B&B Online - October 2015 by WSNLA

NUMBER 10 OCTOBER 2015

NORTHWEST LANDSCAPE PROFESSIONAL THE OFFICIAL PUBLICATION OF THE WASHINGTON ASSOCIATION OF LANDSCAPE PROFESSIONALS & WASHINGTON STATE NURSERY & LANDSCAPE ASSOCIATION

2014 Environmental Landscape Award:

Pacific Earth Works Honored For Landscape Work On First Hill Streetcar Facility • 24

Why Go To Professional Conferences • 8

ALL IN: STRONGER TOGETHER

The Northwest Green Industry Conference

Relationship Economics • 12

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NWLP

Columns 4 5 6 10 26

WALP President WSNLA President Calendar Of Events Bugs & Blights Did You Know?

THE OFFICIAL PUBLICATION OF

Washington Association of Landscape Professionals

October/November 2015. VOL. 30, NO. 10 The NWLP – Northwest Landscape Professional – is published and distributed monthly to WALP members. Price per copy is $4.50. Subscription service is included with WALP membership and extended gratis to select courtesy subscribers.

Departments 24 Stellar Work 29 WSNLA Marketplace 30 Chapter Events

IN THIS ISSUE:

For more information contact: Washington Association of Landscape Professionals 23607 Highway 99, Ste 2C Edmonds, WA 98026 (800) 833-2186, (425) 967-0729, fax (425) 771-9588 info@walp.org | www.walp.org

2016 Conference Issue (Schedule starts on page 15)

8 Seven Reasons It Still Makes Sense To Go To Professional Conferences 12 “Relationship Economics” - Return On Involvement A Key To Success 15 “All In: Stronger Together” Schedule 23 “All In: Stronger Together” Registration Form 28 Get Your Game Face On THE OFFICIAL PUBLICATION OF

Washington State Nursery & Landscape Association

AdvertisersIndex Anderson Pots................................. 27 Bartlett Tree Experts ....................... 30 Biringer Nursery.............................. 29 Crop Production Services................ 10 FX Luminaire...................................... 2 Horizon............................................ 26 Kuenzi Turf & Nursery...................... 7 Lakeview Stone & Nursery............... 31 Loen Nursery..................................... 9 Motz & Son Nursery.......................... 6 Mukilteo Cedar Products................... 6 Northwest Farm Credit Services...... 22 Ogden, Murphy, Wallace................. 11 Oregon Valley Greenhouses............ 32 Ragen & Associates......................... 29

October 2015. VOL. 67, NO. 10 Simplot Partners.............................. 13 Stihl................................................... 7 Steuber Distributing........................ 27 TAGRO, City of Tacoma...................... 9 Urban Forest Nursery...................... 10 Vibrant Plants.................................. 13 Walker Mowers............................... 13 Wetlands & Woodlands................... 27 Western Equipment........................ 14 WSNLA & WALP would like to thank our advertisers and encourage our readers to learn more about the products and services they offer. Be sure to visit our advertiser websites to find out more.

ThankYou

Published Monthly By: Washington State Nursery & Landscape Association 34400 Pacific Highway South, Ste 2 Federal Way, WA 98003 (800) 672-7711, (253) 661-6055, fax (253) 661-6058 www.wsnla.org | www.gardenwashington.com Subscription Pirce: $30 Deadlines (News, Advertising, PR): 5pm the 1st of the month preceding the issue it will appear. For more information contact Breanne at (800) 672-7711 or breanne@wsnla.org.

www.wsnla.org

75 years & Growing 3

WALP President’s Message

Facing The Future Together Makes Us Stronger By Linda Carroll

Jefferson Sustainable Landscape Management

An invaluable tool in developing the professionalism that our company uses is WALP’s Annual Strategic Planning Retreat scheduled for Wednesday, November 4, and Thursday, November 5. Jeff and I participate every year. It was our very first WALP event that we attended after joining the organization. A strategy is way of describing how you are going to get things done. A good strategy will take into account existing barriers and resources (people, money, power, materials, etc.). It will also stay with the overall vision, mission, and objectives of the initiative. Often, an initiative will use many different strategies – providing information, enhancing support, removing barriers, providing resources, etc. – to achieve its goals. The Planning Retreat is an annual event for WALP. It helps us focus our efforts and take advantage of emerging opportunities, and use our time, energy, and resources more efficiently. WALP has spent a lot of time on its mission and vision. Building the strategies to meet those two criteria will be at the forefront of this year’s Retreat. “All In: Stronger Together” is the theme of our Annual Conference coming up in January at the Clearwater Casino & Resort in Suquamish, WA. And with that theme, who better to collaborate with on the event than our friends at WSNLA. Now in our eighth year of partnering with WSNLA on the Northwest Green Industry Conference (NWGIC), thank you to all of the members, sponsors, vendors, and staff from both organizations who make this such a great experience. Taking time away to work on our businesses, not in them is a vital part of planning, so I always enjoy the perspective I gain from the communication I have with other WALP and WSNLA members at the Conference. The NWGIC is truly one of the best opportunities to meet people who are in the same business and discuss topics

A good strategy will take into account existing barriers and resources ... It will also stay with the overall vision, mission, and objectives of the initiative.” that we have all faced at one point or another. On a more personal note, I also consider the Conference as a mini-vacation – a chance to recharge my batteries and get excited about the coming year. It serves as both a retreat from one’s daily rhythm, as well as a chance to learn and celebrate with a truly wonderful group of people. I hope you will join us – to face the future together and make WALP and your organization stronger – by attending these two important events. Flurry Of Activities There have been a flurry of activity and fun events recently… The Mariners baseball game on September 11 was a nail biter, down to the bottom of the 9th, down by two, two outs, two strikes, three balls, two runners on base, and Seager struck out swinging for the fences. What a great game! Thanks to Brendon Nepon, PLC Insurance, for a great idea, and to Rob Boyker, Avid Landscapes, for all his efforts. And thanks to Ken Yorozu, T. Yorozu Gardening Company, for pulling his magic out of the hat to make it all happen. The Landscape Industry Certified (CLT) exam in September is always one of the largest and most successful educational events that WALP offers. This year was no exception. There are too many people to thank, but the sponsors, volunteers, judges, candidates and Chair Michael Murphy, Sunrise Landscape Design all deserve kudos! The Snohomish County Chapter’s Glow in the Dark Golf event was an absolute blast. Thanks to Candy Doherty, Win Supply, and Kathy Jeppsen, Wetlands & Woodlands, for coordinating and sponsoring this fabulous activity.

Mission Statement For The Washington Association Of Landscape Professionals To promote professionalism, integrity, and education within the Landscape Industry through the members we serve.

Vision Statement For The Washington Association Of Landscape Professionals • The Washington Association of Landscape Professionals is a publicly recognized and unified industry of landscape professionals who embody business and technical excellence. • The Washington Association of Landscape Professionals provides and promotes the opportunity to educate, mentor, certify, and support its members. • The Washington Association of Landscape Professionals’ members receive value and benefit by sharing knowledge, resources, and experience. • The Washington Association of Landscape Professionals is the networking place and referral resource for “Landscape Industry” professionals. “Defining Professionalism In The Landscape Industry”

[ FROM THE WSNLA PRESIDENT ]

By Timothy Gray

Pacific Stone Company, Inc.

