About Me Service Design Industrial Design Visual Design Others
WEI TING WU P O R T F O L I O
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ABOUT ME BO-HAI COTTAGE POPRICE STREET DRAW PAL OUR MONSTER DELICIOUS MAKE UP LINE TAPE STICKY RULER BUCKET LIST NATURE FAN
ABOUT ME
Introduction Education National Tainan Girl’s Senior High School 2005 National Kaohsiung Normal University 2008 -Department of Industrial Design National Taiwan University of Science & Technology 2012 -Department of Industrial and Commercial Design -Service Design Research
Experience IDA Congress Taipei Workshop - student 2011 Youth Innovation Design Festival -exhibitor 2012 Yodex Desgin Exhibit - exhibitor 2012 Userxper -user experience research - Intern 2012 Asian Summer School: smart living and social development- staff 2012 Global Service Jam: Taipei- Assistant 2013 5% Design Action Workshop - participant 2013 Asian Summer School: smart living and social development- student 2014 MaoKong Sustainable Development Project -service designer 2013-2014
Awards Bone Award bronze award winner 2011 Gigabyte Design Competition outstanding design award 2013 iF Design Concept Award 340 entries 2013 iF Design Concept Award 340 entries 2013 Reddot design concept award: entries 2013 Reddot design concept award: winner 2013
Service Design
Bo-Hai Cottage “Bo-Hai Cottage" to expend tourist ecological and cultural experience and achieve sustainable development for MaoKong tourism. Team members: Rodulf, Chen & MeiLing, Chen
Background Taiwan Maokong area is at the edge of Taipei city, and it covers rich ecological and cultural resources which are potential for the development of eco-tourism. However, tourism in MaoKong is facing a dilemma. Nowadays Tourists couldn’t have ecological and cultural experiences at most of tourist attractions in MaoKong. As a result, our team defined a new attraction as “Bo-Hai Cottage" to expend tourist experience and achieve sustainable development for MaoKong tourism.
Service Design Method Our team designed a new experience through the service design methods and processes: 1) field research; 2) the interview; 3) service gap analysis, and then design of service developments. Service Design Process Discover– Field Research & Interview Define–Service Gaps Develop–Design Strategy Deliver–Two tourist groups experience design Field Research & Interview
Group Discussion
Discover The graph of customer journey fluctuates up and down dramatically, and it drops down when tourists finish their dishes. In other words, tourists are confused about nothing to do next and end their journey.
Customer Journey Map
Define Due to the location which is far from the bus station and poor corporate identity systems of the Bo-Hai Cottage, tourists are hard to attach the service encounters. Therefore, we defined service gaps to find design opportunities.
No international service and store information; No official website, tourists can only get the informations from government's page.
Tourists don’t know what services can be obtained, don't know the plan of the area, don't know what activities may have in the cottage.
No network or wifi share for the tourists; reservation system can't satisfy the instant tourists.
Service provider doesn't have the inconsistent items in the menu; the cottage isn't maintained well (tourists don't know the activities in the area); tourists can't get the informations after they got off MaoKong Gondola
(retrieved by: http://www.brainmates.com.au/brainrants/the-customer-service-gap-model)
Transform Inferiority into Superiority (A) Bridges & People imagery: the elegant environment (B) A rich natural environment: the plants in the cottage doesn't have any pesticide, so it is rich of natural creatures such as fireflies and special species in each season. (C) Cottage Images: we design a visual identification for the name of "Bo-Hai Cottage" to define the new meaning of the store and experience for tourists.
Transform Passivity into Initiative We s e t t h e t a r g e t t o u r i s t s a s l e i s u r e t o u r i s t s a n d f a m i l i e s . Then, we proposed a design strategy with three stages which are hardware maintenance, service improvement and literary experience. The goal is to enhance the satisfication of customer service experience from the current simple style upgrade to the idyllic landscape of the literary life experience.
Service Improvement
Literary Experience Slowly idyllic landscape Lifestyle experience
Hardware Maintenance exquisite
simple
(A) Leisure Tourist They like to stay in the quiet atmosphere and are interested in discovering the unique but nonmainstream stores and spots.
(B) Family Parents care of education and interation for their child. They believe some natural experiences have good impacts on their child for growing. Also, they are willing to spend much expenditure on child's education than their daily use.
Step 1: Hardware Maintenance Although the cottage has a good environment, we still saw some personal stuffs and littered waste around. Therefore, the first step we recommand to clean them up and maintain the equipments.
We divided the cottage into different uses. From the highest pavilion to the stairs are the places for the leisure tourists to drink tea, have meals and immerse in the secret places and quiet atmosphere. On the other hand, the places near the river and the service center are set for family groups. They demand a safe ecological experience, and there are well-maintained.
