Rise of Printing in Europe, Renaissance Graphic Design
The printing press had dramatic effects on European civilization. Its immediate effect was that it spread information quickly and accurately. This helped create a wider literate reading public. However, its importance lay not just in how it spread information and opinions, but also in what sorts of information and opinions it was spreading.
Johannes Gutenberg, 1450 movable reusable type, mass communication
"Broadside (printing)."