Build Your Brand at John R. Wood
What is my niche? What is my Unique Selling Proposition (USP)? What is my elevator speech?
At John R. Wood Realtors, “step one” is already in place. When you walk in the door, customers recognize the company name ….the oldest major real estate firm in Southwest Florida…. the one that has been #1 in market share volume for the past two years. So the question is how can you use that base to build your own brand?
The Wood firm knows the brand building process. Reviewing your background and contact base is important. Finding your USP is one of the first steps. Developing the image comes later. John R. Wood encourages agents to develop their own logo or photo logo, and by all means, use color.
With the many years of real estate management and marketing experience, John R. Wood can help you build a successful brand.
www.MichelleInParadise.com
paul GRAffY, P.A., ReAltoR
®
mobile 239.273.0403 direct 239.280.2218 efax 239.325.2889 pgraffy@johnrwood.com www.paulgraffy.com
Michelle P aradis
ABR, CRS, GRI, SFR, REALtoR®
Cell: 239.293.8844 Fax: 239.325.2865 Email: MParadis@JohnRWood.com
800 Fifth Avenue South, Suite 200, Naples, FL 34102
800 5th Ave. S, Suite 200 Naples, FL 34102
Heidi Varsames 800 5th Avenue South, Suite 200 Naples, Florida 34102
Monika M. Goodrich
RealtoR®, aBR, GRI Naples & MaRco IslaNd BoaRd of RealtoRs Extraordinary Homes - Exceptional Service - That Simple
Mobile: 239.249.2991 Office: 239.434.0101 eFax: 239.280.2240 Toll Free: 800.633.7161 Email: MGoodrich@JohnRWood.com www.MyLuxuryHomeInParadise.com
BROKER ASSOCIATE, REALTOR , CBR, CRS, GRI
CarolFox
(239) 449-2780
, REaltOR
Cell: 239.272.9123
HVarsames@JohnRWood.com
Office: 239.434.0101 Email: CFox@JohnRWood.com
2600 Immokalee Rd. Naples, Florida 34110
www.CarolFoxNaples.com
www.RealEstateInNaplesFlorida.com
800 5th ave. S. Suite 200, Naples Fl, 34102
Donna Bell
GRI, RealtoR® DBell@JohnRWood.com www.DonnaSellsNaples.com Direct 239.450.2164 eFax 239.298.5325
2600 Immokalee Rd. Naples, Fl 34110
Donald E. Winkler REALTOR®
239.961.2166 direct 239.280.2222 office 239.434.0101 efax 239.325.2807 toll free 800.633.7161 email DWinkler@JohnRWood.com cell
800 5th AVENUE SOUth, SUitE 200 NAPLES, FLORiDA 34102 www.JohnRWood.com
Jim & Linda Mayer
Guy BRooks
Members - Board of Directors
REALtOR, CRS, GRi, GREEN
Your Path to Paradise
239-290-9685 efax 239-325-2871 toll free 800-633-7161 email jmayer@johnrwood.com cell
Broker Associate, e-Pro, ABR, GRI
Direct: (239) 571-8537 Toll Free: (800) 982-8079 Fax: (239) 325-2853 www.mayerteam.com
800 5th AVENUE S., SUitE 200 NAPLES, FLORiDA 34102 www.johnrwood.com
www.DanaLark.com DLark@JohnRWood.com
3255 Tamiami Trail North Naples, Florida 34103
www.GuyBrooks.com cell 239-404-3581 office 239-434-0101 efax 239-325-2902 email GBrooks@JohnRWood.com Old Naples Office Representing the Luxury Lifestyle 800 5th AVENUE SOUth, SUitE 200 NAPLES, FLORiDA 34102 www.JohnRWood.com
Business cards Agents at John R. Wood are encouraged to build their own identify with their basic tool, the business card. The company format is full color card with agent photo and the company logo. Otherwise, the agent is free to create any type of professional looking card that helps build their brand.
Shopping for a Great Realtor...
Interested in the Southwest F lorida real estate market?
