Becoming an authority on Twitter
About the ebook In this introduction to Twitter ebook we build on a couple of the last ebooks. We introduced the concept of knowing your target audience and discussed some strategies to employ on Social Media and in another ebook we did an overview of the top 5 social media networks. Today we want to dive in and discuss Twitter speci cally.
Background Twitter is a top social networking site that allows users to communicate and send information in 280 characters or less. You can retweet or share status updates, reply to comments, or use hashtag labels to keep track of conversations surrounding different topics. As of January 2021, over 192 million people use Twitter on a daily basis, with 20% of adults in the US accessing Twitter at least once per month. Over 70% of Twitter users say they use the platform to get their news. The platform has a 54% to 43% male to female split in the US noticeably lower than overall, 70% to 30%.
Using Twitter for Business 101
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