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table of
Contents Volume 4, Issue 27
January/February 2011
CEOS O THE C OVER 46
W OME & M O EY 8
President Dilma Rousseff 47 Rousseff had a very interesting journey of life, she was a member of a militant group, was captured, arrested, and tortured, and was elected President of Brazil in 2010.
Eight tax tips that will save you time and money 9 When all the holiday dust settles, tax time begins for millions of Americans.
Ambassador Harriet Elam-Thomas 52 Former Senior Foreign Service Officer retired in September 2005 with the rank of Career Minister, after four decades of service.
Not a day goes by that you are not bombarded by news of the recession and high unemployment figures.
Breaking down barriers 12 Millions of jobs will become available in science, technology, engineering and math-related (STEM) fields by 2018.
Where the jobs are and how to land one 13 Bleak unemployment statistics and an evolving career landscape make it difficult for job-seekers to identify.
S UCCESS BY DESIG 24 A W OME ’S H EALTH 17
Silke Endress 2010 Most Influential Woman Women who have pave the way, blazed the trail, and laid the foundation for the next wave of women entrepreneurs.
LPGA hopeful Carling Coffing, 24, was diagnosed with type 1 diabetes as the age of five wanted to become a professional golfer.
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I NTERNET M ARKE TING H AS J UST B ECOM E A FF ORDAB LE M ARKE T YOUR C OMPANY ’ S P RODUC T & S ERVICES T O A: diversified landscape of professional women decisions makers who influence 87% of all purchases dynamic women who control $14 trillion in wealth
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T
he power of influence and connectivity. 2011 is already showing promises of being the Year of Influence and Power, women are connecting with each other to share valuable resources globally. Inside this issue of Silke Endress, are women who have changed the world around them and beyond with their drive, determination, and proven formula for success.
From First Lady Michelle Obama to the likes of Dr. Reverend Elaine Flake, Lady Tafi Dollar, Real Estate Mogul Barbara Corcoran, Svetlana Kim, and BeyoncĂŠ Knowles, these women are trail blazers. As we approach the near end of a bad economic challenge, women all across the globe are taking control of their finances. Let this be the year you take the opportunity to r illions of jobs will become available in science, technology, engineering and math-related fields. Go after government contracting. On The Cover with President Dilma Rousseff of Brazil who went from a harsh and interesting journey of life, she was a member of a militant group, was captured, arrested, and tortured. Also featuring on the Cover is Ambassador Harriet Elam-Thomas former Senior Foreign Service Officer retired in September 2005 with the rank of Career Minister, after four decades of service. Read their stories, began to create and live your own. Feel the influence, connect to powerful women, live your dream, live out loud, and discover your own personal power.
CeCe Cole, Editor-In-Chief Silke Endress, Lifestyle of the Lady CEO International Professional Women’s Magazine
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WOMEN & MONEY
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EIGHT TAX TIPS THAT WILL SAVE YOU TIME A D MO EY When all the holiday dust settles, tax time begins for millions of Americans. Regardless of when you file, follow these tips to make preparing your 2010 taxes easier. 1. Good record keeping cuts down time spent doing your taxes and may be required if you receive an Internal Revenue Service notice or are audited. 2. Don't procrastinate. Rushing encourages errors that can result in lost time and money, and ultimately a rejected return. 3. Hundreds of changes are made to federal tax law every year. Do-it-yourself tax preparation solutions also offer helpful information; the "Tax Information" tab at www.taxact.com summarizes key changes for 2010 returns. 4. File and pay on time, or pay late fees and interest. While state deadlines vary, 2010 federal returns are due April 18, 2011, (April 15 is a federal holiday). Can't file by then? File Form 4868 for a sixmonth filing extension and pay as much as of your taxes as possible by April 18 to minimize interest and penalties. If you can't pay all of your tax bill totaling $25,000 or less, apply for a monthly payment agreement via Form 9465. 5. Do your taxes online or download tax preparation software, "Tax law can be complicated, but doing your own taxes doesn't have to be," says TaxACT spokesperson Jessi Dolmage. 6. Do comparison shopping before choosing a tax preparation solution. 7. Electronically file. Nearly 70 percent of all federal returns were e-filed last year. Unlike paper filers, you'll receive e-mail confirmation when the IRS receives and accepts or rejects your return, usually within 48 hours of e-filing. 8. Want your federal refund in as few as eight days? E-file and select direct deposit. You can track your refund status and receive your refund at least one week earlier than those requesting checks. More tax tips and information can be found at www.irs.gov. TaxACT Free Federal Edition allows all taxpayers to prepare, print and e-file an IRS return free and offers free tax help via e-mail at www.taxact.com. Silke Endress, Lifestyle of the Lady CEO International Professional Women’s Magazine
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Not a day goes by that you are not bombarded by news of the recession and high unemployment figures. With this kind of climate, it's no wonder many are looking toward starting their own businesses instead of competing for the few jobs available. So, how can you aggressively compete when faced with starting your own business and branding it? Debra Pierce, Director of Career Services from Miami International University of Art & Design, offers some tips for doing just that. How do I even determine what business to start? Self-assess and research. It is imperative that as an individual, you are honest with yourself and truly understand what you are good at and what you enjoy doing. Doing a SWOT analysis--analyzing Strengths, Weaknesses, Opportunities, and Threats is a great way of assessing that.
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H
aving a good understanding of yourself will help you identify areas that may need some work. After assessing yourself, it is important to determine the type of business and research the viability of that business in the area you plan to live in. A business plan is highly recommended, as it will include a marketing plan and SWOT analysis, which will help identify those industries that have a true need and those that are already being served. This exercise will also help identify if there is a smaller, but important niche market that your business can focus on and be profitable. The business plan also helps determine the goals and objectives of the business, which serve as a guide when making decisions.
Do I have to incorporate? Incorporate or not. It is especially important to formalize your freelance business by deciding what legal structure would suit your business needs best. It is a good time to invest in some advice from an attorney or certified public accountant to help you make this decision, as there are advantages and disadvantages to each type of structure that need to be considered. How soon can I expect to make a profit? Be realistic. People often envision being successful within a short period of time. Developing and building a business from the ground up takes time, energy and a lot of hard work, but can be very rewarding. It is important to have realistic business and financial goals. The industry research you did early on for the business plan will come in very handy in determining what "realistic" means for your industry and area.
