The Brokerage for Top Performers
NO OTHER REAL ESTATE COMPANY KNOWS HOW TO SUPPORT YOUR BUSINESS IN THE PRESTIGIOUS COMMUNITIES OF SOUTHWEST FLORIDA BETTER THAN JOHN R. WOOD.
TABLE OF CONTENTS
The Top Choice for Talent –––––––––––––––––––––––––––––––––––––––––––
5
Local Knowledge –––––––––––––––––––––––––––––––––––––––––––––––––––––––
9
Global Exposure –––––––––––––––––––––––––––––––––––––––––––––––––––––– 11 Training & Professional Development
–––––––––––––––––––––––––––––– 13
Marketing Resources –––––––––––––––––––––––––––––––––––––––––––––––– 15 Digital Advertising ––––––––––––––––––––––––––––––––––––––––––––––––––– 29 Print and Digital Publications ––––––––––––––––––––––––––––––––––––––– 35 Our Legacy & Heritage –––––––––––––––––––––––––––––––––––––––––––––– 41
5
THE TOP CHOICE FOR TALENT
JohnRWood.com
WE ARE THE FIRST CHOICE FOR TOP TALENT
Representing exquisite properties in a unique luxury market like Southwest Florida is an endeavor we perform exceptionally, time and time again. Our passionate dedication to you and your business will result in you realizing a new level of professional support. When you join John R. Wood Properties, you join a team with an unequalled track record set by Southwest Florida real estate legends who continue to be the most chosen real estate agents. Your fresh perspectives, creative ideas, and dedication will be supported by marketing, social media, technology, and brokerage professionals. You will deliver the next level of legendary service, expedient transactions and extraordinary results to your customers.
6
JOIN THE LEADERS IN LUXURY REAL ESTATE Accomplished real estate professionals like you are uniquely qualified to fulfill our brand promise to our loyal discerning customers. Over time, we have grown and evolved, much to the benefit of buyers, sellers and agents alike. We invite you to evaluate John R. Wood Properties side by side with other brokers. Discover how powerful our affiliations with Leading Real Estate Companies of the World® and Luxury Portfolio International® are in distinguishing our brand and our agents. And review our unrivaled global marketing resources—from traditional to digital—as well as our specified training and personal agentbranded materials to enhance your success. We have a dedicated onboarding liaison to ensure an easy transition designed to help new agents get up and running quickly. And you can rely on the skill, knowledge, dedication and availability of our managers to support your success.
Talk to our agents.
7
AS A JOHN R. WOOD PROPERTIES REPRESENTATIVE, YOU WILL BE OUTFITTED WITH THE MOST ELEGANT AND PROFESSIONALLY DESIGNED MATERIALS IN THE BUSINESS. OUR CAPTURE RATE IS APPROXIMATELY 90%. IN OTHER WORDS, WE NEARLY ALWAYS WIN THE LISTING WHEN WE ATTAIN A PRESENTATION OPPORTUNITY.
Research our history.
Check our sales volume.
8
LOCAL KNOWLEDGE 9
UNSURPASSED EXPERTISE You know the neighborhoods, homeowners’ associations, community amenities, recreational opportunities and the market. Having the visual aids and resources to help show your knowledge is an advantage. We will equip you with insightful statistics, market graphs, professionally designed materials, custom marketing and other high-quality materials—making your story easier to tell and helping customers appreciate your ability to exceed their highest expectations.
GUIDED BY EXCELLENCE We hold ourselves to the same exemplary standards of conduct and character in business to which we hold ourselves as individuals: To give back to the communities where we live and work. To treat everyone with respect. To speak candidly and act ethically and compassionately. To go above and beyond at every opportunity. And to always be of service to the best of our ability.
10
GLOBAL EXPOSURE
AN INTERNATIONAL LUXURY BRAND
1.3 MILLION Producing 1.3 Million Global Transactions
#1 NETWORK John R. Wood has the #1 network in the world
11
At John R. Wood Properties, our global reach is profound and prestigious. We were selected for inclusion by three highly exclusive international real estate affiliations based on a variety of criteria, enhancing our multimedia marketing influence immeasurably—to the benefit of our customers and agents.
