Aviation safety Statistics
Non-natural death in China
<15 15-24 25-34 35-44 45-54 55-64 65-74 75-84 85+
Reasons What they think... 01 Memoriver User
Changing Attitude -- -- Millennials
experisnce Design
USER INTERVIEW Role play Brainstorming
Current solution Journey
INSIGHT
Technology Analysis
Information
Low-Fidelity
Information Architecture Low-Fidelity prototype Login & Authentication login page Authentication Record AR image Scan the face Users can skip these steps directly and do them later Scan the body and preview the AR image Scan new object Scan the memerial object Scan object You can add AR video, voice and text message on the object Text message Voice message AR video message Take a self-video to convey messagepreview the AR image Message on the object add to object Add new item Community message Answer unlock question Object details Users can reply the message Family scanning the object Scanning the objects that contain public message, users can read the message from the strangers in the community Publish or private To nish adding an object, users need to choose whether make this object private or public. Private: only the contact can reed the message Public: everyone in the community can scan and read the message Adding box Uploading media Take uploading photo as an example. Message on the photo Recieving new items Homepage Decide who send this item to Decide whether to put it in a box
02 Encounter stories Service Design Background As a person who enjoys traveling a lot, I have always been fascinated by the long history and culture contained in Chinese scenic spots. South long street, Wuxi Eastern gate, Nanjing Riverside street, Hangzhou Government: development strategy evolution Large-scalelocal culture of the Key points of cultural tourism attractions Traditional buildings and streets Handicrafts Folk houses, stores, etc. Attractions, museums, memorials, handicraft stores Traditional food Local cuisine, teahouses, snacks, tea houses, mobile vendors Rituals Festival customs, Ceremonies Beliefs Rituals, taboos Who lives people who live in INSIGHT 1 The local history by their traditional 70% 67% Who visit 61% Female, young visitor groups under 30 years 61% visitors
lives there? in them
history and culture are inherited based on the local residents, presenting traditional way of life and folk custom.
Current phenomenon and problems
Chun XI history and culture district, Nanjing, China
I choose chun xi district as an example and examine it through desk research Chunxi Historical District is a concentration of the Nanjing culture with over 200-year history since Qing dynasty. Since 2013, Nanjing government started the district restoration planning. (second step in previous policy)
Aging community
70% of the local residents lived in the historical districts are over 50 years old Most of the children are working outside the home
Strong affection for old buildings and a strong sense of belonging
According to a satisfaction survey of residents in 10 Chinese historic and cultural districts, 67% residents says that they are unsatisfiedwith current situation of these four aspects
visit there?
Preferred style
Prefer to travel freely and develop their own strategies based on online advice, Accept online tourism
Channels
visitor years old
Attracted and gather information, by short videos, seeding platforms
Current situation 1000 +
architecture 44.5
Aboriginal residential area accounts for the largest proportion of the district.
Problem
The environment where the aborigines live urgently needs to be improved
residents 60+ ancient buildings are in urgent need of restoration
Challenges of district development
+ +
Loss of cultural heritage subjects, culture and customs are diluted
The cost of demolition and reconstruction is much lower than preservation and improvement
Multiple stakeholders want to quickly exploit commercial value of districts, ignore the attractiveness of local culture.
% Aboriginal people are moving out Some historical architecture are overly restored Lack of cultural flavor, travelers do not have strong intention to revisit
Over-homogenous commercialization Infrastructure Location Transporation
Local peddlery Commercial Value
Community owner Developers Outside business Government Tourism
service
can better
Field Research During visit Before visit After visit Pain point Female, 26 Like to take pictures and share unique life style Likes history and culture Check out other people's travelogues popular spots Old artist who have domestic studio Handcrafters Local business owner Residents owns private garden Not attractive enough The tour is boring Attractions have no depth of content No special features Too many people
In order to design a
plan that
convey the history and culture of the neighborhood to visitors from the perspective of the local residents, I researched Chunxi Street in depth and summarized the journeys of residents and visitors through observations and interviews.