Look around our company and see who might be worth the investment of helping them take the next step in their career”

This is great! A joint publication of the B&B and NWLP magazines. More people to bore with my stories! In 1993, I returned home to Washington after working in California for nearly eight years. When interviewing with the Portland-based nursery that hired me, it was stunning to learn that they didn’t belong to WSNLA or WALP. I was very active in CLCA, and attended CAN events. One request in taking the job was that they joined WALP upon my arrival, April 1, 1993. On April 21, 1993, I attended my first WALP Snohomish County meeting. It was a bit of a culture shock… Gone was the suit and tie of my recent past, and I sat with people coming directly from jobsites. That night I met contractors who are still active members and also support my company. They were there to learn new practices, socialize some, and gain knowledge from their peers and suppliers. A few years later, working for a company selling hardscape materials, was my first experience with WSNLA. Whoa! What’s this!?! Another group of wonderful people, living their passion for all things “plant” that exist. It was a world of retail and wholesale nurseries, landscapers, commercial tree growers, even specialized growers of a specific genus or species or maybe plants that only have yellow flowers! Truly another quality organization to belong to and support as a member. My affiliation with WSNLA and WALP is a major part of my professional and personal life. One of the greatest challenges in front of us is getting new generations to join and become active. I know that as a 26-year-old employee there was no way I’d attend association events unless

they paid me. When my manager finally realized they couldn’t force me to attend meetings, legally or otherwise, she gave up trying. When the decision became MINE to make, I started attending meetings. I didn’t go with any expectations of increased sales; going for that reason alone would have been fruitless. I met a lot of good people, started volunteering for chapter-level committees, and became a part of that community. Guess what? My sales increased exponentially with my involvement, as people prefer to buy products and services from people they like and respect. The world that this took place in my life really isn’t around any longer. All things change. Life is much faster, crazier, and literally wired in all directions. Our new challenge, for both WSNLA and WALP, is bringing in new generations. Oddly enough, I now accept that we all may need to pay or provide comp hours to employees becoming involved. As we prepare for our annual strategic planning sessions and joint conference, look around your company and see who might be worth the investment of helping them take the next step in their career. Then make that investment, and in the future we’ll all see the return in better-educated professionals. Plant the seed now, and watch what will grow. One guarantee: You will gain life-long friendships too, notably the greatest return on my investment. Cheers!

Mission Statement Of The Washington State Nursery & Landscape Association Growing the success of our members by representing, educating, and promoting our horticultural community. By working together, WSNLA members are dedicated to: Growing Our Industry • Protect & advocate on behalf of the Industry • Develop future professionals • Ensure a vibrant Horticulture Industry for today and the future • Increase public awareness of the benefits of plants, trees, and landscapes bring our communities and environment. Growing Our Knowledge • Publications & online resources • WSNLA PROseries • Peer-to-peer • Certification (CPH & ecoPRO) • Staff learning tools Growing Our Exposure • Online referrals • Member to member • Plant Something campaign • Advertising & sponsorship opportunities

www.wsnla.org 5

Calendar Of Events Find more industry events at WSNLA.ORG & WALP.ORG! WSNLA & WALP members receive member registration rates at WSNLA & WALP seminars and workshops.

= Landscape Industry Certified NOVEMBER 4, FROM 9:00 AM -

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Washington State Nursery & Landscape Association

PROMOTION Location: Center for Urban Horticulture, Seattle. Register at wsnla. org. Sponsored by Blooming Nursery. CPH credits available. APLD credit pending. NOVEMBER 4-5. WALP STRATEGIC PLANNING RETREAT. Location: Kiana Lodge, Poulsbo. For more information visit walp.org. NOVEMBER 10-13. ecoPRO TRAINING & EXAM Location: 21 Acres, Woodinville. The training, study materials, and exam are based on 200+ sustainable best practices and required study materials. Cost: $350, includes the 3-day training and exam (lunch included). $150 for exam only. $75 exam re-take. Individuals that do not meet the eligibility criteria for certification are welcome to register for the training only. For more information please contact: Jeanne McNeil, WSNLA ecoPRO Administrator, at (206) 3876727, (800) 672-7711, jmcneil@wsnla. org or Patty Anderson, WALP ecoPRO Administrator, at (425) 967-0729, (800) 833-2186, info@walp.org. This training is sponsored by Cascade Water Alliance! CPH, LIC/CLT, ecoPRO credit available. APLD credit pending. NOVEMBER 18. WSNLA PLANNING EVENT. Location: Center For Urban Horticulture, Seattle. For more information contact (800) 672-7711. DECEMBER 2, FROM 9:00 AM UN-THIRSTY LANDSCAPE Location: Irrigation Lab at Lake Washington Institute of Technology,

WSNLA - 3:30 PM. THE

Washington State Nursery & Landscape Association

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Kirkland. Register at wsnla.org. Sponsored by Little Prince of Oregon. CPH, LIC/ CLT, ecoPRO credit available. APLD credit pending. JANUARY 2016. BEE HEALTH: RE-

WSNLA SEARCH UPDATE & STRATEGIES

Washington State Nursery & Landscape Association

FOR PROTECTING POLLINATORS. Location: TBA. CPH, LIC/CLT, ecoPRO credit available. APLD & WSDA Pesticide Recertification credit pending.

= ecoPRO

JANUARY 21-23, 2016 NORTHWEST GREEN INDUSTRY CONFERENCE. Location: Clearwater Casino & Resort, Suquamish. Presented by: WALP and WSNLA. CPH, LIC/CLT, ecoPRO credit available. APLD credit pending. ecoPRO TRAINING & EXAM February 2016 (every Friday). For more information visitwsnla.org or walp.org.

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Seven Reasons It Still Makes Sense To Go To Professional Conferences By Allen Mireles We have such easy access to information today. The web offers us so many different ways to meet, learn, collaborate, express ourselves, monitor, and measure that it’s almost dizzying. We use our desktop computers, tablets, smart phones – even gaming devices – to quickly connect, research, share, comment, and update. Is there even any need to leave work and attend live professional events anymore? Yes! It still makes sense to go to conferences and trade shows. Perhaps now more than ever before. Here are seven reasons you need to get out from behind your desk and join other members of your profession at a live event.

business dealings.

1. Renew Your Excitement About The Work You Do.

Most professional conferences include vendors whose reason for being is to connect with you and educate you on their latest and greatest products and services. You may find new tools you were unaware of, tools that could provide a solution to problems your company, or your customers, are facing.

Too much time behind a desk or in front of your computer can cause you to feel a little stale and stodgy. While there’s a world of information available to you online and 10,000 ways to create and consume content, getting out and hearing from people who are doing what you do, but differently, can reignite your enthusiasm. 2. Meet Online Friends And Colleagues Face To Face. We all have the ability to make strong, positive, professional connections using digital technology today. We’re able to connect, collaborate, and share information easily and quickly –there’s no denying that. Yet, there’s something powerful about meeting your online contacts face to face, something that serves you and your company well in future

3. Learn Industry Trends And How They’re Implemented. Professional conferences specialize in finding compelling subject matter and top-notch speakers for their sessions. Attending the event and learning about the latest trends and how they’re being used in your industry augments your knowledge base and gives you something valuable to bring back, and possible apply, to your own work. 4. Evaluate New Vendors.

5. Develop Ideas For Content Based On Sessions. As business communicators, we are often tasked with the job of developing marketing and public relations content for our businesses and clients. In addition to providing educational value, conference sessions can spark new ideas for content. 6. Make Connections With Industry Media.

> Continued on next page

> Continued from previous page Effective marketing, public relations, and social media campaigns are built with strong relationships. Making connections with industry media can be invaluable. You never know when you may be able to be a resource for them, which in turn can make it easier to place stories and build buzz when you need to. 7. Get Out Of Dodge And Just Have Fun. Then there’s the fun factor. While this last reason may not be at the top of the list for your manager, boss, or client, people who include fun in their lives tend to be happier, healthier, and less stressed. Think of the fun factor as an investment in your own health and well-being. There’s a lot to be said for getting away from your day-to-day work life and having fun.

Doyle advocates identifying what you will bring back to your organization as payback for their investment in sending you. Take time to review the session descriptions and match them to your company’s knowledge requirements. As Doyle cautions, don’t assume your manager will automatically make the connections between conference programming and benefits to the business. Make sure you can clearly articulate what the company stands to gain. So yes. There are tremendous and very real benefits to leaving your workplace and attending professional conferences.

Justifying The Cost

Editor’s Note: In case you were wondering which professional conference you should consider attending, registration is now open for the 2016 Northwest Green Industry Conference and brought to you by WALP and WSNLA. Block out January 21 - 23 for a whirlwind tour through the latest Green Industry trends and hear from top-notch Industry experts.

Mike Doyle, founder of the Documentation & Training Conference, a semi-annual, bi-coastal event for technical communicators, has put together a handy conference benefits worksheet to help you make your case (http://www.writingassist.com/resources/articles/how-to-justify-conferenceattendance/).

Allen Mireles is a strategist and wordsmith with an affinity for technology. She lives at the intersection of social media and traditional marketing and public relations and never gets enough time in the garden. Find her on Twitter @allenmireles. Article used with permission: Cision, http://www.cision. com/us/.