Step 2: Service Improvement Secondly, we aim to design a CIS for Bohai Cottage to improve the value for service encounters. With appropriate designs, customers may establish a clear recognition of the visual impression.
New Touch Points Designs: the store sign, the information counter
DM Design
four seasons ad cards
Create Facebook page to provide more immediate news
DEM design
Step 3: New Experience Menu contains the dishes they offer and the activities they can do in this place.
Tea experience for leisure tourists Tea canister design for tourists' drinking tea experience
Map for deep experience Tourists can explore the spots through the map.
DIY activities for families Families can have the natural experience by some hand-made activities. Due to the natural environments, children can pick many different kinds of leaves and make into special shapes by their creativity.
Animal cottage app We developed an app called "Animal Cottage" to offer a platform for the tourists. They can upload the creations to the platform by DIY activities. In other words, tourists are co-creating their experiential value and having more unforgettable memories.
1. Opening page
4. Write the feelings
2. Shot the creations
5. Browse others' creations
3. Choose a background
6. Profile page
Customer Journey: Family
1. Stay away from the work and start my travel. Then took the DM at the MaoKong gondola station
2. Saw the information of the location and the environment and decided to go there
5. Entered the door and crossed the bridge. The view is so spectacular
6. After that, read the menu and rang the bell to order the tea meal
9. Enjoyed the smell and the tasof tea
10. The owner told me if I share it on fb, she would give me a special tea canister
3. Took the bus to the store
4. Saw the lantern-design store sign
7. Chose the dishes and the dinner area I want
8. Went to my dinner place which is quiet and secret.
11. After the meal, I wandered at the cottage with the map.I saw the special bird at the spot
12. Next few monthes, I saw the latest news on FB page. I would go there again.
Customer Journey: Leisure Tourist
1. Saw the picture from my friend. Hope my family could experience
2. Then we drove to Bo-Hai cottage
5. And we picked so many different kinds of leaves
6. After that, we gathered the special stamps
9. We chose the background and share to the social networks
10. Before leaving for the place, baby was chasing with fireflies
3. We crossed the bridge. My baby was so excited!
4. We decided to experience the handmade activity.
7. My baby started to do her creations. It was so suprising to see how creative she is
8. And uploaded the creation by animal app
11. We played the water on the river coast
12. At home, we viewed the photos on the app
Poprice Street C h e r r y P o p r i c e i s Ta i w a n f a m o u s souvenir in Keelung. The owner planed to restore the his house near Keelung night market and used it for new chain store. Therefore, our team designed the building and experiences on each floor. Team members: Chi Chiu, Ikea Lee & Liam Huang
About Cherry Poprice Love between grandparents and grandchildren Combine traditional rituals and customs Natural material New eating poprice way The first poprice for souvenir Keelung famous store
Cherry Poprice is Taiwan famous souvenir in Keelung. The owner planed to restore the his house near Keelung night market and used it for new chain store. Therefore, our team designed the building and experiences on each floor.
Service overview: Plan for each floor
Image Design: Appearance of the Store 6 floors with white bricks
Brand Image: Poprice Street 香米弄
1st Floor Viewing area of poprice waterfalls Area for perfume of materials
2nd Floor a. Experience poping rice b. DIY area for customized poprice
2nd Floor Make customerized poprice by yourself. Choose the material and shapes you prefer.
3rd Floor Shows the history and information about poprice the story of Cherry Poprice
Product Design
Draw Pal Draw Pal is a transparent LED drawing board for at least 2 kids to cooperate painting by drawing the board at 2 sides. Children can interact with each other when a transparent draw i ng board keeps the physical contact. co-designer: Xi, Cheng Award: if concept design 340 entries Reddot concept design winner
Background There are more and more families choose to have their only child in recent years. Kids who are raised up as the singleton don't know how to get along with classmates or friends. As a result, How to make children understand the importance of sharing and cooperating with others is the most significant issue.
Concept Draw Pal is a transparent LED drawing board for at least 2 kids to cooperate painting by drawing the board at 2 sides. Children can interact with each other when a transparent drawing board keeps the physical contact.
How it works Children will learn to share and cooperate by playing “Draw Pal� with their parents or friends. It simply helps children build their communication skills and raise their interests in drawing skills. Children can play Draw Pal with their friends, teachers and parents. It’s fun and educative.
How to use Kids could rotate the drawing board, then insert to the base, fixed by the magnets inside.With Electromagnetic Charge in, tablet will be charged when inserting to the base (in the upright state).
Form It's with a cute birdie appearance and colorful egg-look pens. 15 colors electronic pens helps children get better understanding of visual sense. Children could use the pens to draw on the both sides of board. The transparency board makes children drawing together to fulfill their work and share the picture. Meanwhile, they could draw things by seeing through from the tablet.
