XS10 Magazine - Feb 2021

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DEMI LO Emerging R&B Artist When did you first get into music? Please explain. I have a very musical family. My mom can sing, my dad used to be in a singing group. My siblings played instruments. It just came naturally, I used to sing in kindergarten and did it frequently. It had gotten so bad to the point where the teacher had to contact my mom to tell me to stop singing while doing my work. What genre of music do you perform and why? The genre I perform is R&B. I perform R&B because that is what I grew up on. My dad playing his old school R&B playlist around me really inspired me to make that kind of music. Who or What inspired you to pursue a career in music? Please explain. My parents inspired me to pursue a career in music because I always sang around the house and my mom caught me singing in the bathroom before, recorded it, and posted it on Facebook! So, my mom was like, “Since you really love singing, why don’t you do something about it.” So here i am trying to make my dream come true. How has your music evolved since you first began performing/songwriting? Please explain. My music has evolved because I have heard and

experienced more. Performance wise I have changed a lot. I used to very timid and shy on stage but since I have been with Heal the Hood Foundation of Memphis. They have really helped me with stage presence. My writing skills have evolved more as I get older and experience life. I’m sure you have shared the stage with a lot of talented artists/celebrities along the way. Would you share 1 or 2 of your favorite stories with us? I have shared the stage with Hello Sunday from team Kelly Clarkson The Voice. I have performed with the talented artists from Heal the Hood. My favorite moment is when I performed the song “Rise Up” by Andra Day at a boy’s Correctional Facility. They started standing for me in the middle of the song, it made me incredibly happy because I realized that my voice could have an effect on people. If you were forced to choose only one, which emotion, more than any other, drives you to stay in this tough business? Is it joy, anger, desire, passion, or pride and why? I would choose desire because it is a strong feeling, and this emotion would make you ambitious and ready for anything.

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