PowerSkin Public Relations 2011 by Christian Scheder

March - September 2011 Public Relations

table of contents what people are saying . . . . . . . . . . . . . . . . . . 5 awards won . . . . . . . . . . . . . . . . . . . . . . . . . . 10 the world wide web . . . . . . . . . . . . . . . . . . . . 13 print coverage . . . . . . . . . . . . . . . . . . . . . . . . 87 as seen on tv. . . . . . . . . . . . . . . . . . . . . . . . . 113

what people are saying

PowerSkin®

• www.power-skin.com • 5

Unplggd.com

iSmashPhone.com

YourTechReport.com

“To Serve and Protect: PowerSkin Mobile Battery Cases” “We've never been huge fans of cell phone cases, usually relying upon a protective screen film, some care and a c'est la vie attitude about tech getting banged up. But we do like carrying around an extra PowerSkin battery case as backup in our messenger bag while traveling because it not provides an additional amount of protection (recycled silicone rubber) when heading out for anywhere beyond a daily outing, but more importantly, using one extends the life of your mobile by 100%.”

“And do you really want to struggle with removing ANY kind of case just to give your iPhone a little boost of energy? PowerSkin doesn’t think so. Their answer is to merge a silicone case and external battery into one package.”

“As with all PowerSkin cases, the silicone exterior has a quality feel; and while the case maintains a rigid back where the battery is housed, the soft, flexible silicone that’s used on the edges of the case not only allows your iPhone to enter and exit the case gracefully, it also does a great job of protecting it.” “As for the PowerSkin’s battery, it’s a beast. Not only do you get an extra 6 hours of life out of your iPhone 4, you also get a charging solution for your phone that charges it quickly.”

http://www.unplggd.com/unplggd/daily-finds/to-serve-and-protect-powerskin-mobile-battery-cases-daily-find-151635

AndroidHeadlines.com “Horrific battery life on Android phones is nothing new, and neither is the mind-blowing shattering frailty of said handsets. We’ve seen – and reviewed – solutions to both of these issues, but for those who want a convenient, all-in-one product, nothing beats PowerSkin.” http://androidheadlines.com/2011/06/xpal-powerskin-review-giveaway-extra-juice-meets-extra-protection.html

OnMilwaukee.com “The beast known as the PowerSkin turns your iPhone (or other smartphone) into a durable, powerful, heavy power plant” http://onmilwaukee.com/living/articles/omcrecommends061111.html

GlobalTravelerUSA.com “Über-cool indeed” http://globaltravelerusa.com/mag/power-plays *

TechGadgets.in

“Users can effortlessly access various ports and controls without any glitches…and users who are always traveling from one place to another can immerse themselves in popular videos, movies without worrying about battery drainage.”

http://www.ismashphone.com/2011/06/hands-on-review-powerskin-battery-case-for-iphone-4.html

GearDiary.com “Too bad PowerSkin wasn’t around when dear old Scottie was telling Capt. Kirk he just didn’t have any more power. The Starship Enterprise might have been able to kick a little more Klingon arse with some shock-absorbing PowerSkin battery booster packs. With them though ‘Trekkie’s’ can now watch seemingly endless hours of reruns on their portable devices.” http://www.geardiary.com/2011/06/29/hot-gear-roundup-for-summer-and-were-going-to-give-away-the-ending

PhoneArena.com “With its built-in 2000 mAh battery, power users are pretty much guaranteed to get a solid day of usage – with no worries about losing any juice throughout the day.” http://www.phonearena.com/reviews/PowerSkin-iPhone-4-Case-Review_id2759

NewLaunches.com “The HTC Thunderbolt and Sensation are two phones, which have recently been blessed with a PowerSkin” http://www.newlaunches.com/archives/powerskin_for_htc_sensation_and_thunderbolt_boosts_battery_life.php

AndroidGuys.com “I got about four hours extra on this case, which was awesome. The case itself is the smooth silicone, so it was a great protector, and looks good too”. http://www.androidguys.com/2011/03/31/powerskin-cases

http://www.yourtechreport.com/2011/07/19/my-daily-kit-powerskin-for-iphone-4/

GamingShogun.com “Inserting your iPhone 4 into the case is exceptionally easy – in fact, far easier than most cases I have seen.” “I am very impressed with the iPhone 4 PowerSkin battery case. It features a smooth, sexy design with outstanding battery life.” http://gamingshogun.com/2011/06/30/iphone-4-powerskin-battery-case-review/

MensTech.com “I seem to always be running out of power on my iPhone, now I don’t have to with the PowerSkin Case.” http://www.menstech.com/2011/04/27/slim-iphone-power-extending-case-the-powerskin

