Graphic Design 1028
Yashpreet FC SY
Submitted By:
CONTENTS
II. D
e g a y o V I. Punk n g i s e D f o e n i r t oc
sign e D f ts o eory n e m e a ) E l s t a l t ’s T h v e m e n t b) Ge uhaus Mo c) Ba
to S n i a r B III.
s e r u t a rm m
cept n o C al a ) F i ny w o r d s b) Ke nd Name c ) B r ap e f a c e d ) Ty o d B o a r d e) Mo
IV. B
int r p m I rand ngle
ria T d n a a) Br n portrait b) Pe mpetitors c) Co
b i u q S d V. Bran
o a ) L o g e o f Vo i c e b ) To nd s c) Gri dia rids g f e o M n d) icatio l p p A e) ork w t r A f) ement
g d e l w o VI. Ackn rney ends ou VII. The j
Punk Voyage
oard
(Introduction)
db
Moo our ney of ss r u o j ce the rough r design pro h t u o ou es y ok tak module and is book. o b s i h f th ign ic Des evolution o h p a r G he ed in t involv D E.O.
T
heory
lt’s T
Gesta
epts Conc and ords Keyw Brand
name ce
a Typef
it
ortra
p Pen
rs
etito
p Com
Logo s
Grid
ith ory. W nd e h t s bra talt’ d Ges he head, a d n a i a d n t te sig Me of De rimming in at we star s t n e h b t lem ow vity . with E and creati ur.It was n r Life n a e t g l e r o A f b a f t e I l with s roup o sics c ed up rtwork l d a , n the ba olved in a g d a l e na us and v to be e promotio ideas e was e c r a u f o ype n th ssing k upo ning. f the t r o o discu e w c e w itio tan impor ot only did brand pos ed. e h t t t n .N ou elop ar We le cluded, etc cussed ab ia was dev is d in also d ication me to be t u b y n g u e mm strat the co , y l l a Fin 1
Doctrine of Design (Basics of Design) orie
ave s we h
ta
lt mea Gesta entified id parts ually have istics r d indivi t characte lt en Gesta hole") ( differ e l o wh dw to the “organise s nt mean veme o M s uhau rt, design d a B ) n c school of ature founde g i s e A c s rchite in 1919. It s of Dsign a t n d e n a y m by e n erma racterized a) Eleements of d ocks G n i l l ha The e building b ork of le is c conomic, y t s e w nd ye are th create a hings verel sign a terials. e e s d t o t c i ma etr used se are the nting, geom espect for i e a h p T r pa art. by its ake u gn etc. m t a i th es ng, d drawi
:
ction
trodu
des: sign It inclu ents of De m a) Ele alt’s Theory st b) Ge aus Theory h c) Bau
ef in
D
ry Theo s ’ t l sta s when n b) Ge
A bri
he ts of t s i s n o gn c f desi plications. o e n i octr r ap d thei n a t h ug
been
2
Elements of Design point ath of a
he p
Line - t
Space
-
vable percei
Point
Plane
area
e
Spac
of ation v i t c A -
d width
t an - heigh
tive
re Textu
ace - surf
y
qualit
- rela e u l a V
ss
arkne
nd d light a
ht ay lig w e h by t in ither e, or e c a n f r e f a su . r - se Colo reflects of ght sources d li colore 3
Gestalts Theory . te form e l p m co entity’s nerating n t a f o e g espec pe r m a r h h t o i s f w r the rly eo s s e n c l t s e ff e c t i s s , p a r t i c u l a e a d o f j u s t e a t s ns nst The ge lity of our se of figures i urves. c n i capab l recognitio le lines and a to visu tion of simp c a colle
E
.� , ology parts h c e y h s t f np ions i sum o t a e g i h t t es n lly of inv . er tha e t a m actua e o y r s c i t g g r u o l is we ot mo he o hole he vie whole is n It is t nd episte t w o e t h s a “T r ear ied logic cieve s t app of a unif e a r h e w v een assi arts. ature atche ap is s en ts p dm What ere and th nalysing i ponge (as cturesan terns to u t not th stood by a ct like a s filters str knwon pa y a r l unde does not ut actual ainst the g b Brain rmation) rmation a o o tof inf oming inf f it. ologis c o h n i c e y s s n all np a se ustria 890. A make y b in 1 ven en gi Ehrenfels e b s It ha ian Von t Chris
