3 Reasons Why Users Leave a Website If you want to earn more revenue online, you need to drive traffic to your website. So, what happens when your website loses traffic? On this page, we’ll provide you with six common causes for losing website traffic. Let’s get started! 1. You made recent changes to your design or website structure
The most common cause for loss of traffic is that your business made changes to your site. This may seem confusing, as you would think that the changes should increase traffic. After all, you revamp your site in hopes that more people will find it. This doesn’t mean the changes you made were bad. It may, however, mean that you forgot to integrate certain aspects when you made those changes. Many companies forget to optimize their pages for search engine optimization (SEO) after they update them. If you do a complete web design overhaul, it is easy to forget that you need to optimize those pages for SEO. Your new design may be great and better for your audience, but you need your page to be optimized for SEO for it to take full effect on your audience.
2. Your page is too slow
This happens quite often after you update your site or create a new design. When you add new elements to your pages, you need to make sure they are optimized. If elements like photos, videos, and other items with big files aren’t optimized, they can slow down your page. Users hate slow loading pages. They don’t want to wait for a page to load to obtain information. Users want the information instantly and quickly. If your pages load too slowly, you will lose traffic. 3. You have links to outdated or deleted pages
As time goes on, you will update your site. You will restructure it, redesign it, and move pages around. While this is a great benefit to your business, it can end up hurting your business if you neglect to fully update your pages. What does this mean? When you redo your site, you often move pages around. You may not move around every page on your site, but you may restructure some of your pages and move them to different spots on your website. If you linked to that page on a different page, the link becomes broken. It directs users to an error page. Even though you have the newly updated page, you may still have links to the old page you deleted. This causes your business to lose traffic because you lose credibility. People don’t want to find broken links and pages that aren’t updated.
4. You aren’t earning backlinks
Backlinks are a crucial part of SEO. You need to earn backlinks to boost your website’s ranking and reach more credible leads. If you aren’t currently earning backlinks, it may explain the drop-in traffic. These backlinks bring in new traffic for your site. They drive in leads that are interested in your products or services. It isn’t a once and done behavior; you need to constantly earn backlinks. You may see a decrease in traffic if you aren’t earning backlinks, but your competition is. This means that they will rank higher than you and take some of your traffic. 5. Your website dropped in ranking
Your website’s ranking position has a huge impact on the amount of traffic that comes to your site. The top search result on Google has a clickthrough rate (CTR) of 30-34% (depending on the device used). This number drops to the single digits for the second position. So, if your website drops in ranking, you could see a significant drop in traffic. Your competitors may be taking actions to improve their site, which causes them to rank higher and bump your listing down. Positioning is crucial, so even dropping down on placement can affect the amount of traffic on your site. 6. Your users may change their behavior
There may be reasons for losing traffic that aren’t strongly in your control. User behavior is one of those things. It is hard to control how users will behave and how trends will change.
This is a common thing that occurs for retail businesses. Traffic is high during the holiday season in the winter, but traffic drops dramatically in the summer. There is often a rise and fall in traffic based on the time of year. It is possible that your business is experiencing this issue, too. You may be seeing a decline in traffic because of the time of year. It’s all based on user behavior, which is something you can’t control. There also might be trends that affect your business. Some trends can lean people to choose one type of businesses over another. This presents a challenge for your business, as you figure out how to cope with these changes. Start getting your traffic back today!
It is worrisome to see your website losing traffic after you put in the time and effort to make it great. There are often little changes that spark these effects. If you don’t feel confident that you can make these fixes, you can always rely on a digital marketing company to help you get your website back on track. At XiraInfotech, we have years of experience driving traffic to websites. We have a team of experts that will help you make the necessary changes to get your website traffic back. Our team can help you earn even more traffic, too! If you want to learn more about how you can get more traffic on your website, contact us online or call us today at +91-996-711-8022 to speak with a strategist. Visit https://www.xirainfotech.com for Digital Marketing Company, Digital Advertising Company, SEO Service Provider, SEO Company, Social Media Marketing Company, Web Design Development Company, Web Design Company, Graphics Design Company, Software Company, Software Development Company, Mobile Apps Development Company.