Model testing In order to understand the scenario and the experiences about children, we modeled Draw Pal and let children play it at the elementary school. Many parents thought this is a good way to encourage children interacting.
Our Monster With four mouths of monster, kids can feed their toys to each side, and share toys from the big hole of the middle. In addition, children can play it as a seesaw or rocking chair. co-designer: Xi, Cheng
Background There are many families have their only child in recent years. Kid who is raised up as the singleton is usually u n w i l l i n g t o s h a r e t h i n g s w i t h o t h e r s . To s o l v e t h i s problem, we designed “Our Monster�.
Concept Our Monster is not only a toy box for children to share their own toys, but a seesaw or a rocking chair to play with others together. Our Monster with four colors is good for kids visual sense.
Delicious Make Up “Delicious make up� is food boxes for kids to share food. It has several parts so that different kids could have different boxes. When eating, children could put boxes together to any figure they like by using their creativities and imaginations. co-designer: Xi, Cheng
Background Many kids are picky eaters, and they always hate vegetables and fruit which consist of lots of vitamin C or nutrition. We h o p e e v e r y k i d c a n h a v e e n o u g h food for their health growing.
Concept Love is a giving so that we’d love to see kids they can share food and love with each other, so that all of them could enjoy more different kinds of food.
Enjoy food "Delicious Make Up" is a lunch box design with lovely shape and fancy colors. It has several different boxes. When kids are eating, they could put boxes together to create any shape they like by using their creativities and imaginations. Furthermore, in order to create more styles and have more fun, kids are likely to share their food without putting too much pressure on them to eat the food they don't like. It easily makes kids’ life healthier and happier because they’ve learn to share!
Line Tape Line Tape has a transparent dotted line in the middle of the tape. People could stick the tape as the line goes! When finish using tape, just pull the tape apart as the line direct. Simple One line gets two easy! co-designer: Xi, Cheng Award: if concept design 340 entries
Problem When wrapping by using a tape we always have 2 problems: one is sticking with unsurely direction (not as straight as the box edge); the other is hard to get tape out of the object.
Concept To s o l v e t h e p r o b l e m , w e f i n d an easy way to settle these p r o b l e m s . F i r s t l y, We m a d e a transparent dotted line in the middle of the tape. People could stick the tape as the line goes! Secondly, When we need to cut the tape, just pull the tape apart as the line direct. Simple One line gets two easy
Sticky Ruler Sticky Ruler is designed to help fix the ruler when cutting paper. co-designer: Xi, Cheng
Problem We always face such a problem when people are using the ruler and exerting strength on it to cut the paper, the ruler will be out of line. And the paper knife will cut the wrong line.
Concept Therefore, we design the sticky tack behind the ruler to fix it. The sticky tack is composed of rubber and polybutene, that means Sticky ruler is removable and reusable. As a result, Sticky ruler can make people cut the paper with the paper knife much easier.
Visual Design
Bucket List App Things to do before you die. co-designers: JJ, Liu., Wen-Fan, Hsiao., Shane, Liu.
Background Many people are likely to try something crazy in their entire life, but how could they find someone else to adventure or how to make new friends who have the same preference of the activities.
Concept As a result, we define an app called Bucket List. It combines the ideas of social network and crazy activities. Different from other list apps which only show the events, Bucket List emphasize the practice by the users.
Prototype At first, Bucket List consists 4 main functions: List, Profile, Album and Message. Finally, through several the discussions, we defined the main two pages are profile and list.
Seting page
Set rest days as the deadline
List Page
Profile Page
Award Page
Others
Service Jam Nature Fan: Let's all have green fun Team members: Daphne, Miyabi Yang, Anitanii, Jenny Chen, Renee chen
Global Service Jam 2013 The third Global Service Jam took place in Feburary 2013, where more than 1200 participants in more than 50 cities created around 200 unique service designs around the Theme "Grow".
Process First of all, we played ice breaking games and idea brainstorming through participants wrote them down on plenty of post-it notes. Then participants chose the topic they were interested in. Next, teams started to generate the main idea of service designs with several tools such as customer journey map, stakeholder maps. With those methods, participants were able to express their opinions.
Background: Grow By the development of the city, residential living environments have much pollution and it is getting worse. Therefore, many people are willing to contribute efforts for greening their homes, but no more spaces in cities for growing plants, fruits and vegetables. We found the demands of urban residents. As a result, we designed a service called nature fan.
Nature Fan Customers can opt to 'remote' control their green life, or just get there to have hands-on experience (show on next pages). The purpose of this farm is simply to make users life grow greener, healthier, and happier. Let's all have green fun.
Outcome Vi d e o l i n k : h t t p : / / p l a n e t . g l o b a l s e r v i c e j a m . o r g / g s j 1 3 / j a m s i t e / 1 4 7 1 / project/3211