IT Assist.

Peter CAVEDATOS / ISOC / WordOnTech.com | Executive Vice President Abubakr John JSM Business Consultants | ICT and Managing Consultant Eliada World Links | Executive Director

Expert Network

Rep. of Moldova Romania Russian Federation Rwanda Saint Kitts and Nevis Saint Vincent and the Grenadines

San Marino Saudi Arabia Senegal Serbia Sierra Leone Slovakia Slovenia Solomon Islands South Africa Spain Sri Lanka Sudan Sweden Syrian Arab Republic Tajikistan Thailand The FYR Macedonia Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Tuvalu Uganda United Arab Emirates United Kingdom United Rep. of Tanzania United States of America Uruguay Uzbekistan Vanuatu Venezuela Yemen Zambia Zimbabwe

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Dolby would like to congratulate all the winners and finalists of the World Summit Mobile Awards and is proud to be sponsoring the event. dolby.co.uk/mobile

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. © 2010 Dolby Laboratories, Inc. All rights reserved. W10/23644

A New Domain for the Arab World CONTENT High Quality Mobile Content for a true Knowledge Society (Peter A. Bruck)

4

Welcome to ADSIC

6

The innovative and creative emerging in mobile services (Tomi Ahonen)

8

Mobile Marketing: Beyond Content (Gary Schwartz)

10

Participating Countries, Nominations, Winners

12

Key Statements

14

Winners & Categories m-Business & Commerce m-Government & Participation m-Learning & Education m-Entertainment & Lifestyle m-Tourism & Culture m-Media & News m-Environment & Health m-Inclusion & Empowerment

15 23 31 39 47 55 63 71

Outstanding Regional Achievement Awards

79

WSA mobile Jury 2010

84

WSA mobile Grand Jury 2010

89

Winners’ Gala 2010

92

Winners Exhibition_Conference

94

WSA e-content & creativity

98

World Summit Youth Award (WSYA)

99

IMPRINT Editorial Team Editor and Author: Peter A. Bruck Text Management: Nora Wolloch, Harry Timons, Andreas Rothe, Anastasia Konstantinova, Anna Rechberger Text Editing: Hania Fedorowicz Layout and Design: floorfour

WSA-mobile Project Team

WSA Eminent Experts Global Network

100

Cala Beinsteiner, Birgit Berger, Lucie Jagu, Anastasia Konstantinova, Lucia Linsinger, Anja Pohl, Anna Rechberger, Andreas Rothe, Harry Timons, Nora Wolloch

WSA-mobile Grand Jury Team Stanislav Miler, Manuela Schuster, Patrick Lochner, Kordian Bruck

Produced by World Summit Award Office ICNM – International Center for New Media Moosstraße 43a, 5020 Salzburg, Austria wsa@icnm.net | www.wsa-mobile.org © 2010 ICNM All rights reserved. No part of this book may be reprinted, reproduced, utilized in any form by any electronic, mechanical or other means, now known or hereafter invented, including photocopying or in any information storage or retrieval system, without permission of ICNM in written form. This edition has been published by ICNM.

EXCELLENCE IN M-CONTENT 2010

Board of Directors Peter A. Bruck, Chairman

WSA-mobile Excellence in m-Content

CEO and Chief Researcher Research Studios Austria, Austria

Jak Boumans Managing Director Electronic Media Reporting, Netherlands

Effat El Shooky Advisor to the Minister of Communications and ICT, Egypt

Alexander Felsenberg CEO, Felsenberg Consutling, Germany

Dorothy Gordon Director-General, Ghana-India KoďŹ Annan Centre of Excellence, Ghana

Manar Al-Hashash Secretary General Kuwait e-Award, Kuwait

Latif Ladid President, IPv6 Forum, Luxembourg

Rudolfo Laddaga Lopez CEO and Co-Founder, U-TOUR

Osama Manzar Founder & Director, Digital Empowerment Foundation, India

Elizabeth Quat Founder & Immediate Past President, Internet Professional Association China

Alfredo Ronchi

Excellence in m-Content TOWARDS MOBILE KNOWLEDGE SOCIETY

General Secretary, Medici Framework, Italy

Christian Rupp Spokesperson, e-Gov Digital Platform, Austria

Anya Sverdlov Managing Director, Actis Wunderman, Russian Federation

Catherine Warren President FanTrust Entertainment Strategies, Canada

WSA-mobile Grand Jury and Events Host & Organisation Partners

WSA-mobile Strategic Partners

WSA-mobile Sponsors

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