How do I get business? How do I start? Marketing - Create a logo. This is important since the logo will be a very important part of your branding. In many instances, business prospects will see your logo before they know anything about you. Take your time and make sure that you create a logo that not only fits you now, but can grow with your business as it grows. A word on marketing - most new businesses start off with a shoestring budget and decide that they don't have a budget to market themselves. Even if it's a small budget, if you don't market yourself, how will potential customers find you? You won't need thousands of dollars, but it's important to reach your target market. And, if you did your research for your business plan, you will have a good understanding of who they are and where you can find them. Network, network, network. The importance of networking can't be stressed enough. As a small business owner, networking may be your only means of marketing for quite some time. It is important to get in front of as many people as possible and give them your elevator pitch (a quick story about your business that you can say in 90 seconds or less). When meeting each person, make sure you take his or her business card; this comes in handy when writing a "nice to meet you" note the next day. Yes, you should write a quick note to each person you meet. In this note, you should mention where you met them, refer to your conversation, and remind them what your business does and how it can be helpful to them. It will take a lot of hard work to be an entrepreneur. This is the case in almost all instances whether you open your own business or work for someone else. There are no shortcuts, so put in the time and you will reap the rewards. To learn more about Miami International University of Art & Design and other Art Institutes schools visit www.artinstitutes.edu/nz.
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BREAKING DOWN BARRIERS: WHO SAYS WOMEN CAN'T EXCEL IN MATH AND SCIENCE? Millions of jobs will become available in science-, technology-, engineering- and mathrelated (STEM) fields by 2018, yet the next generation of employees in America will be unprepared and unqualified to take advantage of these positions. In addition, the U.S. Bureau of Labor Statistics reports that although women currently make up more than half of the American workforce, they hold only 14 percent of engineering positions and 25 percent of mathematics positions - meaning that there is a pressing need to break down gender barriers in STEM industries. Some institutions are working to dismantle the social stigmas that keep young women from pursuing math and science. In response to this pressing need to educate tomorrow's workforce and dissolve stereotypes, DeVry University and Danica McKellar, well-known for her roles on "The Wonder Years" and "The West Wing" and now also a mathematician and best-selling author, are teaming up for National HerWorld month. Now in its 13th year, the HerWorld program provides an opportunity for high school girls to explore careers in science, technology, engineering and math. "Our society still promotes outdated, negative stereotypes," says McKellar. "During National HerWorld month, we'll be introducing high school girls to female role models and opening the door to exciting STEM career opportunities." Silke Endress, Lifestyle of the Lady CEO International Professional Women’s Magazine
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WHERE THE JOBS ARE AND HOW TO LAND ONE Silke Endress, Lifestyle of the Lady CEO International Professional Women’s Magazine
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Bleak unemployment statistics and an evolving career landscape make it difficult for job-seekers to identify the best path to professional success. Despite this uncertain environment, leading experts say that changing jobs is vital to advancement, and identifying which fields are in-demand is key to implementing an action plan for success. Accounting, information security, and health care industries are expected to grow in demand for qualified professionals. Gaining the right skill set for career advancement may require pursuing an advanced degree. Many individuals are overwhelmed at the thought of balancing job and family obligations; however there are accredited universities that offer flexible class schedules. DeVry University (www.devry.edu), for example, offers career-focused, higher education through online and on-site courses to accommodate students' busy schedules. Remember to take advantage of all campus resources, such as those offered by the career services department. Networking with other students is also vital to finding career success - you never know who might be sitting next to you in class. There is no such thing as the perfect work situation. Every job has its ups and downs and "dream job" isn't code for "cushy" job. Like mom always said, anything worth having in this world requires some effort. Everyone feels like shutting the alarm off and going back to sleep now and again, but the right career track will turn the average day into an energized one.
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A Women’s Health He alth
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LPGA Carling Coffing, on being a professional golfer and having type 1 diabetes
It's true for everyone regular exercise is one of the keys to good health. It makes you feel energized, eases stress, promotes weight loss and offers a slew of other benefits. For professional athletes, intense physical activity is a way of life. However, to reap the many rewards their active careers offer, they must contend with a constantly changing, busy schedule, nonstop travel and the pressure of competition.
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TAKE IT FROM A PRO: IT'S POSSIBLE TO BE ACTIVE AND STAY HEALTHY WITH DIABETES These challenges are amplified for athletes with diabetes because despite the amount of activity and unpredictability their lives may include, taking a break from regular insulin delivery and counting carbohydrates at every meal isn't possible. The consequences of a low or high blood glucose level can range from poor performance to a hospital visit... LPGA hopeful Carling Coffing, 24, was diagnosed with type 1 diabetes as the age of five, the same year she discovered she wanted to become a professional golfer. She decided early on that diabetes would never limit her life, and because of that and good glucose control, she has achieved her ultimate dream. "Being a professional golfer with diabetes isn't always easy, but I've had a lot of help from using an insulin pump to manage my diabetes," says Coffing. "I used to take up to four shots of insulin a day, which wasn't an easy thing to do, especially during tournaments." A person with type 1 diabetes has a pancreas that doesn't function normally, making her or him insulin dependent for life. Keeping glucose levels in normal range can greatly reduce the risk of health complications for people with diabetes, such as heart disease, stroke, and blindness. Coffing, just like thousands of people around the world, uses a Medtronic MiniMed Paradigm REAL-Time Revel, the only FDA-approved integrated insulin pump and continuous glucose monitoring system (CGM), to keep her diabetes in check. Coffing offers the following four tips to anyone with diabetes who is committed to staying active and healthy: * Create an exercise schedule. Every Sunday night, decide when you're going to catch the early aerobics class before work, or take a jog with friends. Planning ahead will make exercising at least three times a week possible. Even if she has an early tee time and can't hit the gym in the morning, Coffing still makes sure to do lunges in the evening while watching her favorite show. * Counting carbohydrates at restaurants can be difficult, so prior to dining, take the time to look up nutritional information online. The good news is healthy options are almost always available. * Keep glucose meters on hand. Having a meter nearby at all times makes it easy to stay in your target glucose range because you can check your level regularly throughout the day. Coffing always makes sure to keep a glucose meter in her car, on her nightstand and in her golf bag. * Stay positive. Every morning, say out loud that you did something great for your health the day before, whether it was staying in your target glucose range on that five-mile jog, or choosing the sugar-free gum at the store. "It's a little bit of extra work every day, but if you take care of yourself, you can have a normal life with diabetes," says Coffing. "It's important to remember that maintaining a healthy lifestyle makes us stronger, and we should always do our best at that." Silke Endress, Lifestyle of the Lady CEO International Professional Women’s Magazine
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Lady CEO Must Haves: Beautiful Bathroom, Lovely Living room, Princess Wedding, Silkening Origins
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A Word For Your Soul
SoulSpa Inspiration
Get Alone With God! by Paula White
I often encounter people who assume that God sees them as worthless throwaways, deserving to be cast into the nearest hellfire or punished by His awesome wrath. The truth is, God doesn't see you or anyone else that way. He sees you as His beloved creation, with whom He desires to spend eternity. I also encounter people who, because they have a faulty perception of God, continually strive to have enough, do enough, or be good enough to gain God's approval. But God does not evaluate anyone on the basis of things external or behavioral. God doesn't see you or any other person through the lens of a bank account, a family tree, a job, or a set of accomplishments. Learning to see ourselves as God sees us is key to getting our spiritual identity in focus! The very essence of self-discovery is seeing yourself apart from all other relationships and responsibilities. The "core you" is the you that exists even if you aren't somebody's parent, child, spouse, employer or employee, pastor, friend, or so forth. If you truly want to discover your self-identity, you need to see yourself as you are by yourself.
