BRANDWORKS
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A brand is an identifying symbol, words or mark that distinguishes a company or its product from the competition. For companies that want to compete and be known as leaders in their field, branding is an essential part of marketing. It is important to understand that branding is not only about getting your target market to choose you over the competition, but it is also about getting your prospects to see you as the only one that provides a solution to their problem.
A well positioned brand will help you: > Deliver your message clearly > Confirm your credibility > Connect your target prospects emotionally > Motivate your buyers > Concrete customer loyalty
If you are serious about branding your company or your product effectively, consider YS Associates. Turn the page and see some of the brands that we have created and marketed consistently and successfully.
Relevant Work
Branding : Logos/Signatures
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Visual Marks
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for: 1. The Foundation, an upscale restaurant in Ottawa. 2. Tega Development Corporation, an up and
coming residential builder 3. Canada’s Year of Asia Pacific. 4.The Greek Gourmet, a traditional catering service. 5. Orasys, a small electronic components maker. 6. MetaVera Solutions, a software development company specializing in traffic applications. 7. Language of Leadership Co., a service dedicated to advancing executives with language skills training. 8. Electronic Ticket Agent, a service that distributes city attractions tickets via electronic kiosks. 9. Malcolm Brothers, an insurance company.
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: yannis.souris@rogers.com
Relevant Work
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Round and round.
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Branding : Logos/Signatures
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Logos for: 1. BabelFish, a translation/linguistics web engine and training company. 2. OpusEdge,
a software development company. The founder wanted to keep his passion for music depicted in the visual. 3. Creative Business Centre, an organization promoting creativity for business. 4. James Edward Capital Corporation, a boutique investment bank. 5. Convivium, a business coach/management company. 6. Beer label/identy. One of 5 custom beer labels developed for the Clocktower Brew Pubs. 7. Firehouse Communications, an ad agency. 8. InfoPeople Security Solutions, an IT company. 9. YS Associates, a communications firm.
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: yannis.souris@rogers.com
Relevant Work
Branding : Logos/Signatures
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FoodPass.com logo proposal
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FoodPass.com logo proposal
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Decisions. Decisions. The identity for FoodPass, an electronic restaurant
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loyalty program took many twists and turns.
The final logo had to reflect the transaction aspect of the business and not the food necessarily. After the logo was developed, applications followed including POPs, collateral, cards, web visuals, etc. The Initial phase took about 6 weeks, with ongoing applications still being developed to date.
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: yannis.souris@rogers.com
Relevant Work
Branding : Logos/Signatures
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Images. Words. What’s the difference? Signatures for: 1. Armada Bar & Lounge. 2. Cubes Storage, a service company specializing in store-it-yourself modular solutions. 3. Green Acres, a company offering irrigating and lighting products and services to commercial and residential clients. 4. Kindnest, an information technology company with a very human touch. 5. Clocktower Brew Pub, a restaurant/pub franchise that’s known for its in-house brewed ales and lagers.
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: yannis.souris@rogers.com
Relevant Work
Branding : Logos/Signatures
Handcrafted Identities for the five different varieties of beer of Clocktower Brewer Pub chain. Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: yannis.souris@rogers.com
Relevant Work
A brand that talks.
Branding : Logos/Signatures
Reworking of symbols, signatures and colour sheme of Babelfish Corporation Language Training
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: yannis.souris@rogers.com
Relevant Work
Strong visuals for a strong brand.
Branding : Logos/Signatures
Ben Farella Group’s branding includes powerful visuals to convey certain
messages: Trojian Horse = strategy, Sledge Hammer = hard hitting sales tactics, Match Fire = creative energy.
Contact: Yannis Souris, 57 Kinnear Street, Ottawa, Ontario K2G 5Y6 Tel. 613.294.3649, email: yannis.souris@rogers.com
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BRANDWORKS
Brand Identity/Design/Advertising Campaigns Print Ads/Collateral/Direct Mail/Outdoor/AV/TV/Radio Exhibit/Trade Show Design
Contact Yannis Souris at 613.294.3649 or email: yannis.souris@rogers.com, www.yannisouris.com