PixelatedGeek.com “The PowerSkin is easy to put on the phone and easy to charge. The case didn’t make my iPhone 4 much thicker, heavier, or longer; in fact, it made it feel smooth. I like that you could charge the case and the phone simultaneously, as well as sync or use the data on your phone. The ads don’t lie. This case will give you twice the battery power for your phone.” http://pixelatedgeek.com/2011/06/powerskin%C2%AE-iphone-4-silicon-case-with-built-in-battery-gadget-review

http://www.techgadgets.in/mobile-phones/2011/20/xpal-power-all-set-to-display-powerskin-cases-at-computex-taipei

what people are saying

Engadget.com “When it comes to battery-boosting power sleeves, we’d say the iPhone’s covered, but what of the little green monster? Well, at least two Androids can now get juiced by way of a new charging case from PowerSkin.” http://www.engadget.com/2011/06/17/powerskin-battery-case-pumps-juice-to-htc-inspire-4g-desire-hd

PCWorld.com “PowerSkin works as promised” http://www.pcworld.com/article/234774/powerskin_for_droid_x2_review_more_battery_life_more_bulk.html

iLounge.com “Between the two battery packs, PowerSkin is certainly the better deal” “Engineered to higher degrees of quality, manufacturers are beginning to look for ways to set their products apart in ways other than just battery capacity. PowerSkin for iPhone 4 is just that, with a feature or two that's rare among competitors.” http://www.ilounge.com/index.php/reviews/entry/xpal-power-powerskin-for-iphone-4

PowerSkin®

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awards won

PowerSkin®

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Awarded Editor’s Choice from GadgetMac “The PowerSkin will protect your iPhone 4 unlike any other battery case with its silicone surrounding your iPhone 4. Think of it as a silicone case for all purposes. It covers up the volume and sleep/ wake buttons yet they remain responsive.” http://www.gadgetmac.com/gadgetmac/2011/7/18/powerskin-powerskin-iphone-4-battery-case-review.html

awards won

Awarded Editor’s Choice Electronics Protection

XPAL Power Debuts PowerSkin Battery-Boosting Smartphone Cases Xpal Power, Inc. has launched a new line of PowerSkin-branded cases that fuse style and protection into a slim-fitting smart phone case that doubles battery life. Outfitted with impact-resistant silicone rubber. PowerSkin cases are lightweight, flexible and feature a non-slip grip. They are also 100 percent recycled (except for the battery and internal components). XPAL Powered battery technology extends talk time anywhere from four and a half to eight hours, depending on the phone, providing a convenient and compact source of power. “Our new PowerSkin brand brings to market a full line protective silicone cases with a built-in battery for smartphones, solving both the protection and power issues consumers face.” said David Becker, vice president of sales and marketing PowerSkin and XPAL Power. All cases come standard with a micro USB re-charge port, an on/off button and LED battery status lights that indicate exactly how much power remains. The Apple iPhone case also provides the option to sync to iTunes.

PowerSkin®

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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the world wide web

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print coverage

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print coverage

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print coverage

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print coverage

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print coverage

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print coverage

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print coverage

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print coverage

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print coverage

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as seen on tv

PowerSkin®

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STATION: Independent Kingston – CKWS CLIENT: PowerSkin TOPIC: “Tech Launch Pad” QUOTE: “Rechargeable battery pack for your iPhone” RUN DATE: September 15, 2011 RUN TIME: 5:18 PM

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as seen on tv

STATION: GetConnected TV Vancouver CLIENT: PowerSkin TOPIC: “Outdoor Tech” AUDIENCE: 1.5 million viewers per week QUOTE: “Non-slip grip silicone case with silicone battery” RUN DATE: September 1, 2011 RUN TIME: 4:08 PM

PowerSkin®

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STATION: ABC Columbus - WTVM CLIENT: Power Skin TOPIC: “4th of July” AUDIENCE: 22,608 Households COMPARATIVE AD VALUE: $269 QUOTE: “The PowerSkin case can add to your battery life between 4.5 and 8 hours” RUN DATE: June 22, 2011 RUN TIME: 5:30PM

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as seen on tv

STATION: ABC Columbus – WTVM CLIENT: PowerSkin TOPIC: “Tech Launch Pad” AUDIENCE: 23,536 Households COMPARATIVE AD VALUE: $484 QUOTE: “It will extend your talk up to 4.5-8 hours” RUN DATE: September 1, 2011 RUN TIME: 5:45 PM

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STATION: NBC Louisville - WAVE CLIENT: PowerSkin TOPIC: “Tech Launch Pad” AUDIENCE: 16,478 Households COMPARATIVE AD VALUE: $518 QUOTE: “Able to charge your phone double time” RUN DATE: April 13, 2011

