SPONSORSHIP EVENTS AT THE ENTRANCE
2017 Expression of Interest opportunity
EVENTS AT THE ENTRANCE Sponsorship Expression of Interest
Our Target Market
Events @ The Entrance aim to activate The Entrance as both a beautiful natural asset and also as an area with potential to develop into a stronger visitor destination. We aim to achieve this through providing activities and special events for the community and visitors that drive economic development for the area. All the events held in Memorial Park and throughout The Entrance precinct are free for all to enjoy. The annual calendar of events include; • ChromeFest (major car show) • The Entrance Winter Blues and Jazz Festival • Central Coast Country Music Festival • Carols by Candlelight • New Year’s Eve Celebrations • Australia Day
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Families and local residents of the Central Coast Weekend tourists visiting the area throughout the year targeted at Newcastle, Western Sydney, Hornsby and Ku-ringgai Shire, and Blue Mountains
Marketing and Promotion An events specific strategic marketing and promotional campaign is designed and used to promote each of the events including: • • •
Print collateral Social media Radio
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Television Banner display Official programs Posters Direct mail Outdoor community notice boards Websites Flyers Newsletters
return on investment. There are various opportunities to sponsor, and a tailored package can be created in line with your organisations objectives, marketing deliverables and brand requirements. Sponsorship opportunities and benefits can include: •
Why Sponsor? Sponsoring one of these events has the ability to connect your organisation with a large audience, enhance brand recognition and allow for a measurable
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Onsite activation opportunities Product placement Brand integration across marketing campaign Onsite advertising opportunities to connect with the direct event audience
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Promote your business as a supporter of local community events Create added recognition and awareness for your business Your business has the opportunity to be aligned with up to six major events.
Sponsorship Opportunities? You have the option to choose which events you would like to align your business with and what level of sponsorship that best suits your needs. Below is a brief outline on each of the major events. Event
Date
Description
Crowd Numbers
Advertising Value
Winter Blues and Jazz Festival
9 July
Bring your chair or blanket to The Entrance foreshore and enjoy a full day of free Blues and Jazz sounds from some of Australia’s leading musicians.
Crowd numbers are estimated to be 7,000
4 month marketing campaign. Associating your business with The Entrance Winter Blues & Jazz Festival will provide you with an advertising space valued at over $30,000
Country Music Festival
13 August
Join us as The Entrance comes to life and enjoy a celebration of all things country music in a relaxed and natural setting featuring some of Australia’s biggest Country music artist.
Crowd numbers are estimated to be 8,000
4 month marketing campaign. Associating your business with Country Music Festival will provide you with an advertising space rate valued at over $30,000.
ChromeFest
27, 28, 29 October
Over 400 cars on display, a massive show and shine, 3 stages of free nonstop entertainment, retro market stalls, dance displays, fashion parade, street cruises and much more.
Crowd numbers are estimated to be 55,000
8 month marketing campaign. Associating your business with ChromeFest will provide you with an advertising space valued at over $80,000.
Carols by Candlight
24 December
Celebrate Christmas Eve with the family and loved ones on the foreshore at The Entrance for a traditional “Carols by Candlelight” evening under the stars.
Crowd numbers are estimated to be 10,000
1 month marketing campaign. Associating your business with Carols by Candlelight will provide you with an advertising space valued at over $20,000.
New Years Eve
31 December
Join in the festivities and celebrate the New Years at The Entrance. A variety of entertainment will commence at 6.00pm with the fireworks display commencing at 9.00pm.
Crowd numbers are estimated to be 20,000
1 month marketing campaign. Associating your business with New Year’s Eve will provide you with an advertising space valued at over $20,000.
Australia Day
26 January 2018
Celebrate Australia Day with an array of entertainment and activities at The Entrance from 12.00pm with the grand finale fireworks display at 9.00pm.
Crowd numbers are estimated to be 15,000
2 month marketing campaign. Associating your business with Australia Day Celebrations will provide you with an advertising space valued at over $20,000.
