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YS Associates Creative Marketing Consultants
AIM HIGH LOOK GOOD KNOW HOW
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Creative Marketing Consultants
AIM HIGH
LOOK GOOD
KNOW HOW
As marketing experts who work with organizations to build their clients and prospects base, we help you determine the best way to market your business to its target audiences, devise a plan of action and follow it through to complete execution. Moreover, the firm’s marketing experience, knowledge and creativity can help you generate low cost publicity to create earned media for your business. It all comes down to helping you sell more. And we accomplish this by advising you in three distinct but related areas: 1. Marketing expertise that ranges from guerrilla tactics to media recommendations, 2. Fresh creative approaches to challenging communications problems, and 3. Creative marketing workshops, facilitation and coaching.
More info
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1G 3R7, Tel. 613.294.3649, email: yannis.souris@rogers.com
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Creative Marketing Consultants
AIM HIGH
Brand vision and strategy Marketing strategy and plans
Product or service positioning
Media analysis and planning
Guerilla marketing
Performance evaluation
Digital and interactive marketing
Merchandising strategies
Direct marketing
Corporate and product branding
Trade show marketing Intelligence
Marketing is an all-encompassing discipline that means a lot of different things to a lot of different people. We see marketing as the art of building strong customer relationships by understanding your business’ unique selling preposition. Our goal is to help you gain more share from your competitors by converting prospects to customers for life.
We are results oriented, with results measured by increased sales, increased customer counts, reduced customer churn, and increased profits from your customer base. Our belief is simple; if a program does not produce increased sales or dialogue with customers, it wasn’t an effective marketing effort.
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1G 3R7, Tel. 613.294.3649, email: yannis.souris@rogers.com
Creative Marketing Consultants
LOOK GOOD
Corporate communications Channel communications Recruitment communications
Art/creative direction Web user interface design Identity programs/standards Product/packaging design Trade show/environmental graphics Sales support literature
Decide to work withTRANSLATION us, and you will work with senior talent. Smart. Creative. Responsive. Most importantly, we have the undying desire to produce great work. We’ve lived and breathed creative communications all of our adult lives. It’s what we know. And judging by the results we’ve been able to achieve for our clients, TRAINING it’s exactly what they want us to know.
TECHNOLOGY
We are also true pursuers of the Big Idea. 200 local and national advertising and design awards later, our work still gets results. We have worked on many major accounts from government to major retailers. Some would say our expertise lies in technology marketing communications. The team’s expertise rests BABELFISH
in an ingrained ability to capture the most surprising angle – visual or written word – and creating a unique way to get noticed and to persuade customers to buy.
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1G 3R7, Tel. 613.294.3649, email: yannis.souris@rogers.com
Creative Marketing Consultants
KNOW HOW
Core Workshops
Brainstorming
1. Creative Thinking at Work 2. Ideas: the Currency of the Future 3. Creative Development
Executive Brainstorming Customer Brainstorming Creative Meeting Facilitation
Creative Retreats Creativity Seminars Creative Forums
We consult, coach and train organizations that are at the forefront of transformational change. By using creativity as a tool to empower our clients, we help generate breakthroughs in business performance. We are also known for leading workshops that foster innovative thinking. By adopting methods that promote innovation, participants learn to generate and execute concepts that impact their employer’s bottom line.
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Our creativity training services include: 1. Corporate development or training services, where we empower participants and truly convert them into creative leaders. 2. General creativity services, such as brainstorming, creative collaboration and practical problem solving. All of our services can be applied for personal advancement and for business environments at large.
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1G 3R7, Tel. 613.294.3649, email: yannis.souris@rogers.com
Client list
Technology
Services
> Axia Netmedia
> Babel Fish Corporation
> CGI
> Bell Canada
> Cognos
> CBC Radio-Canada
> Computing Devices Canada
> Dollco Printing
> eTicket Agent
> James Edward Capital
> Gastops
> Rogers TV/Radio
> Impath Networks
> Tega Developements
> InfoPeople Security Solutions
> The Ottawa Citizen
> Intermap
> York Entertainment
> KAO Infosystems > KIndnest IT > Manugistics > Metavera Software > Mitel Corporation > Mosaid Technologies Inc. > Nortel Networks > Neuma Technologies > NUVO Network Management > Pronexus > Rational > Sourceworks > Telesat > Veritaaq > Zarlink Semicontactor
Retail > Astro Design Centre > Camp Fortune Resorts > Contour Winterware > FoodPass > Loeb Supemarkets > Mont Ste Marie Ski Resort > Moore’s Paints > Ottawa Venues > Rona > Pax Foods
Creative Marketing Consultants
Government > Agriculture Canada > Atomic Energy > Canadian Heritage > City of Ottawa > CMHC > Federation of Canadian Municipalities > Foreign Affairs & International Trade > Health Canada > Industry Canada > Ministry of Northern Affairs > Ministry of Northern Development > National Archives of Canada > National Research Council > Natural Resources Canada > Natural Sciences and Engineering
Cultural/Institutional > Canadian Museum of Civilization > Canadian Museum of Nature > National Arts Centre > National Archives/Library > National Gallery of Canada > Science North > University of Ottawa Heart Institute > University of Ottawa
