Saturday 18 September 2021 | No. 14
XU Biweekly
Accounting software with a purpose.
The independent news source for Xero users, by Xero users
Spotlighting the good days and bad days of small business By Rachael Powell
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EING A SMALL BUSINESS OWNER IS ONE OF THE GREATEST ADVENTURES ANYONE CAN EMBARK ON. IT’S A JOURNEY FULL OF GOOD DAYS, BUT IT ALSO COMES WITH BAD DAYS. IT’S IMPORTANT TO RECOGNISE THAT THESE UPS AND DOWNS ARE A NORMAL PART OF THE JOURNEY THAT EVERY SMALL BUSINESS OWNER GOES THROUGH. Our new social series, Good Days, Bad Days, shines a light on the realities of small business ownership, as told by our customers. We’ve used documentary-style videos to tell the stories of seven small busi-
ness owners from Australia, New Zealand, the US, the UK and Singapore. They candidly describe the challenges they’ve faced, as well as the most rewarding moments that remind them why they started their business. Throughout the making of Good Days, Bad Days, we sought to understand the mindset of small business owners – what they do to overcome the bad days and enjoy the good ones. The unique insight we found was that adaptability has been key to these small businesses on their entrepreneurial journey.
Meet the small business owners and to read more...
XEROCON IS BACK! By Tony Ward
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F I CAN THINK OF ONE WORD TO DESCRIBE THE LAST 19 MONTHS, IT WOULD BE RESILIENCE. AS A COMMUNITY OF ADVISORS AND SMALL BUSINESSES, WE SUPPORTED EACH OTHER, AND WE ENDURED. I’M THRILLED TO ANNOUNCE THAT AFTER A TWO YEAR HIATUS, WE’RE BRINGING BACK XEROCON, THIS TIME TO THE GREAT CITY OF NEW ORLEANS FROM MAY 2526, 2022 AT THE ERNEST N. MORIAL CONVENTION CENTER. We hope you’ll join us, at what some have affectionately coined as the ‘Coachella for accountants and bookkeepers’, to reconnect with other forward thinking professionals, to celebrate accomplishments, and to learn more about the latest Xero tools and features. It’ll be a well deserved break after tax season, and we can’t wait to host you. Find out
more about the event and how to purchase your ticket here. We’ll continue to update you on the agenda, speakers and entertainment over the coming weeks. Known for its festive spirit, live music, unique heritage and traditions, New Orleans also embodies resilience and perseverance. We witnessed the recent devastation from Hurricane Ida, and our thoughts are with those affected, and with the communities who are rebuilding. We’ve established a fundraising campaign with Americares to support the people and communities impacted by Hurricane Ida, the California wildfires, and other natural disasters. Xero has also pledged to match up to US$20,000. Americares is a health-focused relief and development organization that responds to people affected by poverty or disaster with life-changing medicine, medical supplies and health
programs. If you are interested in contributing, you can donate here.
Stay tuned for more on Xerocon, and we can’t wait to see you next May.
Accounting software with a purpose. Saturday 18 September 2021 ISSN 2054-7234
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