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Bugs & Blights

By Sharon J. Collman | WSU Snohomish Extention

Brown Marmorated Stink Bug (affectionately BMSB) http://cru.

cahe.wsu.edu/CEPublications/FS079E/FS079E.pdf provides good diagnostic photos for common fall-home invasion insects. Note the “shoulders” of the brown marmorated stink bug are smooth. Now is an especially good time to be on the alert for these sucking insects. Residents will be concerned about stink bugs seeking shelter in homes. We are trying to identify Washington stinkbugs and delineate the distribution of BMSB. They are being found in an increasing number of counties in Washington. Snohomish, Yakima, Walla Walla, King, and more. Contact Mike Bush. WSU Yakima Extension who is surveying stink bugs in Washington. Send photos or specimens in crush-proof containers. Details at http://ext100.wsu.edu/yakima/invasive-pests/. (Photo courtesy of Todd Murray.)

----

Native Stink Bugs Species are also common across the State. Note the little teeth on the “shoulders” (see arrow). Several brown stinkbugs may be mistaken for BMSB. Native species do not have the white bands on the antennae. Some stink bugs are predators so it is important to identify it correctly. See the BMSB fact sheet for photos of other home-invading true bugs. (Photo courtesy of Sharon J. Collman.)

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> Continued from previous page Boxelder Bugs move into homes in fall especially in Eastern Washington

where boxelder (Acer negundo) are grown. Sometimes brighter red nymphs without wings will be among the invaders. They are harmless to people in that they don’t bite or carry germs, but they are a total nuisance. They can be a pest of the fruit of tree fruits such as apples and cherries. http://jenny.tfrec.wsu.edu/ opm/displaySpecies.php?pn=200; http://entomology.wsu.edu/outreach/bug-info/ box-elder/. (Photo courtesy of WSU.)

Grass Weevils are about the size of a peppercorn and more gray in color, though photos show them brown. They enter houses and outbuildings by the handfulls in fall. A vacuum is especially useful for this task and is the most practical control as it removes the bodies. Then take the bag outside. http:// content.libraries.wsu.edu/cdm/ref/collection/ext/id/22825. (Photo courtesy of Daniel J. Bennett.)

Banded Woolly Bear Caterpillars, Pyrrharctia (synonym Isia) isabella, are a commonly found in the fall, and very early spring. They feed on dandelions, plantain, and other forbs. As cold comes on they find protective places to overwinter. A “bug” antifreeze allows them to freeze solid (supercoolling) during extreme cold. In spring they feed briefly, then pupate. The short-lived moth is rusty brown with black spots. http://www.butterfliesandmoths.org/species/ Pyrrharctia-isabella. (Photo courtesy of Sharon J. Collman.)

“Relationship Economics” – Return On Involvement A Key To Success

By David Gabri “What is the real value of building business relationships?” That is the question that was posed by David Nour, President and CEO of Associated Luxury Hotels International. According to Nour, we all tend to recognize that business relationships are beneficial, but we may not realize how much our organization’s and our own personal success depend on the quality and diversity of our interpersonal relationships. Unlike the rest of the world, which builds relationships first and then does business together, we in America tend to focus first on the business and then consider developing a relationship. The result is that most of us don’t spend enough time cultivating these strategic relationships. So Nour has assembled a truly helpful systematic approach to building, nurturing, and even quantifying business relationships in his compelling book called Relationship Economics. Particularly beneficial in our global society, but certainly applicable to anyone who exclusively works within the U.S., Relationship Economics is a “how to” guide on strategically investing in relationships to garner extraordinary returns. The “Art & Science Of Relationships” So what is “Relationship Economics”? As Nour describes it, it is the “art and science of relationships.”

While there is a recognized “art” in meeting people, working an event, etc., there is also a “science” aspect to relationships concerning patterns in human interaction, and why we choose to interact with some people and not others. By utilizing the techniques and insight provided by Nour, we can learn how to better cultivate relationships so they become strategic assets. Topics addressed by Nour in his book include: •

Why most networking doesn’t work

•

The evolution of quantifiable relationships

•

Strategic relationship planning

•

Understanding the science of social network analysis

•

Relationship centric goals for business development

•

Pivotal contacts for leadership development

•

Relationship currency for adaptive innovation

•

Transforming “Us” and “Them” into “We”.

The underlying theme is: How do we leverage the soft aspects of our organization, such as people and relationships?

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> Continued from previous page Nour says that rather than exclusively seeing ROI as “return on investment,” we also should see ROI as “return on involvement”, “return on influence”, “return on integration”, “return on image”, and “return on impact”. These are ways to identify quantifiable values of our soft assets. He also supports “The LinkedIn Effect,” which addresses the value of social networking sites like LinkedIn, and how this technology is changing the way business-to-business interactions take place. Learning how to better utilize online tools can prove beneficial in developing strategic relationships. Exercise Your Relationship Bank Lastly, Nour emphasizes that rather than focusing on establishing new relationships, we need to take a step back to analyze our “relationship

bank” to see what we are doing to cultivate current relationships. While you want to identify “pivotal contacts”, which are individuals who can accelerate your ability to get things done, you also want to make sure you are “giving” and “exchanging” in the relationships. Or, in other words, reciprocity is the key to garnering greater return. So take a step back, and look at where you and your organization are in developing and nurturing your strategic business relationships. The effort could produce extraordinary returns. David Gabri is President and CEO of Associated Luxury Hotels International (ALHI). For information, contact (866) 303-2544 or visit www.alhi.com.

ALL IN: STRONGER TOGETHER

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Henry HenryFord, Ford,founder founderof ofthe theFord FordMotor MotorCompany, Company,once oncesaid, said,“Coming “Comingtogether togetheris isaabeginning; beginning;keeping keepingtogether togetheris isprogress; progress;working workingtogether together is issuccess.” success.” These These powerful powerful words words by by one one of of the the most most successful successful and and resilient resilient business business leaders leaders in in American American history history still still ring ring true true today. today. Coming Coming from from the the founder founder of of one one of of our our country’s country’s most most enduring enduring brands brands and and aa poster poster child child for for tackling tackling head-on head-on the the challenges challenges of of change, change, these these are are definitely definitely words words to to live live and and work work by. by. Thus, Thus, the the theme theme of of the the 2016 2016 Northwest Northwest Green Green Industry Industry Conference, Conference, “All “All In: In: Stronger Stronger Together”, Together”, reflects reflects how how we we –– the the Green Green Industry, Industry, WALP, WALP,WSNLA, WSNLA, and and each each of of us us personally personally –– will will be be successful, successful, by by facing facing the the future future together. together. Industry Industry change change continues. continues. As As such, such, itit is is the the goal goal of of the the Northwest Northwest Green Green Industry Industry Conference Conference to to help help individuals individuals in in the the Industry Industry be be creative, creative,achieve achieveunimaginable unimaginablelevels levelsof ofperformance, performance,connect connectwith withremarkable remarkablepeople, people,and andexplore explorehow howto toexcel excelas asleaders leadersand andadvance advance their theirorganizations organizationsand andbe bewell-positioned well-positionedfor forthe thefuture. future. In Inaddition, addition,ititis isyour youropportunity opportunityto todevelop developnew newideas ideasinto intoexecutable executableactions actions that that can can be be implemented implemented when when you you return return to to your your office. office. Following Following are are aa few few more more reasons reasons why why your your peers peers stand stand strong strong together together and and attend attend the the Northwest Northwest Green Green Industry Industry Conference… Conference… “If you are an individual in the Green Industry seeking to grow professionally, the Northwest Green Industry Conference is the one conference you don’t want to miss.!“

“What I learn from the speakers and attendees is truly valuable, and the friendships I make...”priceless”!

“The WALP/WSNLA Northwest Green Industry Conference is a great opportunity to network with other Green Industry professionals and learn from recognized experts. It is well worth the time and cost.”

