Beverage | Juices & Teas
JUICES & TEAS TREND UPWARD Consumers who want to wet their whistle on the run will continue to make juices and teas big sellers at cstores. Increasingly, shoppers are targeting healthy and functional options when reaching for teas and juices.
shoppers are looking for more healthful options, such as lower sugar, as well as more functional options, such as collagen-increasing, cleansing and probiotic products,” said Melissa Kitchen, buyer III for the Army & Air Force Exchange Service (AAFES), which includes 589 Express convenience stores and 122 main stores. “For teas, the trend is more holistic, less sugar and freshly brewed,” Kitchen added. For both product categories, the AAFES is seeing successful brands promote mental and emotional well-being and celebrate shoppers’ identities. AAFES has seen success with ‘twofor’ and ‘three-for’ discounts to build the basket and increase purchases. “Cross-promoting functional juices with breakfast items has been beneficial, as has cross-promoting tea with other items such as water, energy drinks and hot food items,” Kitchen said.
Canned and bottled tea notched sales of nearly $1.6 billion in the convenience channel for the 52 weeks With such a large percentage ending Dec. 26, 2021, up 2.8% versus of juice sold being consumed for the previous year’s period, according breakfast at home before leaving for to IRI. Refrigerated teas saw sales of work or school, convenience stores more than $203 million, a 7.8% rise. need to focus on selling and promotLeading canned and bottled tea ing smaller pack sizes in 2022, said brands included Lipton at $640 million, Carmen Bryan, a spokesperson with up 6.2%; Arizona, with more than $275 GlobalData. million in sales, up 4.4%; Gold Peak, “The hope is capturing the 14% of with sales exceeding $194 million, a people who consume breakfast while gain of 1.4%; Monster, whose sales traveling or at work, according to the were just over $155 million, a dip of same consumer survey,” she said. 5.7%; and Snapple, at more than $86 “The use of meal deal promotions at million in sales, down 2.6%. lunchtime may also help stimulate Bottled juices should the demand for these beverages.” remain just as popular in 2022 as they were in 2021. According to IRI, for the same period, sales of bottled Boxed juices and kombucha set the pace in dollar sales growth, while consumers juices totaled $1.68 billion, continue to overwhelmingly favor bottled juices and teas. a 7% increase. Top brands Dollar Sales Unit Sales Price Per Unit included Snapple at nearly $122 million, up 7.1% year to 1-Year % Current 1-Year % 1-Year Product Current Change Change Current Change year; Minute Maid, with more than $80 million in sales, up Aseptic juices (boxed) $44.5 M 22.9% 15.0 M 20.7% $2.97 $0.05 15.8%; private label, at more Bottled juices $1.68 B 7.0% 881 M 1.3% $1.90 $0.10 than $60 million, a gain of Canned juices $328 M -9.3% 217 M -9.5% $1.51 $0.00 3%; Bai, at close to $60 mil$726 M 18.2% 286 M 14.8% $2.54 $0.07 lion, down 4.7%; and Arizona, Refrigerated juices/drinks with sales of more than $48 Canned and bottled teas $1.58 B 2.8% 948 M -2.6% $1.67 $0.09 million, up 23.9%.
Juices and Teas Brew Up Refreshment
HEALTHY & FUNCTIONAL
“For juices, Army & Air Force Exchange Service 58
CSTORE DECISIONS •
Kombucha
$1.75 M
28.3%
586,487
26.1%
$2.98
$0.05
Refrigerated teas
$203 M
7.8%
106 M
5.8%
$1.93
$0.03
Refrigerated kombucha
$28.5 M
1.6%
7.30 M
-0.6%
$3.91
$0.08
Source: IRI Market Advantage - TSV Total U.S. Convenience data for the 52 weeks ending Dec. 26, 2021 March 2022
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