Leading Real Estate Companies of the World® comprises the world’s market-leading independent residential brokerages in 70 countries, with 550 firms and 150,000 sales associates producing 1.3 million global transactions. This by-invitation-only network is based on the unparalleled performance and trusted relationships. LeadingRE sends more relocation referrals than any other company, franchise or broker network resulting in an unprecedented 56% conversion ratio. John R. Wood has a dedicated relocation department that sends and receives a multitude of referrals throughout the year.
As its luxury marketing division, Luxury Portfolio International® offers John R. Wood Properties a comprehensive program of tools designed to promote our listings to a global, affluent audience. LPI markets more than 50,000 of the world’s most remarkable homes annually and attracts over three million highnet-worth visitors a year by presenting a gallery of the finest luxury properties worldwide. As a John R. Wood agent, you are part of the #1 global luxury network where more of the world’s luxury listings are found.
The Realty Alliance is a network of North America’s elite real estate firms, serving luxury markets from Canada in the north to Panama in the south. Membership is by invitation only and gives John R. Wood Properties access to ideas and solutions which make us the most qualified representatives to provide expert guidance to customers. Welcome to the network. 12
13
TRAINING AND PROFESSIONAL DEVELOPMENT
JohnRWood.com
EXECUTIVE-LEVEL COACHING, TRAINING AND PROFESSIONAL DEVELOPMENT John R. Wood Properties has long been considered the number one source of agent training in the region. In addition to relying on the guidance and expertise of your colleagues, you can turn to your managing broker, or another expert in our industry. No other firm has a better team of experienced brokers and trainers in tools and technology. Over three dozen classroom courses are offered as well as nationally recognized Ninja Training and courses on industry tech. The Online Learning Center offers over 200 training programs you can complete at your leisure. The added levels of support, coaching, training and industry expertise enable you to accomplish more here because we create an environment for optimum business efficiency.
14
MARKETING RESOURCES
REACHING MORE SELLERS AND BUYERS WITH ENVIABLE SUCCESS
15
Having unrivaled marketing resources enables us to capture the eyes and imaginations of qualified, interested buyers across a range of multimedia platforms. Most buyers begin their searches online, so conveying a powerful first impression is the most critical marketing strategy for your success as an agent.
TRANSLATE NEIGHBORHOODS
RESOURCES
BUYERS
SELLERS
CONTACT VIDEOS
CUSTOMER LOGIN ABOUT
BUSINESS AND AGENT BRAND IDENTITY We support agents with essential collateral plus a large inventory of proprietary publications, personalized agent-branding opportunities and custom brand design resources. For your convenience, we also maintain an inventory of professionally designed and produced presentation boxes, folders and customized seller presentations. Monthly and quarterly market reports generated by our research department and neighborhood maps distinguish you as an expert resource to your customers. Digital marketing of properties and personal digital marketing are priorities. You can capitalize on programs and resources giving you beneficial connections and opportunities, drawing increasing numbers of sellers and buyers actively searching for properties and agents.
16
70+ Countries
550+ Affiliated international brokerages
150K+ Affiliated international agents
GLOBAL PRESENCE
LONDON, UNITED KINGDOM
3M+ High-net-worth customers
17
4,600+ Offices
$3.6B+ In sales volume (2020)
19 Locations from Marco Island to Sanibel and Captiva
650+ Agents throughout Southwest Florida
A LEGACY OF ACHIEVEMENT
NAPLES, FLORIDA
#
71 Among REAL Trends
Top 500 brokers (2020)
1958 Year established by
visionary John R. Wood
Headquartered in Naples, Florida
Independently owned and operated with no franchise affiliation
18
JohnRWood.com
PHOTOGRAPHY AND VIDEO Rich, high-definition imagery is essential. We provide you with professional photographers to capture every angle of your luxury listings, inside and out. HD photography and video will be needed to create a spectrum of digital and print marketing elements.
We Have You Covered.
19
20
OPEN HOUSES
21
Emphasized and highlighted by your expertise, you will provide your sellers with digital and print marketing beyond what you may have delivered before. Sellers will see your efforts are attracting the largest pool of potential buyers. Win the listing with extra open house marketing resources.
