Luxury Connect Business School - Brochure (Edition I)

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LCBS is an initiative of

www.luxuryconnect.in

Pioneers of Luxury Education in India


Need of the Hour Introduction to LCBS Milestones Core Programs LCBS Management Contact Us

Pioneers of Luxury Education in India


Need of the Hour For the past several years, luxury in India has seen a consistent growth of about 20% PA. From 4.77 billion USD in 2009, it is currently estimated to be at 8.21 billion USD and is expected to surge to 15 billion USD by 2015. With the ever burgeoning retail sector and the myriad number of international brands entering or expanding their base in India, there is a considerable need for trained professionals in the luxury retail & service sector. As per a national report, it is projected that by the year 2022, Indian Luxury Products & Services Segment will be requiring Manpower to the count of 1.76 million heads. Further, according to research report "The Status of Luxury Talent in India" by Luxury Connect , it has been found that the existing Manpower Lacks in Professional Luxury Expertise and at times unable to maintain the standards of a Luxury Brand.

Luxury Connect Business School Luxury Connect has been amongst the first few to identify this surging task and has set up India’s first and only Luxury B School – LUXURY CONNECT BUSINESS SCHOOL (LCBS). With the expected rising demand, we have customized and designed various programs to focus education and training in areas like brand management, retail services and skills, customer relationship management and more. LCBS targets to secure the Luxury Segment by offering specialized luxury education and re-skilling programs via Executive as well as student education tracks. Global best practices and content formations by world renowned schools like Sda Bocconi ; International University of Monaco; Jean Claude Roustant, the LVMH veteran, coupled with our extensive experience on the Indian landscape will help bridge the rising gap of skilled talent.

Come and Experience Internationally attuned, Luxury Education In India.


International Advantages Luxury Connect Business School, has been carefully designed keeping in mind the standards and gaps prevalent in the industry. Taking a step further, the school has collaborated with international universities to provide a global perspective to the students. Post successful completion of short term programs, the school, this year has introduced diploma and post graduate courses in collaboration with International University of Monaco. The key focus being on faculty and student exchange programs, the students will benefit from local experiences coupled with the right amount of international exposure.

Competitive Edge Luxury Connect Business School prepares an individual to serve a career in the luxury industry. This means the individual is ready to serve any segment of the retail industry be it the high-end hate couture brands to pret-a-porter lines to retail chains at various levels like a country head, brand manager, buyer, operations head etcetera. In addition, most of our programs are internationally certified. LCBS also tries to help its students apply for various job opportunities available from our clients.

Unique Experience The school offers the most comprehensive set of experiential learning short track executive programs to full time post graduate diploma programs on international lines. Being India’s First Luxury School, we are proud of our International standards of education, global tie-ups and well experienced professors and a strong alumni network.


Milestones

July 2013

Luxury Brands Service Skills workshop in Mumbai

LCBS took its first step towards short track programs by conducting Luxury Customer Experience Management workshop with

Launch Luxury Connect + Luxury Connect Business School

February 2012

June 2013

First Luxury Brand Strategy Skills workshop in Delhi

LCBS steps out of Delhi, First Workshop in Mumbai on Luxury Brand Strategy Skills

May 2013

April 2013

Luxury Retail Service Skills for Delhi Duty Free by LCBS

Our first international association with SDA Bocconi. The workshop conducted on Luxury Brand Management Program

Jean Claude Roustant Ex - Retail Training Director at LVMH

May 2012

July 2012

January 2013

October 2013

Luxury Brands Strategy Skills workshop followed by Luxury Retail and Service Skills workshop in Bangalore

October 2012

2014

MOU signed with International University of Monaco for Certified track Programs as part of LCBS Diploma and Post Graduate Programs

Open workshop II on Luxury Customer Experience Management with Jean Claude Roust ant

September 2012

Executive Diploma program begins in January 2014 followed by and Post-Graduate Programs starting in August 2014

LCBS with Jean Claude Roust ant conducts a workshop for Genesis Corporate Training Program on Luxury Customer Experience Management

August 2012 Our first corporate training program with Good Earth.


