The New Journey Process of Logo
The New Journey Process of Logo
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PREPARING Core Points / 08 Research / 10
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DICOVERING Sketch / 14 Digital / 24 Final Step / 32
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INTRODUCTION There are two chapters, and they are Preparing and Discovering.
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01 PREPARING This chapter is to show the core points and some researching of preparing the next step.
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CORE POINTS The core points are all of the main concepts about the new Panam. I picked the three words as my keywords, that focuses on giving people a chance, touching and feeling the new colorful culture.
Culture Exchange Colorful
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RESEARCH There are many competitor brands in the market, and they all have well designed logo. from these logo, we can understand our logo design goal and decide a style.
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DISCOVERING This chapter is to show how was the process go, and how to find the best idea for the final logo.
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SKETCH This step focused on explore more potential ideas from these sketch, and picked some ideas to develop them.
Potential Idea
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Potential Idea
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These symbols came from direction ideas, and they can give more options to me. Therefore, I can make the new Panam logo stronger.
Potential Idea
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Potential Idea
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In these steps, I focused more details of the wordmark, and the goal is making the wordmark's style close to the symbols style.
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DIGITAL These digital icons are all base on the sketch ideas. Therefore, we can see which ways is working, which way is not working.
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P
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PANAN
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PANAN
PANAN
PANAN
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FINAL CHOICE In the final choice, I tried many different dedails to looking for the best balance and well designed logo for the new Panam.
PANAM
PANAM
PA N A M
PA N A M
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Credit bustler.net scottmarkewitz.com huffingtonpost.co.uk sethkhughes.com arcadedarwin.com revelationproductions.com.sg frederickbernas.com designaglow.com christophermartinphotography.com iso.500px.com flooringmagazine.org
Designer: Yanqiui Du Topic Concept: Yanqiu Du Editorial Work: Yanqiu Du Instructor: Hunter Wimmer Language Support: Jeremy Jones Binding: Imprint Printer: Epson 1900 Paper: Epson Premium Presentation Paper Matte 4 Stars Type Face: Akkurat Pro by Laurenz Brunner for Lineto Tiempos Text by Kris Sowersby for Klim Type Foundry