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As you seek to discover who God says that you are, you will benefit greatly from retreating to a place where you can be alone with God. It may be just for a night, for a weekend, or even longer. www.SilkeEndress.com January/February 2011
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First Lady of United States
Michelle Obama First Lady of the United States, an international fashion icon, whose careful choice of style has contributed over $2.7 billion to the economy. A product of Chicago public schools, Mrs. Obama studied sociology and African-American studies at Princeton University. After graduating from Harvard Law School in 1988, she joined the Chicago law firm Sidley & Austin, where she later met the man who became the love of her life, President Barack Obama. First Lady, Mrs. Obama recently launched the Let’s Move! campaign to bring together community leaders, teachers, doctors, nurses,
Photo Credit: whitehouse.gov
moms and dads in a nationwide effort to tackle the challenge of childhood obesity.
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First Lady of Virgin Island
Cecile de Jongh
First Lady, Mrs. de Jongh promotes several causes, including one that has touched her own family. She has established two local chapters of Children and Adults with Attention-Deficit/Hyperactivity Disorder (CHADD) to help raise awareness about the disorder. Mrs. de Jongh is working to help improve the Virgin Islands' literacy rate and serves as the spokesperson for the territory's Big Read initiative, sponsored by the National Endowment for the Arts. She is an outspoken advocate for homeownership and is a founding member and honorary board member of Habitat for Humanity
Photo Credit: governordejongh.com
International of the Virgin Islands.
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fâvvxáá uç Wxá|zÇ S ILKE E NDRESS 2010 M OST I NFLUENTIAL W OMAN #3 Former Canada
Governor General
Michaëlle Jean Michaëlle Jean was a refugee from Haiti- coming to Canada in 1968 and was raised in the town of Thetford Mines, Quebec. After receiving a number of university degrees, Jean worked as a journalist and broadcaster for Canadian Radio, as well as undertaking charity work, assisting victims of domestic violence. In 2005, she was appointed Governor General by Elizabeth II, Queen of Canada. Cabinet announced that the Michaëlle Jean Foundation would be established by the federal Crown-in-Council to focus on promoting education, culture, and creativity among youth from rural, northern, and/or poor communities in Canada. It was also reported that the Secretary-General of the United Nations would be appointing Jean to act as special envoy to Haiti for the United Nations Educational, Scientific, and Cultural Organization, with an aim to fight poverty and illiteracy and raise international funds.
Photo Credit: gg.ca
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President of Brazil
Dilma Rousseff On Sunday, October 3, 2010, an estimated 135 million Brazilians went to the polls to elect their first female head of government, Dilma Rousseff. President-elect Rousseff had a very interesting journey of life. She was a member of a militant group, was captured, arrested, and tortured. She takes power in a country on the rise, which is expected to be the world's fifth-largest economy by the time it hosts the 2016 Summer Olympics. Rousseff told jubilant supporters "The eradication of extreme poverty is a target that I assume and I humbly ask for the support of you all to help the country overcome this abyss that still separates us from being a developed nation," she added. "This ambitious goal will not be achieved by the government alone. It is a call for the nation."
Photo Credit: dilmarousseff
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Lt. Governor
Jennifer Carroll From Trinidad, to Hempstead NY, Jennifer Carroll allowed God to guide her footsteps from the Navy to the Florida House of Representatives. Jennifer spent eight years representing Jacksonville Florida, has worked to pass meaningful legislation. On September 3, 2010 Florida’s politics changed forever as Gubernatorial candidate Rick Scott announce Representative Jennifer Carroll as his running mate. “I am very pleased to announce that Jennifer Carroll is joining me on this campaign to change Florida for the better,” said Scott. “She is the embodiment of the American Dream. She came to America as a young girl, decided to serve her country with the United States Navy, pursued a higher education, started a small business, and then was elected the first African American female Republican in the Florida State Legislature.
Photo Credit: scottcarrollforflorida.com
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Dr. Reverend
Elaine Flake Reverend Elaine Flake co-pastor of The Greater Allen A.M.E. Cathedral, the 57th largest church in America is also the co-founder of the Allen Christian School in Jamaica, NY, serving over 500 African American students. Reverend Elaine recognized as a powerful preacher, teacher and role model with a gift for reaching worshippers of all ages believe in ministering beyond the wall of the Church and together with her husband the Reverend Floyd H. Flake, started the Allen Prison Ministry, the Allen Cancer Support Ministry, and the Allen HIV/AIDS Ministry. In 2011 Reverend Elaine and the Allen Women’s Ministry will be hosting their 28th Annual Women’s Conference. She also authored several spiritual “God In Her Midst: Preaching Healing to Hurting Women", "Souls of My Sisters: Black Women Break Their Silence, Tell Their Stories, and Heal Their Spirits”, has contributed to the "Women of Color Study Bible", she also co-authored two books with her husband.