Resident’s daily Journey
Pain point
Home Leisure Work Social
retired couple who spend their free time decorating their
and making their home an attraction
artists display their traditional painting and calligraphy works in studio and promote traditional culture through the facade and social media Handicrafts and flower pots made from Qing Dynasty porcelain tiles dug up in the yard Selling traditional in domestic store handicrafts such as bamboo art, feather fans, brassware, etc. The reception follows traditional custom. They take a palanquin and inviting people to cook, which is very lively and gather neighbors together. Take photos, advertise themselves Buying and supplying in the in-neighborhood supply chain The mailboxes in front of the residents are still in use 60% subscribe newspaper Reading newspapers and discussing news at the community reading point Residents feel strong sense of belonging to houses and enjoy decorating them everyday. Home t Over-commercialization No cultural heritage No one listen to what I share Boring retirement life
A
garden, planting flowers
Home Street Older
Insight How Opportunity 01Environment 02 Business 03 Attitude 04 Media Need indigenous business support Positive feedback Digital Platform Need Ideation Immerse roleplay Take Floating vendor Map or Guidance Gameplay Shopping eating Boardgame Video game Mission
How might we... Co-creation sense of participation sense of immersion Visualization Interactivity Resident Visitor stimulate Concept Ideation Co-creation Platform sel e Handcraft Theater Food Old book Floating vendor Gameplay Shopping eating Friends Social media Live game What business run in the district What visitors will do during the process How visitor record and share their experience Get Nostalgic goods Print Video Community Old photo restoration Large Print Posters Antique streets Audio Video Television App Letter AR/VR Postcard Map or guidance Newspaper Newspaper reading site Postbox Package design Pattern exaction Where residents and visitor interact District brand style Handcrafts Old photo restoration Food Painting Caligraphy Story Home Who lives there What residents supply Mission 1 Create communities with more resident participation in design through resident-initiated maintenance mechanisms Mission 2 Providing better visiting experience and retaining more visitors through more interaction between visitors and residents User Psychology Create Attractions Enrich Attractions Sense of satisfaction Sense of Belonging Ranking Incentive Mechanism Resident-create attraction
User Journey
New users come to the district, get an unactivated map of the district within the app, and unlock new maps segments as they move to explore.
looking forward to the trip Where should I go?
Making decision
The APP randomly drops product coupons and displays icons to guide visitors to buy local specialty products and get “specialty cards” for purchase
Record and share
After visiting any self-created attractions, visitors can take photos and record their mood and upload these to the community.
Everyday, residents can print their daily newspaper of the attractions they have created, recording what visitors do and feel after they check this spot, stimulating and encourag ing maintaining the attraction.
Reach each new location, scan the QR code on the “attraction card” on the mailbox to check in and collect the attraction card in APP
Map give instruction! Too expensive...
Interact with residents
Meet old residents who owns an “attraction spot” and interact with them, such as taking pictures, chatting, trading, etc.
Unlock and collect their “story card”, like a bonus after interact with NPC
At the end of the own daily newspaper mailbox (attraction built-in printer a piece of newspaper, day's journey path,
I got spot card and story card! check in
I can print it and save it!
Here are coupons! Chatting with the owner, interesting
I need to take some photos
Hope photos can be “liked”
Lots of photos
I can create my newspaper!
Share it with my friends! Encourage resident-traveler interaction to enhance the experience
Going to leave...
Daily Newspaper - resident ver.
1
Get an unactivated map in APP
2.1
3
2.2 2.3
3 Shopping in Local store Visit resident-created scenic spots
Daily
4
Visitor’s journey
ver.
their own attractions what check in encourag-
2 Rating system
Residents can add new interactive spot and process with visitors on community’s big screen or residents' APP terminals. The more visitors check in and share their travelogue, the more the attraction's rating will be upgraded, up to a
Stakeholder map
1
Daily Newspaper t visitor ver.
the day, visitors can get their newspaper of the trip in any (attraction business card). The in the mailbox will print out newspaper, recording the user's path, photos and travelogue
Co-creation workshop
The community organizes events and where residents set up their homes, gardens, stores, and studios as scenic attractions, and collaborated artists participate in the production of attraction business cards·
exploring the map and enjoy something new
In the process of traveler-resident interaction, the traveler's desire to collect and the reward mechanism for residents are used to enhance the user experience, so that users can get the best experience and sense of achievement in the stage of communication with residents
How visitors feel
Old residents Visitor Local merchants Main stakeholder Indirect stakeholder Information flow Currency flow Landscape Designer travel agency Community service Secondary stakeholder Government Outside mervhants Social media Real Estate Company City planning bureau Cultural Affairs Live platform Influencer advertiser Friends Volunteer Brand Designer Service staff Family member support Human resource flow Compete and corporate Proviede service hire Service design recruit Recruit Propaganda Recruit Interaction Purchase culture post Reputation potential client Recommend invest Resident’s journey
Prototype & User Test
Step 1
I visit the three previous interviewees again to explore the possibility of turning their home or store into an attraction, I introduce my project to them and get their feedback. the owner of a vintage grocery store An old couple who manage private garden an old artist who runs a private studio
Feedback
Collect user stories and test resident engagement
APP design
A map that is gradually activated as visitors explore the resident-created attractions
Interaction with tourists is normal for business-
need strong support from the government
Three attraction card prototype
Nostalgic grocery store Garden older than you Hidden Treasures
Feedback Paper prototype of attraction card and the mailbox hanging in front of the door
1. script and table games mode can be added
We hope to have online digital newspaper that can be shared and sent to friends
I designed the prototype of the visitor app to test the feasibility of the process I aggregated the travelogue posted by visitors on social media and created a preliminary version of the newspaper prototype. Showing them to the residents, they all show a positive feedback on it With the co-creation with the residents, I created prototype attraction cards for their homes/studios
retro atmosphere and user immersion 1. non-educated may not want to participate
hope there are more locations, not all of them can be visited at once
Feedback
It's nice to see the feelings of the young, who usually don't have the opportunity to see these
” There is a sense of honor to be in the newspaper “ ” I feel motivated to tell more stories about our neighborhood “ ”
map Attraction indication Card collection Photo sharing Newspaper preview
2.
