PPD: Final Major Project Proposal by World of Gon

PPD 02: Major Project Proposal

Christos Kyriacou / KYR11325896

CONTENTS

ACADEMIC AREAS OF INTEREST

BATTLE OF THE ‘ISMS’

BACK TO THE FUTURE

INSPIRING WORKS

COMMUNITY OF PRACTICE

FIXING THE ISSUE

AUDIENCE ATTRIBUTES

AIM / FORMAT / SOLUTION

DRAFT 1: ADHOC VS. PROPER TOOLS

DRAFT 2: ‘HOW TO’ MANUAL

RESEARCH METHODS 01

RESEARCH METHODS 02

ACTION PLAN

BIBLIOGRAPHY

ACADEMIC AREAS OF INTEREST

ADHOCISM

PURISM

People create weird and wonderful contraptions

Being the antipathy to ad-hoc, Le Corbousier’s

from a need to immediately solve structural

‘Purisme’ expresses the means for creating

inconveniences or design problems. For

architecture based on the primary forms and

example, stacking boxes in order to reach the

platonic solids. A sophisticated contrast to

top shelf or using a knife as a replacement

crude cut and paste philosophy and the pluralist

screwdriver. This visualises a colourful

universe. More simply, this book observes the

fragmented world, challenging classical ideas.

many ancient mathematical polyhedrons for which this theory was based on.

ADHOCISM: The Case for Improvisation C. Jencks & N. Silver

AUTHORSHIP Exploring the relationship between author and reader, who owns ideas, and who provides value for these writings? This debate concerning ownership of literary texts can be applied to works of art and design i.e. Patented imagery and recycled works of old. A process which Adhocism partially depends on.

Platonic & Archimedean Solids Daud Sutton

CLASSICAL AESTHETICS Considered the birth of Western culture, the Greeks sculpted men and women in a Godlike manner, immortalizing the figure. The perfected human form and delicate architectural style is seen throughout most major cities today, clashing with later, modernist styles. Nevertheless this vibrates with Purist ideals in terms of logic and mathematics.

The Death of the Author Roland Barthes

Understanding Greek Sculpture Nigel Spivey Johnathan

BATTLE OF THE ‘ISMS’

ADHOCISM

ACCUMULATION

REDUCTION

PLURALIST

UNIVERSE

SIMPLICITY

SOPHISTICATION

L. KEPLER

LE CORBUSIER

MAXIMALIST

MINIMALIST

FLEXIBLE

FIXED

IMPROVISATION

PREDETERMINATION

PURISM

BACK TO THE FUTURE

TWO BIRDS, ONE STONE LIGHTNING

A BANG ON THE HEAD FLUX CAPACITOR

Whilst in 1955, Marty and Doc utilize the striking

The flux capacitor was the device which

of the clock tower in order to generate enough

Doc envisaged after banging his head in

power for Marty McFly to travel back to 1985 once reaching 88.8 miles per hour. An intelligent use of natural power which not only solves Martyâ&#x20AC;&#x2122;s problem, but prevents the destruction of a landmark. Adhoc at its most dangerous yet

the bathroom. This moment portrays the simplicity of gut instinct in problem solving, even for the nuttiest professor in cinema! Also, a strong sense of irony is portrayed, considering the most complex element, arrived instantly.

intelligent!

BIOFUEL BANANA SKIN

Toward the end of the film, Doc returns from the future having discovered the efficiency of

DEADLY ELEMENTS PLUTONIUM

Plutonium is a transuranic radioactive chemical element. Doc stole this form Lybian terrorists

biofeul as a replacement for plutonium. Even

for the first time machine, creating the nuclear

for 1985, improvised recycling is promoted to

energy needed (1.21 gigawatts). The doc is killed

a world-wide audience as a message for our future environmental responsibilities.

by the Lybians as a result. Interestingly, this adhoc element was key in working the vehicle, yet lead to the initial crisis within the story.

INSPIRING WORKS

ADHOC 3D

SURREALIST ART

PAPER SCULPTING

INFOGRAPHICS

Tony Cragg - Tate

Etam Cru - Urban Creatures

Li Hongbo - Colossal

Nicky Zhu - Pepper & Cinnamon ‘rand Jordan wanted a genealogy

‘Geometry meets random selection

‘We want people to find an answer,

‘Made from glued layers of paper—Li

in this ordering of assorted detritus,

inspiration, thoughts which would be

Hongbo applies a honeycomb -like

map that documented Melo’s

which ranges from building materials

meaningful and effective.’

structure to form remarkably flexible

basketball journey from birth to

sculptures.’

stardom.’

to discarded magazines.’