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as seen on tv

STATION: NBC Portland - KGW CLIENT: PowerSkin TOPIC: “Back-to-School Gadgets” AUDIENCE: 49,387 Households COMPARATIVE AD VALUE: $970 QUOTE: “Super handy when you’re out and about… it will keep you going when you need to be connected” RUN DATE: August 19, 2011 RUN TIME: 10:05PM

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STATION: NBC Fargo - KVLY CLIENT: PowerSkin TOPIC: “Tech Launch Pad” AUDIENCE: 24,990 Households COMPARATIVE AD VALUE: $429 QUOTE: “By plugging in the case you can charge both the case and your phone at the same time” RUN DATE: April 11, 2011

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as seen on tv

STATION: NBC Fargo – KVLY CLIENT: PowerSkin TOPIC: “Tech Launch Pad” AUDIENCE: 24,990 Households COMPARATIVE AD VALUE: $427 QUOTE: “Battery backup for your phone” RUN DATE: May 9, 2011 RUN TIME: 6:17AM

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STATION: Get Connected Radio Show - Vancouver CLIENT: PowerSkin TOPIC: “Must Have Summer Gadgets” AUDIENCE: 100-150K listeners QUOTE: “If your phone runs out of juice, you just press a button, and the case will charge your phone” RUN DATE: August 2011

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as seen on tv

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STATION: City TV Calgary - CKAL CLIENT: PowerSkin TOPIC: “Amazing Finds” QUOTE: “Not only do they give some grip and protection to your iPhone 4, they have that extra battery built in” RUN DATE: July 14, 2011 RUN TIME: 10:30AM

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as seen on tv

STATION: FOX Tulsa - KOKI CLIENT: PowerSkin TOPIC: “Tech Launch Pad” AUDIENCE: 24,821 Households COMPARATIVE AD VALUE: $306 QUOTE: “Able to charge your phone double time!” RUN DATE: April 13, 2011

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STATION: CBS Knoxville - WVLT CLIENT: PowerSkin TOPIC: “Tech Launch Pad” QUOTE: “Shock absorbing battery backup” RUN DATE: May 17, 2011

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as seen on tv

STATION: CBS Madison - WISC CLIENT: PowerSkin TOPIC: “Power Charging Products” AUDIENCE: 25,113 Households COMPARATIVE AD VALUE: $1,010 (1:40 seconds) QUOTE: “Will keep your prized gadget safe in a tumble and also supply it with an additional battery boost!” RUN DATE: June 21, 2011 RUN TIME: 7:45AM

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STATION: CBS Fargo – KXJB CLIENT: PowerSkin TOPIC: “Tech Launch Pad” AUDIENCE: 1,748 Households COMPARATIVE AD VALUE: $32 QUOTE: “Battery backup for your phone” RUN DATE: May 9, 2011 RUN TIME: 6:17AM

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as seen on tv

STATION: CBS Knoxville - WVLT CLIENT: Power Skin TOPIC: “Tech Launch Pad” QUOTE: “External battery for the on the go user” RUN DATE: April 12, 2011

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STATION: CBS Amarillo – KFDA CLIENT: PowerSkin TOPIC: “Tech Launch Pad” AUDIENCE: 10,992 Households COMPARATIVE AD VALUE: $253 QUOTE: “Designed to charge your battery conveniently” RUN DATE: September 2, 2011 RUN TIME: 8:00 AM

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as seen on tv

STATION: CBS Fargo - KXJB CLIENT: PowerSkin TOPIC: “Tech Launch Pad” AUDIENCE: 1,748 Households COMPARATIVE AD VALUE: $38 QUOTE: “By plugging in the case you can charge both the case and your phone at the same time” RUN DATE: April 11, 2011

PowerSkin®

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STATION: ABC Miami - WPLG CLIENT: PowerSkin TOPIC: “Tech Launch Pad” AUDIENCE: 43,863 Households COMPARATIVE AD VALUE: $2,268 QUOTE: “Can hold twice the power” RUN DATE: June 4, 2011 RUN TIME: 9:16AM

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as seen on tv

STATION: CBS Amarillo - KFDA CLIENT: PowerSkin TOPIC: “Tech Launch Pad AUDIENCE: 10,729 Households COMPARATIVE AD VALUE: $120 QUOTE: “External battery to keep your phone charged” RUN DATE: April 13, 2011

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STATION: The Daily Buzz - Syndicated CLIENT: Power Skin TOPIC: “Tech Segment” AUDIENCE: 238,762 Households COMPARATIVE AD VALUE: $4,047 QUOTE: “Able to keep your phone charged” RUN DATE: June 17, 2011

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We’ve got you and your smartphone covered.

PowerSkin®

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