3.
2.
3.
collection Community
MAP Card
“
Newspaper---visitor ver. Newspaper---resident ver. Visiting time Collecting card Posted travelogue Posted photo immersion Card design Attraction card Speciality card Story cardCoupons and souvenir card when visitors purchase speciality in local store with residents, recording this resident’s memorable story Upon arrival at an attraction, you will receive a commemorative attraction card, recording the story related Using mailbox with build-in printer, visitors can order and print an newspaper on their APP recording cards, travelogue and content, and take it away as a souvenir Using the mailbox with build-in printer, residents can print out a newspaper recording the travelogues and photos posted by visitors who checked in in their attractions
03 BOOK LIVE
Background
UX design
Social Attributes of Reading
Song dynasty：
Literature talk
In ancient times, literati would hold reading parties, feasting on other literati in a quiet, beautiful setting, reading poetry and communicating their interpretations and ideas about books.
1900s: Book Club
Inherited ancient chinese tradition, and learn from Western societies, leading people of different classes read together. They raise several issues to discuss at each meeting to complete a series of activities like communication, feelings expression, and commentary.
Modern society: Reading Forum
The largest reading forum, Douban, has nearly 100 million users and a total of tens of thousands of reading forums
SUMMARY
Reading stimulate desire to discuss, and people obtain the collision of ideas and self-improvement the process, so that reading comes with its attributes.
people self-improvement in own social SUMMARY Sponsor-- -- Wechat reading WeChat is the largest social platform in China, WeChat reading promote the online reading + social network mode based on wechat. In the premise of perfect book library and good reading experience, through the social and communication function, enhance the length and depth of reading Project background Reading Market analysis Key words Digitalization Fragmentation Young generation Interest-driven Who is user? SWOT analysis Comprehensive Reading Rate E-book Reading Rate 33% 15 52% % Others 90s 80s Yong generation: Age distribution Transportation Before bed Scenario Leisure Meal Digitalization: E-book acceptance Interest-driven 34% Recommended by celebrities or others 44% Work/study needs 90% Personal interest and inner need Most people do not have interest to read in depth, and need to cultivate user habits W. Covid-19 increases user demand for reading O. Tencent's background allows WeChat Reading extend to diverse-media content IP drives reading interest S. Content: Huge book resources as well as a complete IP industry chain. T. Intense competition in the market 57% Male 43% Female low income mid-low income middle income mid-high income high income Income distribution Challenge WeChat Reading has over 210 million registered users, but the daily activity has been on a downward trend since January 21, ranking only 7 on the list Social: Use of WeChat's huge social ecology to facilitate readers' sharing of opinions and discussions User: Social reading and in-depth reading has gathered a large number of quality users. Sharing, ranking and community features may put pressure on users' psychology old users Lack of truly differentiated highlights Short videos and other entertainment platforms have diverted public attention 81.6% 77.6% Fragmentation
Interview
User Research
To explore users' needs for reading experience and socialization, I invited twelve users with different backgrounds, reading in different ways. I interviewed them via focus groups. User group Wechat reading user User group Library enthusiasts 1 2 3 User group Reading club member Questions What do you think is the most important factor that Are you willing to share your reading experience？ “ Jason Online prefered Data Analyst, Free time: Frequency: Reading motivation: Need “ ” Min reader 24’ female Master student Free time: Frequency: Reading motivation: Need Reading is a ritualistic thing, and it's nice to read in a space with many people and feel like you belong. I will mark the ten by strangers, it gives tion, I feel like I am communicating with them on a soul level “ Lack of free time, use fragmental time to read online, broaden knowledge and self-improvement through reading. He likes to express their own opinions. Most of the social circle are busy business people.