Core Programs Management Development Programs a) Luxury Brand Strategy Skills b) Luxury Retail and Services Skills c) Online Program : Luxury Brand Management*

Diploma Program* This six months Diploma program has been designed keeping in mind the luxury industry service and customer experience they wish to create. The program would be conducted in collaboration with Jean Claude Roustant, Ex - Retail Training Director at Louis Vuitton. The program offered: CSEC: Customer Service and Experience Culture

*Coming Soon

Executive Diploma Program

Post Graduate Diploma Program

Executive Diploma Program is especially designed for individuals with a limited experience in the field of luxury, willing to excel further with an in-depth knowledge and practice. The program is a joint track program with International University of Monaco and provides a two week international exposure at the IUM campus, Monaco. The program offered is: EDLM: Executive Diploma in Luxury Management

Post Graduate Diploma program has been thoughtfully designed for the fresh talent just graduated out of college or for professionals with experience in retail sector willing to move to luxury. The program is a joint track program with International University of Monaco and would be conducted such that the student gets to spend three months at the IUM campus. The program offered is: PGDLM: Post Graduate Diploma in Luxury Management


Management Development Programs

LRSS

Luxury Retail Services Skills Luxury Retail Service Skills, (LRSS) program by Luxury Connect Business School is designed for executives serving customers directly for a Premium or Luxury Brand or Service. The program covers the requisite knowledge and skills required in the Luxury Industry . Ideally this program serves as a “Bridge to Luxury� and is best for candidates aspiring to be in the Luxury Industry. It focuses on Customer Management, Servicing Affluent Customers and Managing the Customer Service Team. Focus being actual shop floor behavioral science, the delegate develops a deep insight on how / what / when / where is required. Ideal Candidate Executives aiming to enhance and their retail and services skills in the luxury sector. The candidate should have a minimum experience of 2 years experience in Premium Retail Segment. Career Opportunity This program prepares the candidates for higher positions such as a Brand Country Head, Brand Manager, Merchandiser and Visual Merchandiser. Duration : 2 Days


Management Development Programs

LBSS

Luxury Brand Strategy Skills Luxury Brand Strategy Skills program by Luxury Connect Business School is designed to provide a deep insight into the Luxury Business. The program helps the candidates to develop a unique strategy for a Premium and/or Luxury Brand or Service. It helps candidates develop knowledge and skills necessary for progressing in the ever changing luxury and design markets. It creates stimulated thinking for better understanding of Luxury Concepts. The program covers Premium to Luxury Business Foundations, Strategies, Marketing and Management Concepts. Ideal Candidate The program is suitable for managers aiming to develop skills and knowledge in Luxury Business. The Candidate should have a minimum of 3 years experience in Premium Retail Industry. Career Opportunity This program prepares the candidates for higher positions such as a Brand Country Head, Brand Manager, Marketing Manager, Buyer, Merchandiser and Visual Merchandiser. Duration : 3 Days


Management Development Programs

LBM - OL

Luxury Brand Management Luxury Brand Management on line track (LBM – OL) program by Luxury Connect Business School is designed for executives wanting to understand the nuances of the luxury industry in a short capsule model format. Managers / executives from remote areas and or time starved managers could directly undertake the class room on line. The program covers the requisite knowledge and skills required in the Luxury Industry. The program offers a detailed and in-depth approach to various aspects of brand management making one understand a brand’s value, image and position in order to ascend the ladder of success. Key differences between a premium brand and a luxury brand are understood here in detail. Ideally this program serves as a “Bridge to Luxury” and is best for candidates aspiring to be in the Luxury Industry. Ideal Candidate Any one desirous of learning the basics of luxury definitions and getting a over view into various prevalent sectors of luxury in India, should undertake this program. A condensed version of LBSS, LBM – OL is ideal for self learners and distance education seekers. Learning Outcome This program equips the candidates with a basic yet compressed knowledge on the luxury business in India. Growth and evolution of the luxury space in Asia and expected trajectory in India. KRA’s of positions such as a Brand Country Head, Brand Manager, Marketing Manager, Buyer, Merchandiser and Visual Merchandiser are explained in depth for the candidate to evaluate employment opportunities in the luxury field. Duration : 1 month


