CEFF- Brand Design Deliverables Richelle Deyoung, Amy Markowski, Kelsey McCalla, Julia Olson, & Xinni Wu
CEFF’s mission & vision
educate, inspire, & motivate The Colorado Environmental Film Festival (CEFF) is a celebration of the power of film to inspire, educate, and motivate audiences. CEFF presents thought provoking films and dialogue that raise awareness of a wide variety of interconnected ecological, social, and economic themes. The Festival provides an experience for the audience that goes beyond passive film viewing: CEFF inspires audiences into awareness and action.
main objectives
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To articulate CEFF’s message in the form of a persuasive
•
To create a unified design of CEFF’s messages through a
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To develop richer communication of CEFF’s messages,
information package to a targeted audience.
visual language system, format and structure. events and designs.
the design
tone and imagery
inclusive, community forward, & intimate The new tone and imagery of the CEFF designs will feel community forward, inclusive and intimate to help promote the organizations mission and goals toward the new targeted audiences.
main audiences
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Students, 19 or younger who are environmentally conscious
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Film makers and photographers who create unique
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Non environmentally conscious people who believe
and interesting in learning more.
environmental films and photographs.
in helping the environment but are somewhat environmentally helpful.
main timeline objectives
timeline March 26 The CEFF team approved the final deliverables that were to be designed.
April 4 Storyboards, website, and print roughs reviewed by CEFF.
May 9 Design team presented all final design deliverables to the CEFF team.
May 11 After revisions, assets are delivered to the CEFF team.
broad deliverables
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Website redesign. Design team set up an external site that
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Print templates. Templates included items for event
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Video assets. The final designs will include bump-ins for
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Social media. Profile images were created to include
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Logo redesigns. Included updating typeface to previous
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Style guide. A document explaining all design choices and
is cohesive and follows new design guidlines for CEFF.
posters, signage, brochures and yearly handouts for CEFF events and CEFF Caravan. sponsor’s video, an editable video with interchangeable alpha channels to create promotional material before and after events. CEFF’s new logo and adhere to social media guidelines. icon, new design choices for promotional material, and logo creation of CEFF Caravan. guidelines that future designs should follow.
final designs
typography
Google font - Overpass
Black
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789?!
Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789?!
Regular
Thin
headings
Overpass black / 25 pt or larger / all lower case
subheadings
Overpass bold / 16pt to 24pt / all lower case
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789?!
one line/small detail
Overpass regular/ 9pt to 15pt / all lower case
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789?!
large body of copy
Overpass thin
color pallet
#FED700 / RGB 252 215 0 / CMYK 2% 12% 100% 0%
#FFFFFF / RGB 255 255 255 / CMYK 0% 0% 0% 0%
#D7DF23 / RGB 215 223 40 / CMYK 20% 0% 98% 0%
#1C170B / RGB 28 23 11 / CMYK 65% 64% 75% 82%
#71A241 / RGB 112 162 65 / CMYK 62% 17% 100% 2%
#B2B4B7 / RGB 178 180 183 / CMYK 31% 24% 23% 0%
#212F64 / RGB 34 48 100 / CMYK 100% 92% 32% 21%
logo
Previous Logo
New Logo - Vertical
Colorado Environmental Film Festival
Colorado Environmental Film Festival
logo
Previous Logo
New Logo - Square
Colorado Environmental Film Festival
Colorado Environmental Film Festival
logo
Previous Logo
New Logo - Horizontal
Colorado Environmental F ilm Fes t i v a l
Colorado Environmental F ilm Fes t i v a l
logo
Solid Color Versions
Colorado Environmental Film Festival
Colorado Environmental Film Festival
Colorado Environmental Film Festival
Colorado Environmental Film Festival
Colorado Environmental Film Festival
Colorado Environmental Film Festival
Colorado Environmental Film Festival
Colorado Environmental Film Festival
Colorado Environmental Film Festival
Colorado Environmental Film Festival
Colorado Environmental Film Festival
Colorado Environmental Film Festival
Colorado Environmental F ilm Fes t i v a l
Colorado Environmental F ilm Fes t i v a l
Colorado Environmental F ilm Fes t i v a l
Colorado Environmental F ilm Fes t i v a l
Colorado Environmental F ilm Fes t i v a l
Colorado Environmental F ilm Fes t i v a l
logo
Graphic Version
website
website
Previous Version
icons
inspire
educate
motivate
posters & banners
pole banner v.1
Previous Vesion
pole banner v.2
eco expo
photography expo
long banner
Previous Vesion
event print material
brochure individual pages Previous Vesion
Back cover
Front cover
brochure individual pages
brochure individual pages
brochure individual pages
brochure individual pages
brochure individual pages
call for entries & event tickets
event badges
event badges individual
VIP tickets & save the dates
video
video assets
CEFF Caravan
logo
Previous Logo
New Logo
colorado environmental ďŹ lm festival
save the dates & invites
social media
social media
Previous Vesion
miscellaneous
promotional goods & newsletter
ceff.net