SO lD
130 4th Ave. S list price $2,499,000
SO lD 160 3rd St. N list price $1,295,000
lIS JuS tE t D
SO lD
Nan Speaks
“Old Naples” “The source of knowledge is experience” – Albert Einstein You have the good sense to choose Old Naples ... have the good sense to choose Old Naples’ Nan Dietrich as your REAltOR® I have private placement properties Non-MlS. Call or e-mail for details
Nan Dietrich Negotiating Luxury Real Estate Since 1983 644 Bougainvillea Rd. list price $2,875,000
las Dunas - 370 2nd Ave. S 4BR+den/3BA/double garage list price $1,499,000
www.NaplesRealEstateNAN.com NanD@NaplesRealEstateNAN.com 239.659.6135 · cell 564.2906
Laurie Bellico
ld ch so ea st on t b l i rb de an
PA, MBA, Broker-Associate
(239) 293-9389
Ju
We’ve Got Everything on Your Checklist!
V
Simply Charming Priced from $1,349,000
West of 41 Location Walking Distance to the Beach Timeless Design with New Materials Highly Energy Efficient Hurricane Rated Windows Gas Heated Pool, Spa and Fire Pit Gourmet kitchen and SS Appliances Exceptional Flooring and Lighting Tongue and Grove Ceiling Summer Kitchen* Private Outdoor Living Space Prime Exposure & Bright Open Feel Tropical Landscape on Large Lot Easy to Maintain Home with Extended Warranty Moorings Beach Club Membership*
611 Park Shore Drive**
Park Shore Beach Club Membership** Developer to Consider SFH Trades
www.LBellico.com/209015442
3145 Crayton Road*
J ust S
! old
Sold By RoByn and don
AquAlAne ShoreS 440 14th Avenue S. $1,495,000 Robyn Pfister Griffin
Don Winkler
Post cards John R. Wood Realtors offers a convenient and high value printing option for agents to build their brand via post cards, including multiple formats for just listed, just sold, open house, and more. As soon as photos are available, post cards can be ordered on-line, in a process that takes only a few minutes. The cards are then delivered to the agent the next morning, via overnight mail, but most agents elect to simply have the cards mailed by the printing company.
Reports
Printed tri-panel newsletters
Gulfshore Boulevard Annual Market Report
eNewsletters with links to reports
ANNUAL AVERAGE SALES PRICE – CLOSED SALES $2500000
BEACHFRONT CONDOMINIUMS $2,105,120
$2000000
$1,797,735 $1,533,441
$1500000
$1,482,872
$1,376,471 $1,383,769 $1,209,117
$1000000
$941,368
$858,860
$1,031,539
$755,057
$500000
$0
$1000000
$536,947
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
BAYFRONT CONDOMINIUMS
$876,611
$800000
$765,577
$649,764
$600000
$686,132 $615,108
$513,331
$400000
$375,515
$381,961
$286,703 $233,593
$200000
$0
$243,715
$187,885
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Market data and agent newsletters The John R. Wood Research Department provides a variety of monthly, quarterly and annual reports that agents can use in their marketing efforts. The entire report can be sent to customers or agents can use portions for insertion into their personal newsletters. The company encourages agents to build their brand using various various newsletter sources, and the Marketing Department can assist in developing templates, logos, masthead, etc.
Newspapers John R. Wood HomeLook was the first and remains as the most effective monthly publication in the market, featuring all JRW listings at no cost to the agent. Sellers love it…..buyers love it…..and agents love it, because it produces leads, keeps sellers happy, and increases the branding presence of the listing agent.
®
March/april
a GreaT way TO lOOk FOr yOur SOuThweST FlOrida hOMe!
®
April/MAy
A GreAT wAy TO lOOk FOr yOu r SOuTHweST FlOridA HOMe!
