Yasmin Bashirova

Yasmin Bashirova is an innovative leader and the driving force behind Wrapt, a forward-thinking climate tech company. As CEO and founder, she has successfully launched a cloud-based platform that revolutionizes how businesses manage packaging, enhancing design efficiency, collaboration, data storage, and environmental sustainability. Her expertise spans energy resource engineering, finance, and strategic planning, skills that she leverages to lead her company and mentor emerging professionals. Her advocacy for human rights and social justice also underscores her multifaceted career. Drawing inspiration from her grandmother, a formidable entrepreneur in Soviet Russia, she channeled her family's legacy of resilience and innovation into her professional endeavors. This inspiration was pivotal in her shift from a career in energy engineering and finance to founding Wrapt. The company addresses a critical environmental issue: the inefficiency and waste prevalent in traditional packaging, with a staggering 91% ending up in landfills. She saw an opportunity to improve these processes and increase sustainability across the industry. Founded in 2023 and based in San Francisco, Wrapt is an integrated platform for managing specification data and product lifecycles. The company automates packaging development processes and centralizes data traditionally scattered across various platforms and mediums. This centralization reduces the timeframe for development cycles and facilitates a more sustainable approach to packaging. Wrapt's platform ensures all stakeholders, from marketing to procurement, have comprehensive visibility into packaging data. It eliminates outdated processes, utilizing AI to create a standardized, efficient, and error-free system for managing packaging specifications. This modern approach saves time and enhances teams' creativity by removing mundane and repetitive tasks.