“A perfect blend of business and pleasure! Well worth time and money spent! “

Thursday, January 21, 2016 | Schedule Of Events The following are just a few activities for Conference attendees to experience prior to or following the Conference. All Day Optional Kitsap Peninsula Activities If Golfing Is Your Sanctuary | Nestled on high ground between the Olympic and Cascade Mountains, enjoy the peaceful surroundings of White Horse Golf Club. Each hole is playable for every skill level. Wide fairways and landing areas will allow you to swing away. Subtle greens and strategic bunkers keep the course interesting. To reserve your tee time call (360) 297-4468. An Oasis Of Relaxation | Slip into a soft, oversized robe and feel stress melt away in the Clearwater Resort’s full-service spa. The Angeline Spa will help you de-stress, detoxify, and unwind while you take in the dazzling view of the clear saltwater from which the Suquamish people took their name. For Spa hours or to book your appointment call (360) 598-1420. When You’re Ready For Some Excitement | Fun is the name of the game at the Clearwater Casino. Gaming is always happening on the Casino’s floor – showing gamers a fantastically good time with a full range of table games, variety of slots, and plenty of other ways to win big. A Vision That Has Become Reality | The Bainbridge Island Museum of Art has honed in with laser-like focus on contemporary fine arts and crafts from a very small radius: The Kitsap and Olympic Peninsulas and the Western Puget Sound region. It’s all on view in a dazzling glass building that reflects the region’s ecofriendly spirit. With its rooftop garden, recycled-denim insulation, solar panels, geothermal walls, and sustainable tigerwood siding, the Museum is on track to become the first LEED Gold–certified museum in the State. Open daily and

admission is free! For more information contact (855) 613-1342. For more information on Kitsap Peninsula activities, contact the Greater Kingston Chamber of Commerce at (360) 297-3813, Visit Kitsap Washington at (800) 337-0580, or visit the North Kitsap Peninsula website at www. wasanctuaryshore.com. 9:00 am - Noon

WALP Board Meeting

9:00 am - Noon

WSNLA Board Meeting

Noon - 6:00 pm Registration 1:00 – 4:00 pm

Name Badge Sponsor: Vibrant Plants

Bloedel Reserve Tour – Optional Event

The Bloedel Reserve is an internationally renowned public garden whose primary mission is to provide a tranquil and refreshing experience of nature. The Reserve’s 150 acres are a unique blend of natural woodlands and beautifully landscaped gardens, a reflection pool, and the Bloedel’s former estate home. Join us for a special guided tour of this Northwest treasure. (Optional event registration fee includes admission ticket, beverages and lite snacks. Transportation not included as the Reserve is less than two miles from the Conference hotel. See registration form to reserve your spot.) 6:00-8:00 pm Welcome Reception Sponsored by Walker Mowers/Coates Landscape Supply Join us for reconnecting and conversation, plus hors d’oeuvres and beverages at the Conference’s Welcome Reception. This special gathering is also an ideal opportunity to make new acquaintances and valuable career connections with other Green Industry contemporaries from throughout Washington State.

Friday, January 22, 2016 7:30 – 8:30 am

Registration & Tabletop Displays Visit sponsor tables, learn about new products, and hear what services are available.

8:30 – 9:45 am

WALP & WSNLA Annual Business Meetings & Breakfast 10:00 – 11:45 am Opening General Session | Sponsored by PLC Insurance

“Leader As Influencer: Impression Management In The Spotlight” By Jan McLaughlin, CSP, Your Communication Connection • Seattle, WA Promoting excellence and innovation requires the ability to influence a wide range of people – both within and outside an organization. Participants will learn what is effective in multiple settings with multiple audiences. According to Daniel Goleman, author of Emotional Intelligence, “People are promoted for technical, operational, and intellectual reasons, but fail for emotional ones.” And as Marshall Goldsmith, author of What Got You Here Won’t Get You There, says, “Almost everyone I meet is successful because of doing a lot of things right, and almost everyone I meet is successful in spite of some behavior that defies common sense.” During this session, participants will explore how to: • • • • •

Differentiate among the four essential factors in communication, Prepare for and manage interactions with all colleagues, Determine the behavioral traits needed to be authentic and effective, Examine the vital aspects of their visual, verbal, and vocal image, Isolate the traits that can sabotage their credibility.

Presenter: Jan M. McLaughlin, CSP helps professionals discover how to positively influence the responses they receive. Jan had been a teacher, retail manager, and actress in television commercials when she established the image consulting firm, J’Ambry. Referred to in the “Seattle Times” as a “pioneer in the image industry” and “the most frequently-quoted image professional in the Northwest,” she was a popular guest on television and radio and in demand as a speaker. At the urging of clients, she expanded her focus and established Your Communication Connection. As a highly-respected speaker, trainer, and coach who is considered an expert in communication, she offers programs on impression management, communication, customer service, leadership, and presentation skills. Jan has earned the Certified Speaking Professional (CSP) designation. 11:45 am – 1:15 pm

Luncheon, Peer-To-Peer Roundtables, & Pioneer Awards

The “Round Table” is King Arthur’s famed table in Arthurian legend around which he and his knights congregated. At the table, everyone’s opinion and insight carried equal weight. Although King Arthur is a myth, the effectiveness of the round table, especially with regard to individual engagement and decision making, is very real. Join us for the Northwest Green Industry Conference’s Roundtable Luncheon that will provide the peer-to-peer exchange attendees consistently ask for. Participate in facilitated discussions to share, learn, and explore. Our time together will conclude with facilitators reporting back general findings from their table discussions. WSNLA’s Pioneer Awards will also be presented during this special gathering. 1:30 – 5:00 pm

Industry Exams

In need of passing one or more of the following exams? • Landscape Industry Certified - Technician (Written) • Certified Professional Horiculturist Exam (Written) • ecoPRO Certified Landscape Professional If so, why wait until next exam offering when you can sit for the exam in January at the Northwest Green Industry Conference. To register, contact the WALP Office at (425) 967-0729 or certification@walp.org for the LIC/CLT exam or the WSNLA Office at (253) 661-6055 or info@wsnla.org for the ecoPRO or CPH exam.

Friday, January 22, 2016 (continued) 1:30 – 3:00 pm

Breakout Sessions Breakout Session #1: “Making Gardens Personal & Incorporating Drought Resistant Plants” By Mike Darcy • Portland, OR

Native plants and low water usage plants are currently two hot topics for homeowners. Our presenter, Mike Darcy, often hears these words used interchangeably, and many homeowners probably do not understand the difference. This can create a challenge for the landscaper because what the client says and what the client means can be quite different. In reality, Mike believes most gardeners want to be sensitive to the environment, but they also want a rather traditional and lush looking garden with a personal touch. Homeowners usually want some involvement in the planning and planting process so their garden will reflect them. Mike visits many gardens throughout the year and will share some ideas that he has learned on how to use native plants, low water usage plants, having a lush garden, and blending these all into an existing garden and making it personal.

Presenter: Mike Darcy is well known in the Portland garden community. He has a Bachelor of Science Degree in horticulture from the University of Arizona and has been involved in the Garden Industry all his adult life. He has had a garden radio program on KXL (101 FM) for over 30 years. He has done garden television programs for OPB, KPTV, and KATU and did garden segments on “Good Day Oregon” when it first premiered. He writes a column for “Digger”, the trade magazine for the Oregon Association of Nurseries and writes a garden column for Black Gold Potting Soil. He has been a speaker at the Northwest Flower & Garden Show in Seattle and the Yard, Garden, & Patio Show in Portland. Breakout Session #2: “Getting A Grasp On The Affordable Care Act & Its Impact On The Green Industry” Panel Presentation: Jeff Graham & Danny Sullivan, LaPorte & Associates • Portland, OR Michael Jackling & Kris Lattimore, Washington Health Benefit Exchange • Olympia, WA This session will focus on health and welfare benefits, for both employers and employees in the Landscape and Nursery Industries as they pertain to the Affordable Care Act. The first portion of the presentation will focus on the impact of the Affordable Care Act on employers and will highlight the compliance issues related to the employer mandate. In addition, our panelists will discuss the relationship between health and welfare benefits and wellness programs, as well as safety programs. The conversation will also address how employers can benefit positively from approaching these seemingly unrelated areas of risk to create a long term strategy to cost control. The second half of the presentation will focus on how employees and their families can access coverage if their employer does not make a health plan available. They will present information regarding employee concerns if a “new” group plan is introduced and the effects that such an offering will have on individual enrollment. In conclusion, the session will highlight the Small Employer Tax Credit that is available to some employers. Our presenters will address the requirements for this tax credit, as well as how to access the credit. Panelists: Jeff Graham – Account Executive for LaPorte & Associates, Michael Jackling – Small Business/Agent Representative for the Washington Health Benefit Exchange, Kris Lattimore – Agent Broker Manager for Washington Health Benefit Exchange, and Danny Sullivan – Account Executive for LaPorte & Associates. 3:00 – 3:15 pm

Tabletop Displays & Beverage Break | Sponsored by Mutual Materials

3:15 – 4:45 pm

Breakout Sessions Breakout Session #3: “Getting In The Customer’s Way? Policies, Procedures Or People May Be Driving Them Away” By Jan McLaughlin, CSP, Your Communication Connection • Seattle, WA

Take the time to evaluate the direction of your customer service and you may discover it’s time to realign your compass! Jan will share some revealing statistics and then guide you through an evaluation of three crucial aspects of customer service: • Policies you have in place and may need to revisit. • Procedures that create hoops for your customers to jump through. • People skills of those working with customers and those leading them.

