2022
Leaders in Convenience
Coca-Cola® On May 8, 1886, Dr. John Pemberton served the world’s first Coca-Cola at Jacobs’ Pharmacy in Atlanta, Ga. From that one iconic drink, we’ve evolved into a total beverage company. More than 1.9 billion servings of our drinks are enjoyed in more than 200 countries each day. And it’s the 700,000 individuals employed by The Coca-Cola Company and 225+ bottling partners that help to deliver refreshment across the globe. To learn more about Coca-Cola foodservice, visit www.cocacolacompany.com.
The Coca-Cola Company PO Box 1734 Atlanta, GA 30301 Ph: 800.241.2653 W: ww.coca-colacompany.com
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LEADERS IN CONVENIENCE 2022 I
IN JULY OF 2021, Coca-Cola Zero Sugar debuted a new recipe with bold new packaging to deliver an even more iconic Coke experience. The new recipe optimizes existing Coca-Cola Zero Sugar flavors and existing ingredients. All listed ingredients and nutritional information remain the same.
The new, simplified packaging design features the iconic CocaCola logo and red cues with black script font that signals the Zero Sugar variety. Its “Now More Delicious” messaging highlights the new formula. Coca-Cola Zero Sugar, which launched in 2005, was reformulated in 2017 to bring its taste even closer to Coca-Cola. Since then, we have consistently delivered double-digit growth, and continue to innovate and differentiate to meet the ever-changing consumer landscape.
CSTORE DECISIONS
AVAILABILITY AND PACKAGING:
• Cans - 7.5-oz. and 12-oz. • Fridge packs • Bottles - 13.2-oz., 16.9-oz., 20-oz., 1.25-liter, and 2-liter Recognizing that tastes and preferences are always evolving, we’re focused on continuous improvement to give fans the besttasting Coca-Cola they want—with zero sugar or calories—offered in the most iconic packaging and powered by some of our most creative, consumer-centric marketing yet. The new formulation, and a corresponding advertising campaign, launched this past summer to positive response from consumers.
cstoredecisions.com