TELEVISION
We cast, shoot and produce our own TV series, SoWeFlo Life, featuring JRW agents. You can find new episodes weekly on our website, social media and YouTube channel. We showcase luxury listings, why we love where we live—and what our agents like you are most passionate about. Viewers discover new spots and revisit favorite destinations which make our paradise amazing and dynamic. Imagine what this could do for your professional image.
www.YouTube.com/user/JohnRWoodNaples
22
JRW AGENT CENTRAL Optimized for mobile agents, this system links you by auto-login to several other sites. Agent Central displays crucial information from various channels such as your email inbox (including attachments) and opens access to our extensive vendor database. It was designed by John R. Wood Properties’ Tech Wisdom Group—a team of carefully selected, sales-focused, people-oriented consultants here to help you maximize technology solutions to streamline sales.
23
TECH WISDOM GROUP DELIVERS:
Immediate technological support and troubleshooting for all John R. Wood systems, software and platforms
Support for computers, phones and apps
Resolution of transactional challenges such as digital signatures and CMA presentations
Customized technological solutions for individual agent needs and situations Limited one-on-one systems training and coaching Consulting on how to integrate technology into your work
Contact our Tech Wisdom Group
to take full advantage of our technology capabilities
24
WEBSITES
The phenomenal functionality of JohnRWood.com simplifies searches on criteria affluent buyers expect and fully leverages capabilities such as 360-degree video and virtual tours with extensive galleries of dynamic photography. Through our affiliation with Leading Real Estate Companies of the World® and Luxury Portfolio International®, our listings appear prominently on 570 websites worldwide.
570 Websites worldwide
25
70 Countries
TRANSLATE NEIGHBORHOODS
RESOURCES
5.9M+ Annual page views
BUYERS
SELLERS
CONTACT VIDEOS
CUSTOMER LOGIN ABOUT
GLOBAL REACH
Sample Countries ARGENTINA
BULGARIA
GERMANY
MAURITUS
PUERTO RICO
THAILAND
ARUBA
CANADA
GREECE
MEXICO
QATAR
TRINIDAD & TOBAGO
AUSTRALIA
CAYMAN ISLANDS
GUAM
MONACO
REPUBLIC OF KOREA
TURKEY
BAHAMAS
CHINA
ICELAND
NETHERLANDS
ROMANIA
TURKS & CAICOS
BARBADOS
COSTA RICA
ITALY
NEW ZEALAND
RUSSIA
UNITED ARAB EMIRATES
BELGIUM
CZECH REPUBLIC
JAMAICA
PANAMA
SOUTH AFRICA
URAGUAY
BELIZE
FRANCE
LEBANON
PHILIPPINES
SPAIN
U.S. VIRGIN ISLANDS
BRITISH VIRGIN ISLANDS
FRENCH WEST INDIES
MALAYSIA
PORTUGAL
SWITZERLAND
ZAMBIA
26
MYOPENHOUSE.ME As a proprietary domain of our firm, entering MyOpenHouse.me in a web browser produces an exclusive page on JohnRWood.com showcasing our luxury homes with open house events.
27
SEARCH
LOGIN
JIM SMITH REALTOR®
YOUR AGENT WEBSITE Your individual site has all of our website’s content with your own blog as an optional feature. When customers visit your website using an iPhone, Android, or iPad, it delivers advanced search and other features in an easyto-use format, with a convenient method to contact you. The website also enables you to monitor customer search activity.
NORTH NAPLES (239) 598-0059
Engaging a Realtor® who has marketed properties in your area and understands entire market dynamics is immeasurably rewarding.
