CStore Decisions 2022 Leaders

Page 12

2022

Leaders in Convenience

Brakebush Chicken Brakebush is a U.S. company, family owned and operated since 1925. Though we have facilities across the nation, we still operate out of Westfield, Wisconsin where the Brakebush Brothers first began their venture of producing great chicken products. Over the years, we’ve kept ourselves grounded in some important values: that food should always be a positive part of the day, that no one should ever have to question the quality or integrity of their food, that people and relationships will always be at the foundation of our business, and that doing the right thing makes good things happen.

THERE’S A REASON we’re in

convenience stores across the country. When guests get a taste of great chicken, they turn into repeat customers, who then turn into loyal fans. That’s why we work hand-in-hand with c-store operators like you to help menu the chicken that brings back the crowds. Every operator gets personal support from a rep who knows all there is about chicken, making menuing even easier—from prep tips to application ideas to getting the newest products the moment they’re available. STAYING ON-TREND

Brakebush Chicken 800.933.2121 N4993 6th Drive Westfield, WI 53964 E: marketing@brakebush.com W: BrakebushChicken.com

Good People. Great Chicken.™

12

LEADERS IN CONVENIENCE 2022 I

Good People. Great Chicken.™

We’re also helping c-store operators stay up to date on what customers are expecting to find in a hot case. Chicken falls into the ideal space between plant-based products and other meats like beef and pork. More than three fourths of consumers—77%—report eating chicken at least once per week, including 55% who eat chicken at least two to three times per week, according to Technomic’s 2021 Center of the Plate: Poultry Consumer Trend Report. A great option for keeping breakfast on-trend is our Chicken Breakfast Sausage Pattie. All natural and gluten free, these chicken patties are crafted to menu and eat like traditional breakfast sausage. They’re a unique CSTORE DECISIONS

and fully cooked option with less fat than beef and pork. Other c-store favorites include our Flame-Grilled Chicken Burger (an all-natural, gluten free, coarse-ground lunch and dinner staple), our bakeable whole muscle Homestyle Pepper Boneless Wings, and our Brakebush® Signature Crispy Fillets – available in Classic or Spicy – that make it easy for operators to compete in the Chicken Sandwich Wars. A TEAM OF EXPERTS

Whether you’re serving up madeto-order options or grab-and-go bites, you can have a team of experts with over 95 years of experience working to make the chicken that customers come back for.

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