bookstore
classical
reading
a way She feels
reading
relatively private
anonymously share book reviews.
social software, her boyfriend by exchange reading opinions. Environment Content enjoyment Self-improvement Feedback Objectives Environment Content enjoyment
recognition
sharing ideas
companions
motivate you Make new friends through reading
and space for serious, deep reading Seeing others' reading progress and quality reading ideas to motivate myself and learn from them More streamlined and focused reading experience
& Focus Group Persona & User journey
Usually go to the
nearhome, mainly
novels. She considers
as
that
is a
thing,
In
Immersive reading atmosphere The sense of
when
There are
who can
Time
organizing their reading journey, I found their needs and opportunity points for reading experience and socialization
prefered reader
27’ male Analyst, Master Degree
Pain point
Recommendation from social circle brings pressure
Online reading environment is distracting Commercialized recommendations can cause resentment
of practical information acquisition in WeChat reading is low
The social circle is too complicated, and there are too few people who share the same favor of reading
good notes writgives me inspirawith ”
Thinking Feeling
this book is very practical Would it be embarrassing if it wasn't good Doing
Receiving recommendations from friends
Look up what others say... Great, it's in the app
So many recommendations, it should be good.
The environment is a bit noisy
This paragraph is inspiring there are strangers who think so
Looking for comment Check related recommendation Bookmark Reading on the way to work Seeing others‘ shared notes
I want more people to see what I think Mark it to look through it later
Want to show love-reading image
What if no
Received Likes, very
Post ideas for great passages Share notes to social media Recieve likes from friends Follow interesting people
Discover Reading Share Stages
Thinking Feeling
Seems a bit far away... book you want book that looks good
ideas with others you to keep reading
motivation:
Objectives
Feedback
like to read way of leisure. thing, she software, she met Selfimprovement
Doing Pain point
Find a nearby bookstore/library
environment with sense of atmosphere Let's use music to enhance the atmosphere
A lot of people reading together gives me motivation It's getting late...
This book is good, buy it and read it at home
More people should know this great book!
wonder if my I can communicate deeply with like-minded people.
Browse the bookshelves by category Finding a comfortable, quiet seat Buy a cup of coffee Play background music Buy a favorite book Post book reviews online Recommend locations to classmates
Can't read anytime, anywhere, need to free up time
Book collection is complete, Children, tourists, etc. may spoil the atmosphere of reading
Unresponsive sharing reduces motivation
Go to bookstore-organized book club
No friends in the original circle who have the same reading preferences
journey ”
Psychology Analysis
VS
Interest-directed community
On
the
realization.
Immersion
focus Multi-sensory
and
Peer effect
Desire
Users
Advantage function immersion experience VIP membership Commercial realization on added value features Skin selling Book selling Promote content and attract visitors Costumized space Virtual Library Fun components Virtual bookshelf music Mobile reading
removal
Sense
high
Learning agency High Low Immersion High Low High Interactivity Plot
that people can focus on the current goal situation to feel pleasure and satisfaction, and According to research, immersive interactions have a positive effect on learning and knowledge acquisition (Gustav Bøg Petersen, 2021)
of distractions
of presence in the environment
level of participation
of the effects of interactivity and immersion on agency
Reading motivation
Relatedness to others is one of the three universal psychological needs that motivates humans to act. Sharing or social connections may promote reading motivation and engagement. The sense of recognition & achievement
for Expression Ideation
As a product on user
Opportunities Users are eager for pure, like-minded peers to exchange their insights during reading, bringing satisfaction and identity
Insight 1
who lack motivation need continuous positive feedback and incentive to improve reading time and build up their reading habits.
Insight 3
reading allow people identify each other with their interest identity and cultural identity so that people
easily create interest-directed
Acquaintance community
contrary,
can
community
Reading and idea expression involve personal values, emotions, hobbies, aesthetic interests, cultural cultivation, etc. These are actually very subjective and private and internal things. Social relations bring consideration of other’s vision into private, personalized reading. This will be contrary to the original intention of reading.
Users can share and borrow books they have purchased, and friends can read them for free in real time to increase user interaction.
improving the experience of reading and interactive communication, enhancing reading interest, motivation and reading productivity, and increasing user
Words
Social Feedback Main function Personalized Library space Real-time Character interaction Community and comment Visual Audio
Users
personal
space
Users
real-time
space.
