The New Journy Process of Logo
The New Journy Process of Logo
01
PREPARING Core Points / 08 Research / 10
02
DICOVERING Sketch / 14 Digital / 24 Final Step / 32
28
Regeneration Chapter 02
INTRODUCTION There are two chapters, and they are Preparing and Discovering.
05
28
Regeneration Chapter 02
01 PREPARING This chapter is to show the core points and some researching of preparing the next step.
28
CORE POINTS The core points are all of the main concepts about the new Panam. I picked the three words as my keywords, that focuses on giving people a chance, touching and feeling the new colorful culture.
Culture Exchange Colorful
08
Regeneration
Chapter 02
09
RESEARCH There are many competitor brands in the market, and they all have well designed logo. from these logo, we can understand our logo design goal and decide a style.
10
Regeneration
Chapter 02
11
DISCOVERING This chapter is to show how was the process go, and how to find the best idea for the final logo.
28
02
Regeneration
Chapter 02
28
SKETCH This step focused on explore more potential ideas from these sketch, and picked some ideas to develop them.
Potential Idea
14
Regeneration
Chapter 02
15
Potential Idea
16
Regeneration
Chapter 02
17
These symbols came from direction ideas, and they can give more options to me. Therefore, I can make the new Panam logo stronger.
Potential Idea
18
Regeneration
Chapter 02
19
Potential Idea
20
Regeneration
Chapter 02
21
In these steps, I focused more details of the wordmark, and the goal is making the wordmark's style close to the symbols style.
22
Regeneration
Chapter 02
23
DIGITAL These digital icons are all base on the sketch ideas. Therefore, we can see which ways is working, which way is not working.
24
Regeneration
Chapter 02
25
P
Chapter 02
PANAN
Regeneration
PANAN
PANAN
PANAN
27
28
Regeneration
30
Regeneration
Chapter 02
FINAL CHOICE In the final choice, I tried many different dedails to looking for the best balance and well designed logo for the new Panam.
PANAM
PANAM
PA N A M
PA N A M
Regeneration
Chapter 02
33
Credit bustler.net scottmarkewitz.com huffingtonpost.co.uk sethkhughes.com arcadedarwin.com revelationproductions.com.sg frederickbernas.com designaglow.com christophermartinphotography.com iso.500px.com flooringmagazine.org
Designer: Yanqiui Du Topic Concept: Yanqiu Du Editorial Work: Yanqiu Du Instructor: Hunter Wimmer Language Support: Jeremy Jones Binding: Imprint Printer: Epson 1900 Paper: Epson Premium Presentation Paper Matte 4 Stars Type Face: Akkurat Pro by Laurenz Brunner for Lineto Tiempos Text by Kris Sowersby for Klim Type Foundry