Biography of Yasmin Bashirova
Yasmin Bashirova, the CEO and founder of Wrapt, has revolutionized the climate tech B2B software landscapewith herinnovative company. Wrapt is acomprehensive,cloud-basedplatform to enhancepackagecollaboration,designefficiency, datastorage,andsustainability.Her extensive background in energy resource engineering, finance, and strategy forms the foundation of her visionary approach to business and her advocacy for human rights and social justice. She is also dedicated to mentoring emerging professionals as they embark on their careers
Early in her career, she made significant shifts in her professional focus. Initially involved in energyengineering, shetransitionedintofinanceandeventuallyventuredintothepackagingsector by establishing Wrapt. Her wide-ranging experiences uniquely qualified her for this entrepreneurial endeavor, a path also inspired by her grandmother, who established her own business in Russia during the Soviet era
About Wrapt: A Drive for Innovation and Transformation
Established in 2023 and based in San Francisco, Wrapt introduces an end-to-end specification data and product lifecycle management platform. This innovative system automates packaging development processes and is a singular source of truth for packaging workflows. Recognizing the high energy inefficiency and waste in packaging, with 91% ending up in landfills, she aimed to optimize these processes. She focused on making packaging more biodegradable and less environmentally harmful, understanding the complexities that escalate as brands grow. Her platform addresses these challenges by streamlining interactions among packaging vendors, copackers, and consumer packaged goods (CPG) companies, which traditionally could take weeks or months.
She seized the opportunity to transform the CPG industry by streamlining design iterations, approval processes, and final packaging specifications, thus helping products reach the market more quickly. Wrapt enhances 360-degree data visibility for everyone involved from marketing to procurement to suppliers eliminating tedious tasks, preventing missed deadlines, and facilitating focused, creative work.
The intuitive, cloud-based platform leverages data and tailored workflows to eliminate reliance on outdated spreadsheets, emails, and PDFs. With AI-powered, standardized packaging spec formats, Wrapt makes data management efficient and streamlined.
Wrapt's Advisory Board: Leveraging Experience
Her strategic vision for a platform that consolidates and streamlines packaging specifications attracted collaboration and feedback from numerous industry experts. She carefully curated Wrapt's advisory board to include diverse perspectives from packaging engineers, procurement specialists, R&Dpersonnel, financeexperts,andexecutives. This diversityensures comprehensive insights into platform development and enhancement, benefiting collaborators from prominent CPG and packaging companies like Unimaginable Floods, Kitchen Town, Petco, Hello Fresh, Three Trees, Fishwife, and C-Pack.
Yasmin Bashirova's Impressive Career
Before founding Wrapt, she excelled as Chief of Staff/Senior Manager of Strategy and Finance at Shift Technologies, where her strategic and financial expertise supported significant company growth and the SPAC process. Her prior experience includes roles at Goldman Sachs in New York and Texas, where she was involved in key financial analyses for strategic capital decisions. She also contributed to Chevron Corporation as a Reservoir Engineering Intern, assessing significant economic impacts of energy projects.
A Staunch Supporter of Human Rights
Her upbringing deeply influences her commitment to human rights and social justice in Ukraine. She passionately encourages involvement in meaningful causes and actively mentors women and immigrants.
Academic Achievements
A Stanford University graduate, she earned both her M.S. and B.S. in Energy Resources Engineering.Hertimeat Stanfordwas markedbysignificant achievements andactiveinvolvement in leadership roles across various organizations, showcasing her intellect and curiosity from an early age. She is also a multilingual communicator, fluent in English, Azerbaijani, and Russian, proficient in French, and with a basic understanding of Spanish.
In summary, Yasmin Bashirova's journey from academia to entrepreneurship is not just a tale of businesssuccessbut atestamenttoherdeep-seatedvaluesandcommitmenttopositivelyimpacting society and the environment. Her leadership at Wrapt continues to inspire and pave the way for future innovations in sustainable packaging solutions.
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