Readership forum
Concept By
stickiness Purpose Key
Atmosphere
White noise: soothing and relaxing Recommended music: in line with the tonality of books
can customize their
library
according to their preferences, simulating the
can control the virtual image for
communication about the book in the online personal library
Chatting space
Intelligent algorithm recommends users with common interest and preference to read together, forming a reading community. reading thoughts and interactions will be recorded
H5 Mini program Independent system low
Easy to share bookstore The
users,
function Auxiliary function Build social relationship through communication and interest matching Use peer social rewards to build spontaneous
communities KOL Community Book sharing Liking system Ranking system Reading group Reading notes Conversation box AI Interest recommendation Voice chat Personal display page
Touch point
threshold
main touch point for
the mini program focuses on the reading experience and discards other interfering functions and improving user stickiness. scanning the QR code on the book they purchase, users can store the e-book version on their library, which is convenient to read and communicate at any time. Through the screening of user needs and opportunity points, My Design will present as an independent immersive reading software that shares the book library and system with WeChat Reading, focusing on real-time user communication sharing and scenario-based experience. Users are willing to pay for a better reading experience. product that is about to enter maturity, WeChat Book focuses experience, user retention, user activity and commercial realization. Fragmented mobile reading is becoming mainstream, whilesphere still attract users Insight 2 Insight 4
interest-led
Shared book
Immersion
Architecture User Test Prototype
They are asked to pick from these four options: Photo-like environment 16% 25% Realistic painted environment 20% Cartoony environment 39% Stylized painted environment
stylized environment
based on
What is the most atmospheric style?
Information
In order to create an immersive space in the user's mind, I invited 107 potential users to
In general, users' tendency was to choose a
atmosphere
reality, in middle between cartoony and realistic.
reading
Feel more focused on reading Typing communication won't disturb others Login Homepage “Me” My Library Background Book shelf Reading section My Library Visitor section Memory board Widges Invite friends Permission Real-time chatting Public bookshelf Raise Reading to add Hourglass Encyclopedia Dictionary Pets Read different develop Magic AI recommendation that may Barometer Adjust Drift Randomly gifts to 3d surround background Skin Mall Background music Share and borrow Add new book My book review Friend’s book review milestone Friend leaving message Ranking My friend VIP system Message Bookmark Share Personal image Community Friend posts Add friends Reading section Book shelf Visiting section Explore Users navigate through the space by sliding to reach different functional areas
viewers
To verify the effect of the immersive space, I invited 10 users to organize an online
session on zoom, collecting user feedback by using the selected main scene as the background and playing background music list. Feedback
There are many white noise videos on Chinese streaming platforms that help
focus on learning. Videos set in this style are also popular, reaching 200,000 views
Usability Test I invited 6 core users to conduct a usability test with the functional framework and prototype design to verify whether users could locate the desired function in the scenario-based homepage Task The widget is interesting, hope more features can be added to develop reading habits Enter bookstore from bookshelf section and add new books Enter a conversation in the visitor area Browse and go to someone else's library Change background and background music Post a book review 4s 5s 8s 9s 7s 3.8 2.5 3.1 4.5 4.2 I hope I can record real-time thoughts directly in the reading interface and can see the interaction without going to the communication section Some entrances, such as bookstore, explore, widget, I hope there can be more guidelines, such as highlighting or quick list to select the entrance Suggest adding more ritualistic content, such as milestones, memorials, etc., and showing them to the community to increase positive feedback. Attractive Clarity Immersive Fluency Function Explore Memory board Book shelf Book Store Book info “ME” Reading section Widges Raise plants Reading for half an hour a plant Hourglass timer Encyclopedia Dictionary and Wikipedia different types of books, develop attributes of pets Magic Crystals recommendation of people/books may be interested Barometer and magic clock the background weather and time Bottle Randomly send book reviews and strangers Explore library Explore book store Friend’s library The stranger’s library Visit Leaving notes Reading together Real-time communicate Visit Leaving notes Reading together Real-time communicate Recommended book Searching AI Ranking Category Book comment Chat Send message Reading message
Through algorithms based on personal tags and community their favorite books and add them to their bookshelf.
Browse books
Users can start reading and feel free to express their opinions when they feel inspiring or moved.
Final design
Read and express ideas
Users can lend their liked books so that other users can access libraries to interact and read together in real-time. Visitors (User 2) and User 1 read reading and the communication
Share books
Shared book Re-choose
Reading
-
access their
Communication
User 2 can browse to other people's libraries in many ways.