CUSTOMER RELATIONSHIP MANAGEMENT
We fully understand the multitude of factors which contribute to your property’s market value. We know how neighborhoods and communities were planned and developed. The companies and individuals who built them. And what makes the homes in one subdivision measurably more valuable than those in another. Our research
We have a powerful free CRM system interfacing with agent sites and additional tools. The 365 integration will make it even more robust.
department produces ongoing detailed analyses to ensure the soundness of every decision and
28
JohnRWood.com
DIGITAL ADVERTISING By optimizing geofencing, geotargeting and cookie technologies, we serve compelling digital banner ads to affluent buyers and sellers whose browsing behavior and location indicate a meaningful interest in luxury real estate purchases in Southwest Florida. Maximize your HD photography and video footage with Over-the-Top (OTT) Marketing, an innovative online video streaming platform. OTT includes connected TV advertising (or CTV advertising) for running video ads, banner ads, sponsored content and more.
Connect with More Customers.
A legacy in Southwest Florida real estate with six decades of service and expertise. LEARN MORE
Selling is easy when you're powered by John R. Wood LEARN MORE
Visit our Open Houses this weekend and discover your dream home.
29
EXPLORE LISTINGS
STRATEGIC TARGETING
TARGETED DIGITAL ADS TARGETED DIGITAL ADS
TARGETED DIGITAL ADS
TARGETED DIGITAL ADS
JUST LISTED
LISTING ALERTS AND TARGETED EMAIL Our email platform allows us to laser-focus listing eblasts sent to potential buyers based on specific geographic and demographic criteria. ActivePipe is an email platform you can utilize to nurture your prospects along the funnel, connecting you with the best leads every day. Spend more time selling and less time marketing.
355 15th Avenue S Naples, FL $7,495,000
H957 Masterfully built Aqualane Shores home with sleek coastal contemporary design & world class finish built by Hemmer Construction and ideally situated 31/2 blocks to the beach & walking distance to the historic 3rd Street Shopping/ Dining District. The exterior elevation is enveloped in lush tropical environs w/ landscape lighting and features architectural gutters, decorative wood corbels, solid mahogany front & garage doors. The floorplan is spacious and welcoming with large volume ceilings, Master Suite and another guest suite on the 1st floor. Open concept design that has aspects of greatroom style living and multiple living spaces. This is the pinnacle in Aqualane Shores living!
Request A Private Showing
Agent Name (239) 555-1234 agent@johnrwood.com View Website
31
SOCIAL MEDIA Affluent buyers are on the same platforms we are—Facebook, Instagram, Twitter, LinkedIn and YouTube. Posts with HD video and imagery capture attention and make your listing's digital presence irresistible to luxury buyers. We have great social media options that can be your whole plan or enhance other campaigns you already deliver.
17M+
300K+
Annual views
Annual clicks
www.Facebook.com/JohnRWoodRealtors www.Instagram.com/JohnRWoodProperties
32
33
MEDIA COVERAGEAND AND MEDIA COVERAGE PUBLIC REL ATIONS PUBLIC RELATIONS Our relationships with the media and their Our relationships with the media and their ongoing interest our brand puts our clients ongoing interest in our in brand puts our customers and homes their homes at an advantage thefor focus and their at an advantage as the as focus forstories feature regional print publications feature in stories regionalinprint publications and and broadcast Mediaon exposure broadcast programs.programs. Media exposure your on your advance career ambitions. listings will listings advancewill your careeryour ambitions. your visibility and your recognition. Image,Imagine your visibility and your recognition.
34
PRINT AND DIGITAL PUBLICATIONS
PRINT MARKETING
35
Other Publications
We publish our listings in prominent upscale lifestyle magazines. We engage readers in multiple editions of the most read newspapers as well as select community newsletters. John R. Wood Properties publishes proprietary periodicals—all with affluent audiences.
ACTIVITY GUIDE
CONCIERGE’S IMAGE
MARCO CHAMBER
OLD NAPLES NEWS
ARTIS-NAPLES
GULFSHORE LIFE
AT HOME
FORT MYERS SCENE
MARCO ISLAND MAGAZINE
PELICAN BAY MEMBER GUIDE
BAY WATCH NEWS
ISLAND SCENE
NAPLES ILLUSTRATED
PELICAN BAY POST
BONITA CHAMBER
LIFE IN NAPLES
NAPLES ON THE GULF
BONITA SPRINGS MAGAZINE
LUXURY PORTFOLIO
THE WALL STREET JOURNAL
NAPLES PORTFOLIO NORTH NAPLES NEWS
VISITORS GUIDE
HOMELOOK ® PREVIEW HomeLook Preview is a special newspaper insert, ranging from four to eight pages, featuring open houses and new listings. It is published in the Naples Daily News on Sundays. This weekly tool, along with its sister publication HomeLook, are powerful methods for reaching potential purchasers.
