Power of social sharing

http://www.social.affiliatevote.com/power-of-social-sharing/

http://www.social.affiliatevote.com/power-of-social-sharing/

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So your business is on Facebook and Twitter; maybe you even have a blog in order to keep in touch with your customers.

But just having social media profiles isn’t always enough.

Like any business practice, gauging how effective it is remains essential to success.

Let’s take a look at some tools you can use to measure how effective and engaging your social media presence truly is.

http://www.social.affiliatevote.com/power-of-social-sharing/

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What exactly should you be looking for?

1. REFERRING TRAFFIC

◦ Programs like Google Analytics help you see much traffic is being referred to your website or profile. ◦ Use the Traffic Sources tab and you can check any social media site you choose.

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2. YOUR CONTENT’S QUALITY AND RELEVANCE

◦ Track three important pieces of data: unique page views, time on page and total pages viewed. ◦ This can be done in Google Analytics by clicking the Content tab and then Overview.

http://www.social.affiliatevote.com/power-of-social-sharing/

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3. SHARE OF VOICE

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4. COMMUNITY SIZE AND ENGAGEMENT

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5. SENTIMENT

◦ Tools like Social Mention are good for figuring out this data. ◦ Social CRM, or Customer Relationship Management, toots are good for creating dashboards that track your customers` data while monitoring your growth and engagement levels. ◦ Social Sprout is a popular toot that not only gives you basic engagement metrics. ◦ Sentiment should be tracked manually, as only a real human can determine whether comments are positive or not. ◦ To track sentiment, go through ◦ alt of your mentions and tag them as positive, negative or neutral.

You want to shoot for an upward trend in positive mentions over time.

http://www.social.affiliatevote.com/power-of-social-sharing/

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Each website has its own ways you gather data regarding your profile’s success, so naturally they require different tools.

These site-specific tools collect stats for you and can update you daily, depending on your preferences.

MEASURABLE DATA ON SOCIAL SITES

Facebook

Twitter:

Pinterest:

LinkedIn:

Blogs:

•Friends

•Followers

•Likes

•Connections

•Visitors

•Likes

•Retweets

•Repins

•Profile views

•Keywords

•Comments

•Responses

•Business Followers

•Comments

•Shares

•Links

http://www.social.affiliatevote.com/power-of-social-sharing/

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Booshaka: Booshaka strictly measures fan interaction quintly.com: quintly.com calculates changes in data on your Facebook profile.

Klout: Klout measures the influence of your Twitter post.

Piqora: Piqora track repins and activity and those of competitions Pinleague: Pinleague has a simple interface that helps you keep track of unique repins and your profile’s ROI. LinkedIn: LinkedIn recently started offering is own in-house data measuring tools. The Content Marketing Score helps you keep track of your profile’s presence and engagement on the site.

WhileTrending Content lets you know what’s popular on the site so you can adjust you profile accordingly.

BlogPulse: BlogPulse looks at blog trends across the entire web and can help you better hone your posts.

PostRank: PostRank gives you daily engagement reports on your blog.

http://www.social.affiliatevote.com/power-of-social-sharing/

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HeartBeat :

◦ This tool conducts comparisons between you and your competitors, as well as measures key metrics regarding sentiment.

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netvibes:

◦ Dashboard Everything ◦ Placing all the sites you choose onto a single page, NetVibes can include all the RSS feeds you prefer, as well as YouTube channels or any other media you may have floating around on the Internet.

http://www.social.affiliatevote.com/power-of-social-sharing/

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HeartBeat :

◦ This tool conducts comparisons between you and your competitors, as well as measures key metrics regarding sentiment.

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netvibes:

◦ Dashboard Everything ◦ Placing all the sites you choose onto a single page, NetVibes can include all the RSS feeds you prefer, as well as YouTube channels or any other media you may have floating around on the Internet.

http://www.social.affiliatevote.com/power-of-social-sharing/

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Using aggregators to display Internet trends can be very useful.

It can help you focus your posts and make more informed decisions about how to interact with your customers on a social level. socialmention * ◦ Social Mention keeps track of keywords used on various sites. ◦ Integrating these keyword trends in your posts is a great way to stay current.

http://www.social.affiliatevote.com/power-of-social-sharing/

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Nutshell Mail ◦ Nutshell Mail will look at your brand’s activity across all social media websites, so that you can be aware of what people are saying about your company. ◦ It can send you updates via mail as often as you choose.

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Addict-o-matic ◦ Addict-o-matic is a more general tool that searches the web for recent content and searches. It’s a great tool to use to see what others are blogging and posting about. ◦ You can input any keywords /; that the website will then search for across the Internet.

http://www.social.affiliatevote.com/power-of-social-sharing/

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Aside from tracking your profiles` success, there are other forms of measurable data that you should consider.

1. WHEN YOUR CUSTOMERS ARE ONLINE ◦ Tools like Tweriod for Twitter and Facebook Insights for Facebook will tell you when your followers are most likely to be online. ◦ Tweriod even builds reports to show you what times your tweets will get the most exposure.

http://www.social.affiliatevote.com/power-of-social-sharing/

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2. HOW OFTEN YOU SHOULD POST

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3. CLICK THROUGH RATES

◦ To reach high levels of customer engagement, businesses should post 1-2 times per day per social media profile. ◦ Facebook Insights can also help you in this area, tracking your fans` interaction with your profile. ◦ To measure your CTRs, you’ll need shortened version of your links. ◦ These are typically used for blogs, bur can also be used for Facebook and Twitter profiles. ◦ Bitly is a tool that will not only shorten you links, but also keep track of your CTRs once those shortened links are shared.

http://www.social.affiliatevote.com/power-of-social-sharing/

http://www.social.affiliatevote.com/power-of-social-sharing/