You’ll take away ideas to help you raise the bar on customer service! Presenter: Jan McLaughlin (See bio under 10:00 – 11:45 am Opening General Session.)

Breakout Session #4: “Practical Permaculture For The Green Industry” By Jessi Bloom, CPH, ECP, Northwest Bloom Ecological Landscapes • Woodinville, WA Join Jessi Bloom, CPH, ECP for this information filled breakout session where she will share applicable uses of permaculture principles for the Green Industry professional. Examples of successful projects and businesses with efficient site design and resource management strategies will be discussed – including the case study of Disney World®! She will also cover implementation and maintenance techniques and how to apply the principles with any client, site, or even towards business leadership and growth. Presenter: Jessi Bloom is a Puget Sound native and comes from a strong background of horticulture and environmental sciences. Her early experience ranged in project management, from organizing restoration projects with community volunteers, to high-end residential and commercial landscape design/build. In early 2000, she decided to start a business in the Green Industry to fill a niche for organic and ecological landscaping. Jessi travels nationwide as a speaker and is the best-selling author of new release (Timber Press 2015) “Practical Permaculture Design”. Her work has been featured in many national and local media outlets. Jessi is strongly committed to raising industry standards – recently helping to develop the ecoPRO Certified Landscape Professional program that is administerd by WALP and WSNLA.

5:30 – 7:30 pm “Container Garden Throw Down” Reception & Awards Dinner Reception Sponsor: Ragen & Associates During this special program, WSNLA will pay tribute to its members and leaders for their outstanding achievements and contributions to the Association and the Green Industry over the past year.

And following in the footsteps of the Food Network’s top-rated TV show “Throwdown With Bobby Flay”, Rachel Zeutenhorst of T & L Nursery will emcee six of the Green Industry’s top container designers going head-to-head to create a container masterpiece. The audience will then participate in voting for the best container design with the evening culminating with the winner being crowned the “Northwest Green Industry Conference Throw Down Champion”! If you are interested in being one of the container designers, refer to the Conference Registration Form to submit your name for consideration. ¬¬You thought last year’s “The Green Industry’s Got Talent” event was entertaining, this year’s Friday night festivity will be an experience like no other! Container Sponsors: AW Pottery & Washington Pottery Plant Sponsor: T&L Nursery

Saturday, January 23, 2016 7:30 – 8:30 am

Registration and Tabletop Displays | Name Badge Sponsor: Vibrant Plants

8:30 – 10:00 am

Breakout Sessions Breakout Session #5: “Drought Survival Tips For Landscapes” By Jeffrey Knight, Ewing Irrigation • Austin, TX

The drought does not have to kill your landscapes (or your business). So break out those rose-colored glasses and view the changing landscape with fresh eyes. Drought conditions call for new ways of thinking and new methods of maintaining what we love. In order to keep the landscapes where we live, work, and play accessible, they have to change. This means installing new products and upgrading others. It means amending soils, retrofitting water-wasting systems with efficient technologies, and converting landscapes from sprinklers to drip systems. So join us for this timely presentation that will address: 1) How to increase sprinkler uniformity, 2) Drip irrigation systems, 3) Practices for amending the soil, and 4) Proper scheduling based on plant needs.

Presenter: Jeffrey Knight is well known to irrigators throughout the Southwest for his informative, engaging style of teaching. With over 20 years of Green Industry experience, Jeffrey served as a Texas contractor for over ten years, and has been training landscape and irrigation professionals for 18 years. Jeffrey is a Texas Licensed Irrigator (LI 5270), licensed Backflow Prevention Assembly Tester (BPAT 4603), Certified Landscape Irrigation Auditor (CLIA), Certified Irrigation Contractor (CIC), and Certified Irrigation Designer (CID) (steps 1 – 4). He is an approved CEU provider and has taught the Licensed Irrigator Preparatory Course in Texas for the last 15 years. Jeffrey holds a Bachelor of Science degree in biology from West Texas A & M University and is a Credentialed Secondary Teacher in the State of Texas.

Breakout Session #6: “Decadent Dessert Plants For The Garden” By Karl Gercens, Longwood Gardens • Kennett Square, PA If a green garden is your meat and potatoes, then ravishing reds, glamorous golds, vivacious variegated and sumptuous silver foliaged plants are the sweet toppings. Discover decadent and intriguing trees, shrubs, and perennials with outstanding foliage and then deliver to your clients and customers. The wow factor will be the surprise of colorful foliage in their landscape throughout the year! Presenter: Karl Gercens’ passion for horticulture started at an early age while growing-up on a 10,000 acre cotton plantation in Mississippi. Karl’s experimentation with different plant types and growing methods in that region sparked an interest in new and dynamic exploration for cultivation which ultimately led to his B.S. in Ornamental Horticulture at Mississippi State University. Karl’s resume includes professional, hands-on skills from world class organizations such as Longwood Gardens, The Filoli Estate, and Walt Disney World. His years of horticultural tenure include innovative design-work combined with time-honored approaches for serious gardening! His notoriety for using a pallet of colored foliage trees, shrubs, and perennials continues to funnel the exciting content of his professional lectures given nationwide and his horticultural classes offered at Longwood Gardens. 10:15 – 11:45 am Supplier Speed Dating Sponsored by NW Nurseries Having once again received rave reviews at the 2015 Conference, Supplier Speed Dating is making a return engagement. This very quick-paced activity will provide landscape contractors the opportunity to put names with faces of our sponsors and tabletop displayers and also get a feel for the speed dating process! Business cards will fly during this fun event that will allow you to better know and understand the products and services available through our loyal and dedicated vendors. 11:4mam – 12:15pm Tabletop Displays 12:15 – 1:45 pm

“Cultivating Passion: Developing Work Ethic & Maintaining Enthusiasm” Luncheon Featuring Guest Presenter Karl Gercens, Longwood Gardens • Kennett Square, PA

If you’re having fun, is it really work? Longwood Gardens is not only known for dynamic displays, but also for developing passionate horticulturists that are “set on fire” into the workforce. Karl, who is a former Longwood intern himself, now mentors three groups of revolving interns per year. In this exciting presentation he will provide take-aways on how Longwood Gardens instills work ethic and trains and develops their diverse staff. Karl is a lifelong learner and promotes advancement within his team that keeps individuals engaged and committed. Not only will he deliver staff building tools, but glimpses of what his passionate team creates at Longwood will ignite passion for your own work! Presenter: Karl Gercens (See bio under Saturday, January 21, 8:30 – 10:00 am Breakout Session #6.) 2:00 – 3:30 pm

Breakout Sessions Breakout Session #7: “The Secrets Of Designing For & Maximizing Small Outdoor Spaces” By Scot Eckley, Scot Eckley, Inc. • Seattle, WA

After 14 years of designing and building thoughtful family friendly spaces in the Pacific Northwest, Scot has developed six key strategies to maximize and get the most out of small outdoor spaces, both visually and functionally. Learn these six principles and how to incorporate them in your projects so your client’s small spaces can have big rewards. Topics will include specific planting strategies and how to use key hardscape elements to create a sense of larger space.

Presenter: In 1999, after years of experience in landscape construction, Scot Eckley founded Scot Eckley Inc., a company specializing in residential landscape design, construction, and garden care. Scot holds degrees in English Literature and Landscape Architecture from the University of Washington and has studied landscape design and construction in Boston, MA; Cuernavaca, Mexico; and Rome, Italy. Today, most of Scot’s projects focus on creating and/or expanding the outdoor living space of his clients’ homes in the Seattle area. Scot especially loves working on small, challenging sites which are plentiful in hilly Seattle. His design interests involve using materials in new and novel ways, coming up with creative solutions for value engineering projects, and designing garden features that serve multiple purposes. His award-winning projects have been featured in publications like “Sunset”, “Garden Design”, and the “Wall Street Journal”, along with numerous garden blogs and websites.

