Scratch Map

1

SCRATCH MAP C

H

R

I

S

T

O

S

K

Y

R

I

A

C

O

U

MOOD BOARD 1 // MAN CITY 2014-15 / THE FAN’S MAP

2

MOOD BOARD 2 // LA LIGA GIANTS EDITION / STADIUM TOURS

3

MOOD BOARD 3 // WORLD CUP EDITION 2014 / BRASIL

4

MOOD BOARD 4 // football logos / various

5

MOOD BOARD 5 // animals & faces / various

6

MOOD BOARD 6 // inspiration / styles

7

PLANS // CARTOGRAPHY / SKETCHES

Outlining which three countries I intended to use initially for all varying concepts. I selected England, Spain and Germany as they are currently the most prevalent Leagues, both domestically and in European competition.

8

PLANS // PACKAGING / SKETCHES

To the right I have displayed a map of Brasil as I chose to incorporate the World Cup 2014 as a final concept. To the left, I have constructed a possible method for packaging and narrative theme which caricaturises the maps as mini tickets within a box as opposed to separate large-scale maps.

9

IDEA 1 ROUGH // MAN CITY 2014-15 / THE FAN’S MAP MAP INFORMATION: FIXTURE NO. / STADIUM NAME / DATE

The perfect scratchmap for the away fan. A fold-up pocket map for the road.

This theme centres current Premier League Champions Manchester City and their domestic fixtures for 201415. Easy to-read minimalist style, communicating core yet necessary information.

10

IDEO 2 ROUGH // LA LIGA GIANTS EDITION / STADIUM TOURS MAP INFORMATION: CLUB NAME / DATE OF ESTBLISHMENT / STADIUM NAME / LOCATION / CAPACITY.

Locating the major stadium destinations of both La Liga’s historical and contemporary giants. This is tailored to the ‘tourist’ football fanatic who seeks to be visit each teams footballing theatre.

The musty tones represent Spain and Gaudi tile-like construction reflects Catalonian architecture.

11

IDEA 3 ROUGH // WORLD CUP EDITION 2014 / BRASIL MAP INFORMATION: FIXTURE / DATE / TIME / STAGE / STADIUM NAME / LOCATION / CAPACITY.

A world cup spectator’s guide to visiting attending games at the World Cup 2014 in Brasil. A forecast of all games which if attended, generates the ‘I was there factor’, whilst aiding the travel planning for along-term visit.

12

IDEA 1 // LOGO SKETCHING / crest

I began by visiting the typical football objects and associations, merging this with the notion of location and scratching to reveal on a map.

The emblematic or crest style is recognisable to anyone as a style within sports and mostly football.

13

IDEA 1 // LOGO SKETCHES / eagle

As a spin-off American take on the project with regards to the USA fan base, I decided to extract the eagle/griffin like bird to create an aspirational figure. This is reflective of many basketball, baseball and American football style logos.

14

n cit y edit

ion

tch ma a r c

ma

n cit y e dition

s

ma

s

s

s

n cit y e dition

tch ma a r c

n cit y e dition

tch ma cra

ma

p

ma

ma

p

tch ma a r c

p

s

n cit y e dition

tch ma a r c

p

ma

15

p

tch ma cra

p

s

IDEA 1 // LOGO STYLES / FINAL 6

n cit y e dition

IDEA 1 // FINAL LOGO / ‘LOCATOR’

h c t ma a r c

ma I selected an American / European style balancing crest elements to create a grand yet embellished visual..

I combined net patterns, location symbols and badge borders to symbolise a vibrant mood..

p

s

1616

n cit y e dition