Things to consider while trying out this “Mystery Box” approach
Online store owners are burning midnight oil to grab their share of product sales and conversion rates among their business rivals. Customers are given numerous discount offers, shopping deals and other such freebies for getting their instant attention towards an eCommerce site. But, with the passage of time, these conventional marketing approaches have been losing their shine and store owners are hunting new ways to get product sales and customer attention. “Mystery box” is one such approach that can get the required site traffic and product sales for your online store. If you want to make the optimum use of this shopping offer, you need to pay attention to the certain things that can affect the success rate of your mystery boxes. Let us take a look at these limiting factors. Prepare a set of questionnaire for yourself- For spreading the effective awareness about your shopping offer and to make it more appealing, you need to ask these questions to yourself. - Is your shipping charges included in your offered price? - Are you providing an easy product return or exchange policy? - Are you able to fulfill your customer expectations? - What is the total value of your package? - Are you placing a limit on the number of boxes that can be purchased by your customer? Make your offer as more appealing and engaging- No doubt, providing mystery boxes to your customers can improve your product sales and customer engagement but on the flip side of it, you are risking your company reputation and brand value if you are unable to fulfill the expectations of your customers. Moreover, you need to ensure that you are not risking the lifetime customer relationship for getting quick product sales and conversion rates on your online store. Steps that needs to be taken by you
Once, you have the adequate information about the importance of “mystery boxes” in clearing your eCommerce stock, you can effortlessly take the required steps in improving your product sales. Here are the few tips that can help you in this direction. Determine the number of mystery boxes that are offered by you- In order to ensure the seamless supply of your “mystery boxes”, you need to be aware about the number of boxes that are offered by you. Don't disappoint your customers by first offering the mystery box and then later on apologizing for the sudden out- of- stock situation. You need to keep a track of the boxes that are sold by you and the number of boxes that are remaining with you. Specify your product effectively on your site- For providing a clear insight about the available products on your eCommerce site, you need to go for effective store management. Further, you need to choose an eCommerce platform that can facilitates seamless management of your online store without any external help. If you are not sure about the one, try out the website development services of Velocity which has years of professional experience, talent pool of brilliant web developers, affordable price and other such features. For achieving an amazing customer friendly eCommerce store for bumper sales, you can take the helpful insight from this link. Promote your offer actively- No matter, how appealing your shopping offer may be but if it is not promoted effectively, you are sure to lose sales revenue and customer attention. In order to spread the word about your mystery boxes, you can utilize the various marketing and promotional mediums like email marketing, social media marketing, blogging, ad campaigns and other such mechanisms. Find out ways to grab your customer attention and get new prospect customers- You can't depend upon your old loyal customers for achieving bumper sales among your business rivals and need to focus on your new customers as well. Look out the different customer acquisition and retention methods to get new customers towards your site for changing your business fortunes. Always keep in mind that you are running a business to expand its customer base and not just to retain your old customers. So, make your promotional offers accordingly that is exciting for both your old as well as new customers. Pay attention to the packaging and shipping of your mystery boxes- In an eCommerce business environment, many customers complaint about the ineffective packaging and shipping services. To reduce customer woes in this direction, ensure that your mystery boxes are properly packed so that customers can get the internal content of your shipped product in the same manner as it was shipped from your side. Further, provide reliable shipping providers on your site for providing timely product
delivery to your customers. With these active efforts towards “mystery boxes”, store owners can easily improve their conversion rates, product sales and customer engagement on their online store. This new promotional approach of “mystery boxes” can surely ring the bell of your cash counter and can easily clear your store inventory in a short time.