Sponsorship Options; Winter Blues and Jazz Festival Major Sponsor - Investment $3,000
Accommodation Partner - Investment $2,000
Friend of the Event Investment $1,000 •
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Your organisation will be promoted through a 4 month marketing campaign
Your organisation will be promoted through a 4 month marketing campaign
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Option for banners to be displayed in Memorial Park (banners to be supplied by sponsor)
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Option for banners to be displayed in Memorial Park (banners to be supplied by sponsor)
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Logo on official program and printed media
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Logo on official program and printed media
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1 x dedicated social media post acknowledging your organisation
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Acknowledgement of support by announcers throughout the event.
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Your organisation will be promoted through a 4 month marketing campaign
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Option for banners to be displayed in Memorial Park and main stage (banners to be supplied by sponsor)
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High traffic promotion/display site up to 3x3m (marquee to be supplied by sponsor)
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Logo included on all festival advertising and promotional material
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1 x dedicated social media post acknowledging your organisation
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Logo on official program and printed media
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Business listed on website with a link back to your website
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Business extensively promoted on social media
Acknowledgement of support by announcers throughout the event as exclusive accommodation partner.
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Acknowledgement of support by announcers throughout the event
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1 x allocated VIP parking space.
Sponsorship Options; Country Music Festival Major Sponsor - Investment $3,000 •
Your organisation will be promoted through a 4 month marketing campaign
•
Option for banners to be displayed in Memorial Park and main stage (banners to be supplied by sponsor)
•
High traffic promotion/display site up to 3x3m (marquee to be supplied by sponsor)
•
Accommodation Partner - Investment $2,000 •
Your organisation will be promoted through a 4 month marketing campaign
•
Option for banners to be displayed in Memorial Park (banners to be supplied by sponsor)
•
Logo on official program and printed media
Logo included on all festival advertising and promotional material
•
1 x dedicated social media post acknowledging your organisation
•
Logo on official program and printed media
•
•
Business listed on website with a link back to your website
•
Business extensively promoted on social media
Acknowledgement of support by announcers throughout the event as exclusive accommodation partner.
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Acknowledgement of support by announcers throughout the event
•
1 x allocated VIP parking space.
Friend of the Event Investment $1,000 •
•
Your organisation will be promoted through a 4 month marketing campaign Option for banners to be displayed in Memorial Park (banners to be supplied by sponsor)
•
Logo on official program and printed media
•
1 x dedicated social media post acknowledging your organisation
•
Acknowledgement of support by announcers throughout the event.
Sponsorship Options; ChromeFest Major Sponsor - Investment $10,000
Waterfront Stage Sponsor – Investment $6,000
VIP marquee Sponsor - Investment $6,000 •
Your organisation will be promoted through an 8 month marketing campaign
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Naming rights for VIP Marquee and exhibition area
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High traffic promotion/ display site up to 3x3m (marquee to be supplied by sponsor)
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Option for banners to be displayed in Memorial Park (banners to be supplied by sponsor)
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Your organisation will be promoted through an 8 month marketing campaign
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Naming rights for Main Music Stage – Memorial Park
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Option for banners to be displayed in Memorial Park and main stage (banners to be supplied by sponsor)
•
High traffic promotion/ display site up to 3x3m (marquee to be supplied by sponsor)
•
Option for banners to be displayed in Memorial Park (banners to be supplied by sponsor)
•
Logo on official program and printed media
•
High traffic promotion/display site up to 3x3m (marquee to be supplied by sponsor)
•
Logo included on all festival advertising and promotional material
•
Logo on official program and printed media
•
•
Business listed on website with a link • back to your website
•
Business extensively promoted on social media
•
Acknowledgement of support by announcers throughout the event
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Free 1/3 page ad in festival program
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1 x allocated VIP parking space.
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Your organisation will be promoted through an 8 month marketing campaign Naming rights for Waterfront Plaza Stage
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4 x dedicated social media post acknowledging your organisation
Logo on official program and printed media
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Acknowledgement of support by announcers throughout the event.
4 x dedicated social media post acknowledging your organisation
•
Acknowledgement of support by announcers throughout the event.