Breakout Session #8: “Smart Tech Made Simple” By Ryan Carpenter, Sunbreak Nursery • Bellingham, WA Do you have a smart phone, tablet or computer? Our presenter for this fast-paced session, Ryan Carpenter, hopes so. During this information-packed session you will be introduced to tech tools, apps, and programs that can simplify your busy business life. These tools will help streamline your productivity so you can spend your time efficiently. Bring your smartphone, tablet, or computer so you can take home applicable ideas and put them to use.

Presenter: Since 2009, Ryan Carpenter has owned and operated the Bellingham, WA Sunbreak Nursery, which has been a family owned wholesale nursery since 1980. After taking over operations, Ryan has implemented modern technologies into his business to streamline production, marketing, and sales. 3:30 – 5:00 pm

Free Time

5:00 – 6:00 pm

Reception / WEF Silent Auction

Sponsored by VPC Sales

Kicking off this special evening is the much anticipated WALP Education Foundation Silent Auction, which raises funds for the WALP Education Foundation that provides scholarships to students interested in a career in the Green Industry. You definitely want to come prepared to bid on all of the fabulous items that are generously donated each year. In addition, this reception is a great opportunity to network with your Green Industry colleagues. 6:00 – 9:00 pm

Awards Banquet

Always an evening to remember, the Awards Banquet culminates with special member award presentations, the introduction of the WALP Education Foundation and Rick Pankow Memorial Trust scholarship recipients, and the announcement of the prestigious 2015 WALP Environmental Landscape Award winners – recognizing outstanding performance by WALP and WSNLA members in producing landscapes of notable merit.

Things To Know Before You Go! • Official Conference Hotel The only waterfront casino property in Puget Sound, the Clearwater Casino & Resort is nestled on the shores of the Agate Passage. Indoors and out, the breathtaking property captures the rustic natural beauty of the Pacific Northwest. The Resort’s guestrooms flank a soaring Great Room offering spectacular waterfront views amid museum-quality works of art. The newly opened Hotel Tower features a 10,000 square foot conference center that will host the majority of the Northwest Green Industry Conference event. The conference center is a no smoking facility. To make guestroom reservations at the Clearwater Casino & Resort, please contact the resort at (866) 609-8700. Be sure to tell the reservationist that you are with the WALP / WSNLA Northwest Green Industry Conference. Single or double occupancy guestroom rates being offered are $115 plus applicable state and local taxes, fees, and assessments. Reservations must be made by Monday, January 4, 2016 Clearwater Casino & Resort | 15347 Suquamish Way NE | Suquamish, WA 98392 Phone: (360) 598-8700 | Toll Free: (866) 609-8700 Directions To The Clearwater Casino Resort For directions to the Clearwater Casino Resort, visit their website at www.clearwatercasino.com/location/. • Sponsorship & Vendor Display Space Available To make sure you are as visible as your competition and benefit from the marketing opportunities the Northwest Green Industry Conference provides, including direct access to Washington’s Green Industry decision makers, contact the WALP office at (425) 967-0729, info@walp.org or WSNLA at (253) 661-6055, info@wsnla.org.

OUR CLASSROOM

COVERS

FIVE STATES Jeff, Nicholas and Stephanie Schilter visit with Northwest FCS Relationship Manager, Trevor Faucett.

Northwest Farm Credit Services employees love learning about the businesses they serve, and sharing their knowledge as well. Makes sense when you consider most of our employees grew up on a farm or ranch. While we offer outstanding seminars, workshops, and online resources, a lot of knowledge sharing happens right in the field, face-to-face. And we wouldnâ&#x20AC;&#x2122;t have it any other way. Visit northwestfcs.com/resources to learn more.

This institution is an equal opportunity provider and employer.

Northwest Green Industry Conference “All In: Stronger Together”

January 21 - 23, 2016 • Clearwater Resort & Casino • Suquamish, WA (Registration Form - Please Copy For Additional Registrants) Three Easy Ways to Register: • Register online at www.walp.org/meetings-events/conference. • Fax completed form(s) with credit card payment to: (425) 771-9588. Fax line is open 24 hours a day. • Mail completed form(s) with payment to: NW Green Industry Conference, 23607 Hwy 99, Ste 2C, Edmonds, WA 98026. Registrant Information: Registrant’s Name: _____________________________________ Designations (CLT, CPH, EPC, etc.)______________________ Business Name: _________________________________________________________________________________________ Address:_________________________________________ City: _____________________ State: ______Zip:______________ Phone: ( ____ )_________________________ Fax: ( ___ )_____________________E-mail:______________________________ Association Affiliation (if applicable):  WALP  WSNLA (Membership is subject to verification.) Please tell us if you have any dietary restrictions or other special needs: ___________________________________________ Registration Packages: • Full Registration - Includes all events, educational sessions, & meal functions, including Friday & Saturday dinners. • Sponsor/Displayer Add’l. Discounted Registration - Includes all events, educational sessions, & meal functions, including Friday & Saturday dinners. • Friday Only Registration - Includes Conference sessions and meal functions on Friday. • Saturday Only Registration With Awards Dinner - Includes Conference sessions & meal functions on Saturday. • Saturday Only Registration Without Awards Dinner - Includes Conference sessions & meal functions (except Awards Dinner) on Saturday. • Spouse/Guest Registration - Includes all meal functions. Does not include educational sessions. • Student Registration - Includes education only. Registration Tuition: • • • • • • •

WALP/WSNLA Member On Or Before 12/15/15

Full Registration $295 Sponsor/Displayer Add’l. Registration $225 Friday Only Registration $195 Saturday Only Registration (w/ dinner) $195 Saturday Only Registration (w/o dinner) $125 Spouse/Guest Registration $225 Student Registration $0

WALP/WSNLA Member After 12/15/15 $325 $255 $225 $225 $155 $245 $0

Non Total Member $425 $355 $325 $325 $255 $345 $60

Miscellaneous: • Bloedel Optional Event Tickets $15 $25 $35 Qty. _____ • Extra Friday Dinner Tickets $75 $95 $175 Qty. _____ • Extra Saturday Dinner Tickets $95 $115 $195 Qty. _____ • Tabletop Display $699 $699 $699 TOTAL:

$_________________ $_________________ $_________________ $_________________ $_________________ $_________________ $_________________ $_________________ $_________________ $_________________ $_________________

Session Selection: (Please select the events/sessions below you plan to attend. Choose one per time slot.) Thurs., 1/21 6:00 - 8:00 pm  Welcome Reception Fri., 1/22 1:30 - 3:00 pm  Breakout Session #1  Breakout Session #2 3:15 - 4:45 pm  Breakout Session #3  Breakout Session #4 Sat., 1/23 8:30 - 10:00 am  Breakout Session #5  Breakout Session #6 2:00 - 3:30 pm  Breakout Session #7  Breakout Session #8 “Container Garden Throw Down”:  Yes, I would like to be considered as a contestant! Name:______________________ Payment Information: Enclosed is my check for the specified amount or charge the amount to my  Visa  MasterCard Card #: _______________________________________________Exp. Date:____________ CVV Code: ____________________ Name On Card:_________________________________________Signature:_________________________________________ Cancellations received on or before January 5, 2016 will receive a full refund. Cancellations received after January 5, 2016 are not eligible for a refund. Phone reservations are considered confirmed and will be billed in the event of a “no show”. Questions? Call WALP at (800) 833-2186 or WSNLA at (800) 672-7711. 23

Stellar Work

Pacific Earth Works Honored For Landscape Work On First Hill Streetcar Facility

Having many varieties of sedum allows for a long flowering period of many different colors over the season.