Find the book you like, who are currently reading it in recommended library.
Browse library in exploration area, which will show the books being read and some real-time reviews, join them if interested.
Other functions Memroy
board
Users and visitors can leave book reviews on the memory board, and system-generated milestones will also be displayed on it.
Widges
Click the corresponding object on the screen to use the widget function Record player Switching background music to create an immersive atmosphere
Reading
Raise plants
Reading for half an hour to add a plant, Helping to form a habit
read a book together, easily switch between the communication interface, and freely exchange views Explore book Explore library
Barometer
and magic clock Adjust the background weather and time in case some users like to read in special weather, like rainy night Drift Bottle
Randomly send book reviews and gifts to strangers, help user to meet new friends with same interest quickly
Decorative paintings Buy skins and switch backgrounds
04
SPARK Service design Background Background
In the 1950s and 1960s, computer graphics were used to generate simple patterns and shapes. Frieder Nake, a German mathematician and scientist, created a collection called "Matrix Multiplication" in 1967, which contained 12 images
artist Harold Cohen developed a set of algorithms, collectively known as AARON, that allowed a computer to draw with the irregularity of freehand drawing.
GANs are developed, rather than working on pre-existing images like Google DeepDream, they could be used to produce completely new images.
The GAN-produced portrait sold for a whopping $432,000 at Christie's in 2018.
Paintings created with AI tools win human art awards
As technology advances, AI's achievements in the field of painting have been remarkable and have sparked intense debate about how AI will be part of art creation in the future?
Text encoder(CLIP) Image ecoder Text conditioned Latent space 77*768 text embedding 64*64 Latents Training: repeat process classification, regression, reconstruction 64*64 conditioned Latents Image Decoder 512*512 image Image generation Consumer/ social Media/advertising Design 3D MODEL Gaming Text Video Music The AI content generation industry is still in its infancy, and AI image generation is just a small part of it, representing the industry gradually becoming known to the world. Data supply Creators' Ecology Algorithm/model research institutions Completely free and open source Member subscriptions
Research Research
At present, the users of AI painting are mainly young people and students, while the percentage of users in the offline industry exceeds the percentage of art practitioners
Concerned
To study the possible future application prospects several art-related practitioners and enthusiasts and the existing models and problems of their practitioners, offline publishing industry practitioners
welcome
Junior game designer, responsible for environment art of a western style
Artist & designer AI art generator user job distribution Industry distribution
User
The vast majority of users (92%) do not generate income through AI painting
Game Artist John
Excited
AI painting is excellent for game since it’s not detailed enough mistic about it, and worried that Drawing illustrations for magazines, commercial posters and picture books like creating own world and characters with and look for illustrators to visualize it.
AI painting is an infringement of illustrators’ copyright, and AI has style limitations without human creativity. I will not be replaced by AI, but I am worried that fewer people will study painting in the future. expressed in form of painting. show their inspiration
Anime lover Helen
Cindy
College student
scenario Self-appreciation Share with friends Social platform post Work processing Sell directly
Worried
Freelance illustrator Cindy for game. game environment art brainstorm for direct commercial use. I’m optithat I will be replaced in the future
my friends,
more people can use AI to Co-work by Game designer & Game artist Create a world setting Decide art style REVIEW in form of text Looking for reference draw thumbnails REVIEW Game designer Game artist Final design Communi cation To 3D Artist and programmer Lots of content and work, high cost Lacks continuous user feedback and research Lack of inspiration Communication of content, REVIEW REVIEW Feedback Feedback Sketch stage Final outcome Can receive commission after actual launch Text to convey information sometimes is not repeated revisions and feedback Lack of inspiration Unstable income Have inspiration on a newworld setting Social media discussion world view Commission illustration on platform and create character card Co-creation writing, recieve likes on social media High cost and long time cost for commission, many ideas cannot be expressed It’s a niche circle and lack of friends and positive feedback, purely motivated by interest Agitated Worried
prospects of AI painting, I interviewed enthusiasts to understand their views on AI their industry. They are game industry practitioners and amateurs.