Photo Cre dit: a llen cathed ra l.c om
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Ambassador Harriett Elam-Thomas
Ambassador Elam-Thomas served four decades as a Foreign Service, and retired from the U.S. Senior Foreign Service with the rank of Career Minister. Her varied overseas assignments have taken her to Greece, Turkey, France, Belgium, Senegal, Mali, and Cote d’Ivoire. Domestic assignments include Counselor (the most senior career position) and Acting Deputy Director of the U.S. Information Agency (now a part of the Department of State), Foreign Service Personnel in Washington, The United Nations in New York and The White House in Washington, DC. Ambassador Elam-Thomas fulfilled her commitment to serve the national interest through public diplomacy during her overseas tours. She returned to Africa to serve as the U.S. Ambassador to Senegal from January 2000 to December 2002.
Photo Credit: Ambassador Elam Thomas
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Pastor Claudette Copeland
The Reverend Dr. Claudette Copeland is Pastor and Co-founder of New Creation Christian Fellowship of San Antonio, Texas. Her ministry will invite you into the deep regions of the Word of God with clarity, insight, humor, and wisdom. Dr. Copeland is regularly sought after on the national media scene for her solid and scholarly insight into spiritual life and social witness. Her electrifying style and profound competence keep her in demand! She is a national and international advocate for women, their healing, restoration and empowerment. She is the author of several books, “Coming Through the Darkness: Cancer & One Woman’s Journey To Wholeness”, “Stories from Inner Space: Confessions of a Preacher Woman and other Tales”, and a Musical CD entitled, “There’s Never Been a Time” featuring an engaging cross section of sacred music styles. Her latest literary contribution is included in “This Is My Story: Testimonies and Sermons of Black Women in Ministry”.
Photo Credit: claudetteacopeland.org
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Lady Tafi Dollar Taffi L. Dollar a global influence in both ministry and music, is the copastor of World Changers Church International in College Park, Georgia, she is also the founder and CEO of Arrow Records, a cuttingedge, Christian-based recording company, which has won numerous awards for its groundbreaking contributions to the music industry. Taffi's commitment to helping others is evident through her lifestyle of service. She founded the Women’s Ministry at WCCI to promote unity and sisterhood, and the World Changers Christian Academy Independent Study Program (ISP), an alternative to traditional home schooling. Taffi also serves as an active mentor and sponsor of the Service to Education program at Toney Elementary School in Decatur, Georgia, where she plays an instrumental role in helping students to excel in reading.
Photo Credit: tafidollar.com
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Real Estate Mogul
Barbara Corcoran
Barbara Corcoran is an American real estate investor and real estate correspondent for NBC. Barbara’s credentials include straight D’s in high school and college and twenty jobs by the time she turned twentythree. It was her next job that would make her one of the most successful entrepreneurs in the country when she took a $1000 loan to start The Corcoran Group. She parlayed that loan into a five-billion-dollar real estate business, which she sold in 2001 for $70 million. Barbara didn’t have many material advantages as a child. She shared her bedroom and socks with five sisters. Yet she grew up to have plenty of self-confidence Barbara is the author of If You Don’t Have Big Breasts, Put Ribbons on Your Pigtails
Photo Credit: barbaracorcoran.com
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Entrepreneur
Sheila C. Johnson Sheila C. Johnson, successful entrepreneur and impassioned philanthropist. As Vice Chairman of Monumental Sports & Entertainment, Ms. Johnson is the only African-American woman to have ownership in three professional sports teams, the WNBA’s Washington Mystics, the NBA’s Washington Wizards and the NHL’s Washington Capitals. Ms. Johnson is President and Managing Partner of the Mystics. As CEO of Salamander Hospitality, a company she founded in 2005, Ms. Johnson oversees a growing portfolio of luxury properties. In 2007, Ms. Johnson acquired Innisbrook, a Salamander Golf & Spa Resort. Set on 900 acres, this 72-hole resort in Innisbrook, FL hosts the annual PGA TOUR’s Transitions Championship and the LPGA Legends Tour Open Championship. The company is also building the muchanticipated Salamander Resort & Spa, located in the foothills of the Blue Ridge Mountains in Middleburg, VA.
Photo Credit: salamanderhospitality.com
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EBONY Magazine
Desiree Rogers
Desiree Rogers recently named CEO of Johnson Publishing Company, the Chicago-based publisher of Ebony and JET magazines, and the former White House social secretary. Rogers is responsible for aligning core business strategies for all of the company's brands and overseeing the day-to-day operations of the largest AfricanAmerican owned and operated media business, with an immediate goal of reviving the monthly Ebony and weekly Jet magazines, as well as Fashion Fair cosmetics. First African-American social secretary under the first AfricanAmerican president, said she intends to rethink everything at Johnson, from the marketing of the company's cosmetics brand to its weak digital strategy. And she will do whatever she can to get the company and its products back in the public eye.
Photo Credit: bittenandbound
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White Pearl and I
Svetlana Kim She arrives in New York speaking no English, with only a dollar in her pocket. With the help of a good Samaritan, she travels by bus to California, hoping to connect with an acquaintance from home. Yet when she mistakenly disembarks in San Francisco instead of Sacramento, she finds herself penniless and alone. Svetlana Kim is an entrepreneur, bestselling author of White Pearl and I: A Memoir of a Political Refugee, and a community leader. Her life story is truly an American story. It is the story of an immigrant searching for and finding human kindness in a foreign country, determining her own destiny, and finding success along the way. Svetlana's life is an homage to her greatest inspiration, her grandmother Bya-ok (Korean for White Pearl), as well as to countless hard-working and generous people. Svetlana says these people taught her "to never stop dreaming big and to pursue my own happiness."
