TWA Visual Development Guide

Page 68

Bravado

R5 // Final Logo After all the explorations and much experimentation with different shapes, this was my best logo to represent the brand spirit of TWA. This is the final logo, a bull constructed as an abstract graphic shape and a crafted wordmark under it. Everything is based on an isosceles right triangle as a basic shape to build the entire logo shape and wordmark. The triangle stands for power, dynamism, reliability, confidence that enhances the bravado spirit of TWA.

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