apex orchards, shelburne, massachusetts | photograph by megan haley yankee magazine september/october 2021
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on the cover: eastham, cape cod, massachusetts | photograph by elizabeth cecil yankee magazine july/august 2024
Yankee is the trusted resource for all that New England encompasses—from travel, food, home, and lifestyle, to culture and history. Drawing readers from across generations and backgrounds, Yankee is New England’s storyteller: exploring the future, present, and past of this fabled region, and sharing the secrets that only the locals know. Through beautiful photos and unforgettable stories, Yankee paints a portrait of New England that feels like home to all who live here, and inspires people everywhere to discover the New England they dream of.
JAN/FEB - THE WINTER TRAVEL ISSUE
MAR/APR - THE HOME ISSUE
MAY/JUN - THE TRAVEL ISSUE
JUL/AUG - THE SUMMER ISSUE
SEP/OCT - THE FOLIAGE ISSUE
NOV/DEC - THE HOLIDAY FOOD ISSUE
RESIDENCE
1.3 MILLION+ TOTAL PRINT AUDIENCE:
$1,337,600 Average net worth (MRI 354) 75% reside within the Northeast
23% more Yankee readers earn than the average magazine consumer ($126,200 household income)
source:
portland, maine | photograph by michael d. wilson yankee magazine july/august 2021 click here to read the story behind this image
Yankee may be all about New England, but our readership stretches far beyond the borders of the region.
1. Boston, MA
2. Hartford, CT
3. New York, NY
4. Providence, RI
5. Portland, ME
source: mri simmons december 2021 yankee magazine reader study
6. Springfield, MA
7. Burlington, VT
8. Albany, NY
9. Philadelphia, PA
10. Washington, DC
DOMESTIC TRAVEL
Yankee has New England’s largest travel audience. Every issue invites locals and visitors alike to explore New England with travel-planning tools and recommendations from our editors.
3.5
Average trips anticipated in the next 12 months
93% love doing research on a location before travel (MRI 114)
83% recommend great vacation spots to others
64% more Yankee readers spent on travel in the last 12 months
76% think it is worth it to pay more for high-quality accommodations
motif no. 1, rockport, massachusetts | photograph by adam detour yankee magazine july/august 2020 click here to read the story behind this image
kancamagus highway, new hampshire | photograph by chris bennett yankee magazine september/october 2022
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“Exposure in Yankee and NewEngland.com has resulted in thousands of visits to our websites, allowing us to increase our exposure and deliver messages to our target audiences. These mediums are well aligned with our businesses and have helped our efforts to reach affluent and educated individuals.”
LAURIE HOBBS GROUP DIRECTOR, PR & MARKETING OCEAN HOUSE MANAGEMENT
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Yankee has a strong connection with its audience, which builds trust and drives purchases. Partnering with Yankee engages customers, builds favorable brand perceptions, and creates measured results.
source: mri simmons
93% will buy a more expensive product if it is made by a company they trust (MRI 118)
90% buy based on quality over price (MRI 128)
88% are always looking for new ways to live a healthier life (MRI 115)
HOME & GARDEN
$505,400
Average value of primary residence (MRI 161)
86% own their primary residence (MRI 120)
51% invested in home improvements in the past 12 months (MRI 189)
2X MORE LIKELY to hire an outside contractor (MRI 255) YANKEE READERS ARE...
80% MORE LIKELY to remodel their bathroom and/or kitchen (MRI 180/182)
“Skinner has found good synergy with Yankee over the years as a digital and print advertising partner. The Yankee audience shares a similarly minded demographic with our customers and delivers an audience that has an affinity for New England–based businesses, an appreciation for art and beautiful objects, and most importantly is a media brand that readers trust.”
KERRY SHRIVES SENIOR VICE PRESIDENT SKINNER, INC.
“
—The
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Yankee has a robust online presence at NewEngland.com, the digital home of articles and expert advice from the editors at Yankee.
1,400,000+ Average monthly page views
700,000+ Average monthly unique users
150,000+ E-newsletter subscribers
source: google analytics, quantcast, whatcounts
In today’s digital age, the importance of a strong social presence cannot be overstated. For this reason, our digital team is always finding new ways to connect with our audience through engaging content on Facebook, Instagram, and Twitter.
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Yankee Custom Marketing draws on the talents of all the professionals at Yankee Publishing Inc. to provide the best expertise and service to its clients.