with
painting. I hope
Ideation
generation
limited
poor
Public I want more valid training data to drive technology
I want lots of high quality creative content to meet the customized demand of content consumers I want more efficient and inspiring creative-production methods to meet demand I have a lot of ideas that I want more people to see and generate value Mechanism
AI content
and continue to
the
System
commercialize and pay creative content Evaluate
consumer satisfaction
Build
Build
social
Open
display
creative contributions
The current AI makes it only effective as tool to assist human creativity and providing creative possibilities for the public Creator economy Challenged by illustrators for copyright of the data sources. AI generated artworks are not legally protected Platform rules + legal support + mass education Platform rules Legal support Public education Real-time
demand
Most
artwork Worldwide internet content creator scale prediction 4 billion 2022 2024 interest-driven users 900 million professional creators 600 million Disseminator 2010 2022 Percentage of global Internet devices PC Mobile As the demand
Internet users grows and more creation tools emerge, it is expected to
more user-centered and more content creators will create economic value Visualize value users Our By creating participate UGC and Allow own Content creators We An AIGC Work Inspiration Upstream Downstream
Ideation Pain point of AI image
Technology
to the existing image library and style unable to modify precisely according to the demand
ability to handle details How How AI programmers Companies Professional Artist
forward
to identify better
creation
train
model
to
the
of works based on popularity
pool of inspiration from daily life
a strong
creation community as a incentive
and transparent
of
Copyright
communication platform to reduce
misunderstand
artist find inspiration from real world and other
of
become
How might we How might we Concept Concept Advertisement Public User Game company Publishing company Film/movie Platform AIGC supported Review Mechanism Co-creation Mechanism Social community Inspiration collection idea provision Sponsor Pay Contribution Value Style tag Achievement medal system Recommendation list Forum Liking Ranking system Professional rating Virtual meeting Social rewards through interaction and achievement help stimulate creative awareness and increase the diversity of content production Sharing Inspiration library Character, environment, story Insight 3 By protect the right of the buyer, creator and copyright holder, ensuring commercialization interests to keep them actively interact Insight 4 The participation of both public and professional creators can achieve inspiration diversity and better content quality Insight 1 User-centered review and decision-making process help create interest-oriented and user-driven commercial entertainment products Insight 2 Visualize and measure the commercial value of AI-generated art created by all users Our Mission creating an environment in which all people spontaneously participate in creation and generate creative value, keeping the and entertainment industry continuously alive Allow everyone create, visualize and enjoy their imaginary world Content creators Content Consumer Business C to to B C AI Database Tool Support Continuous Training We provide AIGC technology-based community platform connecting the Work Flow Inspiration Co-creation Review Commercialize Creator honor Online gallary
As
Planet Brilliance Gallary
When
Concept definition Concept definition Service Blueprint Service Blueprint The whole platform system can be accessed from ative artists who join the co-creation process. This User journey Front-stage interaction Back-stage interaction Support Front-stage interaction Back-stage interaction Support Public users Artists Companies Tagging Collect to planets Start creation request Increase spark value Camera access Input database Gathering inspiration from life Photo Text Video Browse inspiration Create planet artworks Browse planet Start creation request Tag category Key word search Recommendation based on preference algorithm Information Fill Form Recommend related inspiration Keyword acquisition and association User preference extraction Tagging categories Key word searching Ranking of brilliance Database searching for tags and content Inspiration Co-creation
Universe
Spark
Universe is a space where users can freely publish their inspirations, which can be collected to other’s planet representing user achievement. User raise it a lot by posting art creations, collecting inspirations, creating planet and slightly raise it by participating in interactions
The initial creator sets the theme, other participants post related art-creations and freely discussing in it.
more high-spark users participate in co-creation, brilliance increase as popularity increase. When it exceeds 100, it will become eligible for commercialization and be pushed to companies.
Inspiration Pool Contribution Value Collectionof artwork Creative level of planet Art showcase
a planet is commercialized, a public, shareable online gallery will be created to showcase the planet's works and contributors. Companies and creators can discuss online.
