Its 2020, and if you are unaware of trends happening in 2020, then you would be limiting your brand and reputation. You may be unaware of marketing trends happening in 2020 but your competitors are not!! We haven’t seen many successful companies that don’t have an online presence. There have been various tools and technologies that force marketers to modify so that their companies appear in top list. We will not only see new trends but also an ongoing trends happening around such as Video Marketing, Chat Bots and Voice Searches. In Voice Searches, we can observe many how people uses personal assistance like Siri and Alexa, SEO then bend with voice searches with keywords how people talk rather than what they type.
Here we have listed out some of the major trends of digital marketing.
FACEBOOK IS EPITOME. Facebook is no longer the king of social media world. Total monthly active Facebook users are 2.45 billion, which makes the Facebook platform the World’s largest social media platform and 41% of its users are over the age of 65. While it's by no means struggling, it’s clear that Facebook is losing with the younger demographics, who have more visual, interactive experiences offered by Instagram, Snapchat, and TikTok, though TikTok is banned in some countries. Facebook has almost lost significant trustworthiness, with many of us growing frustrated with the platform's fake news, political propaganda, and cyber bullying. It’s essential for digital marketers to look at target market as Facebook may not be suitable for some campaign as it trend downwards for younger people.
INSTAGRAM IS A BIG HIT. In Instagram, total daily active users are 500 million which makes the worlds rising or growing social media platform and perhaps more importantly, much of its user base is the desire the younger demographic. Recently Instagram removed the likes feature of post being shared. As many content creators and influencers have voiced concerns about this move, and thus, companies should keep a detailed eye on the impact having in 2020. While it could lead on to an uptick in content quality, many users may terminate the platform in search of metrics elsewhere. Instagram also be said as social ecommerce
(buying products or services directly through social media posts or ads). 54 percent of people on Instagram use purchases research product and 130 million users click on shopping posts every month.
CHATBOTS FOR CUSTOMER SERVICE. Chabot’s are basically artificial intelligence software that acts as virtual keeper. Interaction with human in a natural way can be said as Chabot’s, primarily through the utilization of text chat windows, but verbal interactions also are possible. Over time, because the system collects more data insights, the AI learns more about the shoppers, making it possible to supply a continuously-improving service. Bot allows users to get personalized and focused interaction with humans. 80 percent of business will use Chabot’s this year. There are various benefits of Chabot’s, such as 24 hour service, instant reply to customers and no need for overtime pay, breaks and leaves. In every business online, many users prefer Chabot’s rather than customer care number or service.
CONTENT MARKETING MATTERS A LOT. Content marketing being the essential component of digital marketing. The quality of content always matters but now more focus is being in context and targeting. Google is growing in-depth, deeper in understanding of online content, so that marketers can target market and how they can make content up-to-date in 2020. The new algorithm of Google help search engine gets understanding of natural language in user search queries. It’s said that rather than choosing SEO trends, it’s important to have fast loading speed of sites, useful links and a good content.
VIDEO MARKETING If your business doesn’t use video, then it’s time to get updated and you should get on board this year. No one going to read your content fully, so to engage with audience you can use video. Videos can interact with customer when it comes to selling products and services online. Video marketing is highly-delightful, especially if it’s live video. Live streaming is also best method when combined with influencer marketing for digital marketing. Social media influencers, politicians, athletes, musicians, celebrities or social media star, having a interaction in comments section can be huge draw for audience. 52% people say watching a video of brand makes them more confident while purchasing there products or services.
EMAIL MARKETING Email is great way of communication as its being used by everyone for personal, industrial, commercial, academic purposes etc. Email marketing is an important or essential component of digital marketing. However, email marketing is evolving, and generic marketing emails aren't as effective as they once were. It’s now a mixture of automation and, more importantly, personalization that makes email marketing important for 2020. When you can trigger your email marketing to something specific, like a user browsing a selected product, then follow up with a promotional price or demo video in a very personalized email, this may be effective. Email is commonly the ultimate initiative to motivate an action, especially when combined along with your remarketing techniques.
WRAPPING UPAs of now, you can see how fast digital marketing is evolving. AI Technology, Video Marketing and Voice Search are the most leading trends of 2020. There is no time for stand still, as younger generation or today’s customers want brand to connect with them in exciting and engaging way that makes customers journey more easier and enjoyable. For everyone, who is in Digital Marketing CHANGE is basic part of job. You should always look ahead and have eagerness to learn new technologies, tools and strategies in order to get over your competitors.
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