How to Create a Product Page that Converts? No matter how much energy you put in the promotion of the home of the eCommerce website, the actually sale happens on the product page. It the place on you eCommerce store where you close the deal. There is product page optimization plays an inevitable part when it comes to boosting the conversions. Listed below are some of the some of the tips that can effortlessly improve the performance of the web page. Read on to know.
Keep the page clutter-free The user interface plays a very vital role in order to motivate the customer to stay on the product page is to keep. Organize the content, images and the call-to-action buttons in such a way that it facilitates the conversion funnel of the website. One of the best ways to find out the web page is performing is by analysis the same with a heatmap tool. The result will show the exact area of your website that is attracting the attention of the visitors. The green spots will showcase the portions that is not getting much of the attention. The click heat map tool allows you to find out where they are clicking the most. The areas that is experiencing least attention is probably where you need to work upon. Analyze the result and remove the distractions. Place the contents in the right place and facilitate the purchase intention of the store visitors.
Show your worth It is the project page from where the customers are redirected to checkout page. While all the other web pages should be focused on marketing, the product page is where you present your sales pitch. The unique selling proportion of your services as well as the product should be clearly mentioned. Follow the below-mentioned steps in order to show the worth of your product. â—?
Sell the idea instead of the product. The customers need to know the reasons why they should own the product. In case they don't
find anything edgy, then, they would probably not stay on the page. ●
55% of the visitors spend less than 15 minute on a single page, hence, keep it precise. The load time should be minimal and the product description should be to-the-point. You have less time to trigger the purchase intention of the customers.
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Clearly mention the benefits and features of the product. The specifications should be mentioned in simple language. Make sure that you are not confusing the customers.
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Reduce clutter and distraction to make sure that the visitors are focused on the product only.
Content is the king In the current era of content marketing, the contents are undoubtedly the king. Whether you need to rank higher in the Google's SERP or you are looking to motivate your customers to place the order, it can be the key aspect. Start with a long description of the product. Explains the unique qualities and the value it provides to the users. Engage the shoppers by mentioning the specification and features. Along with the features and images, the various options and recommendations can help you convert even more. From SEO perspective, the keywords being used in the product pages can be the game-changer. The meta tags and descriptions allow the search engine to know what your product page is offering. The online shopping doesn’t provide the touch and feel of the product to the customers. Hence, the content on these pages should step into the shoes of a sales person.
Keep the customers informed Along with the basic product definition, the product page should be optimized enough to engage the customers for longer. For instance, in case of electronic products, you can provide them with the tutorial and 'how to use tips'. For the products such as clothing and others, you can showcase the related product. The product page should be capable of up-selling and cross-selling. Includes sections like 'What goes with it?', 'People are also searching' and other such things that engage them further. The more you are able to engage you visitors,
the better will be the chances of conversion.
Let your visual effect do the talking As mentioned above, the touch and feel of the products are missing. This is why most of the conversions are crippled. The images are one of the ways to provide the clarity about the product to the customers. But an image is only useful if it is clearly visible. The high-resolution pictures with a 3D view and zooming options can do wonder. Since most of the online shopping these days is done with mobile devices, hence, the images should be mobile responsive. This is one of the most important aspects of web development that should be considered. Add product videos in order to provide a even better clarity.
The CTA should grab the attention The product page is all about how to pitch your sale and motivate the visitor to move to the payment gateway. This is where your call-to-action (CTA) comes into play. The 'Buy Now', 'Add to Cart' buttons should be loud and clear. Right from the text displayed on the button to the color combination everything contributes to the overall performance. The best way to find the right combination is A/B test the buttons. Analyze the result and then choose the one that serves the function in the best possible way. The offers or additional discounts should be clearly visible. As mentioned above, these pages should be focused on conversions, so, remove the distractions around the CTA triggers.
Include the reviews The online shopping is becoming consumer-centric. There is no way to motivate the customers to indulge in buying if they are not convinced by your claims. And one of the ways to do convince them to show them the feedback of the existing customers. Include the video testimonial, reviews and ratings of the customers. Motivate the customers to drop their feedback and this will automatically compel the new visitors to place their order.
Final words It is not just the SEO services that determines the ranking of the product pages. The user interface of the website plays an evenly important role. Along with the various SEO aspects, the eCommerce store owners need to make sure that the development is in sync with the consumer’s expectation.