Photo Credit: svetlanakim
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fâvvxáá uç Wxá|zÇ S ILKE E NDRESS 2010 M OST I NFLUENTIAL W OMAN #14
Money Expert
Barbara Stanny Barbara Stanny is a Money Expert, and a woman on a mission to motivate women to become financially empowered. Barbara grew up relying on her father (the 'R' of H&R Block), then her husband, to manage her money. But a devastating financial crisis became a personal wake-up call. Those insights turned her life around, and became the core of her three books: Prince Charming Isn't Coming: How Women Get Smart About Money Secrets of Six Figure Women: Surprising Strategies to Up Your Earnings and Change Your Life Overcoming Underearning: A Five Step Plan to A Richer Life In 2006 she was chosen as AllState's spokesperson for their Women & Retirement Series.
Photo Credit: barbarastanny.com
Her journey to financial independence is inspiring.
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fâvvxáá uç Wxá|zÇ S ILKE E NDRESS 2010 M OST I NFLUENTIAL W OMAN #15
Influential Connector
Susan Wight Susan Wight connects influential women to the women they need to know. Over the years, her career opportunities and experiences have made her known as the Connector Queen. The dedication and energy she has brought to great companies such as Mary Kay and eWomenNetwork have paid off with great rewards and ultimately makes her the one of the best success tools As Virginia's former top female Steeplechase jockey two years in a row, she knows what it takes to make it to the finish line first. She was a 'stay at barn mom' who trained and raced Steeplechase horses for a living for ten years. She has won the Loudoun County Chamber of Commerce 'Small Business Award', has traveled to Brazil on an earned Chamber of Commerce trip, as well as her most recent award from the magazine Uptown Scoop in conjunction with the Washington Mystics (Sheila Johnson owner) for Leadership.
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fâvvxáá uç Wxá|zÇ S ILKE E NDRESS 2010 M OST I NFLUENTIAL W OMAN #16
Entrepreneur
Beyoncé Knowles Beyoncé Knowles, R& B singer, actress and fashion designer was born and raised in Houston, Texas. Knowles' range of commercial deals and products also includes beauty care products and perfumes. Knowles has worked with L'Oréal since the age of 18. She launched Tommy Hilfiger's True Star fragrance, in 2004. Knowles sang a cover version of "Wishing on a Star" for the True Star commercials, for which she earned $250,000. She also launched Hilfiger's True Star Gold in 2005 and Emporio Armani's Diamonds in 2007. Her starring role as Deena Jones, a Diana Ross-like character in the bigscreen adaptation of the 1981 Broadway hit musical Dreamgirls earned a Golden Globe nomination in 2006. Beyoncé's song "Listen" was nominated for an Academy Award.
Photo Credit: beyonceworld.net
In early 2010, Knowles launched her first fragrance, "Heat"
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fâvvxáá uç Wxá|zÇ S ILKE E NDRESS 2010 M OST I NFLUENTIAL W OMAN #17
Singer Pro-Dancer
Julianne Hough
Julianne Hough was already known to millions of fans as the two-time professional dance champion on ABC-TV’s top-rated “Dancing With the Stars” before expanding into the worlds of music and film. Although she has been winning world dance titles since her early teens. Her self-titled debut album, released by Universal Music Group Nashville in 2008, hit the Billboard Country charts at #1 and entered the Billboard 200 at #3, marking the highest debut for a country artist since 2006. Julianne first two singles from the album, “That Song in My Head” and “My Hallelujah Song,” soared up the country charts and she earned her first two 2009 Academy of Country Music Awards for Top New Female Vocalist and Top New Artist. Her second album, The Julianne Hough Holiday Collection, became an instant holiday classic for her legions of fans, distributed exclusively at Target.
Photo Credit: juliannehough.com
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fâvvxáá uç Wxá|zÇ S ILKE E NDRESS 2010 M OST I NFLUENTIAL W OMAN #18
Love Letters
Kaitlyn Chana
Kaitlyn Chana, founder and President of the national non-profit 501(c) (3) organization, Love Letters: Random Cards of Kindness, Inc., whose mission is to create positive and inspirational homemade cards for children with life-threatening illnesses. Inside each card a positive uplifting inspirational message to give children faith, courage and the will to survive, bringing smiles to children’s faces. Kaitlyn latest accomplishments include receiving the Golden Achievement in Service (Oscar) 1st Runner Up in Photogenic; Winner of Best Resume; 2nd Runner Up in Academic Achievement; 1st Runner Up in Spirit Award; Spirit Torch. She has also earned the Start Something Scholarship from the Tiger Woods Foundation, President’s Daily Points of Light Award Honoree, President Bush’s Gold Volunteer Service Award, Prudential Spirit of Community Award, and Kohl’s Kids Who Care Volunteer Award.
Photo Credit: kaitlynchana
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fâvvxáá uç Wxá|zÇ S ILKE E NDRESS 2010 M OST I NFLUENTIAL W OMAN #19
eWomenNetwork
Sandra Yancey
Sandra Yancey, Founder and CEO, eWomenNetwork, Inc. is a networking expert who teaches others how to create relationships that harness great dividends. Starting with just 20 women in her personal database in 2000, she has grown her organization to now have 113 chapters throughout the U.S. and Canada and a database of over 500,000 women business owners and professionals. She hosts the top-rated eWomenNetwork Radio Show, which broadcasts out of Dallas on the #1 ranked ABC affiliate, 820 WBAP. Sandra is the author of the book, Relationship Networking: The Art of Turning Contacts Into Connections. Her story has been selected for the hot new Chicken Soup for the Soul series, Chicken Soup for the Entrepreneur’s Soul.
Photo Credit: ewomennetwork.com
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fâvvxáá uç Wxá|zÇ S ILKE E NDRESS 2010 M OST I NFLUENTIAL W OMAN #20
Dove Ministries
Cynthia Patterson
Cynthia A. Patterson is Founder and CEO of DOVE Ministries. A sought-after conference speaker, teacher, and powerful prayer warrior who has a genuine passion to inspire and encourage women. She is dedicated and sold out for the cause of teaching young adult women their significant purpose and worth is found in Christ alone. Her message of faith and wholeness is raising the awareness of God’s purpose and exposing each woman to the reality of His never-ending, love, mercy, and grace. She authored, It Had to Happen Understanding that everything you go through in life is for God's Purpose." Dove Ministries believe in the following success formula in coaching women we come in contact with: Plan+Preparation+Process= Purpose
Photo Credit: doveministries.com
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Women s tart 1,600 businesses per day (Business Women’s Network).
