America’s #1 Women’s Surf Magazine... 11 Years Running!
MEDIA KIT
2014 -’15
Each Issue Features
America’s #1 Women’s Surf Magazine... 11 Years Running!
OUR MISSION We’re FUN, we’re FRESH, we’re EXCITING! ... We’re the longest running in history! Upon entering the publication market in January of 2004, we knew we had to be DIFFERENT if we were going to make it. Fast forward almost 11 years later, and WSSM is still growing by leaps and bounds, while firmly establishing our lead in the womens surf media industry. Our success is driven by the enthusiasm of our dedicated readership, which we’ve successfully captured by focusing on the “everyday surfer girl”, as well as highlighting some of today’s top professional surfing women. In doing so, we were able to tap into the market of REAL consumers, that are quick to catch on to new trends, fashions, and styles, while enjoying our in-depth coverage of the womens action sports scene. Sit down with one of our issues, and you’ll be amazed at the quality of content, the sheer AMOUNT of this content, and the fun, positive and uplifting format that it’s presented in. WSSM is often referred to as “the readers digest of womens surfing” due to our unique and engaging stories, surf industry news coverage, and the promotion and support of the driving force behind the womens surf culture... The women and girls within in! We invite you to join us on this journey, as we continue to support and document womens surfing history through the beautiful pages of WSSM, the longest running women’s surf magazine in U.S. history!
Dedicated to encouraging a healthy and positive body image, while empowering the next generation of active females, through high quality content that enriches their lives!
Editorial Opportunities troducing them to new brands that we feel are unique, special, and making a difference in the surf & fashion world.
Surf, beach and lifestyle fashion guides, featuring the latest accessories, eyewear, footwear, apparel, swimwear, and action sports toys. Free product placement along with a product description and link to your website, is included.
Team Rider Profiles, She SURFS, Meet the Designer/Company In-depth editorial on your team rider, favorite designer, entrepreneur, best surf buddy, mother, daughter, or group of girlfriends! No one is too big or too small to be featured in WSSM... It’s what makes us so different, and inspires so many to be a part of WSSM! Photo: Daniel K Fine Arts
RAILS & Tales Surf travel stories from around the world
LIFESTYLE Beauty, health, fitness, cooking, surf literature
COMMUNITY Featured women and girls of all ages and walks of life, Meet the: team/designer/entrepreneur, Making a Difference: companies and individuals that are a helping hand to others
SURF Stoked Surf inspired life experiences, surf travel tips, reader submitted photos, featured surf equipment and surf breaks
SURF ART & Music Featured artists and musicians within the surf and action sports industry
CONTEST Scene Coverage of womens surf contests from around the world
Nope, you can’t pay to be in these... But we’re happy to chat with you about being included in them- free of charge, as we build our relationship together! It’s how we keep it real for our readers, while in-
Fashion Guides!
INDUSTRY News
Industry News Featuring the latest, greatest, most innovative new products, special releases, and event information.
Online Media Blasts Do you have a timesensitive event, contest, or press release? Then online media blasts is the way to go! Let WSSM spread the word for you, via website and social media channels.
FASHION Guide Surf & beach lifestyle inspired fashion, showcasing eyewear, footwear, swimwear, apparel, jewelry, accessories, and action sports toys
PRO-Files Interviews and profiles on the world’s top professional surfing women. Includes contest information, fitness guides, and advanced surf techniques and tips
SURF SHOPS & CAMPS Directory & Resource Guide
PRINT RATES SIZE
Each issue on stands for a FULL 6 MONTHS!
1X
2X
2 PAGE SPREAD
$1,700 per issue
$1,500 per issue
FULL PAGE
$1300 per issue
$1,150 per issue
1/2
$975 per issue
$900 per issue
1/4
$700 per issue
$650 per issue
1/8
$500 per issue
$450 per issue
ARTWORK DIMENSIONS: (WIDTH / HEIGHT) AD SIZE
TRIM SIZE
BLEED SIZE
1/8
3.7” x 2.5”
No Bleed
1/4
3.75” x 4.875”
No Bleed
1/2 (Horz)
7.75” x 4.875”
No Bleed
1/2 (Vert)
4.25” x 11”
4.55” x 11.25”
FULL
8.5” x 11”
8.75” x 11.25”
Spread
17’ x 11”
17.25” x 11.25”
Purchase any of the above ads, receive a double-sized ad in online mag!
1X
2X
Inside Front Cover Spread
$2,200 per issue
no discounts on premium placements
Inside Back Cover Spread
$1,900 per issue
Back Cover
$2,300 per issue
PREMIUM PLACEMENT
WEBSITE RATES SIZE
3X
6X
HEADLINE Banner
$299 per month
$249 per month
SIDE Banner
$150 per month
$125 per month
At a Glance Published 2x annually (November & May)
10,000 Copies per issue
Sold in Barnes & Noble, Waldenbooks, Books-A-Million, select surf shops & represented at industry tradeshows. WSSM is also a sponsor of over a dozen womens surf contests throughout the year. Available in 1800+ newsstands and in 8 countries!
Issue Deadlines
Color: CMYK Format: .tif, .pdf, .ai, .psd Resolution: 300ppi IMPORTANT! Ads/NO Bleed: Please allow .25 inch “safe area” inside ALL edges. Do not place important text in this area. Pages with BLEED should allow a .375 inch “safe area” (inside) ALL edges and do not place important text in this area as it may be trimmed off during binding.
ISSUE
ON-SALE
SPACE CLOSE
ART DUE
Fll/Spr ‘15
11/15/2014
10/1/2014
9/30/2014
Smr/Fll ‘15
5/15/2015
4/30/2015
4/30/2015
In our 11th Year!
180 Pages per issue
% of US Distribution: 91%
% of Circulation by Age: (Women 18-29: 46%) AGE: 10-15 = 8% AGE: 16-20 = 14% AGE: 21-28 = 31% AGE: 29-35 = 23% AGE: 36-45 = 16% AGE: 46-55+ = 9%
Median Income: $10,000 - $20,000 = 14% $21,000 - $40,000 = 29% $41,000 - $70,000 = 27% $70,000 - $100,000+ = 21% % of Circulation by Gender: female- 89% / male- 11%
Editorial Calendar Fall/Spring ‘15 “Beach Living” style & fashion guide... Photoshoot: Sept. 14, ‘14 All samples must be received by Sept. 11, ‘14. “WSSM Retreat Tour of the Americas” featuring the attendees and amazing surf stories from around the world. “Contest Scene” highlighting the Supergirl Pro, NSSA finals, NFk Richard Salick surf festival. Tradeshow distribution: Surf Expo, Magic, The Boardroom.
Summer/Fall ‘15 “Trending Down the Year” lifestyle fashion shopping guide... Photoshoot: March 15,‘15-- All samples must be received by Mar. 5, ‘15. Tradeshow distribution: Surf Expo, Magic, The Boardroom.
Call us today... We look forward to hearing from you!
808.383.8323 | 808.258.9487 www.womenssurfstyle.com facebook.com/womenssurfstyle twitter.com/wssmsurfmag