4
k ts loo e c e j b n O arity: similar to o ften O Simil er. anoth ered d consi p or a u o r a g n. e patt r
ity milar ject i s n he ab l y : Wc c u r s , a n p h a s i s e d l a m o Ano e em r to can b dissimila t. if it is s. l poin other es a foca t Crea
lled ompe one c s i n:Eyemove fromother o i t a n to inu t to a Cont objec t. objec
Gestalts Theory (Principles) s ject i r b o e : Th omplete o e r u is inc Clos pace the s mpletely o not c sed. o encl
re nts a ed e m le s ity: Eplaced cloand m i x Pro ther toge ived as e perc up. a gro
gro Back
und:
d s re anifferentiateroundings.kground) u g i F sur bac ye d ( s e The ts from it , ground ) objec e (object Figur
5
Bauhaus Movement
dern of mo ersial t n e vm ov us mo ck to contr a h u a a b as fB rtist dates hich w gins o he ori rchitecture nd crafts w y Belgian a 2b da sa art an hool of art imar in 190 in c unded o f n n e w s s h e d i n We e . e y be tes. by itns d li d e z estab Van de Vel l had alread ect of dispu ri g h j d bot racteetric desi e a n Henry r art schoo lso the sub i h b c . e com yle isic, geomterials.” Anoth hich was a t tect, ril11,1919 nd i s h c r s a a w m hau n Ap n” a nom ring 1860 onee auhaus o onstructio i “Bau rely eco spect for p a fc sB ns, seve by its re rophi e staatlice ”house o G r e t ing n Wal ls into th and mean ilding”. was a g y o r l l o e a h d r u c b te s foun urin ol of aus li at its artment d h t Bauh s for “scho t c dep e fa nd th hitecture stand a , e am arc f its n not have nce. o , e t i in art t Insp ect, it did its exista n e f opm archit st years o devel ography. n o r i ce typ zis the f nfluen sign and m Na i o n r f a e e as ssur phic d aus h o pre t e Bauh ecture, gra u d 1933 n i archit d e clos s was u a h . Bau ment move
T
6
BrainStorm matures (Ideation)
or
rand f
t 1:
Concnekpinspired acc
lution
d Evo
A pu boys. young
Bran
ies b essor
s
er sci
n Desig
or the sors f
first t
pt 3: Conce et. mark ime in
stitute
sub d as a
use ept 2: Conc tive Shells a Decor ourri. tp for po
s.
ion ccas pt 4: o e c s n u Co rio or va f s g Rin
7
Pros
Final Concept
and Con
: s. Consts only maleific.
Targe lture spec u Sub c audience. e Nich cepted in lies. i c Not a rvative fam conse
.
lue d Va
nd ne bra o r e d Pros: products un e Divers mpetition. Co Less able. A ff o r d ling. Appea
Bran
pt once the c s of
ys or bo f d n a � ies br)/teenage. r o s s t e p rs c Conce ed ac(13-19 yea r i p s p k in “Pune age grou in th
y Funk dy Tren y Quirk mental ri Expe c lli Meta ue Uniq K PUN 8
ers greas sic Mu Rock ttoos Ta Wild s 1970’ Rock Glam Boys Biker pike ed, S Shav ew Cuts Cr ful Youth d pekys oo S : w t E n s e M Ringz ativz ne W ude D NA N A Vi v i e n s s i v e a t t i t R B Altern ful Aggre youth ief maker misch error gent n i t : t n S o Holy rand ley C rn India ORD m W o r Y b e B KE Fire plug East hodes R a r d Spark r Zhan l approach e Blink Riddance Coo oot boys d o R Go fe ead er Link Skinh ntal t l A Fu ime exper jackets Punk y Punk er Flash ibrants Leath Mclaren lm The V Malco rk make up y Da Quirk e l s airsty H d e gell inted o P , Sharp
Keywords and Brand Name
9
Typeface yp Our T of a
int. r P . e efac Aria Hero.
l. Aria
l
Bold.
