Contents About About Me Background/ Awards/ Skills
Design Mindset Area/ Perspective
Design Projects Bo-Hai Cottage Service Design/ Strategy/ Tourism
Pocketown App Design/ Visual Design/ Gamification
Poprice Lane Service Design/ Visual Design/ Gamification
Others
Draw Pal Product Design/ Model/ Children
Visual Disaster Information Design/ Disaster
ABOUT About Me Background/ Awards/ Skills
Design Mindset Area/ Perspective
About Wei-Ting Wu Education National Tainan Girl’s Senior High School 2005 National Kaohsiung Normal University 2008 -Department of Industrial Design National Taiwan University of Science & Technology 2012 -Department of Industrial and Commercial Design -Service Design Research KÜln International School of Design 2014 -Master Exchange Programme
Experience IDA Congress Taipei Workshop - student 2011 Youth Innovation Design Festival -exhibitor 2012 Yodex Desgin Exhibit - exhibitor 2012 Userxper -user experience research - Intern 2012 Asian Summer School: smart living and social development- staff 2012 Global Service Jam: Taipei- Assistant 2013 5% Design Action Workshop - participant 2013 Asian Summer School: smart living and social development- student 2014 MaoKong Sustainable Development Project -service designer 2013-2014
Awards Bone Award bronze award winner 2011 Gigabyte Design Competition outstanding design award 2013 iF Design Concept Award 340 entries 2013 iF Design Concept Award 340 entries 2013 Reddot design concept award: entries 2013 Reddot design concept award: winner 2013
Skills Photoshop Illustratior After Effect Indesign Dreamweaver 3ds Max Axure
Design Mindset S i n c e b e i n g i n t h e s e r v i c e d e s i g n a re a , f o r m e s e r v i c e design can build a bridge for different design specoalities. Because service is not only a bridge for stakeholders but a sustainable development system to make all relevant touch poi nts (i n te r fac e , pro du c ts , i n f o rm ati o n e ct ) an d h u man beings create value. Therefore, as a ser vice designer, who should play a considerate role to listen to people's voice and connect experts from differnent areas.
Interface
Experience
Product
Stragety
Information
Service Design Mindset
Graphic However, ser vice is a invisble design. Many people don't really understand what kinds of work service designers do. As a result, visible touchpoints design are necessary technique for me and evidence for customers. I also work hard on interface, information, graphic and product design. It is not only to elevate the quality of ser vice but also a better way to communicate with costumers(users). Sometimes, a good prototype can develop service more effectively.
DESIGN PROJECTS Bo-Hai Cottage Service Design/ Experience
Pocketown UXI Design
Poprice Lane Service Design
Bo-Hai Cottage “Bo-Hai Cottage" is a new experience d e s i g n to e x p e n d to u r i s t e c o l o g i c a l and cultural experience, which aims to achieve sustainable development for MaoKong tourism. Team members: Rodulf, Chen & MeiLing, Chen
Background Taiwan Maokong area is at the edge of Taipei city, and it covers rich ecological and cultural resources which are potential for the development of eco-tourism. However, tourism in MaoKong is facing a dilemma. Nowadays Tourists couldn’t have ecological and cultural experiences at most of tourist attractions in MaoKong. As a result, our team defined a new attraction as “Bo-Hai Cottage" to expend tourist experience and achieve sustainable development for MaoKong tourism.
Service Design Method Our team designed a new experience through the service design methods and processes: 1) field research; 2) the interview; 3) service gap analysis, and then design of service developments. Service Design Process Discover– Field Research & Interview Define–Service Gaps Develop–Design Strategy Deliver–Two tourist groups experience design Field Research & Interview
Group Discussion
Discover The graph of customer journey fluctuates up and down dramatically, and it drops down when tourists finish their dishes. In other words, tourists are confused about nothing to do next and end their journey.
Customer Journey Map
Define Due to the location which is far from the bus station and poor corporate identity systems of the Bo-Hai Cottage, tourists are hard to attach the service encounters. Therefore, we defined service gaps to find design opportunities.
No international ser vice and s to re i n f o r m a t i o n ; N o of f i c i a l website, tourists can only get the informations from government's page.
Tourists don’t know what services can be obtained, don't know the plan of the area, don't know what activities may have in the cottage.
No network or wifi share for the tourists; reservation system can't satisfy the instant tourists.