Women-owned businesses have grown to over 52% of all businesses in the United States, and get 3% of government contracts, (U.S. Women’s Chamber of Commerce).
Be Featured In Silke Endress Silke Endress, Lifestyle of the Lady CEO, International Professional Women’s Magazine captures the true essence of women, and the soul of their success.
Each month we highlight motivating stories in “Success by Design” that are enriched with true life stories of real women, the secrets of their success, as well as valuable resources to empower women. Read cover to cover, Silke Endress topics are relevant to the executive woman and tailored to meet and exceed the needs, desires, and wants of their lifestyle with emphasis on quality of life, health, art, diversity, financial empowerment, trends, and business globalization. Our inclusive philosophy represents our readers’ geography, income, age, gender, and social element. We focus on the total woman and positive portrayal of their diverse
Women-owned businesses employ 19.1 million people and contribute $2.46 trillion to the economy. (Small Business Administration).
Women provide supplier diversity programs with unique benefits of market position, significant strength, dynamic performance, and increased brand recognition in the markets they serve.
In Corporate America, women have a profound effect on staff and generate more revenue. (Cole & Associates)
lifestyles and rich culture.
EVERYBODY HAS A STORY... WHAT’S YOUR STORY OF GLORY? We want to know Belinda@silkeendress.com
Female chief executives are taking charge at a slew of corporate giants. Call it the year of the Most Powerful Woman CEO. (Fortune Magazine)
(send in your bio and photo)
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bÇ à{x VÉäxÜ Dilma Rousseff President of Brazil Dilma Rousseff wins election in Brazil, beating José Serra, who trailed on 44%
U
razil. On Sunday, October 3, 2010, the Presidency of the Republic, all 513 Chamber of Deputies seats and 54 out of 81 Federal Senate seats were contested in this election, along with governorships and state legislatures of all 26 states and the Federal District.
An estimated 135 million Brazilians went to the polls to vote and they have elected their first female head of government, Dilma Rousseff who won with 55% of the vote. Rousseff was born in Belo Horizonte, a state capital north of Rio de Janeiro, in 1947, to her mother, a schoolteacher from a ranching family, and father, Pedro Rousseff, a political exile from Bulgaria. At high school Rousseff was inspired by the writings of French political theorist Régis Debray and a comrade who taught her about Marxism. In 1967 Rousseff joined a radical faction of the Brazilian Socialist Party, subsequently, connected with a small group called Colina in Belo Horizonte who carried out car thefts, couple of bombings, and bank robberies. In January 1969, two policemen were fatally shot and one was wounded during a police raid on a Colina house. Rousseff and her friend Claudio Galeno fled to Rio de Janeiro, whom she later married in 1968. Galeno later went into hiding in Porto Alegre in southern Brazil while Rousseff remained in Rio, where she met Carlos Araujo, a leftist militant and a lawyer. Araujo recalls that meeting it was "love at first sight," as Rousseff Silke Endress, Lifestyle of the Lady CEO International Professional Women’s Magazine
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was intelligent, beautiful, and "devoted to political struggle." Rousseff and her mates would go through more mergers and divisions of their small militant groups, with Rousseff ending up in Sao Paulo; that's where she was arrested in 1970 after unexpectedly showing up when a colleague was being arrested in a police sting operation, at a bar. Dilma received six years of imprisonment and 18 years without political rights. The sentence was reduced to three years, and she was released in 1973. In 1976 she gave birth to her daughter and only child, Paula Rousseff Araujo. In 1993 the state governor of Rio Grande do Sul appointed her secretary of energy. She left that post the next year, as well as her relationship with Araujo after discovering another woman was pregnant with his child. They reconciled two years later but broke up again in 2000.
"The eradication of extreme poverty is a target that I assume and I humbly ask for the support of you all to help the country overcome this abyss that still separates us from being a developed nation"
Without having completed her master's degree, Rousseff enrolled in a PhD program but that too was interrupted. In 1999 she was appointed to her old job, now called Secretary of Mines, Energy, and Communications. Rousseff told jubilant supporters speaking at a victory rally in the capital, Brasilia, "We cannot rest while Brazilians are going hungry, while families are living in the streets, while poor children are abandoned to their own fates and while crack and crack dens rule." "The eradication of extreme poverty is a target that I assume and I humbly ask for the support of you all to help the country overcome this abyss that still separates us from being a developed nation," she added. "This ambitious goal will not be achieved by the government alone. It is a call for the nation." "I would like for fathers and mothers to look into their daughters' eyes today and tell them: 'Yes, women can,'" she said, promising to battle for equality in and outside government. Silke Endress, Lifestyle of the Lady CEO International Professional Women’s Magazine
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Journey of Success Dilma Rousseff journey is a story of triumph, determination, faith, fearlessness, passion, affirmation, visions, and strength. Dilma was a thief, bank robber, gang member, and prisoner; today she is the President of Brazil and No. 4 on Silke Endress 2010 Most Influential Woman of the Year List.
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he won a landslide victory in Brazil's impoverished northeast, where Lula was born; polling nearly 66% compared to Serra's 27.5% and dominated much of the Amazon region. She takes power in a country on the rise, which is expected to be the world's fifth-largest economy by the time it hosts the 2016 Summer Olympics. Dilma states in an interview with the Brazilian women's magazine Claudia, she said, "We [women] are not a bunch of melted-butter [softies], incapable of facing up to adversity. On the contrary – we overcome everything," her feminist credentials are far from impeccable. In her victory speech last month Rousseff vowed to wage another major war: one that would push women's rights onto the national and international agenda. As a start, she has begun plotting her crusade for gender equality with plans to make a third of her cabinet women (11 of 34 posts). Several key members of her transition team are women. The President elect was named the world's 16th most powerful person, according to Forbes magazine, and Silke Endress 4 th Most Influential Woman of the Year.
She takes power in a country on the rise, which is expected to be the world's fifth-largest economy by the time it hosts the 2016 Summer Olympics .