FeATurinG
Hundreds of Open HOuSeS
FeaTurinG
hundreds of Open hOuSeS
Sunday, April 11, 2010
Sunday, March 7, 2010
recycled paper and environmentally friendly inks are used in the printing of homelook
recycled paper and environmentally friendly inks are used in the printing of homelook
The web is the way of the real estate world in today’s market, but newspaper remains very valuable in marketing open houses and building image. John R. Wood Realtors maintains a dominant newspaper presence in Southwest Florida, as the only company with a weekly insert. It appears in both the Naples Daily and Bonita Daily News. The special color agent ads provide an additional branding opportunity that is unmatched by any other company in the area
ESTATES $3>6Million Barefoot Beach Old Naples 92 Gulf Shore Blvd. S
Seasons at Naples Cay
Craig Jones, (239) 280-2238 www.NaplesHomeExpert.com/H4224 $6,450,000
81 Seagate Drive #902
Frank Petras, (239) 595-2221 www.FrankPetras.com/C4409 $3,795,000
From the moment you step out of the elevator that arrives directly in this spectacular residence, luxury and Gulf views abound. This elegant condo boasts an open and inviting floor plan and sophisticated finishes and backgrounds throughout. Professionally decorated by one of the country’s leading interior designers, it is a perfect retreat or year-round home for the most discriminating buyer. 4BR/4BA
The perfect blend: A magnificent new residence just 100 feet from the sand with easy access to all the amenities of beach living, panoramic views of the Gulf of Mexico from all living levels, and a sought-after Gulf Shore Boulevard South address. This home, a flawless integration of thoughtful design, exceptional craftsmanship, materials of superior quality and state-of-the-art technology from foundation to finish, was completed for these owners in June 2009 and is perfectly situated near beach and town. Of note: a media/family room and study plus pool and expansive lanais where you can hear the waves and feel the breeze. 5BR+Den/5BA+2half
Barefoot Beach is a gated community located in the northwest corner of Collier County. The 460-acre development boasts approximately three miles of white sugary sand beach along the Gulf of Mexico. All homes, villas or condos in Barefoot Beach have views and/or access to the beach and are on navigable waterways which allow boats access to the Gulf.
Park Shore-Regent 4101 Gulf Shore Blvd. N. #6S
Robyn Pfister Griffin, (239) 262-7366 Don Winkler, (239) 961-2166 www.RobynPGriffin.com/C6506 $5,250,000
Barefoot Beach 234 Barefoot Beach Blvd.
Garren Grup, (239) 289-8619 www.BuyUpNaples.com/H878 $4,299,777
This Bay home in Barefoot Beach has 180-degree Gulf views, its own private bayside pool, a boat dock with lift on the Bay and it’s less than 350 steps to the beach! Spectacularly crafted with a 2-story fireplace, this “Dream Home” for boaters and beach lovers offers magnificent Gulf and Bay views from nearly every window. 3+car garage. 4BR+Den+Library/4+1halfBA
With Gulf views too breathtaking to describe, this condominium is unbelievably spacious with over 8,400 square feet under air. Spectacular living areas, gourmet kitchen, library, and five bedroom suites. 5BR+Den/6+2halfBA ESTATE
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ESTATE
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Estate Lifestyles Estate Lifestyles is a quarterly John R. Wood publication that has won rave reviews for its great articles and luxury presentation of properties. It is a very targeted magazine, truly reaching the high-end buyers and sellers via direct mail to their homes. In addition to the color advertising that promotes the listing agent and the property, there are also special promotion ads that further enhance professionalism and identity-building for John R. Wood agents.
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Other magazines The John R. Wood Marketing Department provides multiple brandbuilding and advertising opportunities every month via various regional, national, and international magazines. Ads are offered at discounted corporate rate prices that cannot be obtained by most other companies.
Naples & Southwest Florida! www.JohnRWood.com
SEASONS AT NAPLES CAy Exquisite condo for the most discriminating buyer. One of Naples most prestigious addresses. 43 residences. Private elevator. Gated beachfront enclave. 4/4 (C4409) Frank Petras 595-2221 $3,995,000
Robyn & Don 239-404-8222 rpgnaples@aol.com www.robynPGriffin.com
aqualane sHores
Naples Luxury Real Estate
Port royal
Gulf Access
ESPLANADE CLUB
1½ loTs Gulf Access
Pe
n
D
in
G 4101 Gulf shore Blvd. N.
5,995,000
$
985 Aqua circle
Port royal
3,950,000
238 9th Ave. s.
An extraordinary beach-front opportunity to create your own vision of paradise with 170 feet of direct beach frontage, extending all the way to Gulf Shore Blvd. A vast buildable envelope with room to build a significant sized residence. $12,900,000
$
2,999,000
royal Harbor Gulf Access
1260 Tuna ct.
$
1,095,000
960 Galleon dr.
$
3,695,000
3120 Green dolphin ln.
4 Bedroom
$
2,750,000
tHe ColonnaDe on 5tH 2/2.5 doWNToWN
617 6th Ave. s.
