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All the cool Kids Are Doing It!! ◦ ◦ ◦ ◦ ◦
What’s the point? AVERAGE % RATES BEST PRACTICES Words to Include Words not to Include
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Aims and Objectives of Email Marketing Build Brand Awareness Increase Sales Lead Generation Strengthen Customer Relationships Remind Customers Who You Are Email Marketing is currently the #1 channel for B2B marketers. Why, you ask? Because! Its affordable, quick, simple, direct and most importantly, it’s measurable!
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According to the DMA (Direct market association) in 2011 the average ROI for every $1 spent was $40.56! The 2012 Marketing Channel and Engagement Benchmark Survey found 63% of respondents cited email as the channel offering the best ROI. ◦ ◦ ◦ ◦ ◦ ◦
2% Unsubscribe 4% Hard Bounce 5% Soft Bounce 13% Click Through 24% Open 84% Deliverable
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The do’s and Don’ts of Email marketing ◦ ◦ ◦ ◦ ◦ ◦
Keep the subject line under 59 characters. Include 1 call to action. Try and stick to 3 fonts and 4 colors. No larger than 600 pixel width. Send out Tues. 10am- 1 pm. Put your logo in the upper left corner.
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