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bÇ à{x VÉäxÜ Ambassador
Harriet Elam-Thomas A former Senior Foreign Service Officer retired in September 2005 with the rank of Career Minister, after four decades of service. In July 1994, she completed a four year tour as Director of the American Press and Cultural center at the American Consulate in Istanbul, Turkey. She participated in the Department of State's 37th Senior Seminar, the premier global affairs leadership program in the U.S. Government. In September 1995, Mrs. Elam-Thomas began a four-year tour as Counselor for Public Affairs, at the American Embassy in Brussels, Belgium. In September 1997, she was called back to Washington to become the Counselor of USIA, the most senior career Foreign Service position in the U.S. Information Agency and on February 1, 1999, she gained the additional duties of Acting Deputy Director of USIA. Five months later, on July 1, 1999, President Clinton nominated her to be the next U.S. Ambassador to The Republic of Senegal. The Senate confirmed that appointment on November 10, 1999. During her four decade Foreign Service career, she demonstrated a life-long practice of bridging cultures. Her performance abroad brought unprecedented recognition from the Prime Minister of Turkey, cultural leaders in Greece as well as meritorious and superior honor awards from the Department of State. Her varied overseas assignments have taken her to Greece Turkey, France, Belgium, Senegal, Mali, and Cote d’Ivoire. Ambassador Elam-Thomas fulfilled her commitment to serve the national interest through public diplomacy during her overseas tours, which included France, Senegal, Mali, Cote d’Ivoire, Greece, Turkey, Belgium, and she returned to Africa to serve as the U.S. Ambassador to Senegal from January 2000 to December 2002.
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W
ith unique vision and insight, Ambassador Elam-Thomas placed a human face on diplomacy.
Ambassador Thomas currently directs the Diplomacy Program at the University of Central Florida (UCF) in Orlando, Florida. In that capacity, she is shaping a global initiative with education and training for both students and professionals. From 2003-2005, she served as Diplomat-in-Residence at UCF under the auspices of a national U.S. Department of State program. She was the U.S. Department of State’s official liaison in Central Florida, conducting workshops, providing information on careers, connecting students to internship and scholarship opportunities, and speaking on policy matters.
Domestic assignments include Counselor (the most senior career position) and Acting Deputy Director of the U.S. Information Agency (now a part of the Department of State), Foreign Service Personnel in Washington, The United Nations in New York and The White House in Washington, DC.
Photo Credit: ucfglobalperspectives.org
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With unique vision and insight, Ambassador Elam-Thomas placed a human face on diplomacy She was a member of the Senior Advisory Group of the European Command and served three years on the Board of the Orlando Philharmonic Orchestra. She is a member of The American Academy of Diplomacy and serves on the board of The Institute for International Education, The Cultural Academy for Excellence and the Board of Cooperators at Simmons College. She was the 2007 recipient of the Director General’s Cup for the Foreign Service. That award is presented to retired career diplomats who have made significant contributions to the advancement of U.S. foreign policy during their service to the nation. Formerly the Diplomat-in-Residence at the University of Central Florida, Ambassador Elam-Thomas directs a new Diplomacy Program at the University. Ambassador ElamThomas was born in Boston, Massachusetts. She and her husband Wilfred J. Thomas reside in Central Florida. Ambassador Harriet speaks French, Greek, and Turkish.
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HOW TO WIN AS A ROAD WARRIOR Business travelers know that jetting across the country for their jobs is no vacation it's work. Business travelers frequently must cope with weather and flight delays, are so crunched for time they take conference calls from moving walkways, and often eat sub-par meals on the go. But business travel can be something more than settling for what's quick and close at hand - and it doesn't have to affect the success of your trip. From the food you eat to how you spend time between meetings, there are ways to make working on the road more comfortable, satisfying and even more efficient. * Start the day right. When you're traveling for business, eating right is important. Meetings can go long, new engagements can pop up, and you never quite know when you'll be able to get your next meal. Silke Endress, Lifestyle of the Lady CEO International Professional Women’s Magazine
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Look for hotels that provide a variety of breakfast choices, like Country Inns & Suites By Carlson. These hotels offer rotating hot breakfast options, fresh whole fruit, and warm waffles, all included in the price of your room. You'll always have a good morning with the breakfast options featured in their new Be Our Guest Breakfast, available at Country Inn & Suites hotels in the U.S. and Canada. * "You" time. Your schedule is usually hectic during business trips, so find some down time whenever you can to relax and unwind. Keep Sudoku puzzles, crosswords or a good book at hand for those unexpected travel delays. Keep your luggage light by adding a few books to an e-reader or downloading puzzle apps to your smart phone. Carving out a few minutes of your day to do something you like - between meetings, while waiting for your plane to board or in the cab ride en route to your hotel - can help give you a more positive outlook. * Stay connected. It's always a good idea - whether you're having a good day or a difficult one - to stay in touch with someone outside of your colleagues and clients. A quick phone call from an airport, taxi or hotel to check in at home or an e-mail exchange with a good friend are welcome distractions from work and help balance your day and lift your mood. * Work smart. Let's face it - during business travel, office hours rarely apply. When planning your trip, it's important to consider hotel amenities that can make working easier, so you feel more at home. Look for hotels like Country Inns & Suites that do both; with free high-speed Internet access and use of their business center for printing and faxing, working smarter is easy. * Get moving. When you've arrived at your destination, the last thing you want to do is hurry up and wait. Always consider ground transportation options beyond local taxis or rental cars. Research local public transportation ahead of time, or check with your hotel about shuttles and transfer services; also, some cities have train service. If you're planning an upcoming business trip, finding the best deals ahead of time that can save your company money is part of smart business travel. For those travelling now through Nov. 21, 2010, Country Inns & Suites By Carlson gives you the opportunity to receive 15,000 bonus Gold Points that can be saved or redeemed for a free night at select locations.. You can find out more at www.countryinns.com. Business travel can be grueling, but it doesn't need to be. Making a few small adjustments in your travel planning can make it easier for you to enjoy where you are and what you're doing, which can help make your trip an even greater success.
