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Art Nouveau No longer looked to the past for inspiration Art nouveau represents the beginning of modernism in design (Modern Architecture). It occurred at a time when mass-produced consumer goods began to fill the marketplace, and designers, architects, and artists began to understand that the handcrafted work of centuries past could be lost. While reclaiming this craft tradition, art nouveau designers simultaneously rejected traditional styles in favor of new, organic forms that emphasized humanity's connection to nature.

“Ukiyo-e”,Utagawa Toyokuni, late Japanese Edo era: 1800s

“Dreams”, Aubrey Beardsley Zodiac, 1896, Alphonse Maria Mucha


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