Former Participating Brands*

Fashion Apparels and Accessories

Travel Retail

Hospitality

Home Decor

Canali

Tumi

Delhi Duty Free

Taj Group of Hotels

Good Earth

Paul Smith

Sujata Se

Nuance Group

The Grand

Judith Leiber

Giorgio Armani

GMR Group

The Leela Palace

Tarun Tahiliani

Bottega Veneta

Jimmy Choo

Tommy Hilfiger

Automobiles

Real Estate

Aviation Eurocopter

Watches and Jewelry Ethos

Forever Mark

Audi

Mercedes

Bharti Realty

Gili

Surat Diamonds

BMW

Mahindra

Lodha Group

Ganjam

M.O.D - Signature Jewelery

Ferrari

Participant’s Response 8%

4% 21% 42% 33%

Course Content

8%

38% 46%

Teaching Style

Average Good Very Good Excellent

21%

4%

17%

8%

33%

42%

Schedule of Program

29% 46%

Learning

*Employees from these brands have attended our training programs. LCBS has no official contract for training the talent at these brands.


Diploma Program

CSEC

Customer Service and Experience Culture Sales in luxury business are incidental, never a direct objective, but a hidden agenda. Shop floor transactions should arise during the interaction of the sales associate and the client. Luxury brands across the world spend millions of dollars on customer research and training inputs on how the customer experience can be enhanced. This program has a clear focus on customer service and experience management. How do you impart this experience culture is the key take away from this unique program. Committed classroom sessions by Industry Experts and Jean Claude Roustant, the candidate will be exposed to best selling techniques for at least four industry sectors Ideal Candidate CSEC is ideal for executives (preferably graduates) / fresher’s who have a keen interest in developing their skills and knowledge in the sales and customer handling functions of the luxury / premium industry. Career Oppotunity After undertaking this program, the candidate will be able to carry out effective sales and store operation functions. Key technical skills with respect to understanding and handling products from four different sectors namely fashion, watches & jewellery, real estate , wine and liquor will be imparted along with role plays and video learning from top notch brands. Duration : 1 year including six months internship ~ 60 Credits


Program Structure Term I

CLASSROOM SESSIONS

Term II

INDUSTRY EXPERTS

The following topics would be covered during the course: Essence of Retail Essence of Luxury Retail Demystifying the Luxury Mantra Servicing the Affluent Communication is the Key Managing your customers The Floor is your stage Leadership & Team Management The program would be delivered by Industry experts and professionals including workshops with Jean Claude Roustant.

Term III

INTERNSHIP

Diploma in

Customer Service and Experience Culture


LCBS introduces programs in collaboration with the

International University of Monaco

The legendary French Riviera, Monaco in particular, represents one of the most sought after luxury destinations in the world. Its unique location, close to Milano, Paris and Geneva , the three main European hubs for the luxury sector along with its beauty and charm have contributed over the years to the development of a highly refined luxury goods and services industry.


Indian Luxury Sector merges with International Education


Executive Diploma Program

EDLM

Executive Diploma in Luxury Management The part time executive program consisting of a joint track with ‘International University of Monaco’ offers a comprehensive coursework that would benefit you professionally in your career within the luxury / premium industry. The program is spread for a duration of 6 months, with two weeks* committed classroom sessions by International Professors, luxury seminars and conferences at International University of Monaco. The program offers a detailed and in depth approach to various aspects of brand management making you understand a brand’s value, image and position in order to ascend the ladder of success. Ideal Candidate EDLM is ideal for working executives who have keen interest in developing their skills and knowledge further in Luxury Business. Top, Senior and middle management should undertake this program to realize their own potential and help them explore other luxury segments as well. Career Opportunity After undertaking this program, the candidate will be able to outline specifics of the luxury business to be used to best practices thus enabling them to realize the huge potential in various sub groups of luxury. Candidates will further get equipped with a tool-set to effectively create, implement and sustain a successful luxury-based strategy in India. Duration : 6 months * Two weeks optional at International University of Monaco or in India


