Inspiration

New Identity Introduction

This way of presenting the new Identity by making a comparison between the new and the old by shrinking them together for a better visual differentiation It’s inspiring and succesful. We can clearly see the difference and where the new brand identity is going.

Logo Anatomy

This is a very detailed and successful logo anatomy exploration, where you can clearly see why things are designed that way. Where everything is connected with x height, alignement is properly made in every part of logo, we can also see clearly that the logo wordmark height aligns in the middle of the cirlce which makes it consistent and functional.

Type Specs

Type choice presentation I think here it’s working quite well, because it is easy to understand, you get the Idea without having to get a lot of attention on it. The simplicity and the idea of being straightforward in this type spec is inspirational for me.

Main ID colors (logo colors)

This color presentation is well composed. All colors are put in their specific brackets of Primary Secondary and Neutral colors with numbers of CMYK, RGB and the color code. It is very specific , readable and easy to understand. Nice layout composition.

Inspiration

Logo Dont’s

This Logo Dont’s page it is very specific and has a lot of examples to show how not to use the logo and makes it clear with all the different examples included. If we as designers sometimes are not sure how to use the logo at a certain moment this is a great example where we can look back to be sure how to use it.

Alternate versions of the logo

This alternate version of the logo is also very helpful for the designers when they are in front a new situation where they are confused how to use the logo. This example is very specific also and a great example how designers should treat the logo variations and get out of difficult situations.

Sources

wikipedia.com yesterdaysairlines.com britannica.com astrogrowth.com nytimes.com twamuseum.com unsplash.com

Copyright 2021 Xhulio Kola

This book is a non-commercial work produced as a student for educational purposes. All content for Visual Developement Guide was collected, conceived, written and designed by Xhulio Kola

Design Consultation

Hunter Wimmer, GR 604 Nature Of Identity, Academy Of Art University

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