CUSTOM VIDEO
ADVERTORIAL SECTIONS
DIGITAL GUIDES & ARTICLES
BOOK PUBLISHING
BRANDED MAGAZINES ON-SITE ACTIVATIONS
GIVEAWAYS
“Throughout the course of our partnership, the Yankee team has been thorough, passionate, thoughtful, and attentive at every turn. More important than their consistency and timeliness is their devotion to creating a quality product that, in our case, celebrates the extraordinary achievements of our athletes and the legacy of our organization and marquee event. As a storied publication and organization, Yankee has preserved, honored, and enhanced an important keepsake of the Boston Marathon.”
KRISTINA PANTALONE
MARKETING & SPONSORSHIP MANAGER BOSTON ATHLETIC ASSOCIATION
Now in its sixth season, Weekends withYankee is a travel and lifestyle program airing on public television stations nationwide, created in partnership with public media powerhouse WGBH.
1,100,000+
National television viewership per episode (13 episodes per season)
13,000,000+
Public television viewers reached annually (does not include streaming services or online)
100% of Top 50 U.S. markets reached (including all New England driving markets)
nearly
400k
Weekly viewers during peak 12-week period
source:
33,000
Telecasts of Season 5 episodes
Cooking with legendary chef Jacques Pépin at his Connecticut home
Sailing off the coast of Newport, RI
Preparing a farm-to-table feast at Chatham Bars Inn on Cape Cod
Surfing in Rhode Island’s Narragansett Bay
Tagging great white sharks off the Massachusetts coast
Ultimate fall foliage road trip in NH
Behind-the-scenes look at becoming a Registered Maine Guide
“Watching this new season is like taking a direct flight to the Northeast and having a personal tour guide pick you up at the airport.”
- Brook Holmberg | Publisher, Yankee Magazine
portland, maine | photograph by michael
yankee magazine july/august 2021 click here to read the story behind this image
As a world-class explorer, Richard brings a seasoned traveler’s curiosity and appetite for discovery to his role as the series host and expert guide through New England. In addition to Weekends with Yankee, he is the host of the Emmy Award–winning television series Born to Explore with Richard Wiese. He is the author of the guidebook Born to Explore: How to Be a Backyard Adventurer, and in 2002 he became the youngest-ever president of the Explorers Club. Richard has traveled to all seven continents and has participated in numerous expeditions and projects, including two expeditions to Antarctica, a cross-country skiing trek to the North Pole, and the largest medical expedition ever conducted on Mount Everest.
Amy Traverso is the senior food editor at Yankee. Previously, she was food editor at Boston magazine and an associate food editor at Sunset magazine. Her work has also been published in The Boston Globe, Salon.com, and Travel & Leisure, and she has appeared on The Martha Stewart Show, Throwdown with Bobby Flay, and Gordon Ramsay’s Kitchen Nightmares. She is the author of The Apple Lover’s Cookbook, which was a finalist for the Julia Child Award for best first-time author and won an IACP Cookbook Award in the “American” category.
FULL PAGE SPREAD
NONBLEED: 6-3/4" X 9-1/2"
BLEED: 8" X 10-3/4"
TRIM: 7-3/4" X 10-1/2"
LIVE: 7-1/4" X 10"
NONBLEED: 14-3/4" X 9-1/2"
BLEED: 15-3/4" X 10-3/4"
TRIM: 15-1/2" X 10-1/2"
LIVE: 15" X 10"
1/2 HORIZONTAL SPREAD 1/2 HORIZONTAL
NONBLEED: 14-3/4" X 9-1/2"
BLEED: 15-3/4 X 5-5/16"
TRIM: 15-1/2" X 5-1/4"
LIVE: 15" X 4-15/16"
NONBLEED: 6-3/4" X 4-1/2"
BLEED: 8" X 5-5/16"
TRIM: 7-3/4" X 5-1/4"
LIVE: 7-1/4" X 4-15/16"
2/3 VERTICAL 1/3 VERTICAL
NONBLEED: 4-1/2" X 9-1/2"
BLEED: 5" X 10-3/4"
TRIM: 4-7/8" X 10-1/2"
LIVE: 4-5/8" X 10"
NONBLEED: 2-1/8" X 9-1/2"
BLEED: 2-5/8" X 10-3/4"
TRIM: 2-1/2" X 10-1/2"
LIVE: 2-1/4" X 10"
1/3 SQUARE 1/6 VERTICAL
NONBLEED: 4-1/2" X 4-1/2"
NONBLEED: 2-1/8" X 4-1/2"
NONBLEED: 2" 2-1/8" X 2 3" 2-1/8" X 3"
MARKETPLACE 1" 2-1/8" X 1"
Please note measurements are width x height in inches.
cape cod, massachusetts | photograph by elizabeth cecil yankee magazine july/august 2024 click here to read the story behind this image
The bleed spec includes 1/8-inch bleed on the inside edge of the ad; this allows us some leeway in placing the ad on the page, whether it resides on a left- or right-hand page.
