6 Ways to Make your iOS App a hit at the Apple App Store The app inflow to the Apple app store is a quite large. If we take a look on that number than it crosses the 1400 mark on a daily basis. So, the chances of getting an app that is a hit on the Apple store is quite slim, if proper strategy is not followed. The competition is quite large among the app developers, everyone wants their app to be highlighted in the Apple store. In this case it becomes quite important to work on every aspect of the app if you want to be ahead of the crowd. The Apple app store is the only available option for the iOS user in order to get an app that is supported by their phone. Thus, it becomes quite important for the developers to focus on the iOS app development for better customer engagement. There are many aspects that must be covered in order to develop an iOS app which would appreciated by the users and will appear on the top searches of the Apple store. There are various aspects that needed to be covered by the iOS app in order to make it to the top position. Some of them are discussed. 1. Understand the working of Apple app store The working of the app store is completely different from what developers think. There are about 155 app stores which operate on the location basis. Thus, the app developers must give a concern to the location for which they are developing their app. The apps are hand-picked by the Apple store on the basis of the feasibility of the app as per the usability of the users in the particular location. The app must be developed such that it is able to make an impact on the users. The local app store editors determine the best–and most relevant–apps for their specific users. By having humans choose the apps, Apple ensures that the featured apps will be the ones most likely to appeal to local users. Following this criteria will help the app to be featured in the top list.
2. Better quality app
The app quality is also a highly determining factor. The main idea of the app store is to earn more money by selling the app to the iOS users. Thus, the App store wants the app to be high quality. The low quality apps are not going to make an impact on the users hence the chances of users purchasing an app which doesn’t meet their needs is quite low. The Apple app store would not entertain any such app. Therefore, if the developers has any idea of having an app that features the product positively than they must figure out to make it more better. The app must be made free from any bugs which might shift the concern of the users.
3. The app must be global The Apple store includes app that are compatible with the iPhones, iPads and other Apple products. It bends the developers to make an app which is universal and can be fit into all the platforms of the iOS. This ensures that good relationship between the app store and the app developers. If the app is made to work with a particular platform than the chances are slim that it would be appreciated by every iOS user, hence lowers the chances of the app to make it to the top featured list in the Apple app store.
4. Use latest features
The iOS is developing on daily basis and if we talk broadly than it can be seen that the Apple keeps innovating day by day. The inclusion of advance feature in the Apple products makes them more open to better features. Thus, the app developed must make use of the latest features included by the iOS. The iPhone App development must be done in accordance. And, right now, there’s definitely some low-hanging fruit: 3D touch. Integrate that into your app, and you’re upping your chances for a front-page spot. Features incorporated like this in the app will improve the chances of taking it to the higher spots in the Apple app store.
5. Optimize your app store listing
The idea of getting features is quite important but once the app is features in the Apple app store than what? Users are going to rush in the app store to check the app and if they find a unorganized app, their hopes are going down and they would not consider making a purchase for that app. This, organizing the app becomes quite important. The app must be properly listed. Optimize your description, attach some nice screenshots, and use your promo wisely (see next tip). Make your app listing is one that Apple would be happy to promote. In general, App Store Optimization (ASO) is now a big part of the game. This is important to get users attention and get satisfactory results.
6. Update the app frequently
The updating of app is must, if the developers want it to be featured. The app must be updated accordingly to fit the users concern. The app must be provided with latest features and remove any existing trait that might lead to the lost interest of the customers. The app can also be updated timely to highlight the important occasions. For instance, before the holiday sales begin the theme can be modified so that the users feel connected and can give a pre-holiday feel. This highly popularizes the app and connects the users. A Thanksgiving theme might get you some attention in the United States.
OVER TO YOU The development of an app for Apple store must take most of the factors into consideration. Thus, developing an app is not important but following the norm and trying to follow the steps which will ensure the high popularity will help the app developers to reach that top spot in the Apple a store.