Trade Show Spotlight By Sandra Olson | Photos by: Surf Expo, Dan Olson, Gabriel Fernandez
WHERE: Orlando, Florida WHEN: January & September WHO: Trade Only / No Public Trade shows are essential to a growing business, for a multitude of reasons, but with the most important being brand exposure to buyers worldwide, feedback- you learn which are your most popular products, and of course, order writing! Surf Expo is the largest and longest running watersports and beach lifestyle tradeshow in the world! Since their inception in 1976, retailers from around the world have relied on Surf Expo to identify new trends, new brands, and to get business done. Surf Expo offers buyers, exhibitors, and media from across the U.S., Caribbean and around the world the opportunity to mingle, mix and network by offering a broad range of categories. At the upcoming January 2020 show which already boasts over 2,000 exhibitors, buyers representing over 9,600 storefronts, and a staggering 30,000 attendees, you’ll find the following categories: • • • • • • • • • •
Surf (the category that launched the show) Paddle Bluewater Skate Swim Boutique Footwear Resort Souvenir Coastal Gift
Exhibiting brands will find the connection with new buyers from around the globe invaluable to them as they grow their product base and learn “what the customer wants”. They benefit by meeting with their current and new buyers, showcasing their newest product lines and most importantly, writing orders for the upcoming season. As a buyer, you’ll discover more brands and cutting edge products than you can dream of, in a business-first environment! This three day show will leave you inspired and excited to grow your brand and store presence, by giving your customers the latest and greatest that the fashion industry offers. So whether you’re new to the fashion or action sports industry and are trying to break into it, or a brand that’s been in business for decades, EVERYONE can benefit from Surf Expo’s professional and trusted trade show environment.
Learn more at www.surfexpo.com
and be sure to sign up early to attend or exhibit at their upcoming January 8-10th, 2020 show! F
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