from two ports, the web side for to business and the app side for creators. The creators are subdivided into public creative users who use AI tools and professional creThis service blueprint describes in detail how these users collaborate to incubate and create a commercial project, and the service support system behind the process Create artworks Invite artist Interaction and communication Like Comment brilliance value reach commercialize point Select interested and valuable planets to commercialize Sponsor interested planet Cost measurement Bidding distribution Attend project launch Gallary Comment and advice Commercialized Product Launch Inspiration input, including photos/texts/tags Increase spark value Recommend list of high spark artist Show user’s spark values Assignment notice Achievement medal system Increase planet’s brillance Progress bar message system Algorithm training User management AI generation Database supplementation Copyright verify Push to Business side Percentage statistics of contribution value, including all participant, artists, inspiration contributor and style tag used Formal message for contract signing Legal team support Staff answer questions Receipt of payment to the bank Artwork display Contributors display Online meeting Sending invitation when artworks in gallary update Massive increase in planet's brilliance Bank payment system Sponsor record Ranking of brillance System automatic push planets reach commercialize point Competitor list and ranking Contract signing status Legal team support Obtain the copyright of the work Pre-pay Payment of platform service and AI engine usage fee Project advertising Advertising Delivery Project advertising Advertising Delivery Real-time communication and feedback with contracted artists Automatic posting to gallary aftertimg Bank payment Review Commercialize
Information architecture Information architecture Creator APP Homepage Explore Universe Add new Message ME Switch planet Brillance My contribute value Browse creation Add creation Invite user/artist Planet info Participant List sponsor List Explore planet Explore Universe Explore art Planet Art Inspiration Likes Bookmarks Comments Commercialize invitation Invitation My spark My creation Bookmarks Inspiration Achievement Revenue Management Online gallary Help Setting Planet info Join Browse artworks and inspirations in the planet Collect inspiration Begin art creation Interaction on art creation Like Comment Bookmarks Art info Creator and his spark Related inspiration to generate this art Fill info Add inspiration Upload artwork Fill info Choose inspiration Type description Content Tagging Tagging Begin art creation Photo Text Video To B website Dashboard Explore Gallary Message Project list & progress To-do Management Progress Sponsor Filling budget Bidding Pre-pay Project announcement Final payment Launch Go to gallary Collarboration management Payment management Recommend Ranking Category Brillance Planet info Competitor list Participant List Bidding Sponsor Brillance Planet info Artwork Artwork info. Creator Inspiration contributor Project participant List & Rank User information Their spark value Unread message History message New potential project New collaboration request Collaboration artist My payment management Permission Management Advertising Setting Service & Help Homepage Wireframe Wireframe Brilliance Dashboard Switch between
Homepage Wireframe Wireframe Add new Discover Message Me Planet/artwork/inspiration info Dashboard Explore Gallary Create new planet, artwork and inspirations Browse other’s planet, inspirations and artworks between the planet I created and I joined Switch between the planet I created and I joined Revenue Click on the progress item and go to the secondary page for processing Users can manage interactive messages, business income and previous creations Budget paid by the company Art creators (Public and artist) 38% Inspiration contributors 10% Interaction participant 6% AI engine developer 20% Artist tagged (copyright) 20% Service fee 6%
High
Brillance 57 points left for commercialize
Planets Explore Inspirations Join interested planet
artworks in planet Brilliance reaches Browse the planets created by others, recommend based on user preference tags Participate in discussions in the planet, comment and like other's artworks, increase spark and brilliance to him and the planet Browse artworks, Like or comment it to increase the brilliance of that planet and spark of creator. Artist original artwork Upload your inspirations and collect others As you explore, you can join to participate in the creation process As more and creation, eventually
Explore
Browse
fidelity Design
fidelity Design Dark color pallate In line with the concept of Universe and Planet Luminous elements Corresponding to the concept of Brilliance and spark Purple primary color Emphasizing the sense of technology. PC Website-to B side Mobile APP-to C side
High
Explore artworks
Create artworks
Based on the inspirations you and the planet have collected, you can create artworks under the theme of planet
Post artworks
User Test User Test
After the project is -
ized, public can access the open gallary and see the process of the project from inspiration to release and all the contributors
Gallary Project progress
In order to verify the commercial feasibility of the whole design, I simulated the process from inspiration to commercialization and conducted user testing using existing social media platforms Step 1
Step 2
I chose XiaoHongShu, the second largest community-based and UGC oriented app. I established an interest group and invited 275 users.
Step 3
We found that blind box attracted young people by its trendy concept and design, continuously creative contents are needed to attract customer, in line with the portrait of target company
Step 4
Companies can manage the status and progress of the -
tion to release on the platform
I posted notice poster, set up rules and call everyone to use the AI tool mid journey to create blind box artifacts, and encouraged them to publicly post to social media
After one week, a total of 42 submissions is collected. Everyone enthusiastically discussed the inspiration and description. participants posted creation and got likes from people interested in that.
Posting work will increase your spark and planet's brilliance, and future income will be distributed according to your contribution and more users with high spark join the eventually planet's brilliance will reach 100
Select interested planet
The planet that reaches 100 will be pushed to the Business-side webpage, and companies can make it a commercial project
reaches 100
TOP 10 Creations
Feedback from “Buyer”
I interviewed two employees of potential buyer companies and asked for their feedback on the output results of this trial and the whole system
Alex Creative IP product manager of game company was shocked. It is valuable for commercial use.
Sam Comic magazine art director
create more and make the whole creative community more dynamic.
Brillance commercialize