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INGREDIENTS INGREDIENTS : : ♦ 1/3 ♦ 1/3 cupcup butter butter ♦ 1♦pound 1 pound cremini cremini sliced sliced mushrooms mushrooms ♦ 1♦large 1 large sweet sweet mild mild onion, onion, finely finely chopped chopped ♦ 3♦cups 3 cups cooked cooked Texmati Texmati Brown Brown Rice, Rice, divided divided ♦ 1♦(61 1/2-oz.) (6 1/2-oz.) container container Garlic Garlic and and Herbs Herbs Spreadable Spreadable Cheese Cheese ♦ 2♦(14-oz.) 2 (14-oz.) cans cans roasted roasted garlic garlic seasoned seasoned chicken chicken broth, broth, divided divided ♦ 2♦cups 2 cups water, water, additional additional if if desired desired ♦ 8♦slices 8 slices pre-cooked pre-cooked readyreadyto-serve to-serve smoked smoked bacon bacon ♦ Salt ♦ Salt and and pepper pepper to to taste taste
Yield: Makes eight to 12 servings
DIRECTIONS DIRECTIONS : : Melt Melt butter butter in ainlarge a large nonnonstick stick stockpot stockpot over over mediummediumhigh heat. Add mushrooms high heat. Add mushrooms and onion; cook about 10 10 and onion; cook about minutes, stirring minutes, stirring periodically. LetLet thethe periodically. mixture cool slightly. In aIn a mixture cool slightly. food processor or or blender, food processor blender, combine mushroom combine mushroom mixture, 1-1/2 cups rice, mixture, 1-1/2 cups rice, cheese, and 1 cup broth. cheese, and 1 cup broth. Pulse mixture until Pulse mixture until mushrooms areare finely mushrooms finely chopped butbut notnot pureed and chopped pureed and mixture is thoroughly mixture is thoroughly combined. Return mixture combined. Return mixture to to stockpot; stirstir in in stockpot; remaining rice, broth, and remaining rice, broth, and water. Bring a boil; cook water. Bring to to a boil; cook uncovered over medium uncovered over medium heat 5 minutes. Heat bacon heat 5 minutes. Heat bacon slices between paper towels slices between paper towels in microwave according to to in microwave according package directions. Chop package directions. Chop bacon and setset aside. Add bacon and aside. Add saltsalt and pepper to to soup to to and pepper soup ladle soup taste. ToTo serve, ladle soup taste. serve, into bowls; sprinkle with into bowls; sprinkle with bacon. bacon. Silke Endress, Lifestyle of the Lady CEO International Professional Women’s Magazine
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Brown Rice Black Bean Burrito Yield: Makes six servings
Photo courtesy of USA Rice Federation, www.usarice.com
INGREDIENTS: ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦
1 Tbsp. vegetable oil 1 medium onion, chopped 2 cloves garlic, minced 1 1/2 tsp. chili powder 1/2 tsp. cumin 3 cups cooked Texmati Brown Rice 1 15- or 16-oz. can black beans, drained and rinsed 1 11-oz. can corn, drained 6 8-inch flour tortillas 3/4 cup or 6 oz. shredded reduced-fat cheddar cheese 2 green onions, thinly sliced 1/4 cup plain low-fat yogurt 1/4 cup prepared salsa Silke Endress, Lifestyle of the Lady CEO International Professional Women’s Magazine
DIRECTIONS: Heat oil in large skillet over medium-high heat until hot. Add onion, garlic, chili powder, and cumin. Sauté 3 to 5 minutes until onion is tender. Add rice, beans, and corn. Cook, stirring 2 to 3 minutes until the mixture is thoroughly heated. Remove from the heat. Spoon 1/2 cup of the rice mixture down the center of each tortilla. Top each with 2 Tbsp. cheese, 1 Tbsp. green onion, and 1 Tbsp. yogurt. Roll the tortilla up and top with 1 Tbsp. salsa. To save time, when cooking the rice for the burritos, double the recipe on the label and use the leftover rice in another dish, like Cremini Mushroom and Roasted Garlic Rice Soup, later in the week. 59
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W hile the beauty routine of some women consists of little more than a hairbrush and moisturizer, others spend hours in front of the mirror mastering the latest beauty trends. But no matter how high- or lowmaintenance you may be, the right beauty tricks will have you looking your best in no time. Celebrity makeup artist BJ Gillian and hairstylist to the stars Brett Freedman beauty
share
tips
for
some
of
their
everyone
from
women with little time for beauty, to those prepping for a night out on the town. Low -- In a time crunch: * Tinted moisturizers with SPF and gradual self-tanners not only protect you from the sun, but also add color to the skin.
"I like the new Olay
Definity Color Recapture, which also has
anti-aging
properties,"
says
Gillian. * For wash-and-wear hairstyles, get a good haircut with layers to keep hair from being weighed down, says Freedman. "Try Pantene Pro-V Volume Root
Medium-- Easy beauty tricks with maximum impact:
Lifter Spray to wake up your roots * Use your eye color to determine what shades of shadow to use. Blue eyes work best with brown and sea green colors, while green eyes pop with plum and violet shadow
and Pantene Pro-V Volume Mousse all over to give hair a gorgeous amp up," he says. "My tip: Less is more.
colors. Brown-eyed gals can wear any color.
Don't bog hair down with product." * To easily fake a chic look, try combining sleek, pulled back hair or a tousled bun with a vivid or smoky eye. Silke Endress, Lifestyle of the Lady CEO International Professional Women’s Magazine
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W
hen making style changes, many women make the mistake of thinking that they have to change everything. Keeping your innate style in mind, you can change up your wardrobe by simply adding small new elements. Here are some tips that can help you update your look:
* Face forward: With increased attention being paid to living a more natural lifestyle, mineral makeup is becoming increasingly popular. The M*Vie line from online retailer Midnight Velvet (www.midnightvelvet.com) is a full range of mineral makeup that suits a wide variety of complexions. The site also has instructional videos from style and beauty expert Maureen Burke. * A beautiful foundation: Having the right intimates, from bras to camisoles and body shapers, can help your clothes fit better and lay more elegantly on your figure. * Be yourself: Even when your closet needs updating, you should be true to yourself. Women's accessories often say a lot about who they are, from the nostalgia of a hat to the sophistication of adding a draped scarf, and they are one of the simplest ways to breathe new life into your wardrobe. When your personal style and inner beauty show through, you'll stand out no matter what you're wearing.
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