“TRUST ME I’M A...” KELLAA CHARACTER PROPOSAL
Christos Kyriacou
2 - 4 // THEORY // 5 - 6 // ANALYSIS // 7 - 11 // PRACTICE //
Variable Matrix Software
Factors
2 // THEORY // QUALIFYING EXPERIENCE
Ease of Use Easy to learn SoundView Good UX / BAD UI
Efficiency Effectiveness Error-Free Engaging
Ease of Use Easy to learn Shazam GOOD UI / BAD UX
Efficiency Effectiveness Error-Free Engaging
User Experience
User Interface
SoundView This application allows one to view live sound in different formats. Such a basic application literally ‘does what it says on the tin’.
3 // THEORY // GOOD UX, BAD UI
The user interface however is merely a mathematical scale with no colour coordinated design or hierarchy of figures or type. The user is introduced to three dark window voids with brash sparks of luminous colour.
Shazam Shazam’s core function and unique selling point is to identify the name and artist of a desired song.
4 // THEORY // GOOD UI, BAD UX
Whilst the user interface is excellent with a calm and serene ocean blue. The functionality contains errors in discovering unpopular tracks and during the identification process, the recipient is bombarded by advertisements.
Spiritual Leader
Life Coach
Doctor
5 // RESEARCH // “TRUST ME I’M A...”
Wise Man
Therapist
Personal Trainer
Professional Advice
Guru
Sports Coach
Psychic
Business Person
Teacher
Mother
Police Man
Manager
Expression I began my search for a simple style which exaggerates the head size and facial expressions.
6 // RESEARCH // EXISTING STYLES
With regards to the Kellaa application, the focus was on character emotion and responsiveness when delivering ‘tips’ and completing tasks for the recipient.
7 // PRACTICE // Character Creation pt.1
p.1-2
8 // PRACTICE // Character Creation pt.2
p.3-4
9 // PRACTICE // Character Creation pt.3
p.5-6
10 // PRACTICE // Simple Prototypes
Simon
Adam
Petra
Friendly Psychologist
Lifestyle Coach
Wise Grandmother
Simon, New Testament - Greek form of the Hebrew name (Shim’on) which meant “he has heard”.
In English the meaning of the name Adam is: Of the red earth. n Hebrew the meaning of the name Adam is: Red.
Petra is a feminine name form of Peter, which is derived from the Greek word “petros” meaning “stone, rock”.
11 // PRACTICE // Launch Timeline
16 Days Day 1 Market
Day 4 Qualitative
Day 8 Sketching
Day 12 Actualisation
Day 16 Live
Ideation
Research & Analysis
Idea Generation
Design Implement
Launch
Day 2 Quantitative
Day 6 Visual
Day 10 Prototyping
Day 14 Coding
THANKS