Service provider doesn't have the inconsistent items in the menu; the cottage isn't maintained well (tourists don't know the activities in the area); tourists can't get the informations after they got off MaoKong Gondola
(retrieved by: http://www.brainmates.com.au/brainrants/the-customer-service-gap-model)
Transform Inferiority into Superiority (A) Bridges & People imagery: the elegant environment (B) A rich natural environment: the plants in the cottage doesn't have any pesticide, so it is rich of natural creatures such as fireflies and special species in each season. (C) Cottage Images: we design a visual identification for the name of "Bo-Hai Cottage" to define the new meaning of the store and experience for tourists.
Transform Passivity into Initiative We se t t h e t arge t to u ri s t s a s l e i s u re to u r i s t s an d familie s . Then, we proposed a design strategy with three stages which are hardware maintenance, ser vice improvement and literar y experience. The goal is to enhance the satisfication of customer service experience from the current simple style upgrade to the idyllic landscape of the literary life experience.
Service Improvement
Literary Experience Slowly idyllic landscape Lifestyle experience
Hardware Maintenance exquisite
simple
(A) Leisure Tourist They like to stay in the quiet atmosphere and are interested in discovering the unique but nonmainstream stores and spots.
(B) Family Parents care of education and interation for their child. They believe some natural experiences have good impacts on their child for growing. Also, they are willing to spend much expenditure on child's education than their daily use.
Step 1: Hardware Maintenance Although the cottage has a good environment, we still saw some personal stuffs and littered waste around. Therefore, the first step we recommand to clean them up and maintain the equipments.
We divided the cottage into different uses. From the highest pavilion to the stairs are the places for the leisure tourists to drink tea, have meals and immerse in the secret places and quiet atmosphere. On the other hand, the places near the river and the service center are set for family groups. They demand a safe ecological experience, and there are well-maintained.
Step 2: Service Improvement Secondly, we aim to design a CIS for Bohai Cottage to improve the value for ser vice encounters. With appropriate designs, customers may establish a clear recognition of the visual impression.
New Touch Points Designs: the store sign, the information counter
DM Design
four seasons ad cards
Create Facebook page to provide more immediate news
DEM design
Step 3: New Experience Menu contains the dishes they offer and the activities they can do in this place.
Tea experience for leisure tourists Tea canister design for tourists' drinking tea experience
Map for deep experience Tourists can explore the spots through the map.
DIY activities for families Families can have the natural experience by some hand-made activities. Due to the natural environments, children can pick many different kinds of leaves and make into special shapes by their creativity.
Animal cottage app We developed an app called "Animal Cottage" to offer a platform for the tourists. They can upload the creations to the platform by DIY activities. In other words, tourists are co-creating their experiential value and having more unforgettable memories.
1. Opening page
4. Write the feelings
2. Shot the creations
5. Browse others' creations
3. Choose a background
6. Profile page
Customer Journey: Family
1. Stay away from the work and start my travel. Then took the DM at the MaoKong gondola station
2. Saw the information of the location and the environment and decided to go there
5. Entered the door and crossed the bridge. The view is so spectacular
6. After that, read the menu and rang the bell to order the tea meal
9. Enjoyed the smell and the tasof tea
10. The owner told me if I share it on fb, she would give me a special tea canister
3. Took the bus to the store
4. Saw the lantern-design store sign
7. Chose the dishes and the dinner area I want
8. Went to my dinner place which is quiet and secret.
11. After the meal, I wandered at the cottage with the map.I saw the special bird at the spot
12. Next few monthes, I saw the latest news on FB page. I would go there again.
Customer Journey: Leisure Tourist
1. Saw the picture from my friend. Hope my family could experience
2. Then we drove to Bo-Hai cottage
5. And we picked so many different kinds of leaves
6. After that, we gathered the special stamps
Customer Journey: Leisure Tourist
9. We chose the background and share to the social networks
10. Before leaving for the place, baby was chasing with fireflies
3. We crossed the bridge. My baby was so excited!
4. We decided to experience the handmade activity.
7. My baby star ted to do her creations. It was so suprising to see how creative she is
8. And uploaded the creation by animal app
11. We played the water on the river coast
12. At home, we viewed the photos on the app
Business Model To clarify the value of our service design, we evaluate it as a business model.
Pocketown A gamification concept to s timulate customers to consume items on vending machines with their mobiles. Users can collect more items for their pocket men through buying real products on vending machines. co-designers: Hsiao, Liu, Liu & Chen
Concept A vending machine company said that they would provide electronic-transparent-screen vending machines for universities to promote and sell souvenirs or some design products from students. However, the company has no idea how to stimulate people to consume on the machine. Therefore, our team came up an idea: Pocketown. It's a gamification concept to stimulate customers to consume items on vending machines by playing game on their mobiles. Users can collect more items for their pocket men after buying products on vending machines.
