the great
alchemy HOW TO CONVERT
PROBLEMS
INTO BUSINESS
LEKE
ALDER
Alchemy Copyright Š 2008, by Leke Alder. All rights reserved. Published by Alder Media. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the copyright owner. Request to the Publisher for permission should be addressed to: Alder Media U.K. Argo House Kilburn Park Road, London NW6 5LF, England T. +44 (020) 7644 0487 F. +44 (020) 7644 0487 Nigeria 1 Ajose Adeogun Street, (by Ligali Ayorinde Street) Victoria Island, Lagos, Nigeria +234 (01) 270-5408/9 Leke Alder portrait by Seyi Body-Lawson Alchemy ISBN: 978-978-087-301-1 Leke Alder will like to hear from you: leke@lekealder.com www.lekealder.com
alder media
alchemy \al-k?-mรง\ derives from the old French \alkemie\ and the Arabic \al-kimya\: the art of transformation.
ideas, ideas‌ everyw her ! e
Ideas, ideas are everywhere because there are
problems problems everywhere
Product problems Service problems Accommodation problems Finance problems Human problems: Problems of sorrow. Problems of love, and care, and want. Of neglect, desire and lust... Name anything and there is a problem: Luggage Health Foot Food Taste Housing Ugliness Honesty Tables Chairs
every subject matter is either a need or a solution. There are problems and troubles all around you
opportunity
every problem is an Every want needs fulfillment. Every need wants a solution. Even the wealthy have the problems of success: loneliness, fear, trust, relationships, despair. Man is born unto troubles. We all have needs and our personal problems are the surest proof that there is a need for the solutions we want. You are not alone in your problems. There are many others with similar problems looking for solutions. And every problem is a business opportunity. As long as we can't think in terms of solutions, we can't think of business opportunities. A business opportunity is just a solution to somebody's problem.
Look around you List all the problems you see. Somebody is not doing something right or somebody is doing something wrong. Look around you. Something is not right somewhere. Wisdom walks on the streets.
Look inside you Make a list of what you want, what you need and what you desire. You are the first customer of the solution you come up with. Steve Jobs, the chief executive officer of Apple once said that all the products the company comes up with are the things the staff desire as individuals. Something is too difficult to use. There are problems, problems everywhere. The solutions are inside you. And the solutions are business ideas. A business idea is just a solution that somebody is willing to pay for. Just like this book you are reading. We all have needs. We all have wants. The man who sees solutions where others see problems is a man on his way to millions.
the big book business plan template HOW TO CONVERT
PROBLEMS
INTO BUSINESS
the great
alchemy
LEKE ALDER
ISBN 978978087 - 7
9 789780 873011
inside the 7 laws of ideas