Accommodation Partner - Investment $6,000 •
Your organisation will be promoted through an 8 month marketing campaign
•
Exclusive accommodation partner naming rights
•
High traffic promotion/ display site up to 3x3m (marquee to be supplied by sponsor)
•
Option for banners to be displayed in Memorial Park (banners to be supplied by sponsor)
Event Sponsor Investment $3,000 •
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•
•
•
Your organisation will be promoted through an 8 month marketing campaign
Your organisation will be promoted through an 8 month marketing campaign
•
High traffic promotion/ display site up to 3x3m (marquee to be supplied by sponsor)
Option for banners to be displayed in Memorial Park (banners to be supplied by sponsor)
•
Logo on official program and printed media
Option for banners to be displayed in Memorial Park • (banners to be supplied by sponsor) • Logo on official program and printed media
•
Logo on official program and printed media
•
•
4 x dedicated social media post acknowledging your organisation
2 x dedicated social media post acknowledging your organisation
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Acknowledgement of support by announcers throughout the event.
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Acknowledgement of support by announcers throughout the event.
Friend of the Event Investment $1,000
1 x dedicated social media post acknowledging your organisation Acknowledgement of support by announcers throughout the event.
Sponsorship Options; Carols by Candlelight
Fireworks Sponsor Investment $5,000 •
Exclusive naming rights for Fireworks Display
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Your organisation will be promoted through a 2 month marketing campaign
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•
Option for banners to be displayed in Memorial Park (banners to be supplied by sponsor) High traffic promotion/display site up to 3x3m (marquee to be supplied by sponsor)
Event Sponsor Investment $2,500 •
Your organisation will be promoted through a 2 month marketing campaign
•
Option for banners to be displayed in Memorial Park (banners to be supplied by sponsor)
•
High traffic promotion/ display site up to 3x3m (marquee to be supplied by sponsor)
•
Logo on official program and printed media
•
Business listed on website with a link back to your website
•
Logo on official program and printed media
•
Business listed on website with a link back to your website
•
Business extensively promoted on social media
•
Business extensively promoted on social media
•
Acknowledgement of support by announcers throughout the event
•
•
1 x allocated VIP parking space.
Acknowledgement of support by announcers throughout the event
•
1 x allocated VIP parking space.
Friend of the Event Investment $1,000 •
Your organisation will be promoted through a 2 month marketing campaign
•
Option for banners to be displayed in Memorial Park (banners to be supplied by sponsor)
•
Logo on official program and printed media
•
1 x dedicated social media post acknowledging your organisation
•
Acknowledgement of support by announcers throughout the event.
Sponsorship Options; New Years Eve
Fireworks Sponsor Investment $7,000 •
Exclusive naming rights for Fireworks Display
•
Your organisation will be promoted through a 2 month marketing campaign
•
•
Option for banners to be displayed in Memorial Park (banners to be supplied by sponsor) High traffic promotion/display site up to 3x3m (marquee to be supplied by sponsor)
Event Sponsor Investment $2,500 •
Your organisation will be promoted through a 2 month marketing campaign
•
Option for banners to be displayed in Memorial Park (banners to be supplied by sponsor)
•
High traffic promotion/ display site up to 3x3m (marquee to be supplied by sponsor)
•
Logo on official program and printed media
•
Business listed on website with a link back to your website
•
Logo on official program and printed media
•
Business listed on website with a link back to your website
•
Business extensively promoted on social media
•
Business extensively promoted on social media
•
Acknowledgement of support by announcers throughout the event
•
•
1 x allocated VIP parking space.
Acknowledgement of support by announcers throughout the event
•
1 x allocated VIP parking space.
Friend of the Event Investment $1,000 •
Your organisation will be promoted through a 2 month marketing campaign
•
Option for banners to be displayed in Memorial Park (banners to be supplied by sponsor)
•
Logo on official program and printed media
•
1 x dedicated social media post acknowledging your organisation
•
Acknowledgement of support by announcers throughout the event.
Sponsorship Options; Australia Day
Fireworks Sponsor Investment $7,000 •
Exclusive naming rights for Fireworks Display
•
Your organisation will be promoted through a 2 month marketing campaign
•
•
Option for banners to be displayed in Memorial Park (banners to be supplied by sponsor) High traffic promotion/display site up to 3x3m (marquee to be supplied by sponsor)
Event Sponsor Investment $2,500 •
Your organisation will be promoted through a 2 month marketing campaign
•
Option for banners to be displayed in Memorial Park (banners to be supplied by sponsor)
•
High traffic promotion/ display site up to 3x3m (marquee to be supplied by sponsor)
•
Logo on official program and printed media
•
Business listed on website with a link back to your website
•
Logo on official program and printed media
•
Business listed on website with a link back to your website
•
Business extensively promoted on social media
•
Business extensively promoted on social media
•
Acknowledgement of support by announcers throughout the event
•
•
1 x allocated VIP parking space.