$
749,000
GULF hEIGhTS Gordon Drive, steps to 3rd St. and the beach. Remodeled in 1989. French doors, custom tile, newer kitchen. Beautiful yard with fruit trees and pond. Wonderful pool and new code-rated cage. 3/2.5 (H3542) Jim Mayer 290-9685 $1,725,000
Port royal
$
ST RAPhAEL PElican Bay, Strand at Bay colony
aqualanE ShorES
This architecturally magnificent Mizner styled, 5 bedroom beachfront estate home is located in the private, gated community of Bay Colony & offers 135’ of beach frontage. The stunning marble floored foyer introduces a sweeping spiral staircase and superbly detailed rooms w/marble, stone & hardwood floors, beamed &vaulted ceilings, & 2 story arched windows w/exquisite beachfront views. 5+Den/5.1 $10,900,000
An Old Florida style with 21st Century sophistication, a distinguished original style, design and finish rarely found. Thoughtfully designed by Stofft Cooney Architects this 4 bedrooms plus den is luxurious finished over 5,200 Sq. Ft. of living area, 3 bay garage, wine room, 2 fireplaces. Directly off Naples Bay on secluded Flamingo Cove with deep-water yacht basin that is able to accommodate a vessel of significant size 4+Den/4.2 $5,450,00
3,595,000
Connors Gulf Access
Park ShorE
EStatES at Bay colony
An exceptional bay front estate home that personifies luxurious living that by comparison has is no equal. Due southern exposure overlooking Venetian Bay, this 5,800 SF home is ideal for entertaining. Additional features include summer kitchen with fireplace, vanishing edge pool and spa, wine room formal dining room, elevator. 4+Den/4.2 $5,495,000
An exceptional one-of-a-kind custom built home situated in one of Naples’ most exclusive communities, the Estates at Bay Colony. Exquisitely finished with world-class quality of features and fixtures throughout, this Zen-like setting is defined by simple, clean lines where the overall effect remains uncluttered and truly an original luxury residence. 4+Den/5.2 $4,950,000
1335 Noble Heron Way
$
1,495,000
bay terraCe
1325 7th st. s. #6d
$
368 Bayside Ave.
1,100,000
$
royal Harbor
2Br/2BA
Gulf Access
699,000
2200 snook dr.
$
PinE ridgE
PinE ridgE
Tuscan estate on over 1.67 acres w/southern exposure. Completed in 2005 w/10,240 S/F of Tuscan estate on over 1.67 acres w/southern exposure. Completed in 2005 w/10,240 S/F of luxurious living. Only home in SWFL to achieve the “Perfect Home” award. Additional appointments include 3 stone fireplaces, 3 separate serving/bar stations, 3- bay collectors garage plus large boat/motor home port. 5/6.1 $4,975,000
An architectural achievement ideally sited on one of the largest lakes to be found in Naples offering an estate unlike any other. Custom built in 2004 by Hemmer Construction & stylishly designed by Mark Leonardi this sleek & contemporary residence embodies simple graceful lines & top of the line appointments throughout. 5+Den/6.2 $4,950,000
695,000
Port royal
old naPlES
Built by Yeager Custom Homes and located at the southern end of Spyglass Lane in a cul-de-sac location this fine home includes a new roof, cement floating dock, brick paved driveway, 16 foot ceilings, keystone patio surrounding tropical pool and spa. Also feature gourmet kitchen, luxurious master suite and includes 3 bedroom suites plus a 3-bay garage. 4+Den/4 $4,495,000
Exquisite new construction in the very heart of Old Naples only 1.5 blocks to beach and situated just 3 blocks to either 3rd Street South or 5th Ave South. Bermuda styled, luxury residence 1.5 blocks to beach. Over 6300s/f. Special features include 4 bay garage holds up to 10 vehicles. 5+Den/5.1 $3,999,000
ThE DUNES, GRANDE DOmINICA
Elegant 17th floor residence, 3 bedrooms, 3 baths, 10 ft ceilings throughout, Saturnia flooring, walk to the beach, impressive Gulf view! 3/3 (C4687) Friley Saucier, PA 293-3532 $1,695,000
OLD NAPLES 616 Fifth Avenue S. 239-434-0101
EDGEWATER 1907 Gulfshore Blvd. N. 239-261-6699
CENTRAL NAPLES 3255 Tamiami Trail N. 239-261-6622
SANIBEL 630 Tarpon Bay Rd. 239-472-2411
UPTOWN 2600 Immokalee Rd. 239-598-0059
ChARLESTON SqUARE 225 Banyan Blvd. 239-643-3636
BONITA SPRINGS 26269 S. Tamiami Trail 239-498-9200 3300 Gin ln.