Program Structure Term I (from January to April)

INDIA

Term II April (two weeks)

MONACO*

Term III (from May to June)

INDIA

Executive Diploma in

Luxury Management

The International University of Monaco contributes to the intellectual “Aura” of Monaco in the luxury fields, organizing high profile conferences in its areas of specializations : Entrepreneurship & Innovation, Luxury Management and Finance. Every year IUM welcomes on its Monaco Campus top executives, HR managers and recruiters from the most renowned luxury brands as : Bottega Veneta, Richemont Group, Ralph Lauren, Fendi, Campari, Faconnable, Gucci or Louis Vuitton, to name a few. *Monaco is optional : Students visiting Monaco will have a chance to also attend extra curricular activities, conferences, company visits proposed by eitheir IUM or by other Monaco institutions, thus making from that Monaco journey a unique learning and networking experience” Out of the total 20 students, only 12 will be selected to attend the program at IUM. The selection will be on first - come, first-serve basis.


Post Graduate Program

PGDLM

Post Graduate Diploma in Luxury Management The Post graduate Diploma in Luxury Management has been designed such that the student not only understands the nuances of handling luxury in India, but is able to achieve an international perspective. Based on a joint track with ‘International University of Monaco’, the program prepares young students to take their first steps into an international career through a mix of academics and practicals on different industry segments. The program is based on an industry-specific perspective and designed to give future graduates a leading edge in the booming luxury market. The program provides an intense know-how of luxury business management subjects enabling students to face and solve different issues of strategic planning, buying, merchandising, marketing strategies, brand management and more. Highlights The Program has been divided into 4 terms with the first two being conducted in India, followed by a three month term at Monaco and a six months compulsory industry internship. Ideal Candidate PGDLM is an ideal program for fresh graduates or for professionals with a minimum work experience of one year in Luxury Trade or 2-3 years in premium trade.

Duration : 16 months including 6 months internship ~ 90 Credits


Specialization Choices Goods and Services

The curriculum has been designed to offer a broad yet focused multidisciplinary dimension. It introduces students to the operational, financial, marketing, and product issues that impact strategic and business decisions in the area, while providing a focused insight into the wider traits of the industry.

Retail Management

It is designed to develop specifically-educated managers able to craft novel solutions to the highly complex problems that arise in the luxury retail environment. Students learn the complexity of the luxury industry and the interrelationships between all business functions within a retail environment.

Hospitality and Events Management

This program is designed to answer the specific needs of a fast-evolving, diverse and complex industry: new trends, new concepts, new services, and new players are breaking into this sector which is the ultimate Expression of personalized service and intimate elegance.

Post Graduation Diploma helps the student specialize in any of the above mentioned areas. The program is conducted in four terms: the first two being in India followed by three months in Monaco and an Industry internship. While phase II, students would be exposed to Luxury in Monaco; attend guest lectures from top executives of major brands and get a chance to attend top marques event.

Term I Term II (from August to November) (from December to March)

INDIA

INDIA

Term III (from April to June)

MONACO

Term IV (Internship)

INDUSTRY INTERNSHIP


Management and Faculty Abhay Gupta Founder & CEO While Luxury Connect is a boutique consulting organization with a clear focus and a 360-degree approach towards luxury in India, LCBS is India’s first and only luxury business School. Mr. Gupta has been involved in the evolution of the fashion and luxury segment in India right from manufacturing, joint venture factory set-up and franchising in the country. He has also been involved in being a guide to NIFT and Pearl Academy from their grass root stages of inception and evolution as an academic board member. Blackbook, a luxury publication has recently recognized him as one of the ‘Top 100 Indian Luxury’s Most Influential 2013’. He is also a recipient of the prestigious ‘Luxury Retail Icon 2012’ title by Asia Retail Congress. Having being featured in Forbes Luxury Trend Report 2012 as one of the Industry Leaders, he has also been widely recognized as luxury expert by CNBC, CNN, NDTV Profit, Business India, Economic Times to name a few. He helped not only bring but establish luxury brands like Versace, Versace Home, Versace Collection, Corneliani, John Smedley, Tween Damat ADV, Arredo Classic etc in India. He has now been mandated by a plethora of Luxury brands across fashion, lifestyle, home, interior & residences etc for their India entry strategy. A regular speaker at most Luxury Forums, Fondazione Altagama has also recognized his contribution to the growth of Italian luxury industry by his pioneering efforts in India.