36
HOMELOOK ® MAGAZINE
Our most widely read and recognized proprietary publication delivers John R. Wood Properties’ featured listings extensively throughout Collier and Lee counties. Published monthly in either print or digital formats, HomeLook has proven to be highly effective at generating interest in buyers.
John R Wood Properties
4
John R Wood Properties
J ohnRWood.com
5
JohnRWood. com
COVER FEATURE HOME
AQUALANE SHORES
$7,950,000
355 15th Ave S - Masterfully built home with sleek coastal contemporary design and world-class finish built by Hemmer Construction and ideally situated 3½ blocks to the beach and walking distance to the historic 3rd Street shopping/dining district. Exterior is enveloped in lush tropical environs with landscape lighting and features architectural gutters, decorative wood corbels, solid mahogany front and garage doors. 5+Den/4(+1Half ) JRWeb# H957 Bill Earls, 777-6622, Larry Lappin, 571-8247
37
PINE RIDGE
$6,900,000
482 Ridge Dr - On over an acre of manicured grounds, in the center of the prestigious Pine Ridge neighborhood is a unique and inspiring residence known as Chateau Monet. Reminiscent of a traditional French countryside chateau, blended with all of the modern, state-of-the-art conveniences and exquisite decor. The floor plan provides open sightlines to multiple entertaining areas of the home, with soaring 35’ ceilings. 4/5(+1Half ) JRWeb# H106 Bill Earls, 777-6622, Larry Lappin, 571-8247
ESTATE LIFESTYLES ®
With a focus on the Southwest Florida lifestyle and topics relevant to luxury real estate, this unique proprietary publication intrigues readers with our portfolio of estate listings, conveniently organized by community. Estate Lifestyles is distributed three times per year via regional newspapers, mailed directly to subscribers and on display in locations with affluent clientele.
38
DIRECT MAIL AND CUSTOM BROCHURES
Local Homes
Global Exposure
Reaching potential buyers in their mailboxes is still one of the most effective ways to attract the attention of discerning homebuyers who already appreciate the lifestyle of Southwest Florida. We create custom, high-production-value brochures and postcards showcasing your listings most photogenic features.
Local Homes
Global Exposure
Just Listed in Royal Harbor
Royal Harbor 1325 Marlin Drive Exclusively Listed by John
39
R. Wood
JamesSchnars.com | 239.262.1900
1325 Marlin Drive Exclusively Listed by John R. Wood
Estates at Bay Colony Golf Club
ANNUAL LUXURY REPORT You now have a new statistical resource. Our compiled statistics for Collier and Lee counties, community by community, offer incomparable insight into luxury real estate trends. We send this expert analysis on milliondollar-plus properties to area million dollar homeowners the first quarter of the year, highlighting the dynamics driving property values, number of listings and average closing prices based on year-end calculations.
COMPREHENSIVE MONTHLY REPORTS Our detailed monthly reports cover eight defined market areas and can be easily sent to customers and prospects.
40
LEGACY
HERITAGE
JOIN THE UNRIVALED LEADER IN REAL ESTATE
41
No other real estate company knows the prestigious communities and lifestyle opportunities of Southwest Florida better. Over the decades, John R. Wood Properties has evolved into a formidable luxury real estate brand with more than 650 best-in-class agents in 19 offices, from Marco Island to Sanibel and Captiva. In 1958, our founder, John R. Wood, established our first office in Naples when it was merely a quiet seaside village. He saw the remarkable potential and irresistible appeal of this entire region. We credit his success and our firm’s remarkable longevity to courageous risk-taking—sometimes breaking from conventional wisdom—and the agility to respond quickly to changing buyer expectations. John Wood’s commitment to philanthropy, ethics and legendary service defines us and distinguishes us from our peers to this day.
42
JohnRWood.com | (239) 280-2236