Three main ideas about Pocketown: 1) Unique avatar for yourself 2) Besides shopping on the mobile, you can explore your campus by collecting the plants or animals items in the campus 3) Visit your friends and see what he has. Compare with your social network and raise your shopping intention.
Value Personalised characters: to personalise your character, you will desire for more items.
From virtual to physical reality: not only you can get the items but also your character will have the same ones as you
Friends interaction: to use the gamification concept to raise the users' stickiness. Users can visit their frineds and compare with them.
From virtuality to reality explore: Pocketman leads users to discover plants or animals in each corner of the campus, and collect them to the pockets.
Scenarios Before - GET POCKETOWN
WELCOME TO POCKETOWN Please help me ! I need this T-shi rt
To see the label on the product and get the app
TIP:Scan QRco de 1 Download POCKETOWN ap p 2 Little guy will put on this T-shirt 3 Try it!
WELCOME TO POCKETOWN Hello, Come to catch me me! ee!!
C N
TIP:Scan QRcode e 1 Download POCKETOWN OCKETOWN OC N app ap a pp p 2 Squirrel will be yours 3 Try it!
POCKETOWN
To trigger customers curiosity by spreading the clues in the campus
During - EXPERIENCE POCKETOWN
POST
DOR ITOR Y
SAILBOAT BUILDING
STUDENT RESTAURANT NTUST S OP
OREST RAINBO
TURTLE POOL BAS ETBALL
S ALL
OURT
BRIDGE
ALL
ONU ENT
INTERNATIONAL BUILDING TR BUILDING
Home
Online shop Besides real items, pocketman also can gets one virtual one
LIBRARY
Scan
Campus map Virtual map leads users to explore and collect special items in the campus
1
Friends popularity Follow new items from pocketman's friends
After - LIVE IN POCKETOWN
Live in the Pocketown with your pocketman and friends
Mobile App
Promotion Video https://www.youtube.com/watch?v=Je84w7caDAs&feature=youtu.be
Poprice Lane C h e r r y Po p r i c e i s a Ta i w a n's f a m o u s souvenir shop in Keelung. By restoring the place of the owner, we designed a new poprice shopping experience. As a result, we redesigned the building and defined the new store of Cherr y Poprice. co-designers: Yi-Chia Lee, Chi Chiu, Liam Huang;
About Cherry Poprice -
Love between grandparents and grandchildren Combine traditional rituals and customs Natural material New eating poprice way The first poprice for souvenir Keelung famous store
Cherry Poprice is Taiwan famous souvenir in Keelung. It advocates the warm image about the story of grandparents and grandchildren. The owner of Cherry Poprice said at first he wanted to make the dessert for his grandchildren, and then the poprice he made became popular in Keelung. Therefore, he opened a store "Cherry Poprice" to sell the poprice he made and this story is the spirit of Cherry Poprice.
Current Situation Analysis By interviewing the owner of Cherry Poprice, he shared us some informantion of current situation. And we did the analysis and comparison with the competitors
Current channels of Cherry Poprice. Main Channel is the stores in Keelung, then the second ratio is for Delivery system.
And the ratio of customer is mainly on local customers(about 40%), and then it has 20% customers as tourists.
Customer Journey Then, we drew the customer journey to understand the service touchpoints of Cherry Poprice.
Problems & Directions Define Secondly, we will defined the problems for each service process(before, during and after) and bring some possible directions.
Design Opportunity After defining Cherry's current situation, we provided the owner the analysis and some possible directions. We wondered if there is another space for us to provide new service. Then, the owner shared us about the vacancy rebuilding plan. He expected his another place in Keelung can gain more economic benefits. The vacancy is located in the lane near Keelung temple night market, which means many tourists can easily approach it. However, how to use the appropiate resources and strength to provide the new service is the next issue for us.
The original location
The vacancy location
The Size and Scale of the Interior The vacancy is a rectangle. There is a elevator through the whole floors. There is a hole near the elevator because it used to be a tube for transport.
Image Plan With the understanding of the background and culture of Cerry Poprice and Keelung, we named the vacancy “ 香 米 弄 ” (poprice lane) which means "the fragrance of poprice spreads over the lane". In addition, we positioned the visual style by the image of poprice lane. The style is simple with retro pattern and modern colour to show the image and feeling of spreading fragrance.