Rajat Bhattacharya Co-Founder & Campus Director Scion of an aristocratic family, he learnt international fashion from his Italian Guru, Elia Quagliola. Rajat, a legendary figure from the fashion and apparel industry has over 35 years of experience spread over Italy, EU, USA, SE Asia and India. Along with his sourcing forte, he established joint ventures in the 90’s for luxury brands such as Lacoste, La Perla and Corneliani. Rajat also produced shirts at his own factory for Armani, Cerruti 1881, Cacharel, Lacoste, Boggi for over a decade. He revolutionized the apparel education industry in Bangladesh by setting up Pearl Academy, a delegated center of Nottingham Trent University.

Jean Claude Roustant Ex - LVMH Retail Training Director Jean-Claude Roustant has more than 20 years of experience. A MBA in HR Management from IAE-Paris. Thanks to his inputs, he is considered as a key person in the development of the world wide LV service culture. He is a certified, Master Coach from ICF; MBTI Certified and a NLP Practitioner. He has a wide knowledge and intervenes for different Luxury brands like Louis Vuitton, Chanel, Relais et Chateaux worldwide, Bonpoint, Caran d’Ache, Sofitel Worldwide. He has also shared his experience in renowned Business Schools like ESSEC Business School (Luxury MBA), ISG (Luxury Marketing MBA Program in Paris), EM Lyon (Master in Luxury), Beida University(Beijing, Institut du marketing Horloger), ESC Kennes, european Business School and LCBS, India.


Annalisa Tarquini MSc. Program Director, IUM Annalisa is currently working at IUM as Director of 3 Masters in Luxury Business (Luxury Goods & Services, Luxury Retail Management, and Luxury Hospitality & Event Management). Annalisa has worked as a recruitment manager in the HR Department of Fendi, part of the LVMH Group. She managed with her team the whole recruitment process for the Corporate Headquarters, the Logistic Pole, the Plant, the European Offices and Retail Network (20 Boutiques: Italy, France, UK, Germany, Spain, Switzerland, Turkey). Previously she spent 7 years working in the commercial department of several HR consulting companies, starting as the Key Account Manager before being promoted to the Area Manager. Annalisa graduated in Economics at the Sapienza University in Rome.

Dr. Marika Taishoff MBA Program Director, IUM Dr. Marika Taishoff is Director of the Full Time MBA and Executive On-Line MBA at the International University of Monaco. Prior to joining IUM in 2009, Marika had worked with IMD (the International Institute for Management Development) in Lausanne, Switzerland; Bocconi University Business School in Milan; and at the Imperial College Management School, University of London, as well as having been a consultant to many companies in Europe and Turkey. Her own academic background extends well beyond management She has a BA magna cum laude from Barnard College, Columbia University in English and Religion; an MA from Columbia University in Russian Literature; an MA from the School of International Affairs of Columbia University in International Banking & Finance; and a Docteur es Sciences Politiques from l’Institut Universitaire de Hautes Etudes Internationales of the Universite de Geneve.


How to Apply? To apply online visit www.lcbs.edu.in If you have any questions, please contact us: Phone: +91 11 2680 4402 +91 981 110 3268 E-mail: admissions@lcbs.edu.in

Interact with us We encourage you to interact with Luxury Connect Business School - faculty, staff, and other students - to find out if we are the right choice for you. Find out more at: www.lcbs.edu.in Luxury Connect Business School 402, Avalon Apartments M.G. Road, New Delhi -30 India


www.lcbs.edu.in

Luxury Connect Business School 402, Avalon Apartments M.G. Road, New Delhi -30 India


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