above e h t s lude ce inc a f e ilies. p Our ty ed type fam l with the on wel e menti ts go n o f Uniqu e g h n t i e fb Both age o m i d n bra nal . additio cial rendy T n e d h n a sw pe re time eeded for s ms. a e h T ra en d prog e ces ar typefa n, events an sen for thes o io t h ith promo s that are c onsistent w e c c Typefa ns should be dditional a io t rom d. Any excep n a r roval f B p ’s p e a if r prio AlterL needs e c a f . type rtment a p e d our
Birth
W X Y. V U T PQRS O O x y z. N w H M v L u IB RT K t GHIJ pqrs F o E n D m ABC hijkl g f e d . abc XYZ 6789 5 W 4 V 3 U 012 RST
Aa Aa
O F A HER
PQ NO z. M L wxy K v J I u H st pqr EFG o D n C lm AB hijk g f de 9 abc 678 5 4 XYZ 3 W 2 V 1 0 U RST Q P xyz MNO w L v K u J t GHI qrs F p E o D mn ABC ijkl h g def abc 9 678 5 4 3 012
L ARIA
OLD B L ARIA
Aa
10
MoodBoard
11
Brand Imprint Brand Imprint (Brand Positioning)
g inds itionin d in the m it. s o p ce eve and or Br rand is pla they perci t n i r ld eb Imp rand to how th how wou d as an deals onsumers of a c
B
w follo e h t y stud o t d ha We gle
ing:
rian T d ait ran a) B n Portr rs e o b) P mpetit o c) C
12
Brand Triangle Alter Life LOOK & FEEL Funky, punk
TARGETED MESSAGE Youthful, stand out
CORE MESSAGE PUNK and Trendy
WHO ARE WE We are a new punk inspired accessories brand targeting the pre-existing gamut of youth. 13
Pen Portrait
guy. ge going e ll o c g tal d outgoin of his experimen n a y d n e , tr ion use shionable beat fash nds beca oe, is a fa amongst his frie omes from an up ew looks ec ut n s out . Since h terest in trying o g He stand n li ty s ep in shion and in fa une, he has a de h flamboyance. nd fP sses a them wit e e s s r college o n ie d r e r s a e c n h lf and f being ue fashio which o iq r e n o u f m on himse is a h e om g eg is n d by ranging fr his coll living upto h ted to hangin are guide s e h ts c it r s u e w r o s s a te o s start ping in ain for m even nt look is dev range of y o g e e fr a r e a id d s e f s g w im l if t in His shop a ie a d t ic ge par nky th hops from His typ ises himself in is post colle ol and fu h night o it c w to and he s r s H p o d u . ed bran access d in-fashion sually ends establish known brand. u an s un trendy friends which ordingly. gain ha a h relatively c ic c h h rite ic w out wit dresses up a ck mus k of his favou y o R e h n r h whic mode the loo n of Greenda ning to nce. Getting e t s li t he ge fa ts lie in his appeara ns. He is a hu punk look tha d s e r e t on pee cer the His in fluence his prime con hich reflects ith his bike. S ike, in e g u ah ab d)w e of ve w ar is on nk - Rock ban ain in total lo . When riding t s k c o R g u ag mous P again. He is his bike - ridin gloves. ( the fa d d h time an ous wit oots an who carries are synonym er jackets, b person h l t y il k a r n h le t u f nd and ears setter. , hip a tedly w d y o n d v e n e r e t d r t a he d is ern, a mod nce an a is y o e b o m J tively, and fla Cumula h confidence wit oozes
J
14
Competitors