Yankee Publishing Inc. is not responsible for trimmed live copy if live copy exceeds safety area.
PRINTING PROCESS:
Process color (CMYK) on web offset. Cover line screen 150, text 133.
BINDING METHOD: Perfect.
PUBLICATION TRIM SIZE:
7-3/4" W x 10-1/2" H
BLEED ADS: Bleed measures 1/8" outside trim, all around. Safety area is 1/4" inside trim, all around.
FULL-PAGE BLEED:
Safety/live area measures 7-1/4" W x 10" H, which is 1/4" inside trim, all around. Bleed area measures 8" W x 10-3/4" H, which adds 1/8" bleed outside trim, all around.
SPREAD BLEED:
Bleed measures 15-3/4" W x 10-3/4" H, which adds 1/8" outside trim, all around. Safety area is 15" W x 10" H, which is 1/4" inside trim, all around.
GUTTER SAFETY: Measures 1/4" each side of center.
ACCEPTABLE FILE FORMATS:
+ Adobe InDesign (Adobe CC)
+ Adobe Illustrator (Adobe CC)
+ Adobe Photoshop (Adobe CC)
PDF FORMATS:
Hi-res press-optimized PDFs or PDF/X-1a files. Fonts must be embedded; no TrueType fonts unless converted to outlines. Convert all spot/PMS colors to CMYK. All images must be in CMYK, 300 dpi minimum. Download our PDF job options at: YankeeMagazine.com/joboptions
TECHNICAL SPECIFICATIONS:
+ All color images should be supplied CMYK (no RGB or PMS).
+ Line art should be supplied at 1,200 dpi at 100% placement.
+ 4-color images 300 dpi or higher at 100% placement (EPS, TIF, or JPG).
+ Minimum reproducible dot size is 3%.
CONTRACT PROOFS:
Please supply a contract proof Yankee cannot be responsible for reproduction of your ad without a supplied contract proof made from the supplied file.
+ Color—Kodak Approval, Iris at 100%.
* If you are unable to obtain a contract color proof, please call 800-736-1100 x168
FTP INSTRUCTIONS
All information must be entered in lowercase.
+ From the Web, sign on to: http://mx01.Yankeepub.com
USER NAME: advertising
PASSWORD: Yankee04
+ Upload ad via the "Upload" button
+ When complete, click "Logout" button
+ Confirm to Janet Selle at: janets@Yankeepub.com
+ File size up to 16MB: janets@Yankeepub.com
SHIPPING ADDRESS
Yankee Magazine
Attention: Advertising Production
P.O. Box 520 • Dublin, NH 03444
QUESTIONS
+ PHONE: 800-736-1100 x168
+ FAX: 603-563-8516
+ EMAIL: janets@Yankeepub.com*
NEW ENGLAND TODAY TEXT AD
35-word ad with brief headline and URL sent to 150K+ subscribers via our daily New England Today E-Newsletter
NEW ENGLAND TODAY SPONSORSHIP
Includes a text ad and 300x250 display ad placed within our daily New England Today E-Newsletter. Sent to 150K+ subscribers.
NEW ENGLAND TODAY TAKEOVER
Includes all ad placement in the New England Today E-Newsletter (4 text ads and a 300x250 display ad). Sent to 150K+ subscribers.
NEW ENGLAND SHOPPE E-NEWSLETTER
580x580 ad unit, promoting a specific product or service, sent to 50K+ subscribers via a dedicated New England Shoppe E-Newsletter
NEW ENGLAND FOCUS E-NEWSLETTER
A dedicated email blast to 150K+ subscribers, featuring partner content or relevant NewEngland.com content. Includes a text ad, 300x250 display ad, and logo placement within the email.
NEW ENGLAND TRAVELER E-NEWSLETTER
580x580 ad unit, promoting a specific destination or property, sent to 50K+ subscribers via a dedicated New England Traveler E-Newsletter
NEWENGLAND.COM ROS DISPLAY ADS
Available sizes: 300x250, 728x90, 300x600
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