Acknowledgement of support by announcers throughout the event
•
1 x allocated VIP parking space.
Friend of the Event Investment $500 •
Your organisation will be promoted through a 2 month marketing campaign
•
Option for banners to be displayed in Memorial Park (banners to be supplied by sponsor)
•
Logo on official program and printed media
•
3 x dedicated social media post acknowledging your organisation
•
Acknowledgement of support by announcers throughout the event.
Sponsorship Options; Friends of Events at The Entrance Investment $5,000 •
Your organisation will be promoted through a 12 month marketing campaign across 6 events:
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ChromeFest (major car show)
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The Entrance Winter Blues and Jazz Festival
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Central Coast Country Music Festival
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Carols by Candlelight
•
New Year’s Eve Celebrations
•
Australia Day
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Option for banners to be displayed in Memorial Park (banners to be supplied by sponsor)
•
Logo on official program and printed media for all events
•
6 x dedicated social media post acknowledging your organisation
•
Acknowledgement of support by announcers throughout the events.
For more information and to submit your application please contact: Ashlee Abbott Grants and Events Coordinator T: 024350 1659 E: ashlee.abbott@centralcoast.nsw.gov.au
Sponsor Us! – Application Trading Name
Company Name
ABN
Street Address
Postcode
Phone
Mobile
Website
Email Address
Contact Name(s)
Position
Contact Name(s)
Position
I wish to apply for the Partnership category indicated; please tick which package suits you. Event
Sponsorship
Value
Select
Winter Blues and Jazz Festival
Major Sponsor
$
3,000.00 +GST
Winter Blues and Jazz Festival
Accommodation Partner
$
2,000.00 +GST
Winter Blues and Jazz Festival
Friend of the Event
$
1,000.00 +GST
Central Coast Country Music Festival
Major Sponsor
$
3,000.00 +GST
Central Coast Country Music Festival
Accommodation Partner
$
2,000.00 +GST
Central Coast Country Music Festival
Friend of the Event
$
1,000.00 +GST
ChromeFest
Major Sponsor
$ 10,000.00 +GST
ChromeFest
Waterfront Stage Sponsor
$
6,000.00 +GST
ChromeFest
VIP Marquee Sponsor
$
6,000.00 +GST
ChromeFest
Accommodation Partner
$
6,000.00 +GST
ChromeFest
Event Sponsor
$
4,000.00 +GST
ChromeFest
Friend of the Event
$
1,000.00 +GST
Carols by Candlelight
Firework Sponsor
$
5,000.00 +GST
Carols by Candlelight
Event Sponsor
$
2,500.00 +GST
Carols by Candlelight
Friend of the Event
$
1,000.00 +GST
New Year’s Eve
Firework Sponsor
$
7,000.00 +GST
New Year’s Eve
Event Sponsor
$
2,500.00 +GST
New Year’s Eve
Friend of the Event
$
1,000.00 +GST
Australia Day Celebrations
Firework Sponsor
$
7,000.00 +GST
Australia Day Celebrations
Event Sponsor
$
2,500.00 +GST
Australia Day Celebrations
Friend of the Event
$
500. 00 +GST
Friend of Events @ The Entrance
6 x events
$
5,000.00 +GST
PAYMENT DETAILS Central Coast Council will send through a sponsorship agreement and invoice your company directly once the application form has been submitted and approved. I hereby apply for a partnership with Central Coast Council and agree to abide by its rules. •
I declare that I have all applicable Local and State Government licenses and current liability insurances as required.
•
I agree to provide an accurate description of my business to Central Coast Council for all forms of marketing and media promotion and to act with integrity and honesty.
•
I understand that Central Coast Council reserves the right to reject/terminate the partnership in accordance with the Constitution.
Signature
Date