Tony Cragg’s ‘Satck’ depicts an accumulation of

Graffiti illustrators Bezt and Seber are Etam

Combining Ancient Greek aesthetics with

Nick Zhu’s Carmelo Anthony Genealogy Map

industrial findings to formulate a cube structure.

Cru. Like many of their works, ‘Exhultation’

Chinese paper craft, Li Hongbo creates busts

displays great complexity within each shoe

An interesting mixture of pluralist ideals within

realistically paints a floating woman in the

which appear to be solid ceramic yet are fully

product through tangible, yet simplified

the conflicting boundaries of ‘Purisme’. This

middle of a forest. The adhoc nature is reflceted

stretchable. This illusion is somewhat surreal,

representation. 12 emblems dictate a cyclical

could be a potential method for photographing

in the combination of juxtaposed objects and

whilst challenging sculptural capabilities and

pattern core for the complex, surrounding

built items, and displaying value or instructions

settings, to create a psychedelic world.

classical attitudes. Ultimately, making the

information. I aim achieve a similar visual style

beautiful, ugly.

communicating adhoc culture much like this.

within illustrative infographics.

COMMUNITY OF PRACTICE

CURRENT STATE

PRONOUNCE

THE END?

VS.

THE FUTURE

Where is the Content?

The Art of Illustration

The End of Illustration?

What I’m thinking about

Where is the Comment?

Off Book

Illustrator’s artnership

... a new era for illustration

Creative Review

PBS Digital Studios

‘SELF-AUTHORSHIP’

‘CHALLENGING’

‘THREATENING’

‘DIGITAL’

‘NOTHINGNESS’

‘INSIDE THEIR HEADS’

‘MEDIOCRE’

‘SURREAL’

‘WITHDRAWN’

‘SELF-EXPRESSION’

‘GENERIC’

‘QUIRKY’

Criticising the current attitudes of aesthetics

Looking briefly at the history of image making

A rather traditionalist and narrow viewpoint

The typical shift from children’s book illustration

over design functionality within the world of

from ‘pre’ to ‘post’ photography and the

of illustration which claims that accessible

(physical) to the digital medium as books

image making, claiming its withdrawal from

growing demand for unique style amongst a

softwares such as Adobe Photoshop signal the

transfer onto the portable reading device.

The Guardian

big debates due to a lack of message. As an

competitive market. As all illustrators are aware,

end of the specialist hand-crafted practice. In

Designing and illsutrating according to the

visual communicator, I can create an illustrative

it is difficult to be distinmguished amongst the

answer to this claim, my project could possibly

revolution in device technology and creating

function in defiance of this viewpoint referring

rest so this project act as a way to perosnally

combine three-dimensional techniques followed

flexible outcomes which fulfill the onscreen

specifically to an infographical piece which

develop a signature style through drawing

by software filters. This perfectly combines the

medium as well as traditional print.

conveys adhoc vs purist formulas.

objects and people related to my subject.

age-old practice with practice vector sills.

FIXING THE ISSUE

ORIGINALITY?

MAINTENANCE?

DANGER?

DECORATION?

Is useful and developed ‘mish-mash’

How can adhoc methods be

Is there a danger to inefficient or

Where is there room for refinement

culture legitimately original?

maintained in the long-term?

short-term fixes or creations?

within a crude contraption?

DECONSTRUCT OTHERS

USE APPROPRIATE TOOLS

STRUCTURE PROPERLY

PROTOTYPE RAW FORMS

RECONSTRUCT YOUR OWN

APPLY SOLID MATERIALS

CUSIONED MEASURES

TRY & TEST IDEAS

To uphold the philosophy of de constructing

Using applicable and even adhoc tools to

Taking structural precautions in order to

Generating methods of craft which seek to

other works in papier-mâché like quality, in

sustain the construction, in order to avoid

manage the risk of a homemade device or

improve all aspects beyond the first draft. Using

order to completely reconstruct new forms. The

building merely a short-term device. The idea is

structural support system. The general notion is

idea generation to build alternative models for

level of originality is likely to be stronger as a

to become self-sufficient by creating new forms

to have fun but to build safely to reduce causing

which to compare and contrast, much like that

uniquely distinctive structure.

from existing raw and commercial consumption,

harm or injury to yourself and those around you.

of any other design project.

(to keep).

AUDIENCE ATTRIBUTES

EXPLORER

RISK TAKER

MAKER

PRAGMATIST

Seeking the discovery of interesting

The confidence to experiment

A tactile character who creates

A logical approach taken to actively

objects for improvised construction.

constantly, embracing trial and error.

through quick and playful activities.

solve constructional problems.

REBELLIOUS

READER

WITTY

IMPULSIVE

Building aesthetically dada objects

Taking consistent interest in fresh

Humorous and intelligent concepts

Pushing a brave concept regardless

with confident cut ‘n’ paste attitude.

graphic design related subjects.

arising from adhoc communication.

of visual crudeness or pop opinion.