> Place d’Orleans Shoooing Centre
Non-for-Profit
> St. Laurent Shopping Centre
> The Lung Association
> Star City/Famous Players Theatres
> The Snowsuit Fund
> Surf Side
> The United Way
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1G 3R7, Tel. 613.294.3649, email: yannis.souris@rogers.com
Creative Marketing Consultants
What clients say: “Taking our Identity to a new level was an experience that Yannis helped us go through painlessly. The final product was a multi level design effort that resulted in changing our image in a positive and globally respected fashion.” Gonzalo Peralta, CEO, BabelFish Corporation, a global translation and language company “Yannis’ advice was invaluable in understanding how our internal communications could be improved.” Douglas Moxon, Director of Marketing, Symbian Technologies
“Yannis took the time and gave us insightful advice into marketing our software solutions to the US. We had a modest budget but he managed to complete the task well under it.” Tony Simopoulos, President, Metavera Solutions
“Marketing our two ski resorts presents tremendous challenges when you have to not only maintain services for your customers, but also increase your membership numbers. Yannis has taken our direct marketing to a high level.” Peter Suderman, VP Marketing, Camp Fortune and Mont Ste Marie Resorts “When we started eTicket Agent, we needed help in many areas of marketing activity. From the initial branding stages to actual design and manufacturing of our electronic kiosks, Yannis was instrumental in taking our products to the consumer. Project management combined with great creative, gave us the exposure we needed to launch eTicket Agent in the USA.” Doug Ballentine, CEO, iKiosk Systems
If you can’t turn yourself into your customer, you probably shouldn’t be in the communications business at all.
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1G 3R7, Tel. 613.294.3649, email: yannis.souris@rogers.com
Creative Marketing Consultant
Expertise Creative direction. Conceptual development. Idea generation. Art direction. Management of creative advertising services. Creativity coaching, training and facilitation. Beliefs Producing the best creative product possible that the client recognizes and supports. Ideas need to be executed properly in order to impact client bottom line positively.
ŠPhilip Rozon
Recognition More than 200 local, national and international awards including Canadian major ad industry awards like Bessys, Billies, Extras, Marketing Magazine, Studio, etc. Experience VP Advertising, Allegro Communication Design CEO/Creative Director, Firehouse Communications VP Advertising / Iridium Advertising and Design Director of Creative Services, Brain Hunter Executive Creative Director, Parallel Integrated Communications Partner/Creative Director, S+P Advertising Associate Creative Director, Hewson, Bridge and Smith Senior Art Director, Wallace, Kearney, Mc Gill Education Honours Bachelor of Science (Biochemistry), Laurentian University Bachelor of Arts Degree, University of Athens, Greece Professional Affiliations Member of Art Directors Club of Toronto. Founding member of the Idea Network (club for advertising professionals). Member of several College and University Advertising Program Boards. Past Program Director of the Advertising and Sales Association of Ottawa. Member of several business groups and associations OBJ 40 under 40 selection Interest Accomplished fine art photographer. More than 70 local and national awards. 3 years in a row photographer of the year in Ottawa. Master photographer, The RA Club. www.moodscapes.ca Languages: Fluent in English and Greek. Birthplace: Athens, Greece
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1G 3R7, Tel. 613.294.3649, email: yannis.souris@rogers.com
Creative Marketing Consultant
How I charge for my services: 1. Marketing and Creative Consulting Project: Most of my work for clients is done on a “project” basis. During the first phase, the client and I typically agree to a specific list of tasks and deliverables (in a short time, usually 1-2 weeks) for a fixed fee (typically $1,000 to $3,000). Following the initial “project,” we agree to additional “project” assignments. Contract: Occasionally, clients wish to retain me on a block-time basis, in exchange for a fixed monthly consulting fee. This arrangement is usually on a “month-to-month” basis. Hourly: In some situations, I accept consulting assignments on an “hourly” basis, most commonly for a onetime “strategy session” in which I meet with the company’s principals to discuss a wide range of business and marketing strategies. Fee range: $150-$180/hour. Contingent/Performance: For a “select few” clients with a quality product or service at a competitive entry price, and with appropriate tracking and reporting technology, I prefer to be paid for performance. In these situations, I am paid a percentage of the gross profit from transactions that I bring to clients.
2. Creative marketing workshops, facilitation and coaching. Workshops: The typical 3-hour workshop (6-8 participants) is $240/person. Company group rates range from $750 to $1,200 (depending on the workshop and number of people). > Full day workshop fee range: $1,450 to $2,000 (8-10 participants). > Two-day weekend workshop/retreat fee range: $1,800 to $2,750 (up to 12 participants). > Custom-designed workshop fees: Please contact me for a quote. Creative facilitation and coaching: Although every client is different, an hourly rate of $150-$160 is a typical charge depending on the requirements. Please contact me for details.
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K1G 3R7, Tel. 613.294.3649, email: yannis.souris@rogers.com
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Brand Identity/Design/Advertising Campaigns Print Ads/Collateral/Direct Mail/Outdoor/AV/TV/Radio Exhibit/Trade Show Design
Contact Yannis Souris at 613.294.3649 or email: yannis.souris@rogers.com, www.yannisouris.com