Southern exposure over the 15th fairway of Naples Beach Hotel golf course. Ideal for car collector - this home features a 5 car garage. 3 blocks to the beach. 4+Den/4.5 (H3739) Karen Champion 450-3676 $2,294,000
4,700,000
1½ loTs House & GuesT House
Grey oaks/estuary
Gulf Access
Luxury estate offers 152 feet of pristine beach frontage with adjacent property as conservation area protecting your privacy and enhancing long water view down the coast of Naples. One of 12 residences in a gated beachfront enclave featuring an extraordinary 9,775 Sq. Ft. home that takes full advantage of its seaside location with commanding views plus an open airy floor plan and floor to ceiling arched windows that maximize Gulf views on each level .4+Den/6.3 $12,900,000
COqUINA SANDS
Direct Gulf views! Rarely available 03 tier. New hurricane windows & sliders. Meticulously updated and turnkey furnished by Robb & Stucky. 2+Den/3 (C4778) Karen Champion 450-3676 $2,300,000
Elegant turnkey condo w/open floorplan & unsurpassed views of the Gulf. Gourmet kitchen, private elevator, marble floors, crown moldings. 2 garage spaces. 3/3.5 (C4990) Maggie Sanders 269-4499, The Naples Resort Home Team $1,549,000
mOORINGS Luxury SFH under construction debuting early 2009. Walk to the beach from this Moorings private tropical oasis w/open floor plan, high end custom finishes, lanai w/fire pit & more! 3+Den/3 (H3756) Laurie Bellico, PA 293-9389 $1,350,000
The oldest, family-owned, major Naples real estate firm continues to focus on legendary customer service, innovative marketing, and superior use of emerging technologies.
RW
OOD REAL T
S
Port royal
$
old naPlES BEach EStatE
OR
Gulf Access
4246 cutlass ln.
sTeps To BeAcH
$
Port royal
5,900,000
olD naPles
Gulf Access
3530 fort charles dr.
$
PElican Bay, Strand at Bay colony
Anniv
www.JohnRWood.com
a ry es
r
GulffroNT
www.BillEarls.com • (239) 777-6622 • (800) 982-8079
N
tHe reGent #6-s
Bill Earls
robyn Pfister Griffin
239-961-2166 DWinkler@johnrwood.com
GEORGETOWN Follow the brick streets of Georgetown to this custom built stately brick home overlooking the second hole of the Club at Pelican Bay. A must see! Owner/Agent 4+Den/4 + 2 half (H3688) Gil and Donna Clark 659-6340 $3,200,000
J OH
Don Winkler
PARk ShORE Exceptional waterfront home w/wide, western views over Venetian Bay. Superior new construction. Distinctive architecture. 50’ pool. Call for unique features. 3+Den3.5 (H3354)Rose Mary Everett 272-7790, Jessica Sowin 272-6810 $3,750,000
Homepage
JohnRWood.com No real estate web site in the area can equal JohnRWood.com, with its reputation for ease of use and extensive information. For 10 years, the site has won numerous state and national awards for being cutting edge with great image and features. John R. Wood agents are promoted throughout the site---on each individual listing, and in the popular “Find an Agent” section, where customers merely click a button to download individual agent contact information. Customers can also go directly to the agent’s web site.
Find an agent
Recent sales John R. Wood blog
Agent web sites In today’s world, every agent needs an impressive and robust web site, to impress sellers and to capture buyer leads. John R. Wood Realtors supports a three-tiered program for agents. For a very low fee, agents can have an extensive site, with a choice of colors and branding. The functionality is the same as JohnRWood.com, so agents have a high powered tool for their customers.