AIM / FORMAT / SOLUTION

INSTRUCTIONAL

INFORM

DIRECT

ASSIST

GIF ANIMATION

INNOVATE

It is a rarity for free-hand illustration or pictoral

Animating my drawing style to add to a 21st

symbolism to be applied to infographics, as most

century onine resurgence of gif culture to

use simplistic means to attain a functional end.

combine traditional means with early digital

One possibility is to completely merge the data

technologies. I was inspired to consider

and layers of narrative via an instructional piece for

animation after viewing Buck’s Metamorphosis

David Mcandless’ infographical books.

animation promoting online service GoodBooks.

CLIENT:

Information is Beautiful

GoodBooks

ARTICLE PIECES

THEMATIC

ATTRACT

SUPPLEMENT

PHOTOGRAPHY

CAPTURE

Using both printed and online layout

Exploring the world of photography as a

frameworks in order to create a selection of

means for expanding my illustrative style and

works catered to an subject within formal,

consideration for new practices and digital

journalistic, poetic or fictional writings. Varoom

devices. As the subject is adhoc, this project will

would cater to my style as it analyses the

reflect my findings of such activity within the

emerging community inside-out.

urban landscape through this artistc magazine.

CLIENT:

VAROOM!

It’s Nice That

CHALLENGE

SEE

REDEFINE

TRAVEL

DRAFT 1: ADHOC VS. PROPER TOOLS

REACHING HIGH

UNWIND A SCREW

STACK BOXES

CLIMB LADDER

KITCHEN KNIFE

SCREWDRIVER

WHY ADHOC:

LAZINESS

CHALLENGE

REMEMBER THE PAGE FOLD PAGE

QUICKER

HABIT

CULTURE

DOOR STAYS CLOSED BOOK MARK

CONVENIENT

CHAIR

LOCK ‘N’ KEY

CREATIVITY

DRAFT 2: ‘HOW TO’ MANUAL

CUSTOM WEIGHTS 500 ml BOTTLE

2 Litre (2000 ml)

SAND

EXTRA SOFT

WASH AWAY

ALTERNATIVE TOILET PAPER ROUNGH

CUSTOM WEIGHT

RESEARCH METHODS 01

DISCOVER

DELIVER

DELVE

CONCURRENT ACTIVITIES

EXHIBIT

CULTURAL PROBES

Noting projects which address

Show to tutors, peers, and creative

Devise a toolkit from the initially

the subject of adhocism through

practitioners on a constant basis to

discovered objects. Use a group to

photography and illustration.

reflect on feedback effectively.

do a series of tests with them.

COLLECTING

VOTING

A DAY IN THE LIFE

Collecting ordinary objects and

Putting a range of ideas and

Role playing by following an

combining them within a space/

prototypes to a democratic vote

individual who is likely to commit

recording moments of adhoc.

amongst target audience and peers.

adhoc behaviour on their journey.

CLUSTERING

CO-DESIGN

QUAL & QUANT SURVEYS

Processing both primary and

Devise activities within a select

Balanced questionaires which

secondary information for which to

group in order to gather useful

will generate a series of statistical

display, reflect and improve.

design ideas for development.

responses for a concrete basis.

RESEARCH METHODS 02

DEVELOP

DEFINE

DETERMINE

TOUCHPOINTS MATRIX

HOPES & FEARS

METAPHORS

Viewing how people interact and

Assess what may has and has not

‘We want people to find an answer,

make use of objects within a space,

been, what can go wrong, and how

inspiration, thoughts which would

for various purposes.

the concept may progress.

be meaningful and effective.’

PERSONAS

SKETCH

PROGRESS & FEEDBACK

Creating a balanced fictional

Further drafting prototypes in a 2D

‘We want people to find an answer,

character which reflects specific

hand-drawn way to refine the final

inspiration, thoughts which would

data gathered through interviews.

outcome to the best it can be.

be meaningful and effective.’

EXPERIENCE PROTOTYPING

DRIVERS & HURDLES

SIMPLICITY

Allow each user to navigate and

Brainstorming with stakeholders in

Re-structuring a flexible outcome

review my drafted product which

order to identify further flaws within

in many ways to finalize and test its

they have been apart of developing.

the project in relation to real-world.

function over form.

ACTION PLAN

WK 1

WK2

WK 3

WK 4

Initial brainstorming, analysing the

Developing a quick and dirty

Create a second draft which adds

Analysing the clientâ&#x20AC;&#x2122;s values and

human improvisational behaviour

prototype in order to outline the

digital polish to drawing, collaging

existing projects to create a catered

by collecting physical objects.

framework and specify format.

and making in 3D.

subject, look and feel.

