Inspiration
Inspiration New Identity Introduction This way of presenting the new Identity by making a comparison between the new and the old by shrinking them together for a better visual differentiation It’s inspiring and succesful. We can clearly see the difference and where the new brand identity is going.
Logo Anatomy This is a very detailed and successful logo anatomy exploration, where you can clearly see why things are designed that way. Where everything is connected with x height, alignement is properly made in every part of logo, we can also see clearly that the logo wordmark height aligns in the middle of the cirlce which makes it consistent and functional.
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