Spatial Plan The second phase included the appearance of space Planning lift, to the third floor space planning. In addition, the overall style with clean and simple tone, ceilings, walls, floors with white colour, with wooden furniture and metal pieces of furniture, to enhance the brightness and warmth of the whole visual space.
Floor PLan
The Appearance white brick covered the entire wall and the window is covered with red brick surround.
1st Floor Popricefalls ── when customers enter Poprice Lane, the first impression is the popping rice device. It is the same height with the whole floor, and the outer layer is linked with the poping rice mechine on second floor; the inner layer is a tube.
Popricefalls ── when customers enter Poprice Lane, the first impression is the popping rice device. It is the same height with the whole floor, and the outer layer is linked with the poping rice mechine on second floor; the inner layer is a tube.
2nd Floor Popping rice experience ── we designed a higher stage to let customers experience tranditional popping rice. Through the service provider's explaination, customers can follow the steps to pop rice by themselves. Moreover, the original taste poprice can be wrapped and taken away or be processed at DIY area.
poprice DIY ── Poprice DIY experience is a service for the self-produced poprice with difference preferences. Customers can decide their fresh ingredients, rices , different shape molds to make their own poprices. There are several materials and ingredients in the boxes. Customers can follow the instruction on the board and sit on the bench. We want to create a representative experience for customers, and represent only Poprice Lane has such activities to get this unique souvenir and memories.
3rd Floor Poprice story exhibition and wedding souvenir consulting ── there is a private consulting room for those couple they plan to order the souvenir on the wedding. And on the other side, there is an exhibition space. It has two areas which are separated by round and square wall. One wall shows the tranditional poprice display frame and the other shows the wedding poprices photos.
OTHERS Draw Pal Product Design/ Model/ Children
Room for River Visual Design/ Infographic/ Motion
Room for River Infographics for the Center for Natural Resources and Development (CNRD) I n s t i t u te f o r d e s i g n i n g i n f o c l i p s f o r specific topics in the field of natural desasters. co-designers: Daniel Dormann, Lee & Zhuang
About Case Study This case study features the “Room for the River p r o g r a m m e ”, t h e D u t c h g o v e r n m e n t ’s m o d e r n approach to flood management. It includes the steps and measures taken to achieve increased protection against high water levels and improved spatial quality in the riverine region.
Problems in Process The storyboard should definitely be the first thing to finish before we started anything else or doing any kind of animations — besides rough testing — is a bad idea and most likely twice the work afterwards. When working with other people on the same project, the concept will grow bigger and faster than expectation. Constrain ourselves to always order and organise the files in a senseful way.
Visualise & Animation Take much time to know the tools for the final delivery. It’s hard to google what you don’t know about, but if the workflow feels clumsy or inconvenient most likely there is a better way to do it.
Clips https://vimeo.com/117402244
Draw Pal Draw Pal is a transparent LED drawing board for at least 2 kids to cooperate pa i n t i n g b y d r a w i n g t h e b oa rd a t 2 sides. Children can interact with each other when a transparent drawing board keeps the physical contact. co-designer: Xi, Cheng if concept design 340 entries Reddot concept design winner
Background There are more and more families choose to have their only child in recent years. Kids who are raised up as the singleton don't know how to get along with classmates or friends. As a result, How to make children understand the importance of sharing and cooperating with others is the most significant issue.
Concept Draw Pal is a transparent LED drawing board for at least 2 kids to cooperate painting by drawing the board at 2 sides. Children can interact with each other when a transparent drawing board keeps the physical contact.
How it works Children will learn to share and cooperate by playing “Draw Pal� with their parents or friends. It simply helps children build their communication skills and raise their interests in drawing skills. Children can play Draw Pal with their friends, teachers and parents. It’s fun and educative.
How to use Kids could rotate the drawing board, then inser t to the base, fixed by the magnets inside.With Electromagnetic Charge in, tablet will be charged when inser ting to the base (in the upright state).
Form It's with a cute birdie appearance and colorful egg-look pens. 15 colors electronic pens helps children get better understanding of visual sense. Children could use the pens to draw on the both sides of board. The transparency board makes children drawing together to fulfill their work and share the picture. Meanwhile, they could draw things by seeing through from the tablet.
Model testing In order to understand the scenario and the experiences about children, we modeled Draw Pal and let children play it at the elementary school. Many parents thought this is a good way to encourage children interacting.
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