The Seattle Streetcar – First Hill Line – usually referred to as the First Hill Streetcar, is a two and a half mile state-of-the-art streetcar line. It is a significant link in the regional transit system in central Seattle and has connections to Link Light Rail at the Capitol Hill Station and International District Station, as well as Sounder Commuter Rail and Amtrak intercity rail at King Street Station. For their work with the new Streetcar maintenance building, Pacific Earth Works, Inc. received an Award of Distinction for WALP’s 2014 Environmental Landscape Awards Program in the Commercial Construction Category (over $150,000.00). During the past 12 years the company has produced 32 state landscape awards. The project took a crew of five or six a couple of months to complete. It included the installation of all landscaping within at-grade formal planting beds and stormwater planters, and 10,000.00 square feet of LiveRoof standard tray green roof vegetation system with perimeter edge restraint. The scope included ROW stump removal, ROW tree root barrier panels, soil prep, import soils, landscape weed control fabric in all planting areas, plant installation, top mulch, hoisting of LiveRoof green roof system components, layout of green roof sections in conjunction with walk pads, installation of pre-vegetated green roof tray, and installation including screwed attachment of slotted L-shaped edge restraint to LiveRoof trays. Also included in the scope was one year of maintenance for all planting beds and the green roof. Excessive Growth In Green Roof Trays Delays in the project caused excessive growth in green roof trays. This required trimming of the perimeter vegetation of each tray prior to installation. No perimeter fall protection was in place so all crew members had to use approved personal restraint equipment. As a result, care had to be given not to damage green roof vegetation with

COVER: Spent flower heads provide continued visual interest

and return beneficial organic material back into the system.

the fall restraint cabling. Delays for at-grade planting beds below the roof overhang prohibited them from receiving any natural rainfall, which further added to maintenance requirements. Full Service Landscape Contracting Firm Pacific Earth Works, based in Monroe, WA is a landscape contracting firm serving the greater Seattle area. They have been specializing in commercial and high-end residential landscaping, green roofs, irrigation, drainage systems, wetland mitigation and stream work, as well as athletic field installation for 35 years. They have installed a number of green roofs during the past 10 years and have won many awards for those projects. The company specializes in select and referral landscape projects. Their projects are designed by some of the finest landscape architects in the Northwest. Pacific Earth Works’ consistent and exceptional performance has helped ensure the success of the projects they undertake. The company has a proven track record and many satisfied clients because they stand behind their work. They utilize their resources and expertise to overcome challenges before they turn into problems. They understand the value of listening to their clients and providing individualized customer service. Congratulations to Pacific Earth Works for their numerous and well-deserved awards! For more information call Pacific Earth Works at (206) 625-1749 or visit www.pacificearthworks.com. If you are a WALP or WSNLA member and would like your company recognized for its superior workmanship and producing landscapes of notable merit, don’t miss your opportunity to enter WALP’s 2015 Environmental Landscape Awards Program. For more details and a fillable PDF or Word doc entry form, visit www.walp.org/environmental-landscape-awards. The deadline for entries is October 30. Continued on next page

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Photo

Before: Careful attention to buried utilities was required in this area during soil scarification and plant installation.

Photo

After: Plantings in this area offered some screening of the utilities while still allowing maintenance access.

Photo

Before: Difficult access required care during installation to eliminate damage to the finished concrete work.

Photo 4

Photo

After: To ensure successful establishment of plant types, several soil types were required.

Before: Waterproofing and installation of green roof system. Cranes were required for placement of all materials.

Photo

Looking south at NW planting bed and at-grade stormwater planter after landscaping was completed.

Did You Know ?

CASCADE PROVIDES WATER SUPPLY TO MEET CURRENT AND FUTURE NEEDS OF MEMBERS Cascade Water Alliance And Lake Washington Institute of Technology Irrigation Lab The Cascade Water Alliance has an efficient Irrigation Learning Lab at the Lake Washington Institute of Technology in Kirkland. The learning lab teaches students the basics of smart watering techniques and irrigation system scheduling and management. Cascade’s mission is to provide water supply to meet current and future needs of its members in a cost-effective and environmentally responsible manner through partnerships, water efficiency programs, acquiring, constructing, and managing water supply infrastructure and fostering regional water planning. The Alliance is a joint effort between the cities of Bellevue, Issaquah, Kirkland, Redmond, and Tukwila and the Water and Sewer Districts of Sammamish Plateau and Skyway. For more information visit http://cascadewater.org/.

EARTH HOME TO MORE THAN THREE TRILLION TREES 3,000,000,000,000 + Trees A recent Yale-led study estimates that there are more

than three trillion trees on Earth. An international team of researchers used satellite imagery, forest inventories, and supercomputer technologies to map tree populations worldwide at the square-kilometer level. In case you’re wondering, that’s about 422 trees per person! Source: Yale News http://news.yale.edu/2015/09/02/ seeing-forest-and-trees-all-3-trillion-them.

MAKING A DIFFERENCE FOR MILITARY FAMILIES AND VETERANS GreenCare For Troops GreenCare for Troops, with support from The Toro Co., is a nationwide outreach program coordinated by Project EverGreen that connects local Green Industry professionals with men and women serving our country in the armed forces away from home. GreenCare is in the process of helping hundreds of volunteers provide free lawn and landscape services for thousands of military families nationwide, including wounded and disabled veterans, in addition to families of currently deployed military personnel. For more information visit: http://projectevergreen.org/ programs/gcft/.

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ALLERGIES AND LANDSCAPING DONâ&#x20AC;&#x2122;T MIX Sneezing Leads To Landscaping Accident As reported by NJ.com, a serious case of the sniffles lead to an accident. A contractor from T.J. Lawns and Landscapes, Inc. was driving a Mitsubishi truck loaded with mulch and a towing trailer loaded with landscaping equipment. When the driver sneezed, he lost control of his truck and left the roadway. The truck traveled up an embankment, and when the driver tried to regain control by steering left he reentered the roadway. The truck then crossed the road and crashed into a stone wall and the trailer took down a utility pole. The crash left the contractorâ&#x20AC;&#x2122;s mulch and landscaping equipment strewn across the roadway. The driver was not injured in the crash, but police issued him a motor vehicle summons for careless driving. Source: Green Industry Pros http://www. greenindustrypros.com/article/12116781/ allergies-and-landscaping-dont-mix. NJ.com: http://www.nj.com/gloucester-county/index.ssf/2015/09/sneezing_leads_to_landscaping_vehicle_accident.html .

Get Your Game Face On

How To Ensure Your Trade Show Displays Maximize Face To Face Impact Taking a trade show display to an industry event provides ample opportunity for valuable face-to-face client interaction. When asked, many business leaders that participate in marketing trade show displays can list the litany of reasons why these events rank highly on their company’s list of promotional tools and techniques. The sheer volume of guests, the opportunity to showcase wares and services, a chance to check out the competition and the like are all major influences on why any organization decides to set up portable exhibits and trade show booths in an effort to further their brand recognition. While these elements surely do factor in, it’s important to keep in mind the most critical marketing component at trade show displays; ample occasion for face-to-face client interaction. Businesses can spend an entire fiscal year trying to coordinate the number of in-person meetings just one day at a trade show booth provides. It begs the question – when opportunity comes knocking, will your business be ready? Understanding a few critical components of the event’s meet and greet ritual can help your business get its game face on and make the most out of every impromptu visitor.

The Do’s And Don’ts Of The Trade Show Booth Sales Pitch While there are many elements of a trade show booth conversation that resemble any client meeting, there are a few critical differences such as limited engagement time and meet-

ing space to keep in mind throughout the event. To maximize return on investment:

Don’t:

Present out of date marketing collateral at the function. Displaying items with whiteout, scratched/crossed out areas and the like will make your team look JV at best and not the varsity superstars you truly are.

Don’t: Go in immediately with a heavy sales pitch. While time is certainly of the essence, taking a few moments with small talk and actually understanding the specific questions/ requirements of the potential customer makes a world of difference. In short – listen first. Don’t: Have meander through the function trying to pirate away clients from other businesses. This is potentially the biggest gaffe in trade show booth etiquette. It makes everyone involved uncomfortable and, ultimately, reflects poorly on your company. You have a designated assigned space for a reason - stay put. Do: Keep floor space in your exhibitsneat and clean at all

times. Personal items should be out of sight and anything relevant to your presentation should be well organized.

Do: Maintain a consistent rotation of your best sales em-

ployees in your assigned space at all times. Anyone representing your business should not only be well-versed in what you do and why you’re the best , but also have a solid understand-

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WSNLA Marketplace

[ Job Postings, For Sale, Plant Material Available & More! ]

PLANTS AVAILABLE HOLLAND-AMERICA NURSERY. Now Available: Van den Akker weeping Alaska cedar 6’ thru 10’. Snowberry 1 gal. & 2 gal. Thuja plicata zebrina 5 gal. Red twig dogwood 1gal. Mahonia aquifolium 1 gal & 2 gal. Mahonia repens 1 gal & 2 gal. Mahonia aquifolium 5 gal. Rosa nutkana 1 gal. Rosa Rugosa 1 gal. English laurel 2 gal. & 5 gal. b&b. List available. (360) 794-6549, or akker4@ gmail.com.

