6pm Brand Extension is to Identify a new product opportunity using user research and competitive analysis data. Then, uses in-depth systems design knowledge as a basis for designing a brand extension product. Also, prioritizing feature design work to limit the scope of final deliverables. In this project, a user journey map as a way to inform interface screens and a prototype low-fidelity design to communicate product vision. These are ways to test works with a sizable sample size to inform future product development and improvements.