Final Logo R5

R5 // Final Logo

After all the explorations and much experimentation with different shapes, this was my best logo to represent the brand spirit of TWA. This is the final logo, a bull constructed as an abstract graphic shape and a crafted wordmark under it. Everything is based on an isosceles right triangle as a basic shape to build the entire logo shape and wordmark. The triangle stands for power, dynamism, reliability, confidence that enhances the bravado spirit of TWA.

Similar Logos

By looking at other companies with similar concepts for their logos, we are able to ensure that the rebranding of TWA does not end up too similar to another logo already in existance. This way I made a visual research for real existing companies that might have the same logo.