If the agent wishes to create a more customized look, semi-custom sites are available, once again with full functionality. There are also total custom sites as the third tier. All leads from any of the sites go directly to the agent, allowing you to maximize your sales through this crucial medium. Agents are also free to to purchase or license sites from national vendors if they prefer. John R. Wood supports whatever it takes to get digital and on-line business to the agent.
On-line marketing and social networking sites John R. Wood Realtors offers a social networking class, detailing how to effectively use Facebook and other sites for business purposes. It is one more free resource for Wood agents to assist in branding. On-line marketing is big, and not just for the 20 somethings. Banner ads, Email campaigns, text marketing, and more. They are all becoming an increasingly important part of American society, including real estate. Whether you wish to place and direct the efforts yourself or have outside vendors do the work for you, the Wood firm will provide the basics so that you too can take advantage of more buyer and seller opportunities.
International affiliations Volume shown in billions of dollars
LRE and John R. Wood
The largest relocation organization in the world is Leading Real Estate Companies of the World (LRE), formerly known as RELO. John R. Wood Realtors is fortunate to be one of only 2 members in the Marco through Sanibel area of Southwest Florida. In 35 countries around the globe, LRE has over 150,000 sales associates committed to excellence, producing the highest number of sales and leads among the top 500 residential firms in the United States----higher than any of the franchise organizations.
®
®
The Wood firm is also a member of Who’s Who in Luxury Real Estate, and the Realty Alliance, a collection of the 60 largest independently owned brokers in the U.S. From the many member brokers of these organizations, the Wood firm receives hundreds of buyer referrals every year. The international reach is further enhanced by the award winning John R. Wood web site.
Agent services The only purpose of John R. Wood staff and management is to help Wood agents obtain listings and make sales. With than in mind, no other company can match the emphasis on agent services found at the Wood firm, which allows agents to focus on personal marketing to their customers.
Marketing Team
Bonnie Williams VP, Operations
MARKETING The Marketing Department is a five-person team plus outside contractors, dedicated to helping each agent create their own individual branding. At the direction of the agent, all advertising is placed and supervised, helping you avoid the many hours of time required to deal with marketing vendors. Included in the department are web and social media experts, graphic artists, and more.
BTG Tech Team
TECHNOLOGY
Phil Susinjara JRW CIO Bayan Technology Group
Consumers are increasingly demanding that their agents use modern technology. The Wood technology support group’s objective is to free up agents to be productive, listing and selling, rather than spending time dealing with malfunctioning printers or frustrating software. Their response time is incredible and their expertise unsurpassed. Staff and agents need to constantly improve their technology abilities to compete in today’s market, so multiple training classes are offered every week on subjects such as Sunshine MLS, Listing Book, Forms Simplicity, and more.
TRAINING The Wood company is unique with a full-time education director, Jeri Cobb, who has years of real estate education experience and is coveted as a trainer at the local Boards and at the state level. National speakers are also scheduled, such as Rich Casto, David Knox, and others. JRW has a full-time technology trainer, supplementing real estate classes with various tech skill courses. The end result is a variety of educational opportunities aimed at every level, from rookie to veteran. Jeri Cobb Director of Career Development VP/Broker 659-6114
RELOCATION Relocation is another vital function at JRW. The Wood firm works hard to handle the many leads that come to SWFL from the #1 relocation service, Leading Real Estate Companies of the World. The department also handles all web leads that come from JohnRWood.com and the other company web sites. Ginny Alexander Relocation Director
Phil Wood President 659-6300
Dottie Babcock Chief Operating Officer 659-6140
Spencer Haynes VP/Broker 280-2236
Rod Mease VP/Broker 659-4655
Doreen Thomas VP/Broker 949-3900
The Sales Management Team at the Wood firm averages 26 years each in the real estate business. Nowhere will agents find a more capable and caring support team to help you achieve your highest sales aspirations‌and vitally important in today’s world, these managers will help keep you out of bad liability situations. Talk to any existing John R. Wood agent, especially those who have joined from other companies, to understand the extreme level of agent support provided.
Want to Stand Out in the Crowd?
John R. Wood Realtors works to build your brand identity and get customers directly to you. It helps you stand out in the crowd!