SPECIMEN STREET AND LANDSCAPE TREES IN LARGE ROOT CONTROL BAGS. Year around availability, easier shipping, handling and establishment. Mount Vernon. (800) 8274067. Fax (360) 428-1822. www. urbanforestnursery.com. WSNLA MEMBER. Place your job openings, plants for sale, and other classified listings in the WSNLA Marketplace. To begin your classified listing, e-mail your copy to breanne@wsnla.org.

Wholesale Growers of Fruit, Flowering & Shade Trees Deciduous Shrubs Dwarf Fruit cherries Gisela TM Dwarf Flowering Cherries Frost Peach

> Continued from previous page ing of the art of conversation. Visit our Showroom:

Do: Showcase all your best products/services. You have one finite opportunity to

make a lasting impression so pull out all the stops. Have all your top sellers/valueadded services prominently featured to grab guests’ attention and to compel them to stop in and learn more about what you do.

Do: Perhaps the biggest do of them all: The follow-up. Ensure every single lead gets

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attended to post-function. It’s the ultimate way to transcend from a one-time meet and greet to a consumer partnership. About The Author: Skyline Tradetec designs innovative, eye-catching trade show exhibits. If you’re looking to stand out with your trade show booth, visit the company’s website (http://www.skyline.com/tt-chicago) to view a gallery of trade show designs.

Cedar Grove Gains Maximum Exposure At NWGIC “We participate in the Northwest Green Industry Conference (NWGIC) to show support to the Green Industry as a whole. Many of the participants are leaders in the Industry and specialize in various business categories. These same attendees show their support by buying Cedar Grove products. To gain maximum exposure for your company, be sure to exhibit at the Northwest Green Industry Conference scheduled for January 21 – 23, 2016 at the Clearwater Casino Resort in Suquamish, WA. There are a limited number of tabletops spaces available. So if you are looking for a focused way to increase your sales, don’t miss out on this marketing opportunity. For more information, contact the WALP Office at info@walp.org, (425) 967-0729 or the WSNLA Office at info@wsnla.org or (800) 672-7711.

WALP Chapter Meetings Northwest Landscape Professional

Inland Empire Chapter

The NWLP – Northwest Landscape Professional – is the official publication of the Washington Association of Landscape Professionals and is published and distributed monthly to WALP members. Price per copy is $4.50. Subscription service is included with WALP membership and extended gratis to select courtesy subscribers.

The Inland Empire Chapter meets at locations in and around Spokane.

2015 WALP Board Of Directors

The Northwest Chapter hosts meetings in the Whatcom and Skagit County areas.

President Linda Carroll

Peninsula Chapter

Jefferson Sustainable Landscape Management

President-Elect Michael Murphy

Sunrise Landscape Design

Secretary Lori de Leuw

designs by de Leuw

Treasurer Larry Zimmer, CLT

Rock Solid Landscapes, LLC

Past President Wade Bartlett, CLT, EPC

Rock Solid Landscapes, LLC

Associate Director Preston Farner

Walker Mowers/Coates Landscape Supply

King County Chapter Director Rob Boyker, EPC

Avid Landscape Design & Development

Pierce County Chapter Director Dustin Madden, CLT, EPC

Plantscapes, Inc.

Snohomish County Chapter Director Deby Kohlwes

The Grounds Professionals

Southwest Chapter Director Josh Apsley, CLT

Sunrise Landscape Design

Thurston County Chapter Director Richard Casey, EPC

Casey’s Landscaping

WALP Office

Patty Anderson, CAE, IOM, Executive Director Kelsi Brisebois, Executive Assistant & Certification Administrator Linda Browne, NWLP Editor Gloria Major, Finance Manager Tammy Reniche, Publications Director 23607 Highway 99, Ste 2C • Edmonds, WA 98026 (800) 833-2186 • (425) 967-0729 Website: www.walp.org • E-mail: info@walp.org Material may not be reproduced or photocopied in any form without written permission of the Washington Association of Landscape Professionals. Copyright 2015.

King County Chapter

The King County Chapter hosts meetings on the third Wednesday of every month at various locations in the greater Seattle/Bellevue area.

Northwest Chapter

The Peninsula Chapter meets at various locations west of Puget Sound.

Pierce County Chapter

The Pierce County Chapter has monthly meetings in and around Tacoma.

Snohomish County Chapter

The Snohomish County Chapter meets on the third Tuesday of every month.

Southwest Chapter

The Southwest Chapter meets at locations in and around Vancouver.

Thurston County Chapter

The Thurston County Chapter hosts monthly meetings on the second Wednesday of each month. For additional information on Chapter events, contact the WALP Office at (425) 9670729 or info@walp.org.

WSNLA Chapter Events

Connect With Industry Peers. Access To Professional Education.

Mt Rainier Chapter

For more information or to be added to the e-mail list to receive Chapter Meeting notice announcements, contact Ingrid Wachtler, Woodbrook Native Plant Nursery at woodbrk@harbornet.com.

Northwest Chapter

December 3. Location: My Garden Nursery, Bellingham. Join the Northwest Chapter for their annual holiday and member appreciation party. For more information or to be added to the e-mail list to receive Chapter Meeting notice announcements, contact Toni Cross, CPH at toni@ seasonalcolorpots.com.

Olympic Chapter

For more information or to be added to the e-mail list to receive Chapter Meeting notice announcements, contact Gayle Larson, CPH at dancingravendesign@gmail.com.

Seattle Chapter

November 10. Location: Ragen & Associates in Seattle. “Tactics for Conquering The In-Box & Making E-mail More Manageable”, plus “Be Inspired With Your Business Direction”. Don’t miss out on this Chapter Meeting. These top notch presenters will deliver take-aways and inspiration for your business and professional career. December 2016. Trends In Our Industry. Location: A trendy Woodinville winery tasting room. Date and place TBD. For more information or to be added to the e-mail list to receive Chapter Meeting notice announcements, contact Kirsten Lints, CPH at Kirsten@gardensalivedesign.com.

WSNLA

Washington State Nursery & Landscape Association

WSNLA BOARD OF DIRECTORS Timothy Gray, President Pacific Stone Company (425) 258-1911 | timg@pacificstoneco.com Bill Raynolds, Vice President My Garden 206-406-3487 | mygardennursery@gmail.com Duane Job, Treasurer Job’s Nursery 509-547-4843 | duanejob@gmail.com Megan Pulkkinen, CPH, Past President Megan Pulkkinen Landscape Design (360) 698-1865 | megancph@hotmail.com Scott Pringle, CPH Paradise Lake Nursery (206) 930-4132 | paradiselakenursery@gmail.com Northwest Chapter President Stephen Serafin Quality Landscapes (360) 385-6663 | qualitylandscapes@cablespeed.com Olympic Chapter President Kirsten Lints, CPH Gardens ALIVE Design (425) 318-2971 | Kirsten@gardensALIVEdesign.com Seattle Chapter President Pete Van Well, II Van Well Nursery (509) 886-0294 | Pete2@vanwell.net North Central Chapter President

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Toni Cross, CPH Toni Cross Seasonal Color Pots (206) 781-1060 | toni@seasonalcolorpots.com Landscape Design Caucus Chair Gregory Smaus, CPH, ecoPRO Certified Native Root Designs (206) 227-4458 | gregory@rocksolidlandscapes.com Landscape Caucus Chair Mary Ranahan Cedar Grove Compost Company (206) 963-0428 | mary.ranaham@cgcompost.com Horticultural Supplier Caucus Chair Lucinda McMahan, CPH (425) 773-4237 | lucinda31@comcast.net CPH Caucus Chair Ben DeGoede, CPH Windmill Gardens (253) 863-5843 | info@windmillgardens.com Retail Nursery Caucus Chair Open positions include: Mt. Rainier Chapter President, Southwest Chapter President, Spokane Chapter President, South Central Chapter President, Greenhouse Grower and Out of State Caucus Chair. WSNLA: 34400 Pacific Hwy South, Ste 2 Federal Way WA 98003 (800) 672-7711 | (253) 671-6055 www.wsnla.org, info@wsnla.org

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