To sketch the ideas within the the

Ask to tutors, peers and

Presenting work to the audience,

3D crafting experimentation in the

context, i.e. Spatially, participation,

practitioners for constructive

receiving first-hand user

workshop using both found and

visual construction, and graphic.

feedback.

perspective and critical analysis.

wooden materials.

Developing a quick and dirty

Reviewing useful articles on issues

Acting upon feedback by creating

Exhibit third draft to peers audience

prototype in order to outline the

within illustration and stimulating

a lateral variation which meets the

participants to gain final feedback

framework and specify format.

visual content from various artists.

needs of smaller sector.

for finished product.

WK 5

WK 6

WK 7

WK 8

Ask to tutors, peers and

Presenting work to the audience,

Begin analysis and evaluation

Exhibit final work in order to

practitioners for constructive

receiving first-hand user

text for the final PDF document

generate post-production feedback

feedback.

perspective and critical analysis.

beginning with research.

for evaluation and reflection.

Reviewing useful articles on issues

Acting upon feedback by creating

Visually complete at least 25 pages

Finish 50 page PDF document and

within illustration and stimulating

a lateral variation which meets the

within the final PDF document in

check the brief whilst assessing the

visual content from various artists.

needs of smaller sector.

order to finish with outcome.

final presentation.

Begin the basic layout, type and

Relate craft to graphic design

Complete draft four being the final

Submit final PDF and completed

icon and imagery layout page by

by studying David Mcandlessâ&#x20AC;&#x2122;

outcome which includes printing,

outcome both electronically and

page.

information is Beautiful.

scanning and photography.

physically.

BIBLIOGRAPHY

ACADEMIC BOOKS

Burke, S. (1998) Sean Burke. In: Burke, S. The

McAndless, D. (2009) David McCandless In:

Lundy, M. (2012) Miranda Lundy. In: Lundy, M.

Death and Return of the Author: Criticism and

Information is Beautiful 1st ed. London: Collins,

Sacred Geometry 2nd ed. Glastonbury: Wooden

Subjectivity in Barthes, Foucault and Derrida: A

p116-117.

Books. p12-13.

McAndless, D. (2009) David McCandless In:

Nogales, P.D. (1999) Daud Sutton. In: Sutton,

Information is Beautiful 1st ed. London: Collins,

D. Metaphorically Speaking 1st ed. Stanford

p145-147.

California: CSLI Publications. p2-14.

Prehistory of the Death of the Author. 4th ed. Edinburgh: Edinburgh University Press. p8-9. Cooper, G. (2010) Gwen Cooper. In: The Odyssey 1st ed. 1st ed: Transworld Books. McAndless, D. (2009) David McCandless In:

Jonathan, N.S. (1997) Nigel Spivey jonathan In:

McAndless, D. (2009) David McCandless In:

Information is Beautiful 1st ed. London: Collins,

Jonathan, N.S. Understanding Greek Sculpture

Information is Beautiful 1st ed. London: Collins,

p170-171.

2nd ed. London: Thames and Hudson. p. 10-11.

D, Helen. (2001) Tony Cragg [Internet] 1st ed.

Jobson, C. (2014) New Flexible Paper

Riddell, C. (2012) [Internet] 1st ed. Lawrence

Helen Delaney. Available at: http://www.tate.

Sculptures by Li Hongbo [Internet] 1st ed.

Zeegen. Chris Riddell: What Iâ&#x20AC;&#x2122;m thinking about

org.uk/art/artworks/cragg-stack-t07428/text-

Christopher Jobson. Available at: http://www.

... a new era for illustration. Available at: http://

summary [Accessed 4 February 2014]

thisiscolossal.com/2014/02/new-flexible-paper-

www.theguardian.com/books/booksblog/2012/

The Art of Illustration (2013) Mike Rugnetta.

sculptures-by-li-hongbo/ [Accessed 3 March

aug/12/chris-riddell-new-era-illustration

New York. PBS Off Book.

2014]

[Accessed 5 March 2014]

Heller, S. (2014) [Internet] 1st ed. The End

Popova, A. (2013) ETAM CRU: We trust in

Various. (2014) [Internet] 1st ed. Flux Capacitor.

of Illustration? Available at: http://www.

people and we do not want to rob them of

Available at: http://backtothefuture.wikia.com/

illustratorspartnership.org/01_topics/article.

their imagination [Internet] 1st ed. Albena

wiki/Flux_capacitor [Accessed 25 February

php?searchterm=00073 [Accessed 8 March

Popova. Available at: [Accessed 30 February

2014]

p84-85.

ONLINE ARTICLES & VIDEOS

BIBLIOGRAPHY