CStore Decisions February 2022

Page 48

Foodservice | Hispanic Foods

GROWING

Hispanic

Food Sales

Hispanic menu offerings are helping c-stores add the customization, fresh ingredients and portability that appeal to c-store shoppers. Marilyn Odesser-Torpey • Associate Editor

More convenience stores are introducing Hispanic menu items to tempt customers across demographics. With the portability of burritos and taquitos, and the customizability of nachos and tacos, Hispanic foods are the “ideal fit” for convenience customers, according to Ann Golladay, associate director at Datassential research firm. Hispanic or Hispanic-inspired specialties are key to many American convenience store foodservice programs, especially those frequented by Latinx populations and mainstream millennials, Golladay said.

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CSTORE DECISIONS •

February 2022

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