nd ters a oduct, s o p s , e oks in pr Archi gs, bo panys ma 80. Cards n o s ld m 19 such he co y it so ed in nitiall patches. T e introduc n festivals sual ne u r er dia Lane in Pu ge g leathe g cards, w r major In rt from the ions. e n n o a l K in hu s s a fo in g a p t g n s c a d e c n y o e e , i e r o k c u o h g u y re Th H ng r g d Rak ersar inspi d introd ries. in ho sories fo s i s h l l were , Diwali an and anniv r accesso raclets, T n a li y o b all st e acces ices. things a e r m p s as Ho ar, birthda a section f lockets, nspired e s th he bl e e sale sona out new buy. The a nk i a u y e l p l r new y hey added oys includ a y t to a y e usu t rn b b and to tr for them hey hav in y ly wo Later ories for l t s a e r i u t r e s u s va gst ace as ated acces nd things youn e first pl ors y loc t l i t e e e s a i h p t th dw om studs ters. et an omes good c k c r s e g a b n you are n in m stalls nt positio na a. domi e are ne g e l l co s o are o ide o k i r d a p v o Sotuo S t u d i gaon udios pro The o e t r t o a k t t T Ta t s. os in of Tatto such kind red ated e c s o e l f h pi udios petitors.T roducts o ories ins t s k. o p atto cess s loo c y r com le other a o o j b k a m sa ker pun nd bi of the scope to ay some a s e l of sty ispl a lot dio d unk funky u t s tattoo music, p ck by ro
I
T
T
15
Brand Squib (Brand Identity)
et. le ass b a u l va a very s i o ur Log with care. le it es: Hand pefac Cowboys. y t o w ft ng e up o and Bleedi d a m int It is ero our pr ations, of a H l l h a t r r i B blic d fo ds e use printed pu rs, postcar b o t ng all ogo is poste This l als includi rd, flyers, a er collat sing, billbo ing. ti g adver duct pack o r and p
o. g o L Our O
16
Grids o. e log h t m fro ived r e d been e v a h grids g n i ollow The f
17
T he pr
Collaterals
omo tiona were osen ia ch l med
ost a) P
ers:
spr Wide
ead
an
ord d A ff
s ation e c o l ’ ed h th spott to reac n e t ‘te way ble a ordable a l i a s : Av s y a n d a ff . d r a d c ea ost crow g n b) P u yo
able.
18
13.5cm
Final Grid
24cm 19
Application of Grid
( Wr o
D
t t rota o no
e the
grid.
( Wr o
ng)
D
o t dist o no
rt the
grid.
( Wr o
ng)
(Corr
(Cor
ng)
ect)
at ither nd e d i r exte the g lace ttom and r bo top o es. n the li
P
rect)
20
Application of Grid (Cor ( Wr o
D
ng)
rid. the g t u c o not
(Cor
( Wr o
rect)
rect)
ng) ( Wr o
D
ng)
rid. the g p i l f o not 21
Tone of Voice face. In the
oc In F
us.
Bold
Cool
s.”
Stra
aa w k a oB N , t a i Ba h d e “Se ight
ct.
ard.
Dire
forw
S
. t loud u o t hou
22
Artworks
es s nec i s t n me se ele e h t f . Use o ollaterals c in our
sary
23
Acknowledgement O.D,
vi,H. g a h b i a n
i V Mrs. n for organiz us , k n a th de ig like to tute of Des though ma k d l u o w thin hich Insti ule w rced us to iosis d b o m y m S g but fo restin an int our minds ding. n h scratc about Bra h t indep
I
se ecau ho b s a w ,w odule andake m s i th ep iM ehind . Sonal s work st b s s u s M cce de he su ed faculty e and ma t , o s l icat odul r ded entire m u o f o e ed th rita, a S plann . h t wi ep work ted each o by st t d s gla ly suppor e in a w I ad on st, e l e a j . We n o t c i s i o n s m h t t o e dd sra ut n ast b nd Han lso value a ta R i t a m o p i n i o n b u n o t h e r. a s other e of one c n abse
A
L
24
ing. brand
The Journey Ends...
e ot lik n ng. d i id earni l t a d h n t na ot ete fu l t and p h m g o u c a st was . g wa n i dule rid.� h o t imed g t y m r . y e s . e l i t v n h t e Th ti fec step, ve pu bout e per r y a a e b h i o w p g ts ts Ste e ff o r w to nmen t t e r. e o g e ing i h b h t s s t n h u it d lov ee o w e b t the a r d e e a r e v i f u ha I st stais o fig red, t u could s g i i y f I feel w a o ce ree d h I kn ut on g h B rt. t u o e h t m ut pa o k y o a l the “It to
N
du g mo n i t s e tr
le
ost in m e h t core. was e s h i t h t to true, red in u i p To b e y ivit creat h t i w
25
The End.
09765609010
Y ashpreet ykr1991@gmail.com