Becoming an authority on Twitter
It is a question I hear often, the simple answer is yes, it can make sense for anyone; any business. That isn’t quite the right question though. To determine if you should dedicate time to Twitter versus other social media platforms, you need to ask yourself a few questions. The st is, do I already use Twitter? If you already are familiar and use it personally, it stands to reason you could be successful using it for business. One of the biggest measures of success in just about anything is how much you have to motivate yourself to do it. Already being a Twitter user will make it more likely you will continue to do so, albeit with a twist. The second would be in looking at the average user & content. Twitter that tends male, is used more than others for B2B, 42% have a higher degree, and well more than half of the users are between 25-49. If this falls in line with your target client, Twitter may be your platform. Using this type of evaluation will help you on AVERAGE help you nd your audience with less weeding. As you can tell, part of my